Kayla M. Butler – Brand Know-How

Do you struggle with visual and brand consistency in your blog or business?Do you struggle with visual and brand consistency in your blog or business?

“UGH! I have no clue what I’m doing, my graphics are a mess, and when I do write or create something, no one is even reading my blog.”“UGH! I have no clue what I’m doing, my graphics are a mess, and when I do write or create something, no one is even reading my blog.”

If this sounds like you, then it’s about time you finally got serious and really start If this sounds like you, then it’s about time you finally got serious and really start creating a brand.creating a brand.

Take the time in this course to learn what it really takes to create a unique brand that you can be proud of and that other’s will notice.Take the time in this course to learn what it really takes to create a unique brand that you can be proud of and that other’s will notice.

If you are lacking readers or engaged followers, there’s a good reason this could be happening to you.If you are lacking readers or engaged followers, there’s a good reason this could be happening to you.

Your brand could be a total mess and just may be confusing your audience.Your brand could be a total mess and just may be confusing your audience.

Brand Know-How was created to help bloggers, like you, do some deeper discovery into what your blog and brand is all about. During this multi-step course, students will discover what it means to create a brand experience, establish a clear brand message, and how to create the brand they love and that their target audience will adore!Brand Know-How was created to help bloggers, like you, do some deeper discovery into what your blog and brand is all about. During this multi-step course, students will discover what it means to create a brand experience, establish a clear brand message, and how to create the brand they love and that their target audience will adore!

Course Curriculum

Brand Know-HowBrand Know-How
Introduction to Branding Introduction to Branding

What Is Branding? (Lecture & Worksheets)What Is Branding? (Lecture & Worksheets)

Course To-do List (Your Branding Checklist)Course To-do List (Your Branding Checklist)

Brands Doing it Right – Case Studies / Examples (Video) (14:42)Brands Doing it Right – Case Studies / Examples (Video) (14:42)

Clarifying Your Target AudienceClarifying Your Target Audience

NEW – Your ideal audience is more important than you think (Video) (9:34)NEW – Your ideal audience is more important than you think (Video) (9:34)

NEW – Ideal Customer / Audience (Worksheets)NEW – Ideal Customer / Audience (Worksheets)

Your Brand’s Logo, Colors, and FontsYour Brand’s Logo, Colors, and Fonts

UPDATED – What Makes Great Brand Logos? (Lecture & Video) (13:19)UPDATED – What Makes Great Brand Logos? (Lecture & Video) (13:19)

UPDATED – The do’s and don’ts of choosing fonts (6:46)UPDATED – The do’s and don’ts of choosing fonts (6:46)

NEW – 3 VIDEOS – Choosing your brand colors (for the right look and FEEL) (30:26)NEW – 3 VIDEOS – Choosing your brand colors (for the right look and FEEL) (30:26)

NEW – Logo Planning (Worksheet)NEW – Logo Planning (Worksheet)

NEW – Brand name planning (Worksheet)NEW – Brand name planning (Worksheet)

Resources for Logo’s, Graphics, and FontsResources for Logo’s, Graphics, and Fonts

Telling Your Brand StoryTelling Your Brand Story

What is My Brand Story? (Lecture & Workbook)What is My Brand Story? (Lecture & Workbook)

The importance of storytelling within your brand (Video) (11:00)The importance of storytelling within your brand (Video) (11:00)

Your Brand Personality & MessageYour Brand Personality & Message

My Brand Personality & Tone of Voice (Lecture & Workbook)My Brand Personality & Tone of Voice (Lecture & Workbook)

The importance of your brand’s personality (Video) (13:17)The importance of your brand’s personality (Video) (13:17)

NEW SECTION – Differentiating your Brand & Standing OutNEW SECTION – Differentiating your Brand & Standing Out

How you can overcome the most common challenges in branding (12:59)How you can overcome the most common challenges in branding (12:59)

NEW – Ways to Improve and Stand Out (Worksheet)NEW – Ways to Improve and Stand Out (Worksheet)

NEW – Innovation Ideas to Overcome Primary Challenges (Worksheet)NEW – Innovation Ideas to Overcome Primary Challenges (Worksheet)

NEW – Vision Success and Road-map (Worksheet)NEW – Vision Success and Road-map (Worksheet)

Your Brand’s Photos and ImagesYour Brand’s Photos and Images

My Brand’s Image (Lecture)My Brand’s Image (Lecture)

Brand Photos and Images (Video) (23:55)Brand Photos and Images (Video) (23:55)

Creating Your Brand Style GuideCreating Your Brand Style Guide

UPDATED – Creating My Style Guide (Lecture & Video) (5:17)UPDATED – Creating My Style Guide (Lecture & Video) (5:17)

Oh, the places you will brandOh, the places you will brand

Branding My Instagram & Social Media (Video) (13:59)Branding My Instagram & Social Media (Video) (13:59)

Continued Social Media Branding (12:30)Continued Social Media Branding (12:30)

Social Media Branding (Checklist)Social Media Branding (Checklist)

Branding Newsletters (3:27)Branding Newsletters (3:27)

Branding my Pinterest Part 1 (Lecture & Video) (16:48)Branding my Pinterest Part 1 (Lecture & Video) (16:48)

50 Ways Creative Entrepreneurs Gain Traffic Through Pinterest (Checklist)50 Ways Creative Entrepreneurs Gain Traffic Through Pinterest (Checklist)

Branding on Pinterest (Checklist)Branding on Pinterest (Checklist)

Pinterest Branding Part 2 (16:28)Pinterest Branding Part 2 (16:28)

Your Brand Photography COUPONS!Your Brand Photography COUPONS!

Grab your exclusive coupons for the brand photo shop.Grab your exclusive coupons for the brand photo shop.