Pay Per Click Marketing for Small Businesses – Taylor Campbell
Original price was: $20.00.$9.00Current price is: $9.00.
Learn how to create, run and optimize a Google Adwords account with zero previous knowledge. By real world example, we will show you how you and your business will benefit from Pay-Per-Click Advertising.
Description
Unlock your potential with the Unlock your potential with the Pay Per Click Marketing for Small Businesses – Taylor CampbellPay Per Click Marketing for Small Businesses – Taylor Campbell course for only course for only Original price was: $20.00.Original price was: $20.00.$$9.009.00Current price is: $9.00.Current price is: $9.00. at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various UncategorizedUncategorized. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!
Pay Per Click Marketing for Small Businesses
Learn step by step how to set up, run, and optimize your own pay per click marketing campaign in Google Adwords.
Learn how to create, run and optimize a Google Adwords account with zero previous knowledge. By real world example, we will show you how you and your business will benefit from Pay-Per-Click Advertising.Learn how to create, run and optimize a Google Adwords account with zero previous knowledge. By real world example, we will show you how you and your business will benefit from Pay-Per-Click Advertising.
Learn and Master the Essentials to Internet Marketing to create profitable Adwords Campaigns for your Small Business.Learn and Master the Essentials to Internet Marketing to create profitable Adwords Campaigns for your Small Business.
Find Profitable KeywordsFind Profitable Keywords
Write Better AdsWrite Better Ads
Analyze Campaign PerformanceAnalyze Campaign Performance
Optimize with Advanced TechniquesOptimize with Advanced Techniques
Tap Into the Reach of Google AdwordsTap Into the Reach of Google Adwords
Learning the fundamentals of Google Adwords and Search Engine Marketing will enable your small business to reach millions of potential customers the exact moment they are searching for your business. We will show you how to create ads for specific search terms that only appear on a potential customer's screen when he or she is searching for a product or service your small business offers. No other advertising platform allows for such a personal connection between your small business and potential customers.Learning the fundamentals of Google Adwords and Search Engine Marketing will enable your small business to reach millions of potential customers the exact moment they are searching for your business. We will show you how to create ads for specific search terms that only appear on a potential customer's screen when he or she is searching for a product or service your small business offers. No other advertising platform allows for such a personal connection between your small business and potential customers.
Not only will PPC allow your small business to reach more customers with directed advertising, it is fully trackable. We will show you the tools and knowledge to be able to track every important statistic in your campaign and teach you how to optimize your campaigns to get the most bang for your buck with Google Adwords.Not only will PPC allow your small business to reach more customers with directed advertising, it is fully trackable. We will show you the tools and knowledge to be able to track every important statistic in your campaign and teach you how to optimize your campaigns to get the most bang for your buck with Google Adwords.
Content and OverviewContent and Overview
In this course we will walk with you, holding your hand in the beginning, showing you the exact steps for setting up your account and giving you a walkthrough of the Google Adwords platform.In this course we will walk with you, holding your hand in the beginning, showing you the exact steps for setting up your account and giving you a walkthrough of the Google Adwords platform.
After introducing you to the Adwords platform, we will take you through the beginning ways to optimize your account by showing you the real life example of a stone masonry company we are creating and running a PPC account for.After introducing you to the Adwords platform, we will take you through the beginning ways to optimize your account by showing you the real life example of a stone masonry company we are creating and running a PPC account for.
Following Google Adwords Experts through what we do for this account on a daily basis you will learn how to run mobile ads, when to start new types of campaigns, how to write better ads, and keys to improving quality scores.Following Google Adwords Experts through what we do for this account on a daily basis you will learn how to run mobile ads, when to start new types of campaigns, how to write better ads, and keys to improving quality scores.
Finally, we will get into advanced tactics as your small business campaign grows. We will discuss advanced location targeting, tactics for conversion tracking, and other advanced optimization tactics.Finally, we will get into advanced tactics as your small business campaign grows. We will discuss advanced location targeting, tactics for conversion tracking, and other advanced optimization tactics.
By the end of the course, you will be running full speed, being able to analyze, optimize, and ultimately create profitable campaigns on your own accord.By the end of the course, you will be running full speed, being able to analyze, optimize, and ultimately create profitable campaigns on your own accord.
Get Pay Per Click Marketing for Small Businesses – Taylor Campbell , Only Price $12
Course Curriculum
Introduction to AdwordsIntroduction to Adwords
- Introduction (2:50)Introduction (2:50)
- Why Pay Per Click (6:17)Why Pay Per Click (6:17)
- Course Outline & Section ChecklistsCourse Outline & Section Checklists
- What is Adwords? (3:52)What is Adwords? (3:52)
- Creating a Google Account (1:50)Creating a Google Account (1:50)
- Free Adwords Dollars (1:42)Free Adwords Dollars (1:42)
- Setting Up Adwords Account (11:08)Setting Up Adwords Account (11:08)
- Ad Groups and Keyword Setup (9:46)Ad Groups and Keyword Setup (9:46)
- Redeem Coupon (0:52)Redeem Coupon (0:52)
- Adwords Walkthrough (8:01)Adwords Walkthrough (8:01)
Beginning OptimizationBeginning Optimization
- Getting More Clicks – Part 1 (4:59)Getting More Clicks – Part 1 (4:59)
- Creating New Ad Groups (4:17)Creating New Ad Groups (4:17)
- Finding New Keywords (4:41)Finding New Keywords (4:41)
- Using the Ad Scheduler (4:50)Using the Ad Scheduler (4:50)
- Getting More Clicks – Part 2 (5:12)Getting More Clicks – Part 2 (5:12)
Ad ExtensionsAd Extensions
- Setting Up Google My Business (6:12)Setting Up Google My Business (6:12)
- Call Extensions (2:59)Call Extensions (2:59)
- Location Extensions (3:21)Location Extensions (3:21)
- Sitelinks Extension (3:43)Sitelinks Extension (3:43)
- Callout Extensions (2:12)Callout Extensions (2:12)
Mobile AdsMobile Ads
- Should I Be Running Mobile Ads? (3:07)Should I Be Running Mobile Ads? (3:07)
- Mobile Bidding – Click to Call (3:47)Mobile Bidding – Click to Call (3:47)
New CampaignsNew Campaigns
- Why Create a New Campaign (3:08)Why Create a New Campaign (3:08)
- Branding Campaign (8:34)Branding Campaign (8:34)
- Upper Funnel Strategy (7:11)Upper Funnel Strategy (7:11)
- Conquesting (8:26)Conquesting (8:26)
Writing Better AdsWriting Better Ads
- Writing Better Ads – Part 1 (5:06)Writing Better Ads – Part 1 (5:06)
- Writing Better Ads – Part 2 (1:02)Writing Better Ads – Part 2 (1:02)
- Writing Better Ads – Part 3 (4:49)Writing Better Ads – Part 3 (4:49)
Making Your Campaigns More RelevantMaking Your Campaigns More Relevant
- Matching Keyword to Ad to Landing Page (3:18)Matching Keyword to Ad to Landing Page (3:18)
- Keyword Insertion – Part 1 (3:50)Keyword Insertion – Part 1 (3:50)
- Keyword Insertion – Part 2 (4:09)Keyword Insertion – Part 2 (4:09)
- Keyword Landing Page (4:42)Keyword Landing Page (4:42)
- Quality Score (6:15)Quality Score (6:15)
Advanced Location TargetingAdvanced Location Targeting
- Advanced Location Settings (4:27)Advanced Location Settings (4:27)
- City Specific Ad Groups (4:44)City Specific Ad Groups (4:44)
Conversion TrackingConversion Tracking
- Conversion Tracking (8:16)Conversion Tracking (8:16)
- Conversion Tracking For WordPress (6:53)Conversion Tracking For WordPress (6:53)
- Call Conversion Tracking (3:57)Call Conversion Tracking (3:57)
- Confirming Conversion Tracking (2:06)Confirming Conversion Tracking (2:06)
- Setting Up Google Analytics & Linking to Adwords (4:52)Setting Up Google Analytics & Linking to Adwords (4:52)
Match Types and Keyword OptimizationMatch Types and Keyword Optimization
- Different Match Types (8:07)Different Match Types (8:07)
- Negative Keywords (5:57)Negative Keywords (5:57)
- Mining Negative Keywords (3:47)Mining Negative Keywords (3:47)
Advanced OptimizationAdvanced Optimization
- Changing Budgets (3:30)Changing Budgets (3:30)
- Analyzing Campaign Performance (7:59)Analyzing Campaign Performance (7:59)
- Mining Keyword Data (7:02)Mining Keyword Data (7:02)
- Daily Optimization (6:18)Daily Optimization (6:18)
ExtrasExtras
- Pausing Campaigns (3:51)Pausing Campaigns (3:51)
- 80-20 Rule (1:37)80-20 Rule (1:37)
- Does Average Position Matter? (3:07)Does Average Position Matter? (3:07)
Get Pay Per Click Marketing for Small Businesses – Taylor Campbell , Only Price $12
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