Master Google AdWords Course – Johnathan Dane

Description

Unlock your potential with the Unlock your potential with the Master Google AdWords Course – Johnathan DaneMaster Google AdWords Course – Johnathan Dane course for only course for only $$3,000.003,000.00 Original price was: $3,000.00.Original price was: $3,000.00.$$294.00294.00Current price is: $294.00.Current price is: $294.00. at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various UncategorizedUncategorized. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!

Google Ads Mastery

Everything you need to know to master search & display in a simple, quick, and effective manner.

Instead of an "all you can eat buffet", wouldn't it be great to know exactly what you need to do inside of AdWords to get results?Instead of an "all you can eat buffet", wouldn't it be great to know exactly what you need to do inside of AdWords to get results?

We'll go through the basics and increase the difficulty over time.We'll go through the basics and increase the difficulty over time.

Everything will be taught with simplicity, and you'll have both Everything will be taught with simplicity, and you'll have both notes and videosnotes and videos to return to if you get stuck. to return to if you get stuck.

Not to mention, some other amazing perks:Not to mention, some other amazing perks:

• Full year access to a custom Slack channel with other students and KB team members to help you out.Full year access to a custom Slack channel with other students and KB team members to help you out.
• Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.
• First dibs on new courses and inside scoops around different marketing initiatives.First dibs on new courses and inside scoops around different marketing initiatives.

If you break it down, the ROI you'll gain far surpasses the cost of this course.If you break it down, the ROI you'll gain far surpasses the cost of this course.

Course Curriculum

Google Ads Overview Google Ads Overview 

• What Is Google Ads? (2:29)What Is Google Ads? (2:29)
• PPC TerminologyPPC Terminology
• The Google Ads AuctionThe Google Ads Auction
• Budget ControlBudget Control
• Bidding StrategiesBidding Strategies
• Account Structure HierarchyAccount Structure Hierarchy
• PPC Temperatures (17:29)PPC Temperatures (17:29)
• Google Quality ScoreGoogle Quality Score
• The BIG PictureThe BIG Picture

Navigating the Google Ads Interface Navigating the Google Ads Interface 

• OverviewOverview
• Side NavigationSide Navigation
• Campaign Pull Out TabCampaign Pull Out Tab
• ReportsReports
• Tools & SettingsTools & Settings
• Linking AccountsLinking Accounts
• Search BarSearch Bar

Get Master Google AdWords Course – Johnathan Dane, Only Price $297

Google Search Basics Google Search Basics 

• Search Terms & KeywordsSearch Terms & Keywords
• Keyword ResearchKeyword Research
• Keyword Match TypesKeyword Match Types
• Ad Copy BreakdownAd Copy Breakdown
• Negative KeywordsNegative Keywords
• Ad ExtensionsAd Extensions
• Ad CustomizersAd Customizers
• Building A Search CampaignBuilding A Search Campaign

Google Ads Editor Google Ads Editor 

• What It Is & Where To Get ItWhat It Is & Where To Get It
• Shortcuts & FeaturesShortcuts & Features

Audiences & Targeting Audiences & Targeting 

• Targeting IntroductionTargeting Introduction
• People Targeting People Targeting 
• Content TargetingContent Targeting
• Remarketing Deep Dive Remarketing Deep Dive 
• Creating AudiencesCreating Audiences
• Adding & Excluding AudiencesAdding & Excluding Audiences
• Targeting & ObservationTargeting & Observation

Google Display Basics Google Display Basics 

• What Is The Display Network?What Is The Display Network?
• Search vs. DisplaySearch vs. Display
• Display Ads FormatDisplay Ads Format
• Display & TargetingDisplay & Targeting
• Layered Targeting Layered Targeting 
• The Laws of Funnel Building The Laws of Funnel Building 
• Temperatures & Mini BaitsTemperatures & Mini Baits

YouTube Basics YouTube Basics 

• Money in NumbersMoney in Numbers
• Understanding New MetricsUnderstanding New Metrics
• Campaign Subtypes & GoalsCampaign Subtypes & Goals
• YouTube Ad FormatsYouTube Ad Formats
• YouTube Targeting YouTube Targeting 
• Creating The Actual Video Ad (2:36)Creating The Actual Video Ad (2:36)
• Strength of AudiencesStrength of Audiences

Google Shopping Google Shopping 

• Intro  (0:39)Intro  (0:39)
• Account Level Negative Keywords (1:26)Account Level Negative Keywords (1:26)
• Conversion Tracking & Attribution (3:25)Conversion Tracking & Attribution (3:25)
• Connecting Google Analytics (3:17)Connecting Google Analytics (3:17)
• Creating Your First Campaign (4:31)Creating Your First Campaign (4:31)
• The Exact Remarketing Audiences You Need (7:51)The Exact Remarketing Audiences You Need (7:51)
• Advanced Remarketing Audiences (12:43)Advanced Remarketing Audiences (12:43)
• Automated Rules (11:36)Automated Rules (11:36)
• Guide to Google Merchant Center (16:23)Guide to Google Merchant Center (16:23)
• The Gold Pan Technique (13:12)The Gold Pan Technique (13:12)
• Negative Keyword Campaign Lists (3:01)Negative Keyword Campaign Lists (3:01)
• Setting Up In-Market Audiences (7:17)Setting Up In-Market Audiences (7:17)
• Where to Find In-Market Audiences (2:21)Where to Find In-Market Audiences (2:21)
• Setting Up Remarketing Audiences (3:41)Setting Up Remarketing Audiences (3:41)
• Using High Intent Search + Shopping (7:01)Using High Intent Search + Shopping (7:01)
• Shopping Bid Strategies (5:19)Shopping Bid Strategies (5:19)
• Thanks!Thanks!

Conversion Tracking & AttributionConversion Tracking & Attribution

• Conversion Tracking & GtagConversion Tracking & Gtag
• UTMs & ValueTrack ParametersUTMs & ValueTrack Parameters
• Attribution ModelsAttribution Models

Google Search MasteryGoogle Search Mastery

• Single-Keyword-Ad-Groups (SKAGs)Single-Keyword-Ad-Groups (SKAGs)
• The Iceberg Effect The Iceberg Effect 
• Scaling SearchScaling Search
• Dynamic Search AdsDynamic Search Ads
• Planners: Keyword + PerformancePlanners: Keyword + Performance
• Remarketing + Search (RLSA)Remarketing + Search (RLSA)
• Bottomfeeder Approach Bottomfeeder Approach 

Get Master Google AdWords Course – Johnathan Dane, Only Price $297

Display & Video Growth Display & Video Growth 

• The Reach PlannerThe Reach Planner
• Structuring for SuccessStructuring for Success
• Scaling Display & VideoScaling Display & Video
• Ads in Mobile AppsAds in Mobile Apps
• Smart Display Smart Display 
• Display DiscoveryDisplay Discovery
• Gmail & Display AdsGmail & Display Ads

Scripts & Automated Rules Scripts & Automated Rules 

• Definition & Set UpDefinition & Set Up
• Script: N GramScript: N Gram
• Script: URL Link CheckerScript: URL Link Checker
• Script: Ad TestingScript: Ad Testing
• Script: Forced Exact MatchScript: Forced Exact Match

Optimization Work Optimization Work 

• Daily Alerts Daily Alerts 
• Weekly RoutinesWeekly Routines
• Monthly RoutinesMonthly Routines
• Filters Filters 

Google Ads Wrap Up Google Ads Wrap Up 

• Landing Page ImportanceLanding Page Importance
• Micros & Macros Micros & Macros 

Get Master Google AdWords Course – Johnathan Dane, Only Price $297

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