The Pay Per Lead Blueprint – Dan Wardrope

Description

Unlock your potential with the Unlock your potential with the The Pay Per Lead Blueprint – Dan WardropeThe Pay Per Lead Blueprint – Dan Wardrope course for only course for only $$7,800.007,800.00 Original price was: $7,800.00.Original price was: $7,800.00.$$294.00294.00Current price is: $294.00.Current price is: $294.00. at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various UncategorizedUncategorized. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!

Here’s a rundown of what you’ll get with the Pay Per Lead Agency Blueprint:  Here’s a rundown of what you’ll get with the Pay Per Lead Agency Blueprint:  

• Q&A Calls With Me – Q&A Calls With Me – Where you’ll get your questions answered and 1-2-1 help when needed. Where you’ll get your questions answered and 1-2-1 help when needed. 
• Private Facebook Community – Private Facebook Community – Where you can hang out with me, my team, plus 350+ other successful PPL agencies. Where you can hang out with me, my team, plus 350+ other successful PPL agencies. 
• Direct Access To My Specialists – Direct Access To My Specialists – Including my agency PPC account managers, web designers, copywriters, sales team and videographer who can help with any problems you may have. Including my agency PPC account managers, web designers, copywriters, sales team and videographer who can help with any problems you may have. 
• How To Create Your Vision and Develop Your Mindset – How To Create Your Vision and Develop Your Mindset – Poor mindset and having no set direction will send your business to the graveyard. Everything changed for me when I finally figured this out.Poor mindset and having no set direction will send your business to the graveyard. Everything changed for me when I finally figured this out.
• Landing A Client And Knowing Thy Customer – Landing A Client And Knowing Thy Customer – Land ‘national’ clients within two weeks using our direct mail, cold email & LinkedIn training. Remember you’ll be selling leads, not complex 6 months contracts). Land ‘national’ clients within two weeks using our direct mail, cold email & LinkedIn training. Remember you’ll be selling leads, not complex 6 months contracts). 
• How To Build Your Pages And Funnels – How To Build Your Pages And Funnels – The course comes with “plug and play” templates (that have had almost 8 figures of ad spend pointed towards them), so you can get started without weeks of trial and error. We made the mistakes so that you don’t have to.The course comes with “plug and play” templates (that have had almost 8 figures of ad spend pointed towards them), so you can get started without weeks of trial and error. We made the mistakes so that you don’t have to.
• Paid Advertising Fundamentals – Paid Advertising Fundamentals – Become a media buyer, and graduate from being a part-time PPC person. In-depth Twitter, GDN and YouTube training (with more coming) will mean you don’t have to rely on Zuckerberg and his temperamental platform. Become a media buyer, and graduate from being a part-time PPC person. In-depth Twitter, GDN and YouTube training (with more coming) will mean you don’t have to rely on Zuckerberg and his temperamental platform. 
•  Advanced Lead Gen Alchemy –  Advanced Lead Gen Alchemy – Where I will reveal lead gen’s deepest secrets, including how to build nurture sequences and turn “dead leads” into 100% profit. Where I will reveal lead gen’s deepest secrets, including how to build nurture sequences and turn “dead leads” into 100% profit. 
• Hiring and Growing Your Agency – Hiring and Growing Your Agency – Get help building a ‘real’ business with our hiring strategies and job description templates.Get help building a ‘real’ business with our hiring strategies and job description templates.

Watch the video, and make sure you understand everything. If you like what you see (and we bet you do), click “Book Your Free Call”. Watch the video, and make sure you understand everything. If you like what you see (and we bet you do), click “Book Your Free Call”. 

You’ll be taken to a strategy session scheduling page. All strategy sessions last between 45 minutes and an hour. You’ll be taken to a strategy session scheduling page. All strategy sessions last between 45 minutes and an hour. 

In just 45 minutes to an hour, this strategy session will give you the tools to grow your business by 3, 4, or even 10x the amount without increasing the time spent at your desk. In just 45 minutes to an hour, this strategy session will give you the tools to grow your business by 3, 4, or even 10x the amount without increasing the time spent at your desk. 

You and one of Dan’s team will focus on: You and one of Dan’s team will focus on: 

• Your current roadblock and what’s stopping you having the agency lifestyle of your choice.Your current roadblock and what’s stopping you having the agency lifestyle of your choice.
• How you want to develop your agency and Pay Per Lead skills… and what path will get you up and running as quickly as possibleHow you want to develop your agency and Pay Per Lead skills… and what path will get you up and running as quickly as possible
• A customised action plan for you and your agency, based on shared expertise and how Dan built his 7-figure + agency, Flexx Digital. A customised action plan for you and your agency, based on shared expertise and how Dan built his 7-figure + agency, Flexx Digital. 

Once you’ve clicked “Book Your Free Call”, you’ll be directed to a short application form. This application is necessary to determine: Once you’ve clicked “Book Your Free Call”, you’ll be directed to a short application form. This application is necessary to determine: 

1. That Flexxable can help you get the results you needThat Flexxable can help you get the results you need
2. That you’re ready to step up, commit, take action and do the required workThat you’re ready to step up, commit, take action and do the required work

Once Flexxable receives your application, you’ll be able to schedule a time with one of Dan’s team to conduct your strategy session. This is where you and Flexxable will really start working together to figure out what you want and how to make it happen in the fastest time possible. Once Flexxable receives your application, you’ll be able to schedule a time with one of Dan’s team to conduct your strategy session. This is where you and Flexxable will really start working together to figure out what you want and how to make it happen in the fastest time possible. 

This is likely to be the best 45 minutes you invest in your business this year, so go ahead and complete your application now. It really is a win-win for you. This is likely to be the best 45 minutes you invest in your business this year, so go ahead and complete your application now. It really is a win-win for you. 

If you want to find out more about the Pay Per Lead Agency Blueprint, there’s a full breakdown of the course curriculum below. Take a look, then schedule your strategy session with one of Dan’s expert team today.  If you want to find out more about the Pay Per Lead Agency Blueprint, there’s a full breakdown of the course curriculum below. Take a look, then schedule your strategy session with one of Dan’s expert team today.  

Get The Pay Per Lead Blueprint – Dan Wardrope , Only Price $297

What You'll Get

• Over 29 hours of video content across 60 individual lessonsOver 29 hours of video content across 60 individual lessons
• Over 90 downloadable resourcesOver 90 downloadable resources
• Access to our private Mastermind groupAccess to our private Mastermind group
• Bi-weekly Q&A calls and lifetime access to every recordingBi-weekly Q&A calls and lifetime access to every recording

The Pay Per Lead Blueprint Curriculum

In just 6 weeks, we’ll show you how to grow and scale your Pay Per Lead agencyIn just 6 weeks, we’ll show you how to grow and scale your Pay Per Lead agency

Week 1 – Lay The Foundations and Get StartedWeek 1 – Lay The Foundations and Get Started

First thing’s first, we’re going to go over what you want to achieve from The Pay Per Lead Agency Blueprint and some general housekeeping.First thing’s first, we’re going to go over what you want to achieve from The Pay Per Lead Agency Blueprint and some general housekeeping.

Don’t skip the housekeeping, please! It contains some vital information about the Mastermind community and the weekly Q&A calls. Don’t skip the housekeeping, please! It contains some vital information about the Mastermind community and the weekly Q&A calls. 

We’ll also cover a few “ground rules” about participation in the course. Stick to these, and you shouldn’t run into any problems. We’ll also cover a few “ground rules” about participation in the course. Stick to these, and you shouldn’t run into any problems. 

Week 1, Section 1: What To Expect Week 1, Section 1: What To Expect 

• What we want you to achieve from The Pay Per Lead Agency BlueprintWhat we want you to achieve from The Pay Per Lead Agency Blueprint
• How the course is laid out How the course is laid out 
• General housekeeping General housekeeping 
• How to get help and support How to get help and support 
• What failure looks like What failure looks like 
• What to remember What to remember 
• Dan’s story Dan’s story 
• The maths to a 7-figure Pay Per Lead agency The maths to a 7-figure Pay Per Lead agency 

Week 1, Section 2: Mindset and Setting GoalsWeek 1, Section 2: Mindset and Setting Goals

This section is all about the mindset of a Pay Per Lead agency owner. You need to set yourself goals, have a vision, and find your mission statement. Remember: there’s no such thing as success if you’ve got no destination in mind. This section is all about the mindset of a Pay Per Lead agency owner. You need to set yourself goals, have a vision, and find your mission statement. Remember: there’s no such thing as success if you’ve got no destination in mind. 

• Why it’s a special time in history Why it’s a special time in history 
• Turning pro Turning pro 
• How environment trumps discipline How environment trumps discipline 
• Hacks at home/office/ for the body Hacks at home/office/ for the body 
• Optimising your life Optimising your life 
• Mindset and setting goals Mindset and setting goals 
• Daily workflow Daily workflow 

Week 1, Section 3: Choosing Your Niche Week 1, Section 3: Choosing Your Niche 

This section gets down to some serious business. As you can tell from the title, it’s all about finding your niche. This section gets down to some serious business. As you can tell from the title, it’s all about finding your niche. 

I don’t believe in reinventing the wheel. If you’ve already got some experience in a niche, stick with that.I don’t believe in reinventing the wheel. If you’ve already got some experience in a niche, stick with that.

Not at that point yet? Not to worry. In this lesson, we explain how to find profitable verticals for your agency. We also tell you how to build up your contact list and get the clients with the “deep pockets”. Not at that point yet? Not to worry. In this lesson, we explain how to find profitable verticals for your agency. We also tell you how to build up your contact list and get the clients with the “deep pockets”. 

• Building a brand versus 1-on-1 lead delivery Building a brand versus 1-on-1 lead delivery 
• Sticking with what you know Sticking with what you know 
• What to do if you have no contacts What to do if you have no contacts 
• Niches within niches Niches within niches 
• Resource guide overview Resource guide overview 

Resources Resources 

• Star-student interview (Personal Injury lead specialist) Star-student interview (Personal Injury lead specialist) 
• Vision and mission guidance doc Vision and mission guidance doc 
• Choosing your niche resource guideChoosing your niche resource guide

Week 2 – Landing a Client and Know Thy CustomerWeek 2 – Landing a Client and Know Thy Customer

This week is all about sales and knowing your niche/offer.This week is all about sales and knowing your niche/offer.

Now it’s time to get to know your niche inside-out and the target audience within it. Here’s some of what we’ll cover:Now it’s time to get to know your niche inside-out and the target audience within it. Here’s some of what we’ll cover:

• Building your agency websiteBuilding your agency website
• LinkedIn and Facebook organic outreachLinkedIn and Facebook organic outreach
• Direct mail outreachDirect mail outreach
• Paid advertisingPaid advertising
• Cold emailCold email
• Closing the deal and how to get paidClosing the deal and how to get paid
• Knowing your offerKnowing your offer
• Customer Avatars and Empathy MapsCustomer Avatars and Empathy Maps
• How to gather and assess the market How to gather and assess the market 

Week 2, Section 1: Building Your Agency Website Week 2, Section 1: Building Your Agency Website 

In this lesson, we’ll provide you with Flexxable templates to get your site up and running. In this lesson, we’ll provide you with Flexxable templates to get your site up and running. 

• How to build your niche agency websiteHow to build your niche agency website
• Our Flexxable 2020 templates guideOur Flexxable 2020 templates guide
• Examples of our Lead Generation websites Examples of our Lead Generation websites 

Week 2, Section 2: Side Hustle Clients 

Unfortunately, some clients won’t mesh with PPL. In fact, for every 10 clients you contact, only one or two will be able to scale and work with the Pay Per Lead model. Unfortunately, some clients won’t mesh with PPL. In fact, for every 10 clients you contact, only one or two will be able to scale and work with the Pay Per Lead model. 

Still, nothing is stopping you from having these clients as a “side hustle”. Still, nothing is stopping you from having these clients as a “side hustle”. 

• Why some clients don’t fit the PPL modelWhy some clients don’t fit the PPL model
• How to know what clients are a good fitHow to know what clients are a good fit
• How to make money from side hustle clients How to make money from side hustle clients 
• How much to charge themHow much to charge them
• Pros and cons of side hustle clientsPros and cons of side hustle clients

Week 2, Section 3: Free Organic Sales Week 2, Section 3: Free Organic Sales 

Did you know that some leads can be FREE? With a decent organic strategy, you can start generating free leads to distribute to clients. Getting organic leads mostly come from brand building. Did you know that some leads can be FREE? With a decent organic strategy, you can start generating free leads to distribute to clients. Getting organic leads mostly come from brand building. 

• Why you should start sales before you have built your funnel Why you should start sales before you have built your funnel 
• Blocking out the time for your organic sales Blocking out the time for your organic sales 
• How to update your LinkedIn profile How to update your LinkedIn profile 
• How to update your Facebook profile How to update your Facebook profile 
• LinkedIn and free outreach LinkedIn and free outreach 
• Facebook and free outreach Facebook and free outreach 
• Using direct mail Using direct mail 
• Posting regular content Posting regular content 

Week 2, Section 4: Cold Email Week 2, Section 4: Cold Email 

Cold email and LinkedIn research. Cold email and LinkedIn research. 

• An overview of cold email generated through LinkedIn research, and how you can do this for free An overview of cold email generated through LinkedIn research, and how you can do this for free 
• How to identify who to target, and how to solve their biggest pain point How to identify who to target, and how to solve their biggest pain point 
• How to get the email addresses to massively build your database How to get the email addresses to massively build your database 
• Why a case study will rev-up your client-accumulating journey Why a case study will rev-up your client-accumulating journey 
• Four main email sequences that really work Four main email sequences that really work 
• Why your email signature is vital for your success Why your email signature is vital for your success 

Week 2, Section 5: Closing The Deal Week 2, Section 5: Closing The Deal 

This module deals with closing over the phone and monetary matters. This module deals with closing over the phone and monetary matters. 

• Different ways to charge a client Different ways to charge a client 
• A fast way to figure out the Cost Per Lead (CPL) in your vertical A fast way to figure out the Cost Per Lead (CPL) in your vertical 
• How to close on the phone How to close on the phone 
• How to interview your client How to interview your client 
• “On the fence” clients“On the fence” clients
• When they become a client When they become a client 
• How to invoice and get paid How to invoice and get paid 

Week 2, Section 6: Know Your Offer Week 2, Section 6: Know Your Offer 

• Why knowing your offer is so importantWhy knowing your offer is so important
• Getting help from people who know bestGetting help from people who know best
• What data do you need to capture in your funnel?What data do you need to capture in your funnel?
• Creating a “Customer Avatar”Creating a “Customer Avatar”
• Creating an “Empathy Map”Creating an “Empathy Map”
• How to “Reverse Engineer” the market How to “Reverse Engineer” the market 

Resources Resources 

• Flexxable templates Flexxable templates 
• Sales make the world go aroundSales make the world go around
• Flexxable sales trackerFlexxable sales tracker
• Closing the deal Closing the deal 
• Client onboarding document Client onboarding document 
• Questions to ask a landed client Questions to ask a landed client 
• How to create a Customer Avatar How to create a Customer Avatar 
• How to create an Empathy Map How to create an Empathy Map 
• Assessing the market Assessing the market 

Week 3 – Building Your Lead Generation FunnelsWeek 3 – Building Your Lead Generation Funnels

This week is about diving into three key topics: This week is about diving into three key topics: 

• Hooks Hooks 
• Funnels Funnels 
• Lead delivery Lead delivery 

Week Three also takes a dive into copywriting. That’s writing hooks, as I’ve previously mentioned, and longer-form content such as advertorials. Here’s a full list for the subjects we’ll cover:Week Three also takes a dive into copywriting. That’s writing hooks, as I’ve previously mentioned, and longer-form content such as advertorials. Here’s a full list for the subjects we’ll cover:

• Lead gen versus 1-2-1 selling Lead gen versus 1-2-1 selling 
• Different ways to generate leads with Unbounce Different ways to generate leads with Unbounce 
• Spitballing and fguring out your hooks Spitballing and fguring out your hooks 
• Building a quiz Building a quiz 
• GTM basics and HotJar GTM basics and HotJar 
• Our different funnels – dummy car finance campaign Our different funnels – dummy car finance campaign 
• How to embed a LeadsHook quiz and pull through data to a results page How to embed a LeadsHook quiz and pull through data to a results page 
• Writing an advertorial Writing an advertorial 
• Lead capture and lead distribution Lead capture and lead distribution 
• Privacy Policies, cookies and GDPR Privacy Policies, cookies and GDPR 
• Unbounce tips and tricks Unbounce tips and tricks 
• Data validation Data validation 

Get The Pay Per Lead Blueprint – Dan Wardrope , Only Price $297

Week 3, Section 1: Brand campaign vs 1-2-1 DeliveryWeek 3, Section 1: Brand campaign vs 1-2-1 Delivery

When people think of “branding”, they think of the giants like Coca-Cola, Mercedes, Gucci, etc. When people think of “branding”, they think of the giants like Coca-Cola, Mercedes, Gucci, etc. 

True, these guys are masters at branding. True, these guys are masters at branding. 

But you don’t need millions of pounds and a few decades or more to build a brand for yourself. But you don’t need millions of pounds and a few decades or more to build a brand for yourself. 

• Explanation of a “brand” campaign versus 1-2-1 delivery Explanation of a “brand” campaign versus 1-2-1 delivery 
• Branded templateBranded template
• Brand advantages versus disadvantages Brand advantages versus disadvantages 
• 1-2-1 advantages versus disadvantages 1-2-1 advantages versus disadvantages 
• How to make a call on where to start  How to make a call on where to start  

Week 3, Section 2: Building Your Brand Page  Week 3, Section 2: Building Your Brand Page  

A lead generation page has to have the perfect balance between “looking good” and being able to convince visitors to take action.A lead generation page has to have the perfect balance between “looking good” and being able to convince visitors to take action.

My graphic and web designer will show you: My graphic and web designer will show you: 

• Explanation of a “brand” campaign versus 1-2-1 delivery Explanation of a “brand” campaign versus 1-2-1 delivery 
• Branded templateBranded template
• How to build your page in Unbounce How to build your page in Unbounce 
• How to make your website look professional How to make your website look professional 
• Spacing and design Spacing and design 
• Adding buttons to your brand page Adding buttons to your brand page 
• How to edit the mobile view of your brand page How to edit the mobile view of your brand page 

Week 3, Section 3: Different Ways To Generate LeadsWeek 3, Section 3: Different Ways To Generate Leads

In this lesson, you’ll find an introduction to Unbounce, Flexxable’s preferred “drag-and-drop” landing page software. I’ll also give you some top tips on how to deliver leads to your clients. In this lesson, you’ll find an introduction to Unbounce, Flexxable’s preferred “drag-and-drop” landing page software. I’ll also give you some top tips on how to deliver leads to your clients. 

• Introduction to Unbounce Introduction to Unbounce 
• Different options for delivering leadsDifferent options for delivering leads
• Traffic networks Traffic networks 
• Different funnels and the advantages and disadvantages Different funnels and the advantages and disadvantages 
• Where to start Where to start 

Week 3, Section 4: “Spitballing” Week 3, Section 4: “Spitballing” 

This section will hell you how to use marketing quizzes to generate leads on a large scale.This section will hell you how to use marketing quizzes to generate leads on a large scale.

We’ll also look into marketing hooks. We’ll also look into marketing hooks. 

• Why “ad to quiz” is a great place to start Why “ad to quiz” is a great place to start 
• Our dummy campaign – an overview Our dummy campaign – an overview 
• The start process for a quiz funnel The start process for a quiz funnel 
• What a great quiz and survey lander look like What a great quiz and survey lander look like 
• How to think about your hooks at a higher level How to think about your hooks at a higher level 
• How to get ready to build How to get ready to build 

Week 3, Section 5: Build a Quiz: LeadsHook Week 3, Section 5: Build a Quiz: LeadsHook 

In this section, we’ll show you how to develop your hooks into a customer quiz or survey. In this section, we’ll show you how to develop your hooks into a customer quiz or survey. 

• Building out your quiz Building out your quiz 
• Running through the funnels Running through the funnels 
• Looking at our “dummy” campaignLooking at our “dummy” campaign

Week 3, Section 6: How To Build The Quiz To Thank You Page Week 3, Section 6: How To Build The Quiz To Thank You Page 

When it comes to branding, consistency is key.When it comes to branding, consistency is key.

In the digital age, people are hyper-sensitive to anything that can look like a scam. Any excuse to click away from a page and they’ll do it.In the digital age, people are hyper-sensitive to anything that can look like a scam. Any excuse to click away from a page and they’ll do it.

My graphic and web design manager will cover: My graphic and web design manager will cover: 

• Branding Branding 
• Page colours Page colours 
• Auto page scrolls Auto page scrolls 
• Mobile view Mobile view 

Week 3, Section 7: Unbounce Split Tests Week 3, Section 7: Unbounce Split Tests 

The key to building the perfect page is split-testing. Flexx Digital drives millions of clicks per year, and we regularly split-test our pages. If you fail to split test your landing pages, thank you pages, and so on, you’ll experience a high drop-off rate. This can cause your CPL to spike. The key to building the perfect page is split-testing. Flexx Digital drives millions of clicks per year, and we regularly split-test our pages. If you fail to split test your landing pages, thank you pages, and so on, you’ll experience a high drop-off rate. This can cause your CPL to spike. 

• Split-testing page titles Split-testing page titles 
• Split-testing copy Split-testing copy 
• Split-testing formats and colours Split-testing formats and colours 
• Split-testing imagesSplit-testing images

Week 3, Section 8: Quiz To Results Page Week 3, Section 8: Quiz To Results Page 

In this lesson, my graphics and web design manager will show you how he set up one of Flexx Digital’s most powerful funnels on Unbounce. In this lesson, my graphics and web design manager will show you how he set up one of Flexx Digital’s most powerful funnels on Unbounce. 

• Embedding a LeadsHook quiz into an Unbounce page Embedding a LeadsHook quiz into an Unbounce page 
• What a LeadsHook quiz looks like What a LeadsHook quiz looks like 
• How to add calculations into your quizHow to add calculations into your quiz
• What “qualified” and “unqualified” pages look like What “qualified” and “unqualified” pages look like 
• Custom fiels for each decision node value Custom fiels for each decision node value 
• URL parameters URL parameters 
• Dynamic text replacement Dynamic text replacement 

Week 3, Section 9: Writing an Advertorial Week 3, Section 9: Writing an Advertorial 

Though you don’t need to be a world-class writer, advertorials take time and effort.Though you don’t need to be a world-class writer, advertorials take time and effort.

It all comes down to research. Advertorials are made up of 70% useful content and 30% sales pitch. It all comes down to research. Advertorials are made up of 70% useful content and 30% sales pitch. 

• Why you need to think beyond ads to generate leads Why you need to think beyond ads to generate leads 
• What is an advertorial? What is an advertorial? 
• How to plan for your advertorial How to plan for your advertorial 
• Writing in a certain publication’s style Writing in a certain publication’s style 
• Letting the headlines do the hard work Letting the headlines do the hard work 
• How to relate your message to real lifeHow to relate your message to real life
• Why you need to focus on only one thing Why you need to focus on only one thing 
• Images, photos and quotes Images, photos and quotes 
• The call to actionThe call to action

Week 3, Section 10: How To Build an Advertorial FunnelWeek 3, Section 10: How To Build an Advertorial Funnel

In this lesson, my grapics and web design manager will show you how to build your Advertorial in Unbounce. In this lesson, my grapics and web design manager will show you how to build your Advertorial in Unbounce.     

• How to build your advertorial in Unbounce How to build your advertorial in Unbounce 
• How to brand your advertorial How to brand your advertorial 
• How to add a banner ad to your advertorial How to add a banner ad to your advertorial 
• How to add a quiz to your advertorial How to add a quiz to your advertorial 

Week 3, Section 11: How To Build Your Thank You PageWeek 3, Section 11: How To Build Your Thank You Page

A proper thank you page will provide the customer with lots of info.A proper thank you page will provide the customer with lots of info.

The more details you provide, the safer the prospect will feel making the commitment. If you’re true to your word. the prospect will know you’re reliable and make the transistion into a paying customer. The more details you provide, the safer the prospect will feel making the commitment. If you’re true to your word. the prospect will know you’re reliable and make the transistion into a paying customer. 

Getting your thank you page to match your brand Getting your thank you page to match your brand 

• Formatting your thank you page on Unbounce Formatting your thank you page on Unbounce 
• Adding copy to your thank you page Adding copy to your thank you page 
• The “what to expect next” section of your thank you page The “what to expect next” section of your thank you page 

Week 3, Section 12: Google Tag Manager and HotJarWeek 3, Section 12: Google Tag Manager and HotJar

In this lesson, we’ll go through the basics of Google Tag Manager. HotJar is a web analytics tool that gives you an in-depth understanding of visitor preferences. With HotJar you can create heatmaps, which provide a visual representation of clicks and scrolling behaviours. In this lesson, we’ll go through the basics of Google Tag Manager. HotJar is a web analytics tool that gives you an in-depth understanding of visitor preferences. With HotJar you can create heatmaps, which provide a visual representation of clicks and scrolling behaviours. 

The importance of Google Tag Manager The importance of Google Tag Manager 

• GTM basics GTM basics 
• The benefits of Hotjar The benefits of Hotjar 
• How to install Hotjar using GTM How to install Hotjar using GTM 
• Creating insights on Hotjar Creating insights on Hotjar 
• Things to remember Things to remember 

Week 3, Section 13: Lead CaptureWeek 3, Section 13: Lead Capture

In this lesson, we’ll talk about lead segmentation as a means of distributing leads to multiple clients.In this lesson, we’ll talk about lead segmentation as a means of distributing leads to multiple clients.

• Different options for collecting leads Different options for collecting leads 
• Lead segmentation Lead segmentation 
• Where to post lead information Where to post lead information 

Week 3, Section 14: Lead DeliveryWeek 3, Section 14: Lead Delivery

In this section, we’ll talk about different lead delivery software systems and how to deliver your leads to multiple clients. In this section, we’ll talk about different lead delivery software systems and how to deliver your leads to multiple clients. 

• Types of client relationships Types of client relationships 
• Options for delivering leads to clients Options for delivering leads to clients 
• What different delivery options look like What different delivery options look like 
• Pros and cons of each delivery system Pros and cons of each delivery system 
• How to build systems that can scale How to build systems that can scale 
• Different lead distribution strategies, ranging from PPL beginners to Pay Per Lead advanced agency ownersDifferent lead distribution strategies, ranging from PPL beginners to Pay Per Lead advanced agency owners

Week 3, Section 15: Lead Distribution – LeadsHook and Unbounce Week 3, Section 15: Lead Distribution – LeadsHook and Unbounce 

In this lesson, I’ll show you how to distribute leads solely using LeadsHook. In this lesson, I’ll show you how to distribute leads solely using LeadsHook. 

• Direct integrations Direct integrations 
• Zapier Zapier 
• Webhook to Zapier Webhook to Zapier 
• Webhooks Webhooks 
• CSV download CSV download 
• Email notification Email notification 
• API API 
• Conditional lead segmentation Conditional lead segmentation 

Week 3, Section 16: Privacy Policies, Cookies and GDPRWeek 3, Section 16: Privacy Policies, Cookies and GDPR

If you are at all unsure about GDPR and Privacy Policies, I urge you to get in touch with a professional. If you are at all unsure about GDPR and Privacy Policies, I urge you to get in touch with a professional. 

The good news: technically, GDPR hasn’t curbed any form of marketing as much as it has made it more complicated. Rewritten to reflect our booming digital age, GDPR pushes companies to think smarter, not harder. The good news: technically, GDPR hasn’t curbed any form of marketing as much as it has made it more complicated. Rewritten to reflect our booming digital age, GDPR pushes companies to think smarter, not harder. 

• GDPR and Data Protection GDPR and Data Protection 
• The importance of being data compliant The importance of being data compliant 
• An example of Flexx Digital’s Privacy Policy An example of Flexx Digital’s Privacy Policy 
• An example of our cookies policy An example of our cookies policy 
• Terms and ConditionsTerms and Conditions

Week 3, Section 17: Unbounce Tips and TricksWeek 3, Section 17: Unbounce Tips and Tricks

These Unbounce tips and tricks will make your pages slicker and better looking, if used in conjunction with our templates. These Unbounce tips and tricks will make your pages slicker and better looking, if used in conjunction with our templates. 

• Variant naming conventions Variant naming conventions 
• Page grouping Page grouping 
• 10 free tools10 free tools
• Page inspiration resources Page inspiration resources 
• Paid plugins, such as Loqate Paid plugins, such as Loqate 
• Unbounce scripts Unbounce scripts 

Week 3, Section 18: Data ValidationWeek 3, Section 18: Data Validation

Clients now value the quality of leads over quantity. If you ask any business whether they’d like like 1000 cheap leads of mixed-quality, or 100 more expensive leads that convert at 25%, the answer would be the latter every time. Clients now value the quality of leads over quantity. If you ask any business whether they’d like like 1000 cheap leads of mixed-quality, or 100 more expensive leads that convert at 25%, the answer would be the latter every time. 

• The importance of validating your data The importance of validating your data 
• Lead quality vs quantity Lead quality vs quantity 
• Validation with Unbounce Validation with Unbounce 
• Validation with Loqate Validation with Loqate 
• Validation within LeadsHook Validation within LeadsHook 
• Things to remember Things to remember 

Resources Resources 

• Page templates Page templates 
• “Spitballing your hooks” document“Spitballing your hooks” document
• LeadsHook LeadsHook 
• Dummy campaign templates Dummy campaign templates 
• Advertorial beginner’s guide Advertorial beginner’s guide 
• Dummy car finance advertorial Dummy car finance advertorial 
• Advertorial blog post Advertorial blog post 
• Lead distribution – the “tight-ass” way Lead distribution – the “tight-ass” way 
• LeadsHook – 7 methods of lead distribution LeadsHook – 7 methods of lead distribution 
• How to randomly assign leads to clients How to randomly assign leads to clients 
• Unbounce tips and tricks document Unbounce tips and tricks document 
• Unbounce checklist Unbounce checklist 
• Loqate informationLoqate information

Week 4 – Paid Advertising and Getting StartedWeek 4 – Paid Advertising and Getting Started

Now it’s time to turn on some ads, generate some leads and make some money. Now it’s time to turn on some ads, generate some leads and make some money. 

In this module, we’ll cover: In this module, we’ll cover: 

• Where to start Where to start 
• Tracking Tracking 
• Facebook ads Facebook ads 
• YouTube ads YouTube ads 
• Twitter ads Twitter ads 

Week 4, Section 1: Tracking Spreadsheets Week 4, Section 1: Tracking Spreadsheets 

Tracking is a fundamental part of being a media buying. Tracking your ad spend and your funnel data will help you see trends you may not usually recognise.Tracking is a fundamental part of being a media buying. Tracking your ad spend and your funnel data will help you see trends you may not usually recognise.

In this lesson, we’ll go through the tracking spreadsheets for our Facebook, Twitter and YouTube funnels. In this lesson, we’ll go through the tracking spreadsheets for our Facebook, Twitter and YouTube funnels. 

Week 4, Section 2: Facebook AdsWeek 4, Section 2: Facebook Ads

This is a BIG module, and it contains everything you need to know about Facebook set up and ads. We have sections within sections in this week’s course content, so it’ll be easier to make a curriculum list. This is a BIG module, and it contains everything you need to know about Facebook set up and ads. We have sections within sections in this week’s course content, so it’ll be easier to make a curriculum list. 

Section 2.1: Facebook Ads Policy Section 2.1: Facebook Ads Policy 

• The Facebook advertising policy The Facebook advertising policy 
• Adhering to the Facebook advertising policy Adhering to the Facebook advertising policy 
• The Facebook Blueprint certificate The Facebook Blueprint certificate 
• What to do if your account is banned What to do if your account is banned 
• Facebook tips and tricks Facebook tips and tricks 

Section 2.2: Buisiness Manager Set Up Section 2.2: Buisiness Manager Set Up 

• Business Manager: the basics Business Manager: the basics 
• How to get partnership status with Facebook How to get partnership status with Facebook 
• Ensuring your Business Manager is set up properly Ensuring your Business Manager is set up properly 
• How to verify your domains How to verify your domains 

Section 2.3: Ad Account Set Up Section 2.3: Ad Account Set Up 

• Setting up your ad account Setting up your ad account 
• Everything you need to know about the Facebook pixel Everything you need to know about the Facebook pixel 
• Creating Facebook events with Google Tag Manger Creating Facebook events with Google Tag Manger 
• Setting up your custom conversions Setting up your custom conversions 
• Creating custom audiences ready for the future Creating custom audiences ready for the future 
• Fan page set up and “Likes” campaigns Fan page set up and “Likes” campaigns 

Section 2.4: Different Types of Creatives Section 2.4: Different Types of Creatives 

• What ads have been working well at Flexx Digital What ads have been working well at Flexx Digital 
• The different types of ad format Facebook has to offer The different types of ad format Facebook has to offer 
• The pros and cons of each The pros and cons of each 
• How to set up each ad format How to set up each ad format 

Section 2.5: Writing Long Copy Ads Section 2.5: Writing Long Copy Ads 

• What makes an excellent long copy ad What makes an excellent long copy ad 
• Why long copy ads are important Why long copy ads are important 
• What type of funnel they work well with What type of funnel they work well with 
• How to write a good long copy ad How to write a good long copy ad 

Section 2.6: Ad Account Build Section 2.6: Ad Account Build 

• The ultimate Facebook campaign structure The ultimate Facebook campaign structure 
• Setting up our campaign Setting up our campaign 
• Setting up your ad sets Setting up your ad sets 
• Setting up your ads Setting up your ads 
• Audience targeting Audience targeting 
• Things to remember Things to remember 

Section 2.7: Maintenance and Scaling Section 2.7: Maintenance and Scaling 

• Maintenance tasks for Facebook ads Maintenance tasks for Facebook ads 
• Scaling best performing ad sets and campaigns Scaling best performing ad sets and campaigns 
• Sandboxing new ideas Sandboxing new ideas 
• When to stop ad sets that are outside KPIs When to stop ad sets that are outside KPIs 
• Using Facebook to the best of your ability Using Facebook to the best of your ability 

Section 2.8: Facebook Crisis Procedure Section 2.8: Facebook Crisis Procedure 

• The importance of tracking you metrics The importance of tracking you metrics 
• What to do if your CPL spikes What to do if your CPL spikes 
• What to do if your campaigns aren’t spending What to do if your campaigns aren’t spending 
• What to do if no leads are coming in What to do if no leads are coming in 
• What to do if your CPL is gradually rising What to do if your CPL is gradually rising 
• What to do when you get a banned asset on Facebook What to do when you get a banned asset on Facebook 

Week 4, Section 3: Brand Name Adwords Search and Banner Retargeting Week 4, Section 3: Brand Name Adwords Search and Banner Retargeting 

Section 3.1: Brand Bidding In Google Ads Section 3.1: Brand Bidding In Google Ads 

• Why a Google AdWords brand campaign is worth the effort Why a Google AdWords brand campaign is worth the effort 
• Your starting budget for the campaign Your starting budget for the campaign 
• How to choose your keywords How to choose your keywords 
• How to add extensions, ads and set the bidsHow to add extensions, ads and set the bids

Section 3.2: Display Targeting Overview Section 3.2: Display Targeting Overview 

• What is the Google Display Network? (GDN) What is the Google Display Network? (GDN) 
• How GDN builds trust and brand presence How GDN builds trust and brand presence 
• Bannersnack Bannersnack 
• How to build your campaign How to build your campaign 

Section 3.3: Creating Banners For Your Lead Generation Site Section 3.3: Creating Banners For Your Lead Generation Site 

• How to use Bannersnack to create banner ads How to use Bannersnack to create banner ads 
• How to edit your banners How to edit your banners 
• A retargeting capaign for the Amazon Video Prime app A retargeting capaign for the Amazon Video Prime app 

Section 3.4: Google Retargeting Campaign Section 3.4: Google Retargeting Campaign 

• Why retargeting is a great way to complement your Facebook campaign Why retargeting is a great way to complement your Facebook campaign 
• Why GDN is great for retargeting campaigns Why GDN is great for retargeting campaigns 
• How to create your GDN campaign How to create your GDN campaign 

Week 4, Section 4: YouTube AdsWeek 4, Section 4: YouTube Ads

Section 4.1:  YouTube Ads: The Creative Section 4.1:  YouTube Ads: The Creative 

• What we’ve learned using YouTube for the last six months What we’ve learned using YouTube for the last six months 
• Why use YouTube TrueView ads? Why use YouTube TrueView ads? 
• The creative The creative 
• Examples of good ads Examples of good ads 
• Writing your script Writing your script 
• How to get cheap videos made How to get cheap videos made 
• How to do a “studio-level” shoot How to do a “studio-level” shoot 
• Graphic overlays/calls to actions Graphic overlays/calls to actions 
• Release forms and other (boring but necessary) stuff Release forms and other (boring but necessary) stuff 
• Creating your script Creating your script 

Section 4.2: YouTube Ads: The Set Up Section 4.2: YouTube Ads: The Set Up 

• Setting up your YouTube channel Setting up your YouTube channel 
• Connecting Google ads to your channel Connecting Google ads to your channel 
• Uploading your videosUploading your videos
• Tag Manager and Conversion Tracking Tag Manager and Conversion Tracking 
• Campaign structure Campaign structure 
• Creating ads from your videos Creating ads from your videos 
• Ads editor Ads editor 

Section 4.3: YouTube Ads Maintenance and Scaling Section 4.3: YouTube Ads Maintenance and Scaling 

• How the algorithms and AI are getting smarter How the algorithms and AI are getting smarter 
• Creative is king Creative is king 
• Daily/weekly.monthly YouTube maintenance Daily/weekly.monthly YouTube maintenance 
• Scaling good and switching off bad ads Scaling good and switching off bad ads 
• Tips and tricks Tips and tricks 

Get The Pay Per Lead Blueprint – Dan Wardrope , Only Price $297

Week 4, Section 5: Twitter Ads Week 4, Section 5: Twitter Ads 

Section 5.1: Twitter Ads The Set Up Section 5.1: Twitter Ads The Set Up 

• Setting up your Twitter account Setting up your Twitter account 
• Getting your creatives ready Getting your creatives ready 
• Setting up conversion tracking in Twitter Setting up conversion tracking in Twitter 
• Campaign set up Campaign set up 
• Demographics and audience targeting Demographics and audience targeting 
• Setting up your ads Setting up your ads 
• Things to remember Things to remember 

Section 5.2. Maintenance and Scaling Section 5.2. Maintenance and Scaling 

• Maintenance tasks for Twitter ads Maintenance tasks for Twitter ads 
• Scaling best performing campaigns Scaling best performing campaigns 
• Twitter tips and tricks Twitter tips and tricks 
• When to stop campaigns that are outside of KPIs When to stop campaigns that are outside of KPIs 
• Using Twitter to the best of your ability Using Twitter to the best of your ability 

Resources Resources 

• Banned ad account procedure Banned ad account procedure 
• Facebook ad policy Facebook ad policy 
• Facebook Blueprint certification Facebook Blueprint certification 
• Special category ads Special category ads 
• Facebook ads policy test Facebook ads policy test 
• Verify your business Verify your business 
• Facebook partnership Facebook partnership 
• Benefits of partnership Benefits of partnership 
• Facebook pixel helper Facebook pixel helper 
• Button click script Button click script 
• Facebook crisis document: tips and tricks Facebook crisis document: tips and tricks 
• YouTube template video script YouTube template video script 
• Shooting your videos in a studio Shooting your videos in a studio 
• YouTube checklists – daily, weekly and monthly tasksYouTube checklists – daily, weekly and monthly tasks
• Twitter set up guide Twitter set up guide 
• Twitter tips and tricks Twitter tips and tricks 
• Twitter checklist: daily, weekly and monthly tasks Twitter checklist: daily, weekly and monthly tasks 

Week 5 – Advanced Lead GenerationWeek 5 – Advanced Lead Generation

This week is going to get more advanced. We will take you through everything step-by-step, so it’s easy for you to follow along. This week is going to get more advanced. We will take you through everything step-by-step, so it’s easy for you to follow along. 

Again, there are sections within sections in this module, so I’ll list the key topics covered. Again, there are sections within sections in this module, so I’ll list the key topics covered. 

Week 5, Section 1: A/B (Split) Testing Week 5, Section 1: A/B (Split) Testing 

Section 1.1: Split-Testing Overview Section 1.1: Split-Testing Overview 

• What is split-testing? What is split-testing? 
• Why you should split-test Why you should split-test 
• What to do before you create your split-test What to do before you create your split-test 
• How to prepare your split-test How to prepare your split-test 
• What you should be testing What you should be testing 
• How to capture your conversion rate How to capture your conversion rate 
• How to track your conversion rate How to track your conversion rate 
• Unbounce top tips for split-testing Unbounce top tips for split-testing 

Section 1.2: Alex Scovell – Split-Testing Process Section 1.2: Alex Scovell – Split-Testing Process 

This is a bonus lesson on split-testing from the head of Digital Oyster, Alex Scovell.This is a bonus lesson on split-testing from the head of Digital Oyster, Alex Scovell.

Alex will show you how he generated over 8 figures and 1.1. million leads from just one landing page. Alex will show you how he generated over 8 figures and 1.1. million leads from just one landing page. 

Week 5, Section 2: The Epic FunnelWeek 5, Section 2: The Epic Funnel

Section 2.1: How The Epic Funnel Works Section 2.1: How The Epic Funnel Works 

• What the epic funnel is What the epic funnel is 
• Why we built it Why we built it 
• How it works How it works 
• Integrating Active Campaign and OnceHub Integrating Active Campaign and OnceHub 
• The resource guide to help you build it The resource guide to help you build it 
• What it looks like completed (using our car finance example) What it looks like completed (using our car finance example) 
• Compliance and GDPR Compliance and GDPR 

Section 2.2: Building An Epic Funnel Section 2.2: Building An Epic Funnel 

• How to build an epic funnel (step-by-step guide)How to build an epic funnel (step-by-step guide)
• Integrating your funnel Integrating your funnel 

Week 5, Section 3: Messenger Bots Week 5, Section 3: Messenger Bots 

Section 3.1: Building A Messenger Bot Section 3.1: Building A Messenger Bot 

• An overview of messenger bots An overview of messenger bots 
• How messenger bots help your campaigns How messenger bots help your campaigns 
• The software we use to create bots The software we use to create bots 
• Importance of a lead magnet Importance of a lead magnet 
• How to create your own bot How to create your own bot 
• How to integrate your bot How to integrate your bot 

Section 3.2: Messenger Bot – Facebook Campaign Section 3.2: Messenger Bot – Facebook Campaign 

• What to optimise when using a messenger campaign What to optimise when using a messenger campaign 
• Types of ads we use with a chatbot Types of ads we use with a chatbot 
• How to set up a messenger campaign How to set up a messenger campaign 

Resources Resources 

• Example tracking spreadsheet Example tracking spreadsheet 
• Epic funnel tracking spreadsheet Epic funnel tracking spreadsheet 
• Quiz to results funnel tracking spreadsheet Quiz to results funnel tracking spreadsheet 
• Advertorial funnel tracking Advertorial funnel tracking 
• Conditioning location funnel Conditioning location funnel 
• Lead distribution funnel Lead distribution funnel 
• Conversion tracking script Conversion tracking script 
• 20 quick split-test ideas 20 quick split-test ideas 
• How to build an epic funnel How to build an epic funnel 
• Messenger bot resource guide Messenger bot resource guide 
• ManyChat ManyChat 
• Example ad for a chatbotExample ad for a chatbot

Week 6 – Growing Your AgencyWeek 6 – Growing Your Agency

This is the last module of the course, which shows you how to scale your agency. This is the last module of the course, which shows you how to scale your agency. 

Week 6, Section 1: Growing Your AgencyWeek 6, Section 1: Growing Your Agency

Section 1.1: Hiring Section 1.1: Hiring 

• Why you need to hire slowly Why you need to hire slowly 
• Who you need to hire Who you need to hire 
• The hiring process The hiring process 
• Our job description template Our job description template 
• Our test task tamplate Our test task tamplate 
• The phone interview The phone interview 
• The face-to-face interview The face-to-face interview 
• Kolbe test Kolbe test 
• Making a decision Making a decision 
• Offer letter Offer letter 
• Contract Contract 

Section 1.2: PPL Agency Hacks Section 1.2: PPL Agency Hacks 

• Tax efficiencies and pension Tax efficiencies and pension 
• Monthly profit and losses Monthly profit and losses 
• VAT exemption VAT exemption 
• Expectations documents Expectations documents 
• Asana Asana 
• Stand up meetings Stand up meetings 
• Hiring an assistant (and diary) Hiring an assistant (and diary) 
• Hiding your funnel building a brand Hiding your funnel building a brand 
• If delegating – spend twice the time you think If delegating – spend twice the time you think 
• Meet clients and build relationships Meet clients and build relationships 
• Singular focus Singular focus 
• Getting a good business coach Getting a good business coach 

Week 6, Section 2: Dan Q&A Calls Week 6, Section 2: Dan Q&A Calls 

The Pay Per Lead Agency Blueprint hosts Q&A calls on Mondays, 6:00am GMT/BST and Tuesdays, 5:00pm GMT/BST. The Pay Per Lead Agency Blueprint hosts Q&A calls on Mondays, 6:00am GMT/BST and Tuesdays, 5:00pm GMT/BST. 

This is the students’ chance to get some 1-2-1 interaction with Dan or one of his team. This is the students’ chance to get some 1-2-1 interaction with Dan or one of his team. 

It is SO important to join these Q&A calls. If you choose not to attend, you’re only getting half the experience of the Pay Per Lead Agency Blueprint. It is SO important to join these Q&A calls. If you choose not to attend, you’re only getting half the experience of the Pay Per Lead Agency Blueprint. 

There are also recording of past Q&A calls available, from December 2018 to the present. These are updated in the course every week. There are also recording of past Q&A calls available, from December 2018 to the present. These are updated in the course every week. 

Resources Resources 

• The test tasks The test tasks 
• Kolbe assof questions to aaessment Kolbe assof questions to aaessment 
• Videographer test task template Videographer test task template 
• PPC account manager test task template PPC account manager test task template 
• Checklist of questions to ask Checklist of questions to ask 
• Job description (AdWords guru) Job description (AdWords guru) 
• Offer letter Offer letter 
• Contract templatde Contract templatde 
• PPC account manager – expections document PPC account manager – expections document 
• Expectations document resource assistant Expectations document resource assistant 
• Funnel manager expectations document Funnel manager expectations document 

Get The Pay Per Lead Blueprint – Dan Wardrope , Only Price $297

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