Predictable Revenue The Ultimate “Cold Calling 2.0″ Course and Library – Aaron Ross

Description

Unlock your potential with the Unlock your potential with the Predictable Revenue The Ultimate “Cold Calling 2.0″ Course and Library – Aaron RossPredictable Revenue The Ultimate “Cold Calling 2.0″ Course and Library – Aaron Ross course for only course for only $$2,500.002,500.00 Original price was: $2,500.00.Original price was: $2,500.00.$$153.00153.00Current price is: $153.00.Current price is: $153.00. at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various Digital MarketingDigital Marketing. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!

When purchasing Predictable Revenue The Ultimate “Cold Calling 2.0″ Course and Library – Aaron Ross course, You can get it with the LIFETIME SUPPORT and UNLIMITED DOWNLOAD.When purchasing Predictable Revenue The Ultimate “Cold Calling 2.0″ Course and Library – Aaron Ross course, You can get it with the LIFETIME SUPPORT and UNLIMITED DOWNLOAD.

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Course description

For more information email [email protected] / text 310 343 8143For more information email [email protected] / text 310 343 8143

This 12-Week Predictable Revenue The Ultimate “Cold Calling 2.0″ Course and Ultimate collection of outbound training materials and guides is for anyone who wants to assess themselves or learn the specific steps of what a world-class prospector should do each day: how to send emails, make phone calls, keep your accounts organized, and be successful at outbound prospecting. Call for remote coaching support & in-person onsite training.This 12-Week Predictable Revenue The Ultimate “Cold Calling 2.0″ Course and Ultimate collection of outbound training materials and guides is for anyone who wants to assess themselves or learn the specific steps of what a world-class prospector should do each day: how to send emails, make phone calls, keep your accounts organized, and be successful at outbound prospecting. Call for remote coaching support & in-person onsite training.

Why Certify Yourself Or Your Team?Why Certify Yourself Or Your Team?

• What Important Technique Are You Missing?What Important Technique Are You Missing?
• Assess Strengths and Areas of Improvement.Assess Strengths and Areas of Improvement.
• Increase Training Consistency.Increase Training Consistency.
• Understand Account-Based Prospecting & Differences From List-Based Prospecting.Understand Account-Based Prospecting & Differences From List-Based Prospecting.
• Learn Or Refresh Key Approaches: Learn Or Refresh Key Approaches: Referral emails. Personalized Emails. Referral emails. Personalized Emails. Email Response Handling. Email Response Handling. Mapping Calls.Mapping Calls.Voicemail Techniques.Voicemail Techniques.
• OverlookedOverlooked Essentials: Account Mapping. Staying Organized. CRM/SFA Practices. Key Metrics. Time Management. How To Make Part-Time Prospecting Work. Day In A Life Essentials: Account Mapping. Staying Organized. CRM/SFA Practices. Key Metrics. Time Management. How To Make Part-Time Prospecting Work. Day In A Life
• Meet Other Predictable Revenue Customers & Practitioners.Meet Other Predictable Revenue Customers & Practitioners.

Assessment Overview:Assessment Overview:

1. Nail your NicheNail your Niche
2. Ideal Outbound Customer ProfileIdeal Outbound Customer Profile
3. Improve email & phone response ratesImprove email & phone response rates
4. Initial qualified opportunities in 60 daysInitial qualified opportunities in 60 days
5. Steady creation of qualified opportunities 6 monthsSteady creation of qualified opportunities 6 months
6. Recurring revenue in 6-12 monthsRecurring revenue in 6-12 months

Three CapabilitiesThree Capabilities

1. Engage – Know who & how to reach key people, who can drive bigger deals..Engage – Know who & how to reach key people, who can drive bigger deals..
2. Intrigue – Non-threatening conversations that stimulate interest, curiosity & next stepsIntrigue – Non-threatening conversations that stimulate interest, curiosity & next steps
3. Convert – Move the prospects through a repeatable process to predictably build your funnel Convert – Move the prospects through a repeatable process to predictably build your funnel + Scale – Build a process & team that breaks your lead generation and talent bottlenecks+ Scale – Build a process & team that breaks your lead generation and talent bottlenecks

Part 1 Key Topics:Part 1 Key Topics:

1. Nail A Niche & ICPNail A Niche & ICP
2. Introduction: “Deep Dive 25”Introduction: “Deep Dive 25”
3. Primary Skill Building: Email Prospecting Process and GuidePrimary Skill Building: Email Prospecting Process and Guide
4. “Day In A Life” & Time Management“Day In A Life” & Time Management
5. List-BuildingList-Building

Topic Examples: Email Prospecting:Topic Examples: Email Prospecting:

• Client Guide: Client Guide: Predictable Revenue Email TemplatesPredictable Revenue Email Templates
• Writing & Customizing Email TemplatesWriting & Customizing Email Templates
• Response Handling – Email Organization & Sales SystemsResponse Handling – Email Organization & Sales Systems
• Simplifying Messaging To Intrigue Prospects & DifferentiateSimplifying Messaging To Intrigue Prospects & Differentiate
• Establish Realistic Email Benchmarks & MetricsEstablish Realistic Email Benchmarks & Metrics

Part 2 Key TopicsPart 2 Key Topics

• Primary Skill: Phone techniques (ie Mapping & AWF calls)Primary Skill: Phone techniques (ie Mapping & AWF calls)
• Secondary skill: Social Media & Personalized EmailsSecondary skill: Social Media & Personalized Emails
• Converting Emails To Phone CallsConverting Emails To Phone Calls
• “Popular Point Of Pain” Positioning“Popular Point Of Pain” Positioning
• Dashboards, Tools, Apps TunedDashboards, Tools, Apps Tuned

Part 3 Key TopicsPart 3 Key Topics

• Primary Skill: “Deep Dive 25” + “Selling The Dream”Primary Skill: “Deep Dive 25” + “Selling The Dream”
• Passing The Baton (Prospector -> AE Handoff)Passing The Baton (Prospector -> AE Handoff)
• Outbound Pipeline Conversion RatesOutbound Pipeline Conversion Rates
• Quality ControlQuality Control
• Follow Up ProcessesFollow Up Processes
• NurturinNurturin

Course Curriculum

Intro: For Management & Team – How to Use This Course & Program OverviewIntro: For Management & Team – How to Use This Course & Program Overview

Hot Coals Video 1.30 Mins: Stuck in the Coals?Hot Coals Video 1.30 Mins: Stuck in the Coals?

How to use this courseHow to use this course

Terminology Overview PDFTerminology Overview PDF

Project Plan – Solution Specifics (Outbound: Example Funnel Metrics)Project Plan – Solution Specifics (Outbound: Example Funnel Metrics)

Outbound Project Timeline – Example Review with your CoachOutbound Project Timeline – Example Review with your Coach

How Wpromote Doubles How Wpromote Doubles Outbound Sales Each Year (5-10 min)

We Highly Recommend you Watch: “Nail Your Niche” VideoWe Highly Recommend you Watch: “Nail Your Niche” Video

Predictable Revenue Playbook: New Update in ProcessPredictable Revenue Playbook: New Update in Process

Management 01: Building an Outbound Team – Could it fail, What does take to Succeed (101 Video Course)Management 01: Building an Outbound Team – Could it fail, What does take to Succeed (101 Video Course)

Build your Business Case: ROI, Revenue & CostsBuild your Business Case: ROI, Revenue & Costs

Chapter 01 Videos: Introduction, Should I Do Outbound, Why It Could Fail, What Does It Take To Succeed.Chapter 01 Videos: Introduction, Should I Do Outbound, Why It Could Fail, What Does It Take To Succeed.

Chapter 02 Videos: Results, Where Do I Begin, People, How Do I Pay, Goals.Chapter 02 Videos: Results, Where Do I Begin, People, How Do I Pay, Goals.

Chapter 03 Videos: Onboarding, Territories, Quality Over Quantity, Why Hire, Conclusion.Chapter 03 Videos: Onboarding, Territories, Quality Over Quantity, Why Hire, Conclusion.

Video For Management: Build your Team & Specializing Your Team (28 mins)Video For Management: Build your Team & Specializing Your Team (28 mins)

Management 02: Great SDR’s, Hiring Process, Comp Plans, Onboarding, Territories.Management 02: Great SDR’s, Hiring Process, Comp Plans, Onboarding, Territories.

Hiring: How to Hire Great Prospectors (Quick Review)Hiring: How to Hire Great Prospectors (Quick Review)

Hiring: Recruiting Process by Paul Fifield of Ceros to Hire Sales Stars & Speed Up ResultsHiring: Recruiting Process by Paul Fifield of Ceros to Hire Sales Stars & Speed Up Results

Hiring: ​Prospector/SDR Comp Prospector comp: article on Quora ​Hiring: ​Prospector/SDR Comp Prospector comp: article on Quora ​

Hiring “​A Great Exercise for Hiring a Prospector”Hiring “​A Great Exercise for Hiring a Prospector”

Hiring “Sample Interview Questions”Hiring “Sample Interview Questions”

READ: Why Your Salespeople & Prospectors Need TerritoriesREAD: Why Your Salespeople & Prospectors Need Territories

​Case-Study: tackling Territories & Outbound resulted in higher Revenue.​Case-Study: tackling Territories & Outbound resulted in higher Revenue.

Management 03: Management Checklist before Onsite!Management 03: Management Checklist before Onsite!

First Steps for New SDR: First training Goals!!First Steps for New SDR: First training Goals!!

Metrics – Why we use DashboardsMetrics – Why we use Dashboards

Read: NAIL your NICHE chapter 1Read: NAIL your NICHE chapter 1

​Video: How to Setup Salesforce Basics: (Account Status, Data Setup + Transcript)​​Video: How to Setup Salesforce Basics: (Account Status, Data Setup + Transcript)​

Management: Program Checklist Homework – (Pre-Onsite!)Management: Program Checklist Homework – (Pre-Onsite!)

Module 01 – Getting Started 1: Nail your Niche, Personas, Outbound Emails, Phone Techniques.Module 01 – Getting Started 1: Nail your Niche, Personas, Outbound Emails, Phone Techniques.

Read Chapters 1 to 4 “Predictable Revenue Book”Read Chapters 1 to 4 “Predictable Revenue Book”

Read “Nail Your Niche” Chapter 1 From Impossible to Inevitable BookRead “Nail Your Niche” Chapter 1 From Impossible to Inevitable Book

Quick Videos 1: Introduction Email 101, Cold Calling, Responses, Sending Enough Email.Quick Videos 1: Introduction Email 101, Cold Calling, Responses, Sending Enough Email.

Quick Videos 2: Reasons People Respond, What Not to Send, Referral Email Breakdown, When to Send Email.Quick Videos 2: Reasons People Respond, What Not to Send, Referral Email Breakdown, When to Send Email.

Quick Videos 3: Negative Responses, Positive Responses​, Personalized Emails​, Body of Email​, Insightful Questions​, Conclusion.Quick Videos 3: Negative Responses, Positive Responses​, Personalized Emails​, Body of Email​, Insightful Questions​, Conclusion.

“High Response Email Templates”“High Response Email Templates”

First Action: Jump in & Send your First Emails 🙂First Action: Jump in & Send your First Emails 🙂

5 short emails tips to get you started.5 short emails tips to get you started.

How to increase Email ResponsesHow to increase Email Responses

Initial Email Templates – Mass, Personalized, Customized, Enterprise.Initial Email Templates – Mass, Personalized, Customized, Enterprise.

Advanced / Direct Email Template Crafting & SequencingAdvanced / Direct Email Template Crafting & Sequencing

Example Cadence: Email, Phone, Social Media, Other….Example Cadence: Email, Phone, Social Media, Other….

Prep Video: Sell Ideas Not Stuff (2 mins)Prep Video: Sell Ideas Not Stuff (2 mins)

Mapping Calls vs. Are We a Fit Calls – Key DifferencesMapping Calls vs. Are We a Fit Calls – Key Differences

Mapping Calls Read Guide pptxMapping Calls Read Guide pptx

Prepare – Talking Points for Mapping Calls On-Site Live TrainingPrepare – Talking Points for Mapping Calls On-Site Live Training

Prep Video: Why “Nail your Niche” / Arc of Attention / Enrollment vs Pitching makes all the difference.Prep Video: Why “Nail your Niche” / Arc of Attention / Enrollment vs Pitching makes all the difference.

Review: How Do I Find My Niche?Review: How Do I Find My Niche?

Review: 5 Aspects of your NicheReview: 5 Aspects of your Niche

Prep: for Nailing Your Niche – Workbook / ExercisePrep: for Nailing Your Niche – Workbook / Exercise

Personas / Psychographics: WorkbookPersonas / Psychographics: Workbook

Management & SDR(s) Prepared:Management & SDR(s) Prepared:

Module 02: – Getting Started 2: Deep Dive 5-25 & ICP – Walk Before You Run!Module 02: – Getting Started 2: Deep Dive 5-25 & ICP – Walk Before You Run!

Video: Deep Dive 5-25 Project – Walk before you Can RunVideo: Deep Dive 5-25 Project – Walk before you Can Run

Action: Deep Dive 5-25 Project InstructionsAction: Deep Dive 5-25 Project Instructions

Deep Dive 5-25: Customer Interview GuideDeep Dive 5-25: Customer Interview Guide

Overcoming Fear of Sales CallsOvercoming Fear of Sales Calls

Personality Types – how different folks communicatePersonality Types – how different folks communicate

BDR MASTER WORKBOOK: Tracking Activities to OpportunitiesBDR MASTER WORKBOOK: Tracking Activities to Opportunities

Read: Mapping Calls Guide pptx.pdfRead: Mapping Calls Guide pptx.pdf

Mapping Call Cheat SheetMapping Call Cheat Sheet

3 Things every Enterprise Customer Wants to Know​3 Things every Enterprise Customer Wants to Know​

Customer Success Case-Study Interview QuestionsCustomer Success Case-Study Interview Questions

Review: Your ICP & Personas (Detailed)Review: Your ICP & Personas (Detailed)

Homework: Ideal Customer Profiles: Guided WorkbookHomework: Ideal Customer Profiles: Guided Workbook

Deep Dive Workbook UpdatedDeep Dive Workbook Updated

Module 03: Email Crafting – What To Do With ThemModule 03: Email Crafting – What To Do With Them

0. Message Mastery – Checklist for creating engaging email, voice-mail and telephone conversations0. Message Mastery – Checklist for creating engaging email, voice-mail and telephone conversations

Review: ​High Response Email TemplatesReview: ​High Response Email Templates

Review: Jump in and send some first emailsReview: Jump in and send some first emails

Review: Predictable Revenue: How To Increase Email Responses​Review: Predictable Revenue: How To Increase Email Responses​

B. Direct Email Template Crafting & Sequencing – Advanced LevelB. Direct Email Template Crafting & Sequencing – Advanced Level

C. Keyword or Key PhrasesC. Keyword or Key Phrases

D. How to Kill a Word – Patrick McLeanD. How to Kill a Word – Patrick McLean

E: Brainstorm First Email Template​E: Brainstorm First Email Template​

F. Build Your Email Templates Workbook​F. Build Your Email Templates Workbook​

Weekly Homework!!!Weekly Homework!!!

Module 04: Learning: Success Requirements & Tripling Your SalesModule 04: Learning: Success Requirements & Tripling Your Sales

STEP 1 Video: Success Requirements 1) Specialise your Roles – 2) Follow the Process (& transcripts)STEP 1 Video: Success Requirements 1) Specialise your Roles – 2) Follow the Process (& transcripts)

Step 2A Video: Success requirement 3 “Smart Targeting” (& transcript)Step 2A Video: Success requirement 3 “Smart Targeting” (& transcript)

Step 2B Video: Success requirement 4 “Moving Accounts through the Funnel” (& transcript)Step 2B Video: Success requirement 4 “Moving Accounts through the Funnel” (& transcript)

Step: 3 Video: Success Requirement 5 “Quality of Target Prospects” (& transcript)Step: 3 Video: Success Requirement 5 “Quality of Target Prospects” (& transcript)

Step 4 Videos: Tripling Your SalesStep 4 Videos: Tripling Your Sales

Step 5A: Review ​5 Step Outbound ProcessStep 5A: Review ​5 Step Outbound Process

Step 5B: Outbound Day In A Life – Day PlannerStep 5B: Outbound Day In A Life – Day Planner

Weekly Homework – Update Your Workbook!Weekly Homework – Update Your Workbook!

Module 05: Advanced Email CraftingModule 05: Advanced Email Crafting

Video 1: Red HerringVideo 1: Red Herring

Video 3 Smash My PhoneVideo 3 Smash My Phone

Video 2 Email Template ObsessionVideo 2 Email Template Obsession

E. If I had more time I would write a shorter letter​E. If I had more time I would write a shorter letter​

F. Types & Templates: Email Common Response HandlingF. Types & Templates: Email Common Response Handling

​G. Signature Template​G. Signature Template

H. Email Personalized/Direct Templates​H. Email Personalized/Direct Templates​

I. Objection or Insightful QuestionsI. Objection or Insightful Questions

J. 101-sales-email-templates_attachJ. 101-sales-email-templates_attach

K. Example Personalized Email Templates​K. Example Personalized Email Templates​

L. ​Nurture Status Responses & Nurture CampaignsL. ​Nurture Status Responses & Nurture Campaigns

4. Having Trouble Getting People On The Phone?​ (Email to a 10 min Qual. Call with a Decision Maker)4. Having Trouble Getting People On The Phone?​ (Email to a 10 min Qual. Call with a Decision Maker)

5. How To Break A Rep’s Bottleneck​ – “I’m not hitting quota. What’s wrong?”5. How To Break A Rep’s Bottleneck​ – “I’m not hitting quota. What’s wrong?”

Module 06. Email Metrics (A/B Testing – Where’s the Bottleneck)Module 06. Email Metrics (A/B Testing – Where’s the Bottleneck)

Step 2: Email Testing Order of OperationsStep 2: Email Testing Order of Operations

Step 3: Loop in, CTA, and Handoff Follow up Cadence / Calibration​Step 3: Loop in, CTA, and Handoff Follow up Cadence / Calibration​

Step 4: Metrics: Objection Deflection: Great email response trainingStep 4: Metrics: Objection Deflection: Great email response training

Step 5: Email Template: Objection Handling TacticsStep 5: Email Template: Objection Handling Tactics

Step 6: Email Objection Handling Tactic​ (Insightful Questions)Step 6: Email Objection Handling Tactic​ (Insightful Questions)

Comprehensive Milestones 1-5 Report​Comprehensive Milestones 1-5 Report​

Domain, Web, and Email Hosting ExplainedDomain, Web, and Email Hosting Explained

Email Deliverability – Prospecting Domains Managed by Predictable Revenue / Carb.ioEmail Deliverability – Prospecting Domains Managed by Predictable Revenue / Carb.io

SMTP Sending Limit (Ramping & Email Sending Limits)SMTP Sending Limit (Ramping & Email Sending Limits)

365 Works Hosted Email Service & Setup365 Works Hosted Email Service & Setup

Google Apps Hosted Email Solution SetupGoogle Apps Hosted Email Solution Setup

Spam Scoring & Email Deliverability AppsSpam Scoring & Email Deliverability Apps

Spam Spam SpamSpam Spam Spam

Module 07: Phone Techniques Mapping CallsModule 07: Phone Techniques Mapping Calls

Mapping Calls training video guideMapping Calls training video guide

Overcoming Fear of Sales CallsOvercoming Fear of Sales Calls

Personality Types – Understanding Communication StylesPersonality Types – Understanding Communication Styles

Mapping Calls Read Guide pptx.pdfMapping Calls Read Guide pptx.pdf

Mapping Calls Playbook: Be Prepared Conversation Starters & Talking PointsMapping Calls Playbook: Be Prepared Conversation Starters & Talking Points

Mapping Call: Cheat Sheet/ScriptMapping Call: Cheat Sheet/Script

How to Leave a Voicemail Message​How to Leave a Voicemail Message​

Example Mapping Call Recording #1 Alicia & Aaron trainingExample Mapping Call Recording #1 Alicia & Aaron training

Example Mapping Call Recording #2 (clio – live calls with coaching from aaron)Example Mapping Call Recording #2 (clio – live calls with coaching from aaron)

Example Mapping Training Call Recording #3 (Clio + Mobileworks)Example Mapping Training Call Recording #3 (Clio + Mobileworks)

Module 08: ‘Are We A Fit’ Calls & ‘Sales Qualified Lead’ CriteriaModule 08: ‘Are We A Fit’ Calls & ‘Sales Qualified Lead’ Criteria

-Are We A Fit- AWAF Call Guide v4-Are We A Fit- AWAF Call Guide v4

3.15 ​scoping process.tiff3.15 ​scoping process.tiff

Green Flags – AWAFGreen Flags – AWAF

7 Tips For “Are We A Fit” Calls7 Tips For “Are We A Fit” Calls

How to Make Prospecting EnjoyableHow to Make Prospecting Enjoyable

AWAF Calls + Ideal SDR-AE PracticesAWAF Calls + Ideal SDR-AE Practices

AWAF: Qualification Criteria Sale Accepted Lead/OpportunityAWAF: Qualification Criteria Sale Accepted Lead/Opportunity

Homework: Pass The Baton (Qualifying an Opportunity)Homework: Pass The Baton (Qualifying an Opportunity)

AWAF Calls : Be Prepared / Call Flow Table / Objection Handling​AWAF Calls : Be Prepared / Call Flow Table / Objection Handling​

Insider Sales Secrets and Why You Need to Feed the SquirrelsInsider Sales Secrets and Why You Need to Feed the Squirrels

Objection Handling Guide​Objection Handling Guide​

THE 8 MOST COMMON SALES OBJECTIONsTHE 8 MOST COMMON SALES OBJECTIONs

Keys to Successful PitchingKeys to Successful Pitching

Module 09: List Building, Targeting, Finding & Appending Companies & Contacts.Module 09: List Building, Targeting, Finding & Appending Companies & Contacts.

Step 1: Predictable Revenue: Building Your First List​Step 1: Predictable Revenue: Building Your First List​

Step 2: ​List Building Drill DownStep 2: ​List Building Drill Down

Step 3: List Building & Advanced Resources – Company Insights, Contacts, Analytics etc..Step 3: List Building & Advanced Resources – Company Insights, Contacts, Analytics etc..

Module 10: “Prospector Sales Stacks” Apps, Tools, Software…Module 10: “Prospector Sales Stacks” Apps, Tools, Software…

Prospecting software / tools / apps /data etc.Prospecting software / tools / apps /data etc.

Sales & Marketing Technology Stack: blog post (tools & apps)Sales & Marketing Technology Stack: blog post (tools & apps)

Predictable Revenue’s Acceleration Software: Carb.io (Classifying & Answering Emails​)Predictable Revenue’s Acceleration Software: Carb.io (Classifying & Answering Emails​)

Predictable Revenue Acceleration Software – Product Client PlaybookPredictable Revenue Acceleration Software – Product Client Playbook

Predictable Revenue Acceleration Software: Wiki Platform Support FAQ’sPredictable Revenue Acceleration Software: Wiki Platform Support FAQ’s

Module 11: CRM Part 1 SFDC SetupModule 11: CRM Part 1 SFDC Setup

​Video: 3 mins Why Track Aaron (& Transcript)​Video: 3 mins Why Track Aaron (& Transcript)

Video: How to Use Salesforce: Data Setup SFDC (& Transcript)Video: How to Use Salesforce: Data Setup SFDC (& Transcript)

CRM – “Configuring Your Sales System For Cold Calling 2.0” guide (Fields, Dashboards & Declutter)CRM – “Configuring Your Sales System For Cold Calling 2.0” guide (Fields, Dashboards & Declutter)

Key Metrics & What To Put On Your DashboardsKey Metrics & What To Put On Your Dashboards

Organizing Tips for Views and WorkflowOrganizing Tips for Views and Workflow

Video: 8 Tips To Use SalesForce Effectively (& Transcript)Video: 8 Tips To Use SalesForce Effectively (& Transcript)

*Manage by Dashboard (build Reports & Dashboards – how to Documentation & Videos)*Manage by Dashboard (build Reports & Dashboards – how to Documentation & Videos)

SFDC Deduping by AaronSFDC Deduping by Aaron

CRM Data Cleaning & Data Migration – toolsCRM Data Cleaning & Data Migration – tools

Video: Inbound lead dashboard configuration – by Aaron (& Transcript)Video: Inbound lead dashboard configuration – by Aaron (& Transcript)

Video: Mass Email SetUp SFDC (& Transcript)Video: Mass Email SetUp SFDC (& Transcript)

Video: BCC Email to SFDC (& Transcript)Video: BCC Email to SFDC (& Transcript)

Video: SFDC Aaron Undeliverable Email (& Transcript)Video: SFDC Aaron Undeliverable Email (& Transcript)

SFDC Opportunities Sales Stages/ProcessSFDC Opportunities Sales Stages/Process

Assignment – What Gets Measured Gets ManagedAssignment – What Gets Measured Gets Managed

Module 12: CRM Part 2 – SFDC (Account Status & Email Response Handling)Module 12: CRM Part 2 – SFDC (Account Status & Email Response Handling)

Video: SFDC Account Status ML (& Transcript)Video: SFDC Account Status ML (& Transcript)

Video: SFDC Mass Email Negative Response (& transcript)Video: SFDC Mass Email Negative Response (& transcript)

Video: SFDC Mass Email Positive No Contact (& Transcript)Video: SFDC Mass Email Positive No Contact (& Transcript)

Video: SFDC Mass Email Response Handling (& Transcript)Video: SFDC Mass Email Response Handling (& Transcript)

Video: SFDC Mass Email Undeliverable ML (& Transcript)Video: SFDC Mass Email Undeliverable ML (& Transcript)

Video: SFDC Positive Response ML (& Transcript)Video: SFDC Positive Response ML (& Transcript)

Module 13: CRM Inbound / Configure SFDC Dashboard / Lead Scoring / Funnels / Qualification ImprovementModule 13: CRM Inbound / Configure SFDC Dashboard / Lead Scoring / Funnels / Qualification Improvement

A/B Significance TestA/B Significance Test

Lead FunnelLead Funnel

Video: Create an Inbound Lead DashboardVideo: Create an Inbound Lead Dashboard

Lead Scoring: Marketo cheat sheetLead Scoring: Marketo cheat sheet

Review: career path inbound outboundReview: career path inbound outbound

Build a Bridge Between Sales and MarketingBuild a Bridge Between Sales and Marketing

Marketo Example Marketing SolutionsMarketo Example Marketing Solutions

Module 14: Time to Build Your Company PlaybookModule 14: Time to Build Your Company Playbook

Time to Start Create Your Workbook: Example Playbook WorkFlow – (work as a team to build best practices!!)Time to Start Create Your Workbook: Example Playbook WorkFlow – (work as a team to build best practices!!)

Example Predictable Revenue PlaybookExample Predictable Revenue Playbook

Module 15: Why is Customer Success a Revenue Generator?Module 15: Why is Customer Success a Revenue Generator?

​Customer Success is not about increasing customer satisfaction, but creating revenue growth.​Customer Success is not about increasing customer satisfaction, but creating revenue growth.

Read: Customer Success (Flip to Slide 17) – Predictable Revenue ebookRead: Customer Success (Flip to Slide 17) – Predictable Revenue ebook

Customer Interviews Guide: Sample QuestionsCustomer Interviews Guide: Sample Questions

Read: Customer Success (for more information & case-studies)Read: Customer Success (for more information & case-studies)

How to Write a Case Study (longer explanation)How to Write a Case Study (longer explanation)

Module 16: Bonus Reading Materials – PR / Impossible to Inevitable / Revenue Funnel ScienceModule 16: Bonus Reading Materials – PR / Impossible to Inevitable / Revenue Funnel Science

Predictable Revenue BookPredictable Revenue Book

Read: From Impossible To InevitableRead: From Impossible To Inevitable

A really good book that describes the different funnel metrics per role specialization in sales & marketingA really good book that describes the different funnel metrics per role specialization in sales & marketing

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