Info Business Blueprint – Frank Kern

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Module 1: Escape and ArrivalModule 1: Escape and Arrival

• Current Blockbuster Examples of The Five Product TypesCurrent Blockbuster Examples of The Five Product Types
• Competitive Overview and Dissection of Existing Info BusinessesCompetitive Overview and Dissection of Existing Info Businesses
• The Three Selling Systems. (Competitive Spy Footage)The Three Selling Systems. (Competitive Spy Footage)
• The Escape And Arrival frameworkThe Escape And Arrival framework

Module 2: Personalized Product ProductionModule 2: Personalized Product Production

• The “Crystal Ball” Approach to See if They’ll Buy.The “Crystal Ball” Approach to See if They’ll Buy.
• Uncovering The Sales SegmentUncovering The Sales Segment
• Personalized Product Production.Personalized Product Production.
• Liquidator ProductsLiquidator Products
• Bread And Butter ProductsBread And Butter Products
• Modulated CoursesModulated Courses
• ContinuityContinuity
• Big Ticket InteractiveBig Ticket Interactive
• Content CompoundingContent Compounding

Module 3: Passive Selling SystemsModule 3: Passive Selling Systems

• Build A ListBuild A List
• Sell Them StuffSell Them Stuff
• LinearLinear
• CyclingCycling
• AscendingAscending
• DescendingDescending
• Opt InOpt In
• ContentContent
• SalesSales
• OrderOrder
• Pre-Built Templates for All PagesPre-Built Templates for All Pages
• VSL Template with SlidesVSL Template with Slides
• Sales Letter TemplateSales Letter Template
• Webinar Template with SlidesWebinar Template with Slides
• Content/Pitch TemplateContent/Pitch Template

Module 4: Instant AudienceModule 4: Instant Audience

• The Sole Function of driving traffic is to turn a Profit.The Sole Function of driving traffic is to turn a Profit.
• The only people you should target are those likely to Buy.The only people you should target are those likely to Buy.
• The most Consistent source of traffic and customers is from Advertising.The most Consistent source of traffic and customers is from Advertising.
• The trick to making advertising work is to start Small and Scale.The trick to making advertising work is to start Small and Scale.
• Know Best Before You TestKnow Best Before You Test
• Two-Minute Campaign QuickstartTwo-Minute Campaign Quickstart
• The Pre-Sell AdThe Pre-Sell Ad
• The Deep-Funnel AdThe Deep-Funnel Ad
• The Only Four MetricsThe Only Four Metrics

The Goal: A Highly Automated System That Produces Consistent Sales As Passively As Possible.The Goal: A Highly Automated System That Produces Consistent Sales As Passively As Possible.

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