Paul Roetzer & Jessica Miller – Hubspot – Point Pricing for Agencies

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Unlock your potential with the Unlock your potential with the Paul Roetzer & Jessica Miller - Hubspot - Point Pricing for AgenciesPaul Roetzer & Jessica Miller - Hubspot - Point Pricing for Agencies course for only course for only $$1,000.001,000.00 Original price was: $1,000.00.Original price was: $1,000.00.$$119.70119.70Current price is: $119.70.Current price is: $119.70. at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various Business & SalesBusiness & Sales. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!

Paul Roetzer & Jessica Miller – Hubspot – Point Pricing for Agencies

“Honestly, this was one of the most valuable things I’ve ever spent money on. The thought process behind what you’ve developed has the power to completely change the way an agency owner thinks about selling their services. I’d have paid $10,000 for this had I known how valuable it would be.”“Honestly, this was one of the most valuable things I’ve ever spent money on. The thought process behind what you’ve developed has the power to completely change the way an agency owner thinks about selling their services. I’d have paid $10,000 for this had I known how valuable it would be.”

— Joe Sullivan, Thinker & Founder of Gorilla 76— Joe Sullivan, Thinker & Founder of Gorilla 76
A New Pricing Philosophy A New Pricing Philosophy

A point is a fixed unit of value. It’s your agency’s value metric.A point is a fixed unit of value. It’s your agency’s value metric.

Point pricing ensures clients get the full value of every dollar spent, regardless of how much time it takes to deliver. Points provide total transparency into pricing, progress, performance and resource allocation.Point pricing ensures clients get the full value of every dollar spent, regardless of how much time it takes to deliver. Points provide total transparency into pricing, progress, performance and resource allocation.

Each project is assigned a fixed-point total (e.g. blog post = 3 points) based on value creation rather than hourly estimates. The point totals are standard across all clients and are determined using the Fibonacci sequence (i.e. 1, 3, 5, 8, 13, 21 . . .).Each project is assigned a fixed-point total (e.g. blog post = 3 points) based on value creation rather than hourly estimates. The point totals are standard across all clients and are determined using the Fibonacci sequence (i.e. 1, 3, 5, 8, 13, 21 . . .).

The point pricing model is built on the philosophy that if you can define the scope, which is possible with nearly every marketing agency service, then you can standardize the service and assign a set point value.The point pricing model is built on the philosophy that if you can define the scope, which is possible with nearly every marketing agency service, then you can standardize the service and assign a set point value.
Introducing Point Pricing for Agencies Introducing Point Pricing for Agencies

Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model.Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model.

Each session explores the concepts and processes behind the point pricing system, and gives agencies the knowledge and guidance needed to shift to a value-based pricing model that is designed to drive productivity, profits and performance.Each session explores the concepts and processes behind the point pricing system, and gives agencies the knowledge and guidance needed to shift to a value-based pricing model that is designed to drive productivity, profits and performance.
Registration includes: Registration includes:

3, 90-minute webinars (est. 60-minute presentation and 30-minute Q&A for each) with Paul Roetzer, Founder and CEO of PR 20/20, and author of The Marketing Agency Blueprint.3, 90-minute webinars (est. 60-minute presentation and 30-minute Q&A for each) with Paul Roetzer, Founder and CEO of PR 20/20, and author of The Marketing Agency Blueprint.
On-demand access to all webinar recordings and materials. On-demand access to all webinar recordings and materials.
More than a dozen downloadable assets, including slide decks, templates and worksheets. More than a dozen downloadable assets, including slide decks, templates and worksheets.
Quarterly live video conference office hours in 2018 (March, June, September, December) for Q&A and conversations with other agencies using point pricing. Quarterly live video conference office hours in 2018 (March, June, September, December) for Q&A and conversations with other agencies using point pricing.
Access to a private Facebook Group for registrants to collaborate and share. The group is moderated by PR 20/20’s leadership team. Access to a private Facebook Group for registrants to collaborate and share. The group is moderated by PR 20/20’s leadership team.

Presented by:Presented by:

Point Pricing for Agencies is presented by HubSpot, a leading CRM, marketing, sales, and customer experience platform. HubSpot partners with agencies around the globe to grow their businesses by providing exceptional inbound marketing and sales service to their clients. The series is open to all agencies, but HubSpot partner agencies are eligible for exclusive discounts. If you’re a HubSpot partner, click here to gain access to your unique discount code.Point Pricing for Agencies is presented by HubSpot, a leading CRM, marketing, sales, and customer experience platform. HubSpot partners with agencies around the globe to grow their businesses by providing exceptional inbound marketing and sales service to their clients. The series is open to all agencies, but HubSpot partner agencies are eligible for exclusive discounts. If you’re a HubSpot partner, click here to gain access to your unique discount code.
Course Curriculum Course Curriculum
Session 1: Introduction to Point Pricing Session 1: Introduction to Point Pricing

[Deck] Introduction to Point Pricing [Deck] Introduction to Point Pricing
[Video] Session 1 Webinar On-Demand [Video] Session 1 Webinar On-Demand
[Resource] 12 Questions to Guide Your Pricing Model Transformation [Resource] 12 Questions to Guide Your Pricing Model Transformation
[Resource] Lessons Learned [Resource] Lessons Learned
[Worksheet] How to Calculate Points [Worksheet] How to Calculate Points
[Worksheet] Sample Service Package [Worksheet] Sample Service Package

Session 2: Integration and Management of Point PricingSession 2: Integration and Management of Point Pricing

[Template] Internal Client Services Report & Performance Analysis [Template] Internal Client Services Report & Performance Analysis
[Template] Sample Invoice [Template] Sample Invoice
[Template] Sample Client Dashboard & Monthly GamePlans [Template] Sample Client Dashboard & Monthly GamePlans
[Resource] Weekly Progress Report [Resource] Weekly Progress Report
[Resource] Internal Client Services Report [Resource] Internal Client Services Report
[Deck] Integration and Management of Points [Deck] Integration and Management of Points
[Video] Session 2 Webinar On-Demand [Video] Session 2 Webinar On-Demand

Session 3: Positioning, Selling and Transitioning Clients to Point PricingSession 3: Positioning, Selling and Transitioning Clients to Point Pricing

[Video] Session 3 Webinar On-Demand [Video] Session 3 Webinar On-Demand
[Deck] Positioning, Selling and Transitioning Clients to Point Pricing [Deck] Positioning, Selling and Transitioning Clients to Point Pricing
[Resource] Internal Planning Q&A [Resource] Internal Planning Q&A
[Resource] Point Pricing Client FAQ [Resource] Point Pricing Client FAQ
[Template] Sample Client Communications [Template] Sample Client Communications
[Template] Sample Employee Communications [Template] Sample Employee Communications
[Template] Sample Terms of Agreement [Template] Sample Terms of Agreement
[Resource] Marketing Audit [Resource] Marketing Audit

Quarterly Office HoursQuarterly Office Hours

March Office HoursMarch Office Hours
July Office Hours July Office Hours
September Office Hours September Office Hours
December Office Hours December Office Hours
April Office Hours April Office Hours
June Office Hours June Office Hours
September Office Hours September Office Hours
April 2020 Office Hours April 2020 Office Hours

What’s included?What’s included?
11 Videos 11 Videos
11 PDFs 11 PDFs
7 Downloads 7 Downloads
Paul Roetzer Paul Roetzer
Paul Roetzer Paul Roetzer
Founder & CEO of PR 20/20 Founder & CEO of PR 20/20
About the Instructor About the Instructor

Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based content marketing agency and HubSpot’s first Agency Partner. He is author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); creator of the Marketing Artificial Intelligence Institute, Marketing Agency Insider and Marketing Score; and a frequent speaker on marketing artificial intelligence, talent, technology, and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.Paul Roetzer (@paulroetzer) is founder and CEO of PR 20/20, a Cleveland-based content marketing agency and HubSpot’s first Agency Partner. He is author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); creator of the Marketing Artificial Intelligence Institute, Marketing Agency Insider and Marketing Score; and a frequent speaker on marketing artificial intelligence, talent, technology, and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.

Get Get Paul Roetzer & Jessica Miller – Hubspot – Point Pricing for Agencies download

[email protected]@pr2020.com
Jessica Miller Jessica Miller
Jessica Miller Jessica Miller
VP of Services VP of Services
About the Instructor About the Instructor

Jessica Miller (@jessica_joellen) is the vice president of services at PR 20/20.Jessica Miller (@jessica_joellen) is the vice president of services at PR 20/20.

Jessica joined PR 20/20 with global agency experience. She is a graduate of the E.W. Scripps School of Journalism at Ohio University, with a focus in public relations.Jessica joined PR 20/20 with global agency experience. She is a graduate of the E.W. Scripps School of Journalism at Ohio University, with a focus in public relations.

Readmore: Readmore: http://archive.is/5LhhX

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