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Neetwork Business School – Certificación de Experto en CopyWriting
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Neetwork Business School nació en Enero de 2017. A día de hoy ya somos la mayor escuela de marketing digital a nivel mundial con más de 1.400.000 inscritos de más de 30 países.
Más de 1.000 personas se inscriben cada día en nuestra escuela.
No solo queremos educar, queremos que nuestros alumnos sean capaces de generar ingresos gracias a lo aprendido.
Nuestra misión es convertir a DIEZ MILLONES de hispanohablantes en Expertos en Marketing Digital.
Temario del Curso
- VIDEO 1: Presentaciòn (14:06)
- Material del curso
- VIDEO 2: Que es el copywriting (10:28)
- VIDEO 3: John Emory Powers (11:47)
- VIDEO 4: Bill Bernbach (12:43)
- VIDEO 5: Leo Burnett (12:17)
- VIDEO 6: David Ogilvy (11:44)
- VIDEO 7: David Abbott (13:03)
- VIDEO 8: La figura del redactor creativo (14:32)
- VIDEO 9: Funciones y responsabilidades (12:32)
- VIDEO 10: Proveedores y colaboradores (13:50)
- VIDEO 11: Propaganda (12:13)
- VIDEO 12: Campana social (10:42)
- VIDEO 13: Campana institucional (10:44)
- VIDEO 14: Campana de cobranding (12:55)
- VIDEO 15: Campana de patrocinio (11:37)
- VIDEO 16: Campana de producto (11:27)
- VIDEO 17: Campana sombrilla (12:07)
- VIDEO 18: Campana de expectativa (12:33)
- VIDEO 19: Campana de lanzamiento (12:46)
- VIDEO 20: Campana de sostenimiento (11:04)
- VIDEO 21: Campana de reactivacion (12:11)
- VIDEO 22: Campana de relanzamiento (10:04)
- VIDEO 23: Interrelaciones con la Direccion de arte (11:19)
- VIDEO 24: La dupla creativa (12:20)
- VIDEO 25: Definir a tu publico objetivo (13:34)
- VIDEO 26: Conectar con tu publico objetivo (14:41)
- VIDEO 27: Como buscar sus insights (14:04)
- VIDEO 28: La teoria de la resistencia (12:51)
- VIDEO 29: La gran idea (14:55)
- VIDEO 30: Storytelling (15:10)
- VIDEO 31: Tecnicas creativas (14:18)
- VIDEO 32: Escribir con pasion (8:45)
- VIDEO 33: Escribe como hablas (15:14)
- VIDEO 34: El tono de comunicacion (14:45)
- VIDEO 35: Customer journey (15:48)
- VIDEO 36: Propuesta unica de valor (8:10)
- VIDEO 37: De atributos a beneficios (11:40)
- VIDEO 38: Como encontrar beneficios mas profundos (11:52)
- VIDEO 39: Apela a las emociones (14:46)
- video 40: La relevancia del formato en el mensaje (14:52)
- VIDEO 41: Naming (14:49)
- VIDEO 42: El titular (13:14)
- VIDEO 43: Los leads (11:48)
- VIDEO 44: El body copy (11:59)
- VIDEO 45: El cierre (9:57)
- VIDEO 46: Call to action (14:30)
- Examen de certificación de experto en Copywriting
- ¿Dónde encontrar empleo? (5:17)
Sale Page: https://campus.neetwork.com/p/certificacion-de-experto-en-copywriting
Archive: https://archive.ph/wip/Wp7Em
Delivery Method
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Neetwork Business School – Certificación de Experto en CopyWriting
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