Palmatier – Stern & El-Ansary – Marketing Channel Strategy

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Palmatier – Stern & El-Ansary – Marketing Channel Strategy

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

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Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience-for you and your students. Here’s how: This program will provide a better teaching and learning experience-for you and your students. Here’s how:

Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

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• Lifetime Access:Lifetime Access: Permanent access to all purchased courses. Permanent access to all purchased courses.
• Smart Savings:Smart Savings: Benefit from prices up to 80% off original course costs. Benefit from prices up to 80% off original course costs.
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• Practical Insights:Practical Insights: Gain actionable skills relevant to today's demands. Gain actionable skills relevant to today's demands.
• Instant Availability:Instant Availability: Begin your course immediately after payment. Begin your course immediately after payment.
• Flexible Learning:Flexible Learning: Access content effortlessly on any device. Access content effortlessly on any device.

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