Seth Godin – Freelancer Course

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Seth Godin – Freelancer Course

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Get Seth Godin – Freelancer Course at the CourseAvai

What you’ll learnWhat you’ll learn

• Master how to make your work unique, create a well-known brand, find clients, and increase demand for your products or servicesMaster how to make your work unique, create a well-known brand, find clients, and increase demand for your products or services
• Understand what it takes to be more than the average freelancerUnderstand what it takes to be more than the average freelancer
• Turn professional and make a commitment to finding better clients and doing better workTurn professional and make a commitment to finding better clients and doing better work

RequirementsRequirements

• No requirements! Just motivation to be your own boss and do great work that makes a differenceNo requirements! Just motivation to be your own boss and do great work that makes a difference

DescriptionDescription

Contents and OverviewContents and Overview

This course begins with an introduction into what it means to be a freelancer, regardless of what industry you work in.This course begins with an introduction into what it means to be a freelancer, regardless of what industry you work in.

You’ll realize that you have the opportunity to take control of your career, regardless of your previous experience, by seeing the world the way your clients do.You’ll realize that you have the opportunity to take control of your career, regardless of your previous experience, by seeing the world the way your clients do.

Seth walks you through choosing your clients and how to be at the right place at the right time to find them. By pushing yourself to produce remarkable work, the clients will start coming to you.Seth walks you through choosing your clients and how to be at the right place at the right time to find them. By pushing yourself to produce remarkable work, the clients will start coming to you.

Each short, intense (and sometimes funny) lecture helps you identify ways to build your reputation and promote your business so you can step out of invisibility. You’ll make your work more valuable, and you’ll know how to price your work to attract and retain clients.Each short, intense (and sometimes funny) lecture helps you identify ways to build your reputation and promote your business so you can step out of invisibility. You’ll make your work more valuable, and you’ll know how to price your work to attract and retain clients.

You have the opportunity to become a well-known specialist in your field. You’ll learn the foundation that consistently generates client leads that translate into a higher freelancer income.You have the opportunity to become a well-known specialist in your field. You’ll learn the foundation that consistently generates client leads that translate into a higher freelancer income.

Also included: In-depth answers to FAQs that Seth has collected from his audience in preparation for this course. The FAQs will help clarify common concerns that freelancers have, as well as provide insight into overcoming everyday challenges.Also included: In-depth answers to FAQs that Seth has collected from his audience in preparation for this course. The FAQs will help clarify common concerns that freelancers have, as well as provide insight into overcoming everyday challenges.

Throughout the course, you’ll have the opportunity to complete exercises that will help you forge a path you can easily follow. You’ll get as much out of this course as you choose to put into it.Throughout the course, you’ll have the opportunity to complete exercises that will help you forge a path you can easily follow. You’ll get as much out of this course as you choose to put into it.

By the end of this course, you’ll know what you need to do to pave your way towards a more lucrative and fulfilling freelancing career. You’ll be confident enough to be your own boss, and you’ll know how to put your goals in motion.By the end of this course, you’ll know what you need to do to pave your way towards a more lucrative and fulfilling freelancing career. You’ll be confident enough to be your own boss, and you’ll know how to put your goals in motion.

Whether you’re currently freelancing full-time or you’re stuck in a job that you want to get out of, Seth shows you what it takes to be an accomplished freelancer—or, as he calls it, “a warrior without a king.”Whether you’re currently freelancing full-time or you’re stuck in a job that you want to get out of, Seth shows you what it takes to be an accomplished freelancer—or, as he calls it, “a warrior without a king.”

Who this course is for:Who this course is for:

• Current freelancers who want to build and differentiate their Current freelancers who want to build and differentiate their businesses
• Anyone interested in becoming a professional freelancerAnyone interested in becoming a professional freelancer
• This is not a course for people who seek shortcuts, guaranteed results and an easy pathThis is not a course for people who seek shortcuts, guaranteed results and an easy path

Course contentCourse content

How to move upHow to move up

• Why be a freelancerWhy be a freelancer
• A warrior without a kingA warrior without a king
• Moving up the ladderMoving up the ladder
• Weaving a braidWeaving a braid
• Exercise – Who are youExercise – Who are you
• 5 kinds of freelancing5 kinds of freelancing
• Are you unmistakable?Are you unmistakable?
• Exercise – What do you provideExercise – What do you provide

Building assetsBuilding assets

• Different forms of meritDifferent forms of merit
• Exercise – 10 things you deliver to your clientExercise – 10 things you deliver to your client
• FAQ: Fear of rejectionFAQ: Fear of rejection
• Building your assetsBuilding your assets
• Exercise – Rank YourselfExercise – Rank Yourself

Managing clientsManaging clients

• Choose your customersChoose your customers
• FAQ: Firing a clientFAQ: Firing a client
• FAQ: Questions to ask a new clientFAQ: Questions to ask a new client
• How to increase demandHow to increase demand
• FAQ: When a client disagrees with your visionFAQ: When a client disagrees with your vision

Strategies you chooseStrategies you choose

• Right place right timeRight place right time
• Get subscribersGet subscribers
• Two words in ‘I’Two words in ‘I’
• FAQ: Building a name as a new freelancerFAQ: Building a name as a new freelancer

StorytellingStorytelling

• The 4 principles of storytellingThe 4 principles of storytelling
• Exercise – B2B salesExercise – B2B sales
• The story is what we hireThe story is what we hire
• Excuses are part of the storyExcuses are part of the story
• FAQ: Importance of a contractFAQ: Importance of a contract
• An aside about how you buyAn aside about how you buy
• FAQ: When a client has a budgetFAQ: When a client has a budget

Scarcity, value and your choiceScarcity, value and your choice

• Choose the right businessChoose the right business
• FAQ: Local expert vs. wider reachFAQ: Local expert vs. wider reach
• Product adoption lifecycleProduct adoption lifecycle
• How to create scarcityHow to create scarcity
• Understanding customer LTVUnderstanding customer LTV
• Different ways to go to Different ways to go to market

Get Seth Godin – Freelancer Course at the CourseAvai

PricingPricing

• What your craft is worthWhat your craft is worth
• Working for freeWorking for free
• FAQ: Working for exposureFAQ: Working for exposure
• Questions worth asking yourselfQuestions worth asking yourself

Unique voiceUnique voice

• Famous to the familyFamous to the family
• Stories of family fameStories of family fame
• Your brand is humanYour brand is human
• Finding your edgeFinding your edge
• Exercise – Develop a unique voiceExercise – Develop a unique voice
• FAQ: Making a living as a fiction writerFAQ: Making a living as a fiction writer

ReputationReputation

• The testimonial bookThe testimonial book
• It costs too much to shop aroundIt costs too much to shop around
• SEO of a kingdom of oneSEO of a kingdom of one
• Seaweed and permissionSeaweed and permission
• Exercise – PermissionExercise – Permission
• FAQ: Competing with cheap laborFAQ: Competing with cheap labor
• FAQ: Too expensive despite experienceFAQ: Too expensive despite experience

PromotionPromotion

• Promotional choicesPromotional choices
• Drip by dripDrip by drip
• Stepping out of your invisibilityStepping out of your invisibility
• (Don’t) become an insider(Don’t) become an insider
• Taking the leap as a strategyTaking the leap as a strategy

Organize and connectOrganize and connect

• Defining communitiesDefining communities
• 500 disconnected people500 disconnected people
• Exercise – Organize and connectExercise – Organize and connect

Leverage contentLeverage content

• Your own publishing platformYour own publishing platform
• Debunk and informDebunk and inform
• Exercise – Leveraging contentExercise – Leveraging content
• In public or for competitorsIn public or for competitors
• Exercise – Organize your competitorsExercise – Organize your competitors
• Opportunities to considerOpportunities to consider

Sell and promoteSell and promote

• The fear of buyingThe fear of buying
• Exercise – SalesExercise – Sales
• The obligating questionThe obligating question
• PositioningPositioning
• Patience and choosing your industryPatience and choosing your industry
• Pricing and couponsPricing and coupons
• FAQ: Displaying prices on a websiteFAQ: Displaying prices on a website
• Thriving on freeThriving on free

Going to marketGoing to market

• Be the impresarioBe the impresario
• OverspecializeOverspecialize
• Go outside the systemGo outside the system
• Get ‘famous’Get ‘famous’
• The poor man’sThe poor man’s

Turn proTurn pro

• Making timeMaking time
• FAQ: Consistently generating qualified leadsFAQ: Consistently generating qualified leads
• Financial hygieneFinancial hygiene
• Be smartBe smart
• Words in -entWords in -ent
• Exercise – Make a timelineExercise – Make a timeline
• ReadingsReadings
• One last thingOne last thing

A bonus Q&AA bonus Q&A

• Live at Creative Mornings SummitLive at Creative Mornings Summit

Get Seth Godin – Freelancer Course at the CourseAvai

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