Letting go of the words, second edition – Janice Redish

Description

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Description

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.

Key Features

• New material on content strategy, search engine optimization, and social mediaNew material on content strategy, search engine optimization, and social media
• Lots of new and updated examplesLots of new and updated examples
• More emphasis on new hardware like tablets, iPads, and iPhonesMore emphasis on new hardware like tablets, iPads, and iPhones

Readership

For anyone who writes for the web or does usability testing on web sites, including web designers, information designers, information architects, content managers, technical writers, usability engineers, web application and forms designers.For anyone who writes for the web or does usability testing on web sites, including web designers, information designers, information architects, content managers, technical writers, usability engineers, web application and forms designers.

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