Ton Wesseling – AB testing mastery

Description

Unlock your potential with the Unlock your potential with the Ton Wesseling - AB testing masteryTon Wesseling - AB testing mastery course for only course for only $$599.00599.00 Original price was: $599.00.Original price was: $599.00.$$63.0063.00Current price is: $63.00.Current price is: $63.00. at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various Business & SalesBusiness & Sales. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!

Ton Wesseling – AB testing mastery

Learn to get more value out of your online experimentsLearn to get more value out of your online experiments

Discover approaches that work, pitfalls you will encounter, and lots of smart solutions to common issues.Discover approaches that work, pitfalls you will encounter, and lots of smart solutions to common issues.

This course will teach you how to get more wins, bigger wins and more insights from your experimentation efforts.This course will teach you how to get more wins, bigger wins and more insights from your experimentation efforts.
Introduction video (2 minutes) Introduction video (2 minutes)
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In just 18 lessons, you’ll learn how to In just 18 lessons, you’ll learn how to

Get more wins through a long term impact optimization process.Get more wins through a long term impact optimization process.
Calculate where to run experiments, and with what impact. Calculate where to run experiments, and with what impact.
Make a hypothesis based on data and psychology. Make a hypothesis based on data and psychology.
Prioritize test hypotheses and experiments. Prioritize test hypotheses and experiments.
Design, start and stop experiments at the right time. Design, start and stop experiments at the right time.
Come up with proper insights from experiments run. Come up with proper insights from experiments run.
Build up a knowledge library on validated user insights. Build up a knowledge library on validated user insights.
Scale your digital experimentation efforts. Scale your digital experimentation efforts.

Laura B.Laura B.

Director of Media & Digital Strategy @ Mandala AgencyDirector of Media & Digital Strategy @ Mandala Agency

USUS

The content is insightful, actionable and doable.The content is insightful, actionable and doable.

I appreciate the range of topics and the talent and expertise of the presenters. I’ve grown more as a marketer in the last several months than I had in years before.I appreciate the range of topics and the talent and expertise of the presenters. I’ve grown more as a marketer in the last several months than I had in years before.
Ap S. Ap S.

Account Manager @ ePPC DigitalAccount Manager @ ePPC Digital

EstoniaEstonia

CXL is just the best place to grow for a marketer. I learned more in a few months via CXL than what I learned in 8, 9 months on my own.CXL is just the best place to grow for a marketer. I learned more in a few months via CXL than what I learned in 8, 9 months on my own.
Zharina Pelea, Digital Conversion Specialist @ Catchi Digital Zharina Pelea, Digital Conversion Specialist @ Catchi Digital

I was able to immediately apply concepts such as segmentation and presentation of experiment results to my clients’ conversion programs. Ton shared great testing tools for better pre and post test calculations and analysis. I highly recommend this course to anyone who wants to up their A/B testing game!I was able to immediately apply concepts such as segmentation and presentation of experiment results to my clients’ conversion programs. Ton shared great testing tools for better pre and post test calculations and analysis. I highly recommend this course to anyone who wants to up their A/B testing game!
Philip Cross, CEO and Conversion Rate Optimizer @ Premeni Services Company Philip Cross, CEO and Conversion Rate Optimizer @ Premeni Services Company

The A/B testing mastery course was phenomenal! One of the more challenging courses due to Ton’s in-depth teaching on testing math, pre-test planning, testing errors, and quality assurance. It really pushed me – and I loved it.The A/B testing mastery course was phenomenal! One of the more challenging courses due to Ton’s in-depth teaching on testing math, pre-test planning, testing errors, and quality assurance. It really pushed me – and I loved it.
Here’s why most of your tests are flat (or losing) Here’s why most of your tests are flat (or losing)

With today’s tools, anyone can run A/B tests – but it’s not the tool that determines the outcome of the test. The most powerful tool is still your brain.With today’s tools, anyone can run A/B tests – but it’s not the tool that determines the outcome of the test. The most powerful tool is still your brain.

The outcomes of your experiments are mostly determined by what you test and the right treatments. Most people who run tests, but are not getting uplifts, are just doing it wrong. They’re either doing spaghetti testing (“maybe this will work!”), building tests based on gut feelings, or are just tinkering with the small stuff (button colors or font sizes) instead of solving problems.The outcomes of your experiments are mostly determined by what you test and the right treatments. Most people who run tests, but are not getting uplifts, are just doing it wrong. They’re either doing spaghetti testing (“maybe this will work!”), building tests based on gut feelings, or are just tinkering with the small stuff (button colors or font sizes) instead of solving problems.
This course is designed to teach you optimal testing strategies, so you can start winning This course is designed to teach you optimal testing strategies, so you can start winning

The “secret sauce” to getting more wins – and bigger wins – is about the process for identifying the biggest opportunities, and coming up with optimal solutions. It’s also about statistics: knowing when you have a false negative on your hands, and when to stop the tests to begin with.The “secret sauce” to getting more wins – and bigger wins – is about the process for identifying the biggest opportunities, and coming up with optimal solutions. It’s also about statistics: knowing when you have a false negative on your hands, and when to stop the tests to begin with.

Sometimes it’s the post-test analysis that will give you the insights you need to turn a failing test into a win. You need to know what to look for when you crunch the data.Sometimes it’s the post-test analysis that will give you the insights you need to turn a failing test into a win. You need to know what to look for when you crunch the data.
This course is right for you if… This course is right for you if…

You’re responsible (even partially) for the conversion rate of your digital channels.You’re responsible (even partially) for the conversion rate of your digital channels.
You’re part of a team that runs – or should be running – online experiments. You’re part of a team that runs – or should be running – online experiments.
Your company or client has at least 1,000 conversions coming in per month. Your company or client has at least 1,000 conversions coming in per month.

This course is probably not for you if…This course is probably not for you if…

An advanced statistics guru that knows everything about frequentist and Bayesian statistics, including the fact that false negatives are a way bigger problem than false positives.An advanced statistics guru that knows everything about frequentist and Bayesian statistics, including the fact that false negatives are a way bigger problem than false positives.
Part of an organization with the highest testing maturity level: Evidence-based optimization is in the DNA of how the company operates. Part of an organization with the highest testing maturity level: Evidence-based optimization is in the DNA of how the company operates.
Working at a company (or for clients) with fewer than 1,000 conversions coming in per month (the first four lessons are still valuable, but the last four won’t apply to your situation). Working at a company (or for clients) with fewer than 1,000 conversions coming in per month (the first four lessons are still valuable, but the last four won’t apply to your situation).

Skills you should have before taking this courseSkills you should have before taking this course

Basic digital analytics know-howBasic digital analytics know-how
Basic user research knowledge Basic user research knowledge
Some experience with running online experiments (or you’re going to join a team soon that is doing this) Some experience with running online experiments (or you’re going to join a team soon that is doing this)

AboutAbout
Ton Wesseling Ton Wesseling

Ton is one of the most respected practitioners in the conversion optimization space. He’s a sought-after digital optimization expert (over 20 years of experience), and recognized worldwide as an influential thinker, writer, and public speaker on conversion optimization and A/B testing.Ton is one of the most respected practitioners in the conversion optimization space. He’s a sought-after digital optimization expert (over 20 years of experience), and recognized worldwide as an influential thinker, writer, and public speaker on conversion optimization and A/B testing.

He founded Online Dialogue – one of the global thought leaders in evidence-based growth. With his team, he helps and trains companies throughout the world to be effective at data-informed growth.He founded Online Dialogue – one of the global thought leaders in evidence-based growth. With his team, he helps and trains companies throughout the world to be effective at data-informed growth.
Your full course curriculum Your full course curriculum
Pillar 1 – “Intro” Pillar 1 – “Intro”

This whiteboard lessons will give you an overview on:This whiteboard lessons will give you an overview on:

The history of A/B-testingThe history of A/B-testing
The value it can bring to your company The value it can bring to your company
When to use A/B-testing When to use A/B-testing

Pillar 2 – “Planning”Pillar 2 – “Planning”

This is where you will get from “no idea what to A/B-test” to a “prioritized A/B-test roadmap”:This is where you will get from “no idea what to A/B-test” to a “prioritized A/B-test roadmap”:

Do you have enough data to conduct A/B-tests?Do you have enough data to conduct A/B-tests?
Which KPI to pick? Which KPI to pick?
Research to get insights for your A/B-tests Research to get insights for your A/B-tests
Hypothesis setting Hypothesis setting
Prioritize your A/B-tests Prioritize your A/B-tests

Pillar 3 – “Execution”Pillar 3 – “Execution”

Now you know which A/B-test you are going to execute it’s time to get it done!Now you know which A/B-test you are going to execute it’s time to get it done!

Design, Develop and QA your A/B-testDesign, Develop and QA your A/B-test
Configure your A/B-test in your tool Configure your A/B-test in your tool
How to calculate the length of your A/B-test How to calculate the length of your A/B-test
Monitoring your A/B-test Monitoring your A/B-test

Pillar 4 – “Results”Pillar 4 – “Results”

Your A/B-test is finished, it’s time to dive in the results with the following lessons:Your A/B-test is finished, it’s time to dive in the results with the following lessons:

A/B-test outcomesA/B-test outcomes
Presenting your learnings Presenting your learnings
Business case calculations Business case calculations

Pillar 5 – “Outro”Pillar 5 – “Outro”

You are not here for 1 A/B-test, you want to run a A/B-test program, so the next lessons are:You are not here for 1 A/B-test, you want to run a A/B-test program, so the next lessons are:

Scaling up testingScaling up testing
Sharing and scaling insights Sharing and scaling insights

Pillar 6 – “Bonus”Pillar 6 – “Bonus”

These bonus lessons are created because of frequently asked questions of students from the A/B-testing mastery course:These bonus lessons are created because of frequently asked questions of students from the A/B-testing mastery course:

What impact have data tracking issues on my A/B-test?What impact have data tracking issues on my A/B-test?
What about Multi Arm Bandits, Bandits and AI solutions to experimentation? What about Multi Arm Bandits, Bandits and AI solutions to experimentation?
Bayesian or Frequentistic? Bayesian or Frequentistic?
What’s the right A/B-test tool for my company? What’s the right A/B-test tool for my company?

Show off your new skills: Get a certificate of completionShow off your new skills: Get a certificate of completion

Get Get Ton Wesseling – AB testing mastery download

Once you complete the course, pass a test to get CXL certified in A/B testing.Once you complete the course, pass a test to get CXL certified in A/B testing.
CXL Institute is an authorized LinkedIn education provider CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
How to find CXL Institute on LinkedIn How to find CXL Institute on LinkedIn

Get this course and 50+ others when you sign up for CXL InstituteGet this course and 50+ others when you sign up for CXL Institute

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You can immediately apply learnings and improve your results. You can immediately apply learnings and improve your results.

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