Ryan Deiss – Social and Community Mastery + Certification

YouYou and your business are being talked about on social media…and your business are being talked about on social media… right now.right now.

Get Ryan Deiss – Social and Community Mastery + Certification at the CourseAvai

Whether it’s a Facebook post, a tweet on Twitter or a photo on Instagram…Whether it’s a Facebook post, a tweet on Twitter or a photo on Instagram…
…your prospects and customers have changed the way they voice criticism and praise. …your prospects and customers have changed the way they voice criticism and praise.
They’ve also changed they way they find and consume information… They’ve also changed they way they find and consume information…
…and they’ve even changed the way they buy too. …and they’ve even changed the way they buy too.

Successful businesses must adapt their marketing to these changes.Successful businesses must adapt their marketing to these changes.

If you’re here, you already know that having a social media strategy is an important aspect of any digital marketing strategy.If you’re here, you already know that having a social media strategy is an important aspect of any digital marketing strategy.

But, if you’re like most businesses, you’re not doing it as well as you know you should be.But, if you’re like most businesses, you’re not doing it as well as you know you should be.

Your business needs to have plans and processes in place in order to:Your business needs to have plans and processes in place in order to:

• ListenListen to what your folks are saying about you on social media so you can monitor and respond to customer service and reputation management issues… to what your folks are saying about you on social media so you can monitor and respond to customer service and reputation management issues…
• InfluenceInfluence them in a positive way, by establishing authority, often through the distribution and sharing of valuable content… them in a positive way, by establishing authority, often through the distribution and sharing of valuable content…
• NetworkNetwork and associate with authoritative and influential individuals and brands… and associate with authoritative and influential individuals and brands…
• SellSell them your products and services, without coming across as sleazy or pushy. them your products and services, without coming across as sleazy or pushy.

In other words, good social media management helps to control the conversation about your business, leading to positive customer experiences, increased authority and ultimately more leads and sales.In other words, good social media management helps to control the conversation about your business, leading to positive customer experiences, increased authority and ultimately more leads and sales.

So that’s why businesses need Social and Community Managers.So that’s why businesses need Social and Community Managers.

There’s just one problem: Most so-called “social media managers” don’t know what they’re doing.There’s just one problem: Most so-called “social media managers” don’t know what they’re doing.

That’s where you come in.That’s where you come in.

As a As a Certified Social & Community Manager,Certified Social & Community Manager, you’ll learn to assess your business’ goals and employ sound and measurable social media marketing practices to meet those goals. you’ll learn to assess your business’ goals and employ sound and measurable social media marketing practices to meet those goals.

More specifically, in this master class, you’ll learn:More specifically, in this master class, you’ll learn:

• The “Social Success Cycle” frameworkThe “Social Success Cycle” framework that gives you instant clarity on the 4 categories of social media marketing activities (and the category every business should begin with). that gives you instant clarity on the 4 categories of social media marketing activities (and the category every business should begin with).

• How to create your Customer AvatarHow to create your Customer Avatar in order to architect a social media strategy that attracts leads and buyers (our simple Customer Avatar Worksheet will show you how to build your avatar). in order to architect a social media strategy that attracts leads and buyers (our simple Customer Avatar Worksheet will show you how to build your avatar).

• How to recognize and leverage the strength (and avoid the weakness) of both How to recognize and leverage the strength (and avoid the weakness) of both “Seeker” and “Engagement” social media channels“Seeker” and “Engagement” social media channels..

• The “10-Minute Social Media Audit”The “10-Minute Social Media Audit” that immediately identifies gaps in your social media marketing so you can close them. that immediately identifies gaps in your social media marketing so you can close them.

• The two categories of The two categories of social media marketing that can (and should) be automatedsocial media marketing that can (and should) be automated by software (don’t worry, we tell you which programs to use). by software (don’t worry, we tell you which programs to use).

• The “Feedback Loop” process that exponentially increases the impact of social media marketingThe “Feedback Loop” process that exponentially increases the impact of social media marketing on product/service development, customer service and content creation. on product/service development, customer service and content creation.

• TheThe 5 keyword categories that matter when monitoring the web for customer service and reputation issues5 keyword categories that matter when monitoring the web for customer service and reputation issues (“Listen” for these keywords and you’ll immediately join the social conversation about your brand). (“Listen” for these keywords and you’ll immediately join the social conversation about your brand).

• TheThe Social Listening Keyword Research PlannerSocial Listening Keyword Research Planner that makes social listening campaign set up a breeze. that makes social listening campaign set up a breeze.

• How to set up social listening using paid toolsHow to set up social listening using paid tools (and an alternative method using free tools for those on a tight budget). (and an alternative method using free tools for those on a tight budget).

• TheThe simple 3-Step Social Media Customer Service Plan simple 3-Step Social Media Customer Service Plan to employ when dealing with angry customers on public social channels. to employ when dealing with angry customers on public social channels.

• 4 methods to growing connections on any social channel4 methods to growing connections on any social channel (look out for the “Indoctrination” and “Bouncing” processes). (look out for the “Indoctrination” and “Bouncing” processes).

• 7 blog post templates that create high-quality, “shareworthy” blog content7 blog post templates that create high-quality, “shareworthy” blog content with speed (never get stuck for blog post ideas again). with speed (never get stuck for blog post ideas again).

• The Social Media Topic Map handoutThe Social Media Topic Map handout that transforms boring, “ho hum” social media channels into thriving social communities. that transforms boring, “ho hum” social media channels into thriving social communities.

• The 6-Step “socialization” processThe 6-Step “socialization” process you’ll apply to every new piece of content you create (this will maximize your social media exposure). you’ll apply to every new piece of content you create (this will maximize your social media exposure).

• How to defeat the “Social Fire Hose”How to defeat the “Social Fire Hose” (and create social media updates that get noticed in the sea of social status updates). (and create social media updates that get noticed in the sea of social status updates).

• How to leverage “Long Tail Media Outreach”How to leverage “Long Tail Media Outreach” (in order to generate traffic, links and authority from blogs, podcasts and more). (in order to generate traffic, links and authority from blogs, podcasts and more).

• How to combine Social Media Topic Maps and “The Short List” process to How to combine Social Media Topic Maps and “The Short List” process to create a network of influencerscreate a network of influencers (these can really can “move the needle” for your business). (these can really can “move the needle” for your business).

• How “Reverse Media Outreach” worksHow “Reverse Media Outreach” works today (and how to position yourself to take advantage of it). today (and how to position yourself to take advantage of it).

• The “Value First” strategyThe “Value First” strategy that seamlessly and subtly transforms casual social media connections into leads and customers (without being sleazy). that seamlessly and subtly transforms casual social media connections into leads and customers (without being sleazy).

• 3 types of “Value First” offers3 types of “Value First” offers (and when to use each one). (and when to use each one).

• How to employ “Content Segmentation”, social media and social advertising to How to employ “Content Segmentation”, social media and social advertising to ascend social connections to leads and customersascend social connections to leads and customers..

• How to use content + social mediaHow to use content + social media to intersect with to intersect with “The Customer Journey”“The Customer Journey” from the Awareness to Conversion stage. from the Awareness to Conversion stage.

Get Ryan Deiss – Social and Community Mastery + Certification at the CourseAvai

In short, In short, Certified Social & Community ManagersCertified Social & Community Managers are able to not only manage and control the social conversation about you and your business… they are also able to track, measure and monetize your social media efforts. are able to not only manage and control the social conversation about you and your business… they are also able to track, measure and monetize your social media efforts.

If you’re interested in becoming a Certified Social & Community Manager, then I have one question for you…If you’re interested in becoming a Certified Social & Community Manager, then I have one question for you…