John Romaniello – Practicum Veritae

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John Romaniello – Practicum Veritae

If any of the following describe you…If any of the following describe you…

​You want to use writing to form a deep, lasting connection with your audience, but don’t know how…​You want to use writing to form a deep, lasting connection with your audience, but don’t know how…
​You write all the time, but you have no idea if you’re getting any better… ​You write all the time, but you have no idea if you’re getting any better…
You know you have something to say, but you can’t quite capture it in writing… You know you have something to say, but you can’t quite capture it in writing…
You feel like your writing is “stiff” or boring… You feel like your writing is “stiff” or boring…

…you are in exactly the right place.…you are in exactly the right place.
On the other hand… On the other hand…
If those don’t describe you… If those don’t describe you…

…if even 1% of you thinks writing isn’t a huge advantage……if even 1% of you thinks writing isn’t a huge advantage…

Then you are definitely where you need to be, because it’s even more important for us to talk.Then you are definitely where you need to be, because it’s even more important for us to talk.

Best for all concerned if you sit down, strap in, and put on a helmet—so we don’t make a mess when I blow your fucking mind.Best for all concerned if you sit down, strap in, and put on a helmet—so we don’t make a mess when I blow your fucking mind.
First thing’s first. Introductions, and all that. First thing’s first. Introductions, and all that.

So. Hi there.So. Hi there.

My name’s John Romaniello. I’m a writer, coach, tattoo collector, and the creator of Practicum Veritae (about which I shall tell you in mere moments).My name’s John Romaniello. I’m a writer, coach, tattoo collector, and the creator of Practicum Veritae (about which I shall tell you in mere moments).
john romaniello platypus john romaniello platypus
If you don’t know my work and want me to check a few credibility boxes for ya, I’ve got that whole “New York Times bestselling author and 7-figure entrepreneur” thing going on. If you don’t know my work and want me to check a few credibility boxes for ya, I’ve got that whole “New York Times bestselling author and 7-figure entrepreneur” thing going on.

Should you find yourself impressed by sort of thing, awesome.Should you find yourself impressed by sort of thing, awesome.

If not, my mom’s proud of me, and I’ve got this fancy stuffed platypus, so I’m set.If not, my mom’s proud of me, and I’ve got this fancy stuffed platypus, so I’m set.
More than anything else, I’m a world-class brooder with a penchant for words, and I’m about to radically shift your understanding of writing. More than anything else, I’m a world-class brooder with a penchant for words, and I’m about to radically shift your understanding of writing.

But I’m also a pretty savvy copywriter…so before I wax rhapsodic about my love of the craft:But I’m also a pretty savvy copywriter…so before I wax rhapsodic about my love of the craft:

Gimme just 60 seconds to contextualize and show you why—despite living in the age of Instagram and YouTube—writing is still the most impactful skill you can learn.Gimme just 60 seconds to contextualize and show you why—despite living in the age of Instagram and YouTube—writing is still the most impactful skill you can learn.

Cool? Cool.Cool? Cool.
LET’S START WITH A FUN FACT: LET’S START WITH A FUN FACT:
A recent survey showed that in 2017, 86% of all interpersonal communication was written. A recent survey showed that in 2017, 86% of all interpersonal communication was written.
Between texts, emails, and DMs, most of us churn out more words per year than professional writers did 20 years ago. Between texts, emails, and DMs, most of us churn out more words per year than professional writers did 20 years ago.
And that doesn’t even include actual content. And that doesn’t even include actual content.
BUT if the drivel plastered all across the Internet is any indication, we’ve got a problem. BUT if the drivel plastered all across the Internet is any indication, we’ve got a problem.

Despite our increasing reliance on writing for everyday communication, people are, paradoxically, getting worse at it.Despite our increasing reliance on writing for everyday communication, people are, paradoxically, getting worse at it.

To see why this is such an issue, you need to understand something first.To see why this is such an issue, you need to understand something first.

Good writing, INSTANTLY captures attention.Good writing, INSTANTLY captures attention.

Every time. (It’s science.)Every time. (It’s science.)
Just as the human brain intrinsically recognizes and appreciates physical beauty, visual symmetry, or sonic melody… Just as the human brain intrinsically recognizes and appreciates physical beauty, visual symmetry, or sonic melody…

…well-written words move through us in ways few things do.…well-written words move through us in ways few things do.

So while you may not be going around actively looking for great writing…So while you may not be going around actively looking for great writing…

…when you read something fantastic, you immediately know it.…when you read something fantastic, you immediately know it.
And without even realizing it, you’re hooked. And without even realizing it, you’re hooked.

One word brings you to the next word. And the next. And the next.One word brings you to the next word. And the next. And the next.

Before you know it, you’re halfway down the page, absorbed in what you’re reading, eager to see how it ends.Before you know it, you’re halfway down the page, absorbed in what you’re reading, eager to see how it ends.

And after? You want to engage.And after? You want to engage.

You’re more likely to comment on it.You’re more likely to comment on it.
More likely to share it. More likely to share it.
More likely to remember it. More likely to remember it.

Good writing isn’t just easy to read. It’s compelling. Persuasive. Influential. Memorable.Good writing isn’t just easy to read. It’s compelling. Persuasive. Influential. Memorable.

Get immediately downloadGet immediately download John Romaniello – Practicum Veritae John Romaniello – Practicum Veritae

It captures attention. It inspires action—and interaction.It captures attention. It inspires action—and interaction.

And THAT is the difference maker.And THAT is the difference maker.
The Uncomfortable Truth: Content isn’t enough to set you apart. The Uncomfortable Truth: Content isn’t enough to set you apart.
Look, you have to create content. And it needs to be good. What you put out in the world needs to be cogent, helpful, and effective. Look, you have to create content. And it needs to be good. What you put out in the world needs to be cogent, helpful, and effective.

But guess what? That’s not unique. Every one of your competitors can do that.But guess what? That’s not unique. Every one of your competitors can do that.

Precious little of what you teach is unique—and with so many voices clamoring for attention, it’s easy to get lost in the crowd…Precious little of what you teach is unique—and with so many voices clamoring for attention, it’s easy to get lost in the crowd…

…but if you’re going to achieve real success and have lasting impact, you NEED to be heard above the din.…but if you’re going to achieve real success and have lasting impact, you NEED to be heard above the din.
And when it comes to standing out, fostering connection, and creating emotional response, nothing—and I mean nothing—can match writing. And when it comes to standing out, fostering connection, and creating emotional response, nothing—and I mean nothing—can match writing.
Because writing is so much more than a means of conveying information. Because writing is so much more than a means of conveying information.

It’s how you sell.It’s how you sell.
​It’s how you teach. ​It’s how you teach.
​It’s how you connect. ​It’s how you connect.
​It’s how you move people to action. ​It’s how you move people to action.

If you’re not writing, you’re missing a tremendous opportunity to build a real, deep, lasting connection with anyone, from your customers to your crush.If you’re not writing, you’re missing a tremendous opportunity to build a real, deep, lasting connection with anyone, from your customers to your crush.

And if you’re not actively trying to improve your writing, you’re going to keep missing those opportunities.And if you’re not actively trying to improve your writing, you’re going to keep missing those opportunities.

…and all the ones that come after.…and all the ones that come after.

Which is why I’ve developed systems to do exactly that, helping my clients make incredible changes in every area you can imagine.Which is why I’ve developed systems to do exactly that, helping my clients make incredible changes in every area you can imagine.

As any of them will tell you, when you add good writing to the mix, the effect it has on your business, your brand, and your life is absolute.As any of them will tell you, when you add good writing to the mix, the effect it has on your business, your brand, and your life is absolute.
“It was invaluable to learn how to spread my message “It was invaluable to learn how to spread my message
in a way more people will actually hear.” in a way more people will actually hear.”
This has given me such excitement to take my writing from 80% to 100%, especially now that I see how taking that extra step can make all the difference. This has given me such excitement to take my writing from 80% to 100%, especially now that I see how taking that extra step can make all the difference.

It was invaluable to learn how to use my writing specifically to grow my business, but more importantly—to spread my message and mission in a way more people will actually hear.”It was invaluable to learn how to use my writing specifically to grow my business, but more importantly—to spread my message and mission in a way more people will actually hear.”
—Amanda Bucci —Amanda Bucci
Business Coach & Social Media Expert Business Coach & Social Media Expert
amanda bucci john romaniello amanda bucci john romaniello
Of course, with writing being so important (and undeniably effective), you’d think more people would focus on it. Of course, with writing being so important (and undeniably effective), you’d think more people would focus on it.

But, they don’t.But, they don’t.

As to WHY…As to WHY…

It’s simple.It’s simple.
You Don’t Know You Don’t Know
What You Don’t Know What You Don’t Know
In the main, people don’t focus on writing because they don’t know what to focus on. In the main, people don’t focus on writing because they don’t know what to focus on.

There is so much that people don’t know, and so much they don’t know they don’t know.There is so much that people don’t know, and so much they don’t know they don’t know.

If you’re like most people who struggle, you might have that same issue.If you’re like most people who struggle, you might have that same issue.

You don’t know how to make their writing better because you don’t really know how to define “good” writing.You don’t know how to make their writing better because you don’t really know how to define “good” writing.

So you don’t know if and when you happen to write something “good,” or how to make it better.So you don’t know if and when you happen to write something “good,” or how to make it better.

Resultant of that, they have no what of knowing if they’re improving.Resultant of that, they have no what of knowing if they’re improving.

So even if you did know the specific aspects to focus on, if you did happen to improve in some way, you’d have no real way to determining what worked and what didn’t.So even if you did know the specific aspects to focus on, if you did happen to improve in some way, you’d have no real way to determining what worked and what didn’t.

In short, you’re stumbling around blind.In short, you’re stumbling around blind.

That’s okay. So are a lot of people; I’m here to shine light on it.That’s okay. So are a lot of people; I’m here to shine light on it.

Let’s make this a simple as possible.Let’s make this a simple as possible.

If you’re gonna write well, you need three things:If you’re gonna write well, you need three things:

a clear voicea clear voice
​a defined process ​a defined process
a structured method for assessment a structured method for assessment

Let’s start with voice.Let’s start with voice.

In the simplest terms, your voice “sounds” like you.In the simplest terms, your voice “sounds” like you.

The best compliment any writer can receive is, “I love reading your work. It always pulls me in. I feel like you’re talking right to me.”The best compliment any writer can receive is, “I love reading your work. It always pulls me in. I feel like you’re talking right to me.”

That is voice.That is voice.
Voice is what makes writing great. Voice is what makes writing great.
If writing were just putting words down on paper in a sequence that made understanding the information possible, there’d be no art; just lists of facts. If writing were just putting words down on paper in a sequence that made understanding the information possible, there’d be no art; just lists of facts.

When you truly learn how to convey your truth in a beautiful and impactful way, everything changes, from your personal relationships to the way people react to you in a professional setting.When you truly learn how to convey your truth in a beautiful and impactful way, everything changes, from your personal relationships to the way people react to you in a professional setting.
Your writing Voice—the truest expression of who you are, put down on paper—is one of the most unique things about you. Your writing Voice—the truest expression of who you are, put down on paper—is one of the most unique things about you.

So, regardless of what you plan to do with your writing, developing your voice is essential.So, regardless of what you plan to do with your writing, developing your voice is essential.

But. you probably knew that.But. you probably knew that.

Now, here’s the part most people don’t know…Now, here’s the part most people don’t know…
If there’s one thing just as important as your writing Voice, it’s your writing Process. If there’s one thing just as important as your writing Voice, it’s your writing Process.
As much as the brooding wordsmith in me loves to focus on the fulfilling nature of the craft, there’s more to this than the artistry of it all. As much as the brooding wordsmith in me loves to focus on the fulfilling nature of the craft, there’s more to this than the artistry of it all.

Because while cultivating aptitude accessing your voice is a necessary step for any creative, it’s just as important is to develop proficiency around your practice.Because while cultivating aptitude accessing your voice is a necessary step for any creative, it’s just as important is to develop proficiency around your practice.

The best writers aren’t just able to write something amazing; they know how they did it, and how to do it again.The best writers aren’t just able to write something amazing; they know how they did it, and how to do it again.

For them, writing is both art and science—but it is first and foremost an act of (literal) creation: it requires you to produce something.For them, writing is both art and science—but it is first and foremost an act of (literal) creation: it requires you to produce something.

You have to actually get words on the page. Moreover, you have to be able to do it consistently.You have to actually get words on the page. Moreover, you have to be able to do it consistently.

And so the most effective and successful writers inhabit the “overlap,” understanding that art and science share something vital: a process.And so the most effective and successful writers inhabit the “overlap,” understanding that art and science share something vital: a process.

That’s the key.That’s the key.
Without some type of process, execution is erratic, production is unpredictable, and creation is haphazard. Without some type of process, execution is erratic, production is unpredictable, and creation is haphazard.
With a process, everything changes… With a process, everything changes…
✍ You understand your ebbs and flows, and how to leverage them to write more effectively. ✍ You understand your ebbs and flows, and how to leverage them to write more effectively.
✍ You know when you’re most creative vs. most productive (and why the difference matters). ✍ You know when you’re most creative vs. most productive (and why the difference matters).
✍ You know exactly which tools make the words flow the fastest. ✍ You know exactly which tools make the words flow the fastest.
✍ You can differentiate between feeling unproductive and having a creative block. ✍ You can differentiate between feeling unproductive and having a creative block.
✍ You have proven strategies to amplify your output, and data to support them. ✍ You have proven strategies to amplify your output, and data to support them.
Above all, a structured, effective process makes you consistent. Above all, a structured, effective process makes you consistent.
You get words on the page: better words, more often, and with greater ease. You get words on the page: better words, more often, and with greater ease.
A defined writing Voice lets you express your truth; A defined writing Voice lets you express your truth;
a defined writing Process lets you do it at will. a defined writing Process lets you do it at will.
The two are equally important. Vital. The two are equally important. Vital.

Separate—but inseparable.Separate—but inseparable.

Here’s how you focus on developing both.Here’s how you focus on developing both.

Historically, you were left to your own devices. Finding your Voice was something you did through experience: trial and error, copying those who came before you, and thousands upon thousands of hours putting words on the page.Historically, you were left to your own devices. Finding your Voice was something you did through experience: trial and error, copying those who came before you, and thousands upon thousands of hours putting words on the page.

But there’s never been any thought given to creating your own process…which makes finding your voice harder.But there’s never been any thought given to creating your own process…which makes finding your voice harder.

With a process, not only can you get those words written in far less time, you can also take control of your development, allowing you to discover and hone your voice in a more directed way.With a process, not only can you get those words written in far less time, you can also take control of your development, allowing you to discover and hone your voice in a more directed way.

This is the exact thing I do with all of my mentorship clients. It’s the kind of thing I learned over the course of years in school.This is the exact thing I do with all of my mentorship clients. It’s the kind of thing I learned over the course of years in school.

But beyond working one-on-one, I’ve never found a great resource to help them create their process; to find what works for them; to put together a general practice to get better, faster.But beyond working one-on-one, I’ve never found a great resource to help them create their process; to find what works for them; to put together a general practice to get better, faster.
(Obviously, you know what’s coming next because you definitely scrolled down (Obviously, you know what’s coming next because you definitely scrolled down
to the bottom of the page pretty much as soon as you got here and saw the images. to the bottom of the page pretty much as soon as you got here and saw the images.

But for the sake of making the effort of writing this page feelBut for the sake of making the effort of writing this page feel
somewhat more justified, go ahead and pretend this is a big reveal.) somewhat more justified, go ahead and pretend this is a big reveal.)
AHEM. AHEM.

So, naturally, I went ahead and created that very thing.So, naturally, I went ahead and created that very thing.
BEHOLD: BEHOLD:
Laudant Lessons for the Directed Development of a Veridical Voice & Perseverant Process Laudant Lessons for the Directed Development of a Veridical Voice & Perseverant Process
A Practicum is an intentional practice, course of study, or Process. A Practicum is an intentional practice, course of study, or Process.

Veritae refers to capturing candid realism, or truth. In the context of writing, the embodiment of your truth is your Voice.Veritae refers to capturing candid realism, or truth. In the context of writing, the embodiment of your truth is your Voice.

Taken together, Practicum Veritae means, “the practice of recording truth.”Taken together, Practicum Veritae means, “the practice of recording truth.”

And that’s our goal here.And that’s our goal here.
Whether you’re looking to start writing, improve your writing, or build new skills to enhance your communication, Practicum Veritae sets your feet to the right path. Whether you’re looking to start writing, improve your writing, or build new skills to enhance your communication, Practicum Veritae sets your feet to the right path.

Following the lessons plans and using the tools gives you the precise, step-by-step plan to augment your skill with the written word and build a sustainable writing habit…Following the lessons plans and using the tools gives you the precise, step-by-step plan to augment your skill with the written word and build a sustainable writing habit…

…translating to greater communicative acumen personally, professionally, and philosophically.…translating to greater communicative acumen personally, professionally, and philosophically.

Keep in mind…Keep in mind…

Your writing Voice is the truth sitting at the center of your being.Your writing Voice is the truth sitting at the center of your being.

Accessing it is a challenge, to say the least. Writing beautiful Truth is rarely easy—but it can be made less difficult.Accessing it is a challenge, to say the least. Writing beautiful Truth is rarely easy—but it can be made less difficult.

Having a Process makes accessing it both easier and simpler, all in the way that works best for you.Having a Process makes accessing it both easier and simpler, all in the way that works best for you.

Engineered to help you discover and develop voice while constructing a personalized writing practice, this the one course that gives you BOTH.Engineered to help you discover and develop voice while constructing a personalized writing practice, this the one course that gives you BOTH.

Through directed writing (alongside a group of fellow wordsmiths), Practicum Veritae delivers an intentional, personalized, accessible practice for creating well-written, meaningful, resonant content.Through directed writing (alongside a group of fellow wordsmiths), Practicum Veritae delivers an intentional, personalized, accessible practice for creating well-written, meaningful, resonant content.

Again and again and again.Again and again and again.

That’s a skill that helps you to achieve any goal you set for yourself, whether personal or professional.That’s a skill that helps you to achieve any goal you set for yourself, whether personal or professional.

Writing unlocks the potential for all of it.Writing unlocks the potential for all of it.

A great example of this is Joel Marion, one of the most successful entrepreneurs I know—who’s accomplished everything from creating a hugely impactful personal brand to writing a book to founding a 9-figure company.A great example of this is Joel Marion, one of the most successful entrepreneurs I know—who’s accomplished everything from creating a hugely impactful personal brand to writing a book to founding a 9-figure company.

Check out Joel’s view on writing…Check out Joel’s view on writing…
There’s no one more capable of helping you refine your writing into the ultimate manifestation tool for your business and your life There’s no one more capable of helping you refine your writing into the ultimate manifestation tool for your business and your life
In 2019, writing is the number one form of communication by leaps and bounds, with nothing else even close. In 2019, writing is the number one form of communication by leaps and bounds, with nothing else even close.

The right words can attract relationships, wealth, fulfillment, customers, new business; you name it.The right words can attract relationships, wealth, fulfillment, customers, new business; you name it.

Because when it comes to learning the art of putting words to paper to achieve your goals—whatever they may be—I can’t think of anyone in the same league as John Romaniello.Because when it comes to learning the art of putting words to paper to achieve your goals—whatever they may be—I can’t think of anyone in the same league as John Romaniello.
His course puts his skills and insights in one place, at an insane value. His course puts his skills and insights in one place, at an insane value.

A comprehensive, masterfully constructed approach to learning technique while getting deep with the craft, Practicum Veritae is an absolute no-brainer for anyone who wants success.A comprehensive, masterfully constructed approach to learning technique while getting deep with the craft, Practicum Veritae is an absolute no-brainer for anyone who wants success.

John is a master wordsmith, and there’s no one more capable of helping you find your unique voice—and refining it into the ultimate manifestation tool for your business and your life.John is a master wordsmith, and there’s no one more capable of helping you find your unique voice—and refining it into the ultimate manifestation tool for your business and your life.
—Joel Marion —Joel Marion
$600M+ in sales using words $600M+ in sales using words
Co-Founder of BioTrust Nutrition Co-Founder of BioTrust Nutrition
Practicum Veritae is about more than just improving your writing; it’s about being intentional in your development as a writer. Practicum Veritae is about more than just improving your writing; it’s about being intentional in your development as a writer.
Without question, you’ll start improving from the very first day. Without question, you’ll start improving from the very first day.

You’ll learn techniques and the mechanical aspects.You’ll learn techniques and the mechanical aspects.

You’ll enhance your vocabulary, learn to construct powerful sentences, and how to structure your content in a way to arrest attention, immediately.You’ll enhance your vocabulary, learn to construct powerful sentences, and how to structure your content in a way to arrest attention, immediately.

From the first sentence to the final period, you’ll be able to grab your readers and hold their attention as you bring them all the way down the page.From the first sentence to the final period, you’ll be able to grab your readers and hold their attention as you bring them all the way down the page.

But being a good writer isn’t just knowing how to write a catchy headline, where the commas go, or when to cut an extraneous adverb.But being a good writer isn’t just knowing how to write a catchy headline, where the commas go, or when to cut an extraneous adverb.

Improvement takes more than just figuring out your weaknesses and picking up some tools to address them.Improvement takes more than just figuring out your weaknesses and picking up some tools to address them.
It’s also about knowing yourself well enough to allow for consistent writing and produce great material… It’s also about knowing yourself well enough to allow for consistent writing and produce great material…

…and having a structured what to determine what does (and doesn’t) constitutes great material, as quickly as possible.…and having a structured what to determine what does (and doesn’t) constitutes great material, as quickly as possible.
Whether in the idea stage or once it’s one the page, knowing the potential for something to be impactful is a skill you cultivate through constant assessment. Whether in the idea stage or once it’s one the page, knowing the potential for something to be impactful is a skill you cultivate through constant assessment.

For rapid progress on all fronts, Practicum Veritae take a bifurcated approach: you focus on assessment and improvement alternately, improving both concurrently.For rapid progress on all fronts, Practicum Veritae take a bifurcated approach: you focus on assessment and improvement alternately, improving both concurrently.

This results in something much greater than a simple feedback loop: a self-perpetuated and accelerative cycle.This results in something much greater than a simple feedback loop: a self-perpetuated and accelerative cycle.

Let’s take a look at the tools you’ll use to focus on each of these pieces independently and collectively…Let’s take a look at the tools you’ll use to focus on each of these pieces independently and collectively…
Gadgets & Gizmos Aplenty: Instructional Implements + Artistic Accoutrements Gadgets & Gizmos Aplenty: Instructional Implements + Artistic Accoutrements
(or, course materials, if you wanna be lame about it) (or, course materials, if you wanna be lame about it)
PRACTICUM PROMPTS PRACTICUM PROMPTS
The core of the Practicum is a series of daily writing assignments, delivered in the form of Prompts. The core of the Practicum is a series of daily writing assignments, delivered in the form of Prompts.

The vehicle for putting in the reps of daily writing, each Prompt is both an assignment and a lesson.The vehicle for putting in the reps of daily writing, each Prompt is both an assignment and a lesson.

Designed and curated with intentionality, through this 30-day writing practice, you’ll be writing from different perspectives for different purposes, with different structures.Designed and curated with intentionality, through this 30-day writing practice, you’ll be writing from different perspectives for different purposes, with different structures.

In a month’s time, you’ll produce 30 raw samples while stretching your creativity, building core writing skills, and uncovering your Voice.In a month’s time, you’ll produce 30 raw samples while stretching your creativity, building core writing skills, and uncovering your Voice.

The following month, you’ll edit each piece, resulting in new skills, a greater understanding of the unsung aspect of the craft.The following month, you’ll edit each piece, resulting in new skills, a greater understanding of the unsung aspect of the craft.
PRACTICUM PRINCIPLES PRACTICUM PRINCIPLES
Five powerful and actionable strategies for approaching the craft, the Practicum Principles for Unbridled Learning are accessible the moment you begin the course. Five powerful and actionable strategies for approaching the craft, the Practicum Principles for Unbridled Learning are accessible the moment you begin the course.

Covering everything from restructuring daily habits to reframing perception, these 5 video lessons give you an immediate jump-start to improving your wordcraft.Covering everything from restructuring daily habits to reframing perception, these 5 video lessons give you an immediate jump-start to improving your wordcraft.
PRACTICUM PILLARS PRACTICUM PILLARS
These four video lessons go deep, outlining the most impactful practices I use every time I write. These four video lessons go deep, outlining the most impactful practices I use every time I write.

Released weekly, each new lesson has clear instructions for implementation, allowing you to build and stack these skills progressively.Released weekly, each new lesson has clear instructions for implementation, allowing you to build and stack these skills progressively.

From assessment strategies to concrete editing techniques, nothing will develop your Voice and Process faster or more effectively than the Practicum Pillars.From assessment strategies to concrete editing techniques, nothing will develop your Voice and Process faster or more effectively than the Practicum Pillars.
PRACTICUM PERSONAL PROGRAMMING PRACTICUM PERSONAL PROGRAMMING
A comprehensive system for tracking and self-assessment. From your time spent writing to your word count, I’ll give you an understanding of how you’re creating. A comprehensive system for tracking and self-assessment. From your time spent writing to your word count, I’ll give you an understanding of how you’re creating.

From there, you’ll learn how to improve that, and how to interpret and apply everything you’re recording to make your writing better and your sessions more productive.From there, you’ll learn how to improve that, and how to interpret and apply everything you’re recording to make your writing better and your sessions more productive.
PRACTICUM POSSE PRACTICUM POSSE
Overseen personally by me, the Practicum Posse is your Fellowship of the Ring, your Avengers, your X-Men, your D&D adventuring party: a coterie of wordsmiths. Overseen personally by me, the Practicum Posse is your Fellowship of the Ring, your Avengers, your X-Men, your D&D adventuring party: a coterie of wordsmiths.

Accessed through the Practicum course platform, members of the Posse work independently to improve their individual skills…Accessed through the Practicum course platform, members of the Posse work independently to improve their individual skills…

…but also contribute to a greater collective, providing inspiration, feedback, and accountability.…but also contribute to a greater collective, providing inspiration, feedback, and accountability.
Practicum Veritae shows you how to write and connect so you’ll be the coach people want to buy, over and over. Practicum Veritae shows you how to write and connect so you’ll be the coach people want to buy, over and over.
Through my books and my company, the Personal Trainer Development Center, I’ve spent the better part of the last decade helping people build the skills to be successful coaches. Through my books and my company, the Personal Trainer Development Center, I’ve spent the better part of the last decade helping people build the skills to be successful coaches.

Sometimes it’s better programming or assessing strategies. Other times it’s business and marketing.Sometimes it’s better programming or assessing strategies. Other times it’s business and marketing.

But the one thing EVERYONE needs to improve is communication. Because communication means connection.But the one thing EVERYONE needs to improve is communication. Because communication means connection.
We all need to connect to the people we’re trying to serve, whether we’re trying to educate them, entertain them, or coach them. We all need to connect to the people we’re trying to serve, whether we’re trying to educate them, entertain them, or coach them.

And when it comes to connection, writing is the most effective, reliable, and leveragable way to do that.And when it comes to connection, writing is the most effective, reliable, and leveragable way to do that.

Unfortunately, it’s an area I see a LOT of coaches neglect, focusing instead on certifications and business seminars.Unfortunately, it’s an area I see a LOT of coaches neglect, focusing instead on certifications and business seminars.

But all the knowledge in the world won’t matter if you can’t communicate it to your audience in an understandable and meaningful way. And business skills aren’t nearly as useful if you the way you teach things isn’t unique to you.But all the knowledge in the world won’t matter if you can’t communicate it to your audience in an understandable and meaningful way. And business skills aren’t nearly as useful if you the way you teach things isn’t unique to you.

Which is why I’m so psyched about John Romaniello’s Practicum Veritae: it shows you how to do both, breaking down the skills and process in a way from which anyone can benefit, regardless of starting point.Which is why I’m so psyched about John Romaniello’s Practicum Veritae: it shows you how to do both, breaking down the skills and process in a way from which anyone can benefit, regardless of starting point.

I feel so strongly about this, I personally bought the course the day it came out.I feel so strongly about this, I personally bought the course the day it came out.

John’s ability to connect through writing is what’s made him successful. He touched on this in an interview we did for my first book, saying, “people don’t buy coaching, they buy coaches.”John’s ability to connect through writing is what’s made him successful. He touched on this in an interview we did for my first book, saying, “people don’t buy coaching, they buy coaches.”

Practicum Veritae shows you how to write and connect so you’ll be the sort of coach people want to buy, over and over.Practicum Veritae shows you how to write and connect so you’ll be the sort of coach people want to buy, over and over.
—Jon Goodman —Jon Goodman
Founder + Creator, Founder + Creator,
the PTDC the PTDC
& the Online Trainer Academy & the Online Trainer Academy
*yoink* special release price: $555 *yoink* special release price: $555

Wanna space it out? No problem. Click here to grab it for 4 payments of $181.Wanna space it out? No problem. Click here to grab it for 4 payments of $181.
The Practicum Protocol The Practicum Protocol
I’ve alluded to this a few times now, but let’s put it in plain language. I’ve alluded to this a few times now, but let’s put it in plain language.

While Practicum Veritae teaches you to be a better writer, that’s secondary goal.While Practicum Veritae teaches you to be a better writer, that’s secondary goal.

The primary goal is to give you both a philosophical and tactical understanding of what being a better writer actually means…The primary goal is to give you both a philosophical and tactical understanding of what being a better writer actually means…
…and giving you the tools to achieve that, long-term. …and giving you the tools to achieve that, long-term.

You’re learning, yes. And you’re definitely getting better.You’re learning, yes. And you’re definitely getting better.

But beyond that—But beyond that—

—as you go through Practicum Veritae, you’re learning how to learn.—as you go through Practicum Veritae, you’re learning how to learn.

Through prioritizing the five most immutable aspects of the writing (and learning) process, we create perpetual application.Through prioritizing the five most immutable aspects of the writing (and learning) process, we create perpetual application.
I. PREPARATION I. PREPARATION
They say preparation is the key to success. And I’ve found that to be true. To be provide the absolute best experience and give you the greatest advantage, I’ve taken care of the preparation for you. They say preparation is the key to success. And I’ve found that to be true. To be provide the absolute best experience and give you the greatest advantage, I’ve taken care of the preparation for you.

First, there are the Practicum Principles for Unbridled Learning. Five powerful and actionable strategies for approaching the craft, these are accessible the moment you begin the Practicum.First, there are the Practicum Principles for Unbridled Learning. Five powerful and actionable strategies for approaching the craft, these are accessible the moment you begin the Practicum.

Covering everything from restructuring daily habits to reframing perception, these 5 video lessons give you an immediate jump-start to improving your literary acumen.Covering everything from restructuring daily habits to reframing perception, these 5 video lessons give you an immediate jump-start to improving your literary acumen.

In combination with structured templates for writing and assessment, as well as some recommendations for tools and resources, the Practicum Principles have you set and ready to write.In combination with structured templates for writing and assessment, as well as some recommendations for tools and resources, the Practicum Principles have you set and ready to write.
II. INSTRUCTION II. INSTRUCTION
The Practicum Pillars form the basis of your writing instruction. The Practicum Pillars form the basis of your writing instruction.

In these four video lessons, I go deep, outlining the most impactful practices I use every time I write.In these four video lessons, I go deep, outlining the most impactful practices I use every time I write.

Each of these lessons covers an integral piece of the Craft:Each of these lessons covers an integral piece of the Craft:

ObjectivityObjectivity
(and its value in selecting what to write) (and its value in selecting what to write)

Building + Creating Your ProcessBuilding + Creating Your Process
(and how personal data collection dramatically improves productivity) (and how personal data collection dramatically improves productivity)

Writing in Your VoiceWriting in Your Voice
(and how to practice creating memorable and impactful sentences) (and how to practice creating memorable and impactful sentences)

​How to Edit​How to Edit
(including assessment, grading, review, and revision) (including assessment, grading, review, and revision)

Released weekly, each new lesson has clear instructions for implementation, allowing you to build and stack these skills progressively.Released weekly, each new lesson has clear instructions for implementation, allowing you to build and stack these skills progressively.

From assessment strategies to concrete editing techniques, nothing will develop your Voice and Process faster or more effectively than the Practicum Pillars.From assessment strategies to concrete editing techniques, nothing will develop your Voice and Process faster or more effectively than the Practicum Pillars.
III. CREATION III. CREATION
The core of the Practicum is a carefully assembled series daily writing assignments, delivered in the form of Prompts. The core of the Practicum is a carefully assembled series daily writing assignments, delivered in the form of Prompts.

Every day for 30 days, you receive a new prompt. This assignment is to be completed that day, and—ideally—posted for accountability and feedback.Every day for 30 days, you receive a new prompt. This assignment is to be completed that day, and—ideally—posted for accountability and feedback.

Now, here’s your first lesson: words matter. And specific words matter most.Now, here’s your first lesson: words matter. And specific words matter most.

While this is very challenging, this is not a writing “challenge.”While this is very challenging, this is not a writing “challenge.”

A challenge is something you can fail. That’s not the case here.A challenge is something you can fail. That’s not the case here.

This is a practice—and we’re using both the verb and noun form of that word.This is a practice—and we’re using both the verb and noun form of that word.

You’ll be performing the action, the verb: practicing writing, with the goal of improvement. But you’re also building the practice of doing this daily. Our aim here is both: greasing the groove and getting better; but also establishing the habit.You’ll be performing the action, the verb: practicing writing, with the goal of improvement. But you’re also building the practice of doing this daily. Our aim here is both: greasing the groove and getting better; but also establishing the habit.

Beyond serving as a vehicle develop the habit of daily writing, each Prompt is both an assignment and a lesson.Beyond serving as a vehicle develop the habit of daily writing, each Prompt is both an assignment and a lesson.

Designed and curated with intentionality, the assignments vary in form and function.Designed and curated with intentionality, the assignments vary in form and function.

So in addition to being fun and interesting, each prompt teaches something new.So in addition to being fun and interesting, each prompt teaches something new.
Because you’ll be writing from different perspectives for different purposes, with different structures, and in different tones, you’ll always be using different tools. Because you’ll be writing from different perspectives for different purposes, with different structures, and in different tones, you’ll always be using different tools.

This type of broad variation drastically increases the rate at which you improve your technical skills.This type of broad variation drastically increases the rate at which you improve your technical skills.

But, there’s an even more important consideration: with consistent variation in topics, styles, forms, and narrative intention, the only constant is you.But, there’s an even more important consideration: with consistent variation in topics, styles, forms, and narrative intention, the only constant is you.
Your approach; your perspective; your experiences. Your approach; your perspective; your experiences.

Your voice.Your voice.
John’s process for helping people create impactful content with their own style is unlike anything I’ve ever seen. John’s process for helping people create impactful content with their own style is unlike anything I’ve ever seen.
“When I first met John, I didn’t have the slightest idea how to write effectively. “When I first met John, I didn’t have the slightest idea how to write effectively.

I didn’t know what to say. Or how to say it. I didn’t have my own voice. I didn’t have a process. And I had no clue where to start with any of it.I didn’t know what to say. Or how to say it. I didn’t have my own voice. I didn’t have a process. And I had no clue where to start with any of it.

Whenever I sat down to write, I’d just wing it, hoping something would hit home.Whenever I sat down to write, I’d just wing it, hoping something would hit home.

The worst part was, I had no idea if I was getting better. John’s guidance and mentorship changed all that.The worst part was, I had no idea if I was getting better. John’s guidance and mentorship changed all that.
Mere months after going through this course, colleagues offered to pay me (rather handsomely) to write their content and copy. Mere months after going through this course, colleagues offered to pay me (rather handsomely) to write their content and copy.

Since then, I’ve sold multiple millions worth of products and services, written an Amazon Bestseller on fitness marketing (the title of which John helped me nail), and traveled the country speaking at conferences on copywriting and marketing.Since then, I’ve sold multiple millions worth of products and services, written an Amazon Bestseller on fitness marketing (the title of which John helped me nail), and traveled the country speaking at conferences on copywriting and marketing.

John’s process for helping people create impactful content with their own style, and their own business in mind, is unlike anything I’ve ever seen.John’s process for helping people create impactful content with their own style, and their own business in mind, is unlike anything I’ve ever seen.

So if you’re a business owner, a coach, or someone who wants to build a personal brand, you need Practicum Veritae in your life.So if you’re a business owner, a coach, or someone who wants to build a personal brand, you need Practicum Veritae in your life.

I’m so glad John finally put all this gold into one place.”I’m so glad John finally put all this gold into one place.”
—Joey Percia, Speaker + Copywriter, —Joey Percia, Speaker + Copywriter,
Amazon Bestselling Author of Amazon Bestselling Author of
Why Do You Hate Money? Why Do You Hate Money?
IV. ASSESSMENT IV. ASSESSMENT
As I said earlier, one of the largest issues keeping people from writing goes beyond the difficulty of the act: they avoid it because they have no way of knowing what’s good or not. As I said earlier, one of the largest issues keeping people from writing goes beyond the difficulty of the act: they avoid it because they have no way of knowing what’s good or not.

Get immediately downloadGet immediately download John Romaniello – Practicum Veritae John Romaniello – Practicum Veritae

To that, one of the most valuable aspects of Practicum Veritae is the toolset for assessment.To that, one of the most valuable aspects of Practicum Veritae is the toolset for assessment.

Following the Practicum means 30 writing sessions—which provides 30 opportunities to assess creation.Following the Practicum means 30 writing sessions—which provides 30 opportunities to assess creation.

Again, this is a truly comprehensive system for tracking, self-assessment, and improvement.Again, this is a truly comprehensive system for tracking, self-assessment, and improvement.

Every time you sit down to write, you’ll fill out a pre-assessment form before you set pen to page. You’ll be recording data about your overall state, your intended approach, and your prediction for difficulty.Every time you sit down to write, you’ll fill out a pre-assessment form before you set pen to page. You’ll be recording data about your overall state, your intended approach, and your prediction for difficulty.

When you finish each assignment, you’ll go through an equally beneficial post-writing assessment.When you finish each assignment, you’ll go through an equally beneficial post-writing assessment.

Anything that could influence your writing session is taken into account: the environment, the physical and mental practices you used, even whether you had coffee.Anything that could influence your writing session is taken into account: the environment, the physical and mental practices you used, even whether you had coffee.

The assessment protocol records time spent writing, your word count, feel, level of productivity.The assessment protocol records time spent writing, your word count, feel, level of productivity.

You have an expertly structured approach to understand how you’re creating…You have an expertly structured approach to understand how you’re creating…

…and how to interpret and apply that information……and how to interpret and apply that information…

In short: everything you need to develop your personal writing Process—making your writing better and your sessions more productive.In short: everything you need to develop your personal writing Process—making your writing better and your sessions more productive.
V. REFINEMENT V. REFINEMENT
Hemingway said, the first draft of anything is shit. For most, this also applies to final draft—because most people don’t know how to edit. If they bother to edit at all. Hemingway said, the first draft of anything is shit. For most, this also applies to final draft—because most people don’t know how to edit. If they bother to edit at all.

Part of becoming an effective writer is understanding that writing is only half the job; before anything can be considered ready to stand before the eyes of those for whom it was intended, it needs to go through some editorial processes.Part of becoming an effective writer is understanding that writing is only half the job; before anything can be considered ready to stand before the eyes of those for whom it was intended, it needs to go through some editorial processes.

Great writing is good writing without the noise. Practicum Veritae shows you exactly how to cut the noise, with a step-by-step process for revisiting, revising, and refining what’s on the page.Great writing is good writing without the noise. Practicum Veritae shows you exactly how to cut the noise, with a step-by-step process for revisiting, revising, and refining what’s on the page.

Editing is a skill. Knowing which words to remove from a piece is as important a skill as knowing how to put the words down in the first place. Like all skills, it requires practice.Editing is a skill. Knowing which words to remove from a piece is as important a skill as knowing how to put the words down in the first place. Like all skills, it requires practice.

And, thankfully, you’ll have plenty to edit to get that practice.And, thankfully, you’ll have plenty to edit to get that practice.

The first half of the Practicum is all about writing: over a month’s time, you’ll produce 30 raw samples while stretching your creativity, building core writing skills, and uncovering your Voice.The first half of the Practicum is all about writing: over a month’s time, you’ll produce 30 raw samples while stretching your creativity, building core writing skills, and uncovering your Voice.

Each prompt also produces the material needed to develop aptitude with a red pen: 30 instances of having written, 30 pieces of writing to break down and improve.Each prompt also produces the material needed to develop aptitude with a red pen: 30 instances of having written, 30 pieces of writing to break down and improve.

During the second half of the Practicum, you’ll edit each piece, resulting in new skills, a greater understanding of the unsung aspect of the craft,During the second half of the Practicum, you’ll edit each piece, resulting in new skills, a greater understanding of the unsung aspect of the craft,

Taken together, you’ll improve your technique and further refine your Voice.Taken together, you’ll improve your technique and further refine your Voice.

In the end, you’ll have 30 pieces of shiny, well-edited, high-quality, ready-to-publish content.In the end, you’ll have 30 pieces of shiny, well-edited, high-quality, ready-to-publish content.
“John Romaniello is, for me, the best writer and storyteller of our generation working today.” “John Romaniello is, for me, the best writer and storyteller of our generation working today.”

—Daniel DiPiazza, author and founder,—Daniel DiPiazza, author and founder,
Rich20Something Rich20Something
Not Just Better: Meta-Better Not Just Better: Meta-Better
Through the protocols built into every constituent piece of Practicum Veritae, you’ll be rapidly improving your Voice as you develop your specific writing Process. Through the protocols built into every constituent piece of Practicum Veritae, you’ll be rapidly improving your Voice as you develop your specific writing Process.

And as you do this, increase the speed at which you produce writing…And as you do this, increase the speed at which you produce writing…

…which in turn, increases the speed at which you can improve.…which in turn, increases the speed at which you can improve.

This is meta-improvement, you’ll be getting better at getting better.This is meta-improvement, you’ll be getting better at getting better.
Further: through the Practicum Protocol, you’ll be expanding not only depth, but breadth. Further: through the Practicum Protocol, you’ll be expanding not only depth, but breadth.

The omnium gatherum of topics covered in the Practicum prompts is vast, to say the least.The omnium gatherum of topics covered in the Practicum prompts is vast, to say the least.

And with each assignment being so different, you’ll be running the literary gamut…And with each assignment being so different, you’ll be running the literary gamut…
….you’ll soon find yourself quite adept at a particularly diverse set of writing styles. ….you’ll soon find yourself quite adept at a particularly diverse set of writing styles.

I mean, if you don’t think those are pretty handy skills…honestly, I don’t know what to tell ya.I mean, if you don’t think those are pretty handy skills…honestly, I don’t know what to tell ya.

In all seriousness, the strategies outlined in Practicum Veritae have been absolutely game-changing for everyone who’s been through it.In all seriousness, the strategies outlined in Practicum Veritae have been absolutely game-changing for everyone who’s been through it.

Take Alex Mullan, who had never earned 5 figures in a month before working together. He kindly wrote:Take Alex Mullan, who had never earned 5 figures in a month before working together. He kindly wrote:
“John showed me how to write well enough to build the life I want, on my terms.” “John showed me how to write well enough to build the life I want, on my terms.”
“I never imagined I’d be in the position where my entire business could stand on the power of writing. “I never imagined I’d be in the position where my entire business could stand on the power of writing.

But that’s exactly what happened.But that’s exactly what happened.

Under John’s mentorship, I made the decision to go all-in on copywriting, then creating my own products and services teaching marketing.Under John’s mentorship, I made the decision to go all-in on copywriting, then creating my own products and services teaching marketing.
Within just a few months of doing so, I was raking in more than I’d ever dreamed, having 5-figure months and have complete control over my time, location, and life. Within just a few months of doing so, I was raking in more than I’d ever dreamed, having 5-figure months and have complete control over my time, location, and life.

Such is my result from mentoring under John: he showed me how to write well enough to build the life I want, on my terms.”Such is my result from mentoring under John: he showed me how to write well enough to build the life I want, on my terms.”
—Alex Mullan, —Alex Mullan,
Founder, the Sorcerer’s Guild Founder, the Sorcerer’s Guild
Like me, Alex recognizes the true significance of wordcraft. Like me, Alex recognizes the true significance of wordcraft.

Writing has always been a valuable skill. Throughout human history, writers have held a place of honor, from the moment pen was first set to page.Writing has always been a valuable skill. Throughout human history, writers have held a place of honor, from the moment pen was first set to page.

It is upon that very moment, of course, that our entire concept of history hinges: the recording of events, codified and concretized; permanence imparted by a written account.It is upon that very moment, of course, that our entire concept of history hinges: the recording of events, codified and concretized; permanence imparted by a written account.

We are perhaps too embedded in our current experience to recognize our participation in the ongoing creation of that chronicle.We are perhaps too embedded in our current experience to recognize our participation in the ongoing creation of that chronicle.

Everything you write—every text, every article, every comment, every DM—each of them a tiny link in a great chain connecting you to a tradition going back thousands of years.Everything you write—every text, every article, every comment, every DM—each of them a tiny link in a great chain connecting you to a tradition going back thousands of years.

It’s all connected.It’s all connected.

Everything from the classics to the cereal box you read at breakfast when you were a kid, to this sentence, right here and now.Everything from the classics to the cereal box you read at breakfast when you were a kid, to this sentence, right here and now.

A vast, sweeping tapestry of words and ideas.A vast, sweeping tapestry of words and ideas.

We forget how lucky we are. Throughout most of human history, literacy was reserved for those breathing the rarified air.We forget how lucky we are. Throughout most of human history, literacy was reserved for those breathing the rarified air.

Today, it’s the norm. We can ALL express our ideas through writing. And through technology, share them instantly.Today, it’s the norm. We can ALL express our ideas through writing. And through technology, share them instantly.

We should be in a Golden Age of Writing.We should be in a Golden Age of Writing.

Sadly, we’re seeing the inverse: despite near-universal access to the world’s most valuable skill…Sadly, we’re seeing the inverse: despite near-universal access to the world’s most valuable skill…

…people, on the whole, are getting worse at writing.…people, on the whole, are getting worse at writing.

But.But.

As is almost always the case, in tragedy there is opportunity.As is almost always the case, in tragedy there is opportunity.

Because in a world in which your customers are reading thousands of words per day from dozens of people, when YOURS stand out as well-written and engaging…Because in a world in which your customers are reading thousands of words per day from dozens of people, when YOURS stand out as well-written and engaging…

You win. Every time.You win. Every time.
A true piece of writing is a dangerous thing. It can change your life. A true piece of writing is a dangerous thing. It can change your life.
—Tobias Wolff —Tobias Wolff
Whatever kind of content you’re for your business, the better the writing is, the more people will read it. Whatever kind of content you’re for your business, the better the writing is, the more people will read it.

And the more they’ll be affected by it.And the more they’ll be affected by it.

The more they’ll interact with it and share it.The more they’ll interact with it and share it.

The more they’ll keep coming back.The more they’ll keep coming back.

Because they’ll trust you.Because they’ll trust you.
And that’s what it comes down to: good writing allows you to earn trust faster than anything else. And that’s what it comes down to: good writing allows you to earn trust faster than anything else.

Because it imparts authority. Creates rapport. Builds loyalty.Because it imparts authority. Creates rapport. Builds loyalty.

And when you’ve got those, everything improves: open rates, engagement, conversions—up, up, up.And when you’ve got those, everything improves: open rates, engagement, conversions—up, up, up.

Better writing leads to better presentation of your position and argument: better structure, more cogency, greater depth.Better writing leads to better presentation of your position and argument: better structure, more cogency, greater depth.

Greater success.Greater success.

As all sales are based in some way on overcoming objections (gasp! a form of argument) this gets built in to everything you write.As all sales are based in some way on overcoming objections (gasp! a form of argument) this gets built in to everything you write.

Knowing how to write effectively makes it easier for you to explain to people why they should work WITH you, what they’ll get out of it.Knowing how to write effectively makes it easier for you to explain to people why they should work WITH you, what they’ll get out of it.

When people have a clearer picture of who you are, what you do, what you offer, and how it helps them—of COURSE they react more favorably.When people have a clearer picture of who you are, what you do, what you offer, and how it helps them—of COURSE they react more favorably.

Coupled with the greater connectiCoupled with the greater connecti

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