Paul Koks – Google Analytics Setup Mastery

Description

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Paul Koks – Google Analytics Setup Mastery

This self-paced course will walk you through every step in auditing and improving your Google Analytics setup. From setting up a solid measurement strategy to fixing critical issues and collecting useful data based on proven Analytics strategies.This self-paced course will walk you through every step in auditing and improving your Google Analytics setup. From setting up a solid measurement strategy to fixing critical issues and collecting useful data based on proven Analytics strategies.

So that you can make So that you can make smartersmarter data-driven business decisions and improve your KPIs. data-driven business decisions and improve your KPIs.

This course suits you if…

• You are relatively new in this field and want to put in the work to gain in-demand skills.You are relatively new in this field and want to put in the work to gain in-demand skills.
• You want to get the most out of your Google Analytics setup.You want to get the most out of your Google Analytics setup.
• You want to improve the KPIs for your organization or clients.You want to improve the KPIs for your organization or clients.
• You (want to) offer audits and setups as a service or need to provide reports to your clients.You (want to) offer audits and setups as a service or need to provide reports to your clients.
• You want to polish your Analytics skills and keep your knowledge up to date.You want to polish your Analytics skills and keep your knowledge up to date.

Here’s a breakdown of the modules:

Module 1: Measurement PlanModule 1: Measurement Plan

• Identify your “Why” and set up a measurement plan first.Identify your “Why” and set up a measurement plan first.
• The role of business objectives, goals and KPIs.The role of business objectives, goals and KPIs.
• Several examples to get started or improve your existing measurement plan.Several examples to get started or improve your existing measurement plan.

Module 2: Tracking CodeModule 2: Tracking Code

• The basic tracking code and different options for implementing it.The basic tracking code and different options for implementing it.
• Tracking code enhancements.Tracking code enhancements.
• How Google Analytics and cookies work.How Google Analytics and cookies work.
• Recommended tools to perform tracking code scans.Recommended tools to perform tracking code scans.

Module 3: Account SetupModule 3: Account Setup

• How to define a Google Analytics account structure that best fits your organization.How to define a Google Analytics account structure that best fits your organization.
• Best practices for the account, property and views setup.Best practices for the account, property and views setup.
• Introduction to filters and recommendations on how to get started.Introduction to filters and recommendations on how to get started.
• How access rights work, including strategies to protect your data and collaborate in the best possible way.How access rights work, including strategies to protect your data and collaborate in the best possible way.

Module 4: Campaign TrackingModule 4: Campaign Tracking

• Master the ins and outs of campaign tracking.Master the ins and outs of campaign tracking.
• How to recognize and solve campaign tracking issues.How to recognize and solve campaign tracking issues.
• How the campaign timeout setting can make or break your data insights.How the campaign timeout setting can make or break your data insights.

Module 5: Event TrackingModule 5: Event Tracking

• Introduction to event tracking.Introduction to event tracking.
• Best practices for event tracking structure and how to demystify it.Best practices for event tracking structure and how to demystify it.
• What you should know about interaction and non-interaction events.What you should know about interaction and non-interaction events.
• Event tracking and Google Tag Manager.Event tracking and Google Tag Manager.
• How to automate (parts of) the event tracking setup.How to automate (parts of) the event tracking setup.

Module 6: ConversionsModule 6: Conversions

• Why you need macro and micro goals.Why you need macro and micro goals.
• Deep-dive into setting up goals and funnels.Deep-dive into setting up goals and funnels.
• How to define meaningful goal values.How to define meaningful goal values.
• What you should know when using goals and ecommerce at the same time.What you should know when using goals and ecommerce at the same time.
• Best practices for enhanced ecommerce implementation.Best practices for enhanced ecommerce implementation.

Module 7: Data IntegrityModule 7: Data Integrity

Get Get Paul Koks – Google Analytics Setup Mastery download

• Ten data integrity checks that everybody should do.Ten data integrity checks that everybody should do.
• How to identify crucial data integrity issues.How to identify crucial data integrity issues.
• How to fix data integrity issues.How to fix data integrity issues.

Module 8: IntegrationsModule 8: Integrations

• How to enhance your insights with several Google product integrations.How to enhance your insights with several Google product integrations.
• Best practices for configuring the most common integrations.Best practices for configuring the most common integrations.
• The role of non-Google product integrations.The role of non-Google product integrations.

Module 9: Advanced ConfigurationsModule 9: Advanced Configurations

• Deep-dive into regular expressions and advanced filters.Deep-dive into regular expressions and advanced filters.
• When and how to set up subdomain and cross-domain tracking.When and how to set up subdomain and cross-domain tracking.
• Content grouping and how to set it up for behavioral analysis.Content grouping and how to set it up for behavioral analysis.
• High-level optimization with default channel grouping.High-level optimization with default channel grouping.
• Why and how to best define calculated metrics for your organization.Why and how to best define calculated metrics for your organization.

Module 10: Advanced MeasurementsModule 10: Advanced Measurements

• Virtual pageviews vs. events.Virtual pageviews vs. events.
• How to enhance your data and insights with custom dimensions and metrics.How to enhance your data and insights with custom dimensions and metrics.
• How to get the most out of the custom data import function.How to get the most out of the custom data import function.
• Step-by-step guide to get started with remarketing.Step-by-step guide to get started with remarketing.
• User-ID in Google Analytics.User-ID in Google Analytics.

What’s included?

• 70 Video lessons (7 hours)70 Video lessons (7 hours) – intro module and ten core modules all in bite-size lessons. – intro module and ten core modules all in bite-size lessons.
• Quizzes Quizzes – enhance your learning experience with challenging quizzes after each module.– enhance your learning experience with challenging quizzes after each module.
• Additional resourcesAdditional resources – further your skills in directly related areas. – further your skills in directly related areas.
• Bonus resources Bonus resources – additional course material, section expands over time.– additional course material, section expands over time.
• Private LinkedIn community Private LinkedIn community – ask your burning questions, connect with peers.– ask your burning questions, connect with peers.
• Course certificate Course certificate – real-life Google Analyics audit exam to test your new skills.– real-life Google Analyics audit exam to test your new skills.
• Life-time accessLife-time access – learn and revisit the material when it suits you best. – learn and revisit the material when it suits you best.
• Free updates Free updates – all future updates to the course are included.– all future updates to the course are included.

  

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• Lifetime Access:Lifetime Access: Permanent access to all purchased courses. Permanent access to all purchased courses.
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