PPC Experts Academy – Ben Pate

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Course “Course “PPC Experts Academy – Ben PatePPC Experts Academy – Ben Pate” is available, If no download link, Please wait 12 hours. We will process and send the link directly to your email” is available, If no download link, Please wait 12 hours. We will process and send the link directly to your email

Week 1 – Account & Campaign SettingsWeek 1 – Account & Campaign Settings

• Starting off on the right foot with the proper account settings and campaign settingsStarting off on the right foot with the proper account settings and campaign settings
• Location targeting and how not to do itLocation targeting and how not to do it
• Day-parting for higher ROIDay-parting for higher ROI
• How to setup conversion trackingHow to setup conversion tracking
• The rarely used hack to take your optimization to the next levelThe rarely used hack to take your optimization to the next level
• How to get setup with Google EngageHow to get setup with Google Engage
• Getting setup with an MCC accountGetting setup with an MCC account

Week 2 – Keywords & AdsWeek 2 – Keywords & Ads

• Designing a winning account structureDesigning a winning account structure
• How to find the right keywordsHow to find the right keywords
• Understanding match types and how to effectively use themUnderstanding match types and how to effectively use them
• How to write magnetic adsHow to write magnetic ads
• How to split test and how to determine when you have found a winning combinationHow to split test and how to determine when you have found a winning combination
• Improving your ads w/Ad ExtensionsImproving your ads w/Ad Extensions

Week 3 – OptimizationWeek 3 – Optimization

• Looking under the hood with DimensionsLooking under the hood with Dimensions
• Learning how to find the fat with SegmentsLearning how to find the fat with Segments
• Where to find the real keywords and what to do about themWhere to find the real keywords and what to do about them
• How to Effectively building out Negative KeywordsHow to Effectively building out Negative Keywords

Week 4 – Scaling & AutomatingWeek 4 – Scaling & Automating

• The 4 hour work month with Automated RulesThe 4 hour work month with Automated Rules
• Bulk changes using Adwords user interfaceBulk changes using Adwords user interface
• Quick and Easy cloning with Adwords EditorQuick and Easy cloning with Adwords Editor
• Automated bid changes with RulesAutomated bid changes with Rules
• Automated bid changes and Adwords EditorAutomated bid changes and Adwords Editor
• How to write thousands of ads with Adwords EditorHow to write thousands of ads with Adwords Editor
• Using spread sheets for bulk importsUsing spread sheets for bulk imports
• Remarketing strategies and setupRemarketing strategies and setup

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