Say Goodbye to Content Bottlenecks – Hristine Thatche and Michelle Hunter

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Our blueprint for gathering client content and keeping projects on track

Struggling to get client content is a bummer…

• Waiting for content messes up your project scheduleWaiting for content messes up your project schedule
• Asking for content feels awkward and just zaps your creativityAsking for content feels awkward and just zaps your creativity
• You’re not a copywriter, but you give free writing advice just to move things alongYou’re not a copywriter, but you give free writing advice just to move things along
• Meanwhile, the launch is delayed – and so is that final payment!Meanwhile, the launch is delayed – and so is that final payment!

Then, when you finally get the content you need…

• You spend hours trying to turn lots of rambly copy into a few sentencesYou spend hours trying to turn lots of rambly copy into a few sentences
• The stuff they send you just doesn’t fit your designThe stuff they send you just doesn’t fit your design
• Ugh…nothing’s formatted, organized, or ready to goUgh…nothing’s formatted, organized, or ready to go
• Everyone’s frustrated. The project is stuck.Everyone’s frustrated. The project is stuck.

But even worse…But even worse…

The copy causes your design to fall totally flat!

I struggled for years trying to get clients to provide content as beautiful and effective as my designs.

I kept asking myself…I kept asking myself…

• How can I help my client understand what I’m talking about so they provide what I need?How can I help my client understand what I’m talking about so they provide what I need?
• How do I keep projects from getting off track when clients ask for more time?How do I keep projects from getting off track when clients ask for more time?
• Can I get started with the design before I get content?Can I get started with the design before I get content?
• How do I tell them they really need a copywriter?How do I tell them they really need a copywriter?

This was me #everysingleproject, until I met Michelle. Together we created a process to extract content from our client’s head and turn it into beautifully effective copy. It feels almost magical!

In Say Goodbye to Content Bottlenecks, we’re sharing our proven content-gathering process with you so you can end content frustration for good!

From the rebrandable Client Content Workbook to the final content edits – we’re sharing our blueprint for collecting and evaluating client content – all while keeping your projects on track.From the rebrandable Client Content Workbook to the final content edits – we’re sharing our blueprint for collecting and evaluating client content – all while keeping your projects on track.

Hesitating to recommend a copywriter but tired of formatting pages of cruddy copy? Sick of editing your client’s stuff?

We know how you feel. We’ve struggled with client copy too, and experienced the frustration that comes from adding bad copy to brilliant design. We’ve watched clients wrestle with the writing, unsure of exactly what to say. And we’ve lived through those awkward moments that come when we have to edit the stuff those clients finally write.We know how you feel. We’ve struggled with client copy too, and experienced the frustration that comes from adding bad copy to brilliant design. We’ve watched clients wrestle with the writing, unsure of exactly what to say. And we’ve lived through those awkward moments that come when we have to edit the stuff those clients finally write.

There’s a better way… and we’re sharing our secrets here with you.There’s a better way… and we’re sharing our secrets here with you.

Here’s what you get:

• Christine’s STEP-BY-STEP PROCESSChristine’s STEP-BY-STEP PROCESS for taking clients from initial discovery through final content edits… for taking clients from initial discovery through final content edits…
• Christine’s ILLUSTRATOR WIREFRAME TEMPLATESChristine’s ILLUSTRATOR WIREFRAME TEMPLATES for building custom wireframe layouts that clients and copywriters can easily understand and follow… for building custom wireframe layouts that clients and copywriters can easily understand and follow…
• Michelle’s CLIENT CONTENT WORKBOOKMichelle’s CLIENT CONTENT WORKBOOK you can rebrand and share with your clients, making content creation easy and understandable for everyone… you can rebrand and share with your clients, making content creation easy and understandable for everyone…
• Michelle’s CRITERIA FOR EVALUATING CLIENT CONTENTMichelle’s CRITERIA FOR EVALUATING CLIENT CONTENT and scripts so you can ask for revisions or suggest a copywriter in a pleasant, professional way… and scripts so you can ask for revisions or suggest a copywriter in a pleasant, professional way…
• Christine’s CONTENT TEMPLATESChristine’s CONTENT TEMPLATES to teach your client how to provide exactly what you need (formatted!) to provide an effective website that goes beyond the design. to teach your client how to provide exactly what you need (formatted!) to provide an effective website that goes beyond the design.

Our process allows you to empower your clients, clarify their message, and guide them to create the best possible content for their project – elevating their business… and your design!

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