Marketing Analytics Pricing Strategies and Price Analytics (Updated 12020)

Description

Unlock your potential with the Unlock your potential with the Marketing Analytics Pricing Strategies and Price Analytics (Updated 12020)Marketing Analytics Pricing Strategies and Price Analytics (Updated 12020) course for only course for only $$199.00199.00 Original price was: $199.00.Original price was: $199.00.$$15.3015.30Current price is: $15.30.Current price is: $15.30. at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various Business & SalesBusiness & Sales. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!

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Marketing Analytics Pricing Strategies and Price Analytics (Updated 12020)

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Boost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in ExcelBoost Profit by learning diff Pricing Strategies & Advanced Pricing Models in Excel. Complete Pricing Analytics in Excel

What you’ll learnWhat you’ll learn

Learn practical concepts of how to get revenue/profit optimized price point in case of Bundlings, Quantity discounts,Two-Part Tariff, Price Skimming and Revenue Management)Learn practical concepts of how to get revenue/profit optimized price point in case of Bundlings, Quantity discounts,Two-Part Tariff, Price Skimming and Revenue Management)
Learn how to fit the two most frequently used demand curves (linear and power) to a particular marketing situation Learn how to fit the two most frequently used demand curves (linear and power) to a particular marketing situation
Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling) Learn why cable companies bundle landlines, cell phone service, TV service, and Internet service (Bundling)
Learn why companies give Quantity discount and how they decide the discounted quantity (Quantity discounts) Learn why companies give Quantity discount and how they decide the discounted quantity (Quantity discounts)
Learn why your golf club charges membership fee along with per round fee (Two-Part Tariff) Learn why your golf club charges membership fee along with per round fee (Two-Part Tariff)
Learn why do prices of high tech products usually drop over time (Price Skimming) Learn why do prices of high tech products usually drop over time (Price Skimming)
Learn why airlines overbook their aitplane (Revenue Management) Learn why airlines overbook their aitplane (Revenue Management)
Solid understanding of basic Marketing and pricing concepts Solid understanding of basic Marketing and pricing concepts
Become proficient in using powerful tools such as excel solver, excel goal seek and trendlines to solve price optimization problems to acheive maximum revenue/profit Become proficient in using powerful tools such as excel solver, excel goal seek and trendlines to solve price optimization problems to acheive maximum revenue/profit

RequirementsRequirements

You will need a PC with any version of Excel installed in itYou will need a PC with any version of Excel installed in it
Basic understanding of Excel operations like opening, closing and saving a file Basic understanding of Excel operations like opening, closing and saving a file

DescriptionDescription

You’re looking for a complete course on pricing strategies and pricing analytics that maximize your firm revenue/profit, right?You’re looking for a complete course on pricing strategies and pricing analytics that maximize your firm revenue/profit, right?

You’ve found the right Marketing Analytics: Pricing Strategies course! This course teaches you everything you need to know about different pricing strategies and how to implement it using profit maximizing price points.You’ve found the right Marketing Analytics: Pricing Strategies course! This course teaches you everything you need to know about different pricing strategies and how to implement it using profit maximizing price points.

After completing this course you will be able to:After completing this course you will be able to:

Implement pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more.Implement pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more.

Increase revenue/profit of your firm by implementing revenue / profit maximizing price point using Excel solver Add-inIncrease revenue/profit of your firm by implementing revenue / profit maximizing price point using Excel solver Add-in

Confidently practice, discuss and understand different Pricing strategies used by organizationsConfidently practice, discuss and understand different Pricing strategies used by organizations

How this course will help you?How this course will help you?

A Verifiable Certificate of Completion is presented to all students who undertake this Marketing Analytics: Pricing Strategies and Price Analytics course.A Verifiable Certificate of Completion is presented to all students who undertake this Marketing Analytics: Pricing Strategies and Price Analytics course.

If you are a business manager or an executive, or a student who wants to learn and apply Pricing strategies in real world problems of business, this course will give you a solid base for that by teaching you the most popular pricing strategies and how to implement it.If you are a business manager or an executive, or a student who wants to learn and apply Pricing strategies in real world problems of business, this course will give you a solid base for that by teaching you the most popular pricing strategies and how to implement it.

Why should you choose this course?Why should you choose this course?

We believe in teaching by example. This course is no exception. Every Section’s primary focus is to teach you the concepts through how-to examples. Each section has the following components:We believe in teaching by example. This course is no exception. Every Section’s primary focus is to teach you the concepts through how-to examples. Each section has the following components:

Theoretical concepts and use cases of each Pricing strategyTheoretical concepts and use cases of each Pricing strategy

Step-by-step instructions on how to arrive at revenue/profit maximizing price points in excelStep-by-step instructions on how to arrive at revenue/profit maximizing price points in excel

Downloadable Excel file containing data and solutions used in each lectureDownloadable Excel file containing data and solutions used in each lecture

Class notes and assignments to revise and practice the conceptsClass notes and assignments to revise and practice the concepts

The practical classes where we create the model for each of these strategies is something which differentiates this course from any other course available online.The practical classes where we create the model for each of these strategies is something which differentiates this course from any other course available online.

What makes us qualified to teach you?What makes us qualified to teach you?

The course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing and data analytics in this courseThe course is taught by Abhishek and Pukhraj. As managers in Global Analytics Consulting firm, we have helped businesses solve their business problem using Analytics and we have used our experience to include the practical aspects of Marketing and data analytics in this course

We are also the creators of some of the most popular online courses – with over 170,000 enrollments and thousands of 5-star reviews like these ones:We are also the creators of some of the most popular online courses – with over 170,000 enrollments and thousands of 5-star reviews like these ones:

This is very good, i love the fact the all explanation given can be understood by a layman – JoshuaThis is very good, i love the fact the all explanation given can be understood by a layman – Joshua

Thank you Author for this wonderful course. You are the best and this course is worth any price. – DaisyThank you Author for this wonderful course. You are the best and this course is worth any price. – Daisy

Our PromiseOur Promise

Teaching our students is our job and we are committed to it. If you have any questions about the course content, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.Teaching our students is our job and we are committed to it. If you have any questions about the course content, practice sheet or anything related to any topic, you can always post a question in the course or send us a direct message.

Download Practice files, take Quizzes, and complete AssignmentsDownload Practice files, take Quizzes, and complete Assignments

With each lecture, there are class notes attached for you to follow along. You can also take quizzes to check your understanding of concepts. Each section contains a practice assignment for you to practically implement your learning.With each lecture, there are class notes attached for you to follow along. You can also take quizzes to check your understanding of concepts. Each section contains a practice assignment for you to practically implement your learning.

What is covered in this course?What is covered in this course?

Understanding how pricing impacts revenue and profitability is one of the most important issues faced by managers. In this course, we will explore how one can use analytics to determine the pricing strategy to be used, that helps achieve the objectives of the company.Understanding how pricing impacts revenue and profitability is one of the most important issues faced by managers. In this course, we will explore how one can use analytics to determine the pricing strategy to be used, that helps achieve the objectives of the company.

Let me give you a brief overview of the courseLet me give you a brief overview of the course

Section 1 – IntroductionSection 1 – Introduction

In this section we will learn about the course structure and the steps involved in devising a pricing strategies.In this section we will learn about the course structure and the steps involved in devising a pricing strategies.

Section 2 – Step 1: Setting a Pricing ObjectiveSection 2 – Step 1: Setting a Pricing Objective

In this section, we will discuss about different pricing objectives that a firmIn this section, we will discuss about different pricing objectives that a firm

Section 3 – Step 2: Estimating DemandSection 3 – Step 2: Estimating Demand

In this section we will learn different types of Demand Curve We will also learn how to quickly estimate demand curves using ExcelIn this section we will learn different types of Demand Curve We will also learn how to quickly estimate demand curves using Excel

Section 4 – Step 3: Estimating CostsSection 4 – Step 3: Estimating Costs

Cost curves plays an important role in profit maximizing problems. In this section, we will learn how to estimate cost functions. we will also learn the effect of complimentary goodsCost curves plays an important role in profit maximizing problems. In this section, we will learn how to estimate cost functions. we will also learn the effect of complimentary goods

Section 5 – Step 4: Analyzing competitorsSection 5 – Step 4: Analyzing competitors

In This section we will learn about analyzing competitors strategy and its effect on our pricing strategyIn This section we will learn about analyzing competitors strategy and its effect on our pricing strategy

Section 6 – Step 5: Evaluating Pricing StrategiesSection 6 – Step 5: Evaluating Pricing Strategies

Once we have demand and cost we can estimate revenue and profit at different price points and using different pricing strategies. In the section, we will be discussing a lot of pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more. All these are pricing strategies which companies are actually using. We will see what’s the thought and analytics that goes behind the decision of choosing a particular strategy.Once we have demand and cost we can estimate revenue and profit at different price points and using different pricing strategies. In the section, we will be discussing a lot of pricing strategies such as simple linear pricing, price bundling, giving quantity discount, price skimming, applying two part tariffs and many more. All these are pricing strategies which companies are actually using. We will see what’s the thought and analytics that goes behind the decision of choosing a particular strategy.

I am pretty confident that the course will give you the necessary knowledge and skills to immediately see practical benefits in your work place.I am pretty confident that the course will give you the necessary knowledge and skills to immediately see practical benefits in your work place.

Go ahead and click the enroll button, and I’ll see you in lesson 1Go ahead and click the enroll button, and I’ll see you in lesson 1

CheersCheers

Start-Tech AcademyStart-Tech Academy

Who this course is for:Who this course is for:

Anyone curious to master Pricing Analytics from beginner to advancedAnyone curious to master Pricing Analytics from beginner to advanced

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