Henneke Duistermaat – The Enchanting Copywriting Course

Description

Unlock your potential with the Unlock your potential with the Henneke Duistermaat - The Enchanting Copywriting CourseHenneke Duistermaat - The Enchanting Copywriting Course course for only course for only $$397.00397.00 Original price was: $397.00.Original price was: $397.00.$$54.9054.90Current price is: $54.90.Current price is: $54.90. at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various Business & SalesBusiness & Sales. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!

Henneke Duistermaat – The Enchanting Copywriting Course

Learning how to write sales copy is easier than you might think …Learning how to write sales copy is easier than you might think …

The problem is most books and courses only teach you the theory of copywriting.The problem is most books and courses only teach you the theory of copywriting.

They don’t demonstrate the copywriting process. They don’t teach you They don’t demonstrate the copywriting process. They don’t teach you the practical skillsthe practical skills and confidence to write copy. They may show you good copywriting examples but they don’t show you bad examples so you don’t learn how to turn so-so copy into persuasive copy that sells. and confidence to write copy. They may show you good copywriting examples but they don’t show you bad examples so you don’t learn how to turn so-so copy into persuasive copy that sells.

This course is different …This course is different …

This is no ordinary copywriting course …This is no ordinary copywriting course …

This course is based on my personal experience coaching both non-writers and writers to write their own copy from scratch.This course is based on my personal experience coaching both non-writers and writers to write their own copy from scratch.

You’ll learn You’ll learn the practical skillsthe practical skills to become a confident copywriter—even if you think you’re no good with words: to become a confident copywriter—even if you think you’re no good with words:

• Learn copywriting techniques one by oneLearn copywriting techniques one by one
  Short video tutorials (+ transcripts) show how to implement copywriting techniques Short video tutorials (+ transcripts) show how to implement copywriting techniques
• Sharpen your copy ‘X-ray’ skillsSharpen your copy ‘X-ray’ skills
  31 activities teach you how to evaluate and improve any sales copy (including your own) 31 activities teach you how to evaluate and improve any sales copy (including your own)
• Structure a sales page like a proStructure a sales page like a pro
  Templates, annotated examples, and detailed instructions demonstrate how to captivate web visitors and how to nudge them to buy Templates, annotated examples, and detailed instructions demonstrate how to captivate web visitors and how to nudge them to buy
• Follow a pain-free copywriting processFollow a pain-free copywriting process
  Checklists and a detailed case study give you the confidence to produce a non-icky page that sells Checklists and a detailed case study give you the confidence to produce a non-icky page that sells

This course helps you get unstuck, avoid common copywriting mistakes, and adopt a relaxed approach to selling and marketing.This course helps you get unstuck, avoid common copywriting mistakes, and adopt a relaxed approach to selling and marketing.

The Enchanting Copywriting course: Part I

In the first part of the course, you learn the 4 essential persuasion techniques.In the first part of the course, you learn the 4 essential persuasion techniques.

1. Tap into customers’ desires

• Learn the Sunshine Method to writing non-icky sales copy that sellsLearn the Sunshine Method to writing non-icky sales copy that sells
• Present your customers as the hero in your sales story so their desire to hire you or to buy your product increasesPresent your customers as the hero in your sales story so their desire to hire you or to buy your product increases

2. Demonstrate the value of your offer

• Balance features and benefits to maximize your persuasiveness (without overpromising)Balance features and benefits to maximize your persuasiveness (without overpromising)
• Use 3 proven methods to communicate your competitive advantage so you can stop competing on price and charge moreUse 3 proven methods to communicate your competitive advantage so you can stop competing on price and charge more

GetGet Henneke Duistermaat – The Enchanting Copywriting Course download

3. Instill trust

• Apply the persuasive power of specificity so readers trust your sales storyApply the persuasive power of specificity so readers trust your sales story
• Use 3 types of testimonials as proof (most copywriters get this wrong)Use 3 types of testimonials as proof (most copywriters get this wrong)
• Avoid the types of words that can undermine your trustworthinessAvoid the types of words that can undermine your trustworthiness

4. Remove barriers

• Quash 4 different types of objections that may torpedo your salesQuash 4 different types of objections that may torpedo your sales
• Learn how to frame your pricing so people believe your offer is worth its price and press the Buy button more keenlyLearn how to frame your pricing so people believe your offer is worth its price and press the Buy button more keenly

The Enchanting Copywriting course: Part II

The second part of this course gives you the tools to compose your sales page so you can communicate your marketing messages clearly.The second part of this course gives you the tools to compose your sales page so you can communicate your marketing messages clearly.

What you’ll get:What you’ll get:

• 3 templates3 templates demonstrate how to structure sales pages for products, services, and courses & books demonstrate how to structure sales pages for products, services, and courses & books
• 8 annotated examples8 annotated examples show you how the templates work—and how sales pages tap into desires, demonstrate value, overcome barriers, and build trust show you how the templates work—and how sales pages tap into desires, demonstrate value, overcome barriers, and build trust
• Detailed guidanceDetailed guidance on the 6 sections of a sales page so you know exactly what to include: on the 6 sections of a sales page so you know exactly what to include:
  • The 4W approach to writing headlines and subheadings that captivate new web visitorsThe 4W approach to writing headlines and subheadings that captivate new web visitors
  • How to write an opening that engages readers emotionallyHow to write an opening that engages readers emotionally
  • How to write heroic bullet points that communicate a ton of persuasive arguments (plus how to use curiosity to get more people to buy)How to write heroic bullet points that communicate a ton of persuasive arguments (plus how to use curiosity to get more people to buy)
  • The 3 ingredients for a persuasive, concise bio (without sounding arrogant)The 3 ingredients for a persuasive, concise bio (without sounding arrogant)
  • How to write a FAQ section (and how to avoid the mistakes many copwriters make)How to write a FAQ section (and how to avoid the mistakes many copwriters make)
  • The 5 final steps to a YES!—or how to overcome buyer inertia to get more salesThe 5 final steps to a YES!—or how to overcome buyer inertia to get more sales

The Enchanting Copywriting course: Part IIIThe Enchanting Copywriting course: Part III

In the third part of this course, you learn the 4-step copywriting process so you can write your page without headaches.In the third part of this course, you learn the 4-step copywriting process so you can write your page without headaches.

What you’ll get:What you’ll get:

• The pre-copywriting checklist:The pre-copywriting checklist: The two types of information you must gather before you start writing The two types of information you must gather before you start writing
• The copy assembly process:The copy assembly process: How to assemble a persuasive sales page, even if you’re no good with words How to assemble a persuasive sales page, even if you’re no good with words
• The 8-point checklist:The 8-point checklist: How to X-ray your copy and ensure it addresses the pain points and desires of your ideal customers, so you can sell more How to X-ray your copy and ensure it addresses the pain points and desires of your ideal customers, so you can sell more

Who the Enchanting Copywriting course is for …

This course is for small business owners and solo-flyers—whether you run a niche e-commerce site or small agency, whether you’re a consultant, coach, online teacher, personal trainer, interior designer, copywriter, or other service provider, this course helps you write more compelling copy so you can grow your business.This course is for small business owners and solo-flyers—whether you run a niche e-commerce site or small agency, whether you’re a consultant, coach, online teacher, personal trainer, interior designer, copywriter, or other service provider, this course helps you write more compelling copy so you can grow your business.

A course for busy people

Learn at a pace that works for you. Even if you have only 15 minutes, you can watch a video or complete (part of) an activity.Learn at a pace that works for you. Even if you have only 15 minutes, you can watch a video or complete (part of) an activity.

What you’ll getWhat you’ll get

The Enchanting Copywriting course includes:The Enchanting Copywriting course includes:

• 32 illustrated videos and transcripts32 illustrated videos and transcripts that teach you copywriting techniques one by one—plus cheat sheets for quick reference that teach you copywriting techniques one by one—plus cheat sheets for quick reference
• 31 activities (with 60+ examples)31 activities (with 60+ examples) that test your newly acquired knowledge and help you fine-tune your copy X-ray skills, so you know how to evaluate and improve copy that test your newly acquired knowledge and help you fine-tune your copy X-ray skills, so you know how to evaluate and improve copy
• 3 handy templates and 8 annotated examples3 handy templates and 8 annotated examples that show how to structure your sales page, whether it’s a service page, a product description, a book or course page that show how to structure your sales page, whether it’s a service page, a product description, a book or course page
• + 3 free bonuses:+ 3 free bonuses:
  1. Companion email seriesCompanion email series
     Receive reminders on essential copywriting tricks, get re-inspired to dip back into the course, and feel supported throughout the course. Receive reminders on essential copywriting tricks, get re-inspired to dip back into the course, and feel supported throughout the course.
  2. Recorded Q&A Webinar (59 mins)Recorded Q&A Webinar (59 mins)
     Get answers on the most common copywriting questions, and learn how to apply your copywriting skills to emails and blog posts. Get answers on the most common copywriting questions, and learn how to apply your copywriting skills to emails and blog posts.
  3. A peek-behind-the-scenesA peek-behind-the-scenes
     This is a full case study showing you how I wrote this sales page, step by step. This is a full case study showing you how I wrote this sales page, step by step.

The course is The course is self-pacedself-paced, so you can learn at a pace that works for you, and you get , so you can learn at a pace that works for you, and you get life-time access.life-time access.

The course comes with an online learning outline where you can tick off the videos you’ve watched and the activities you’ve completed so it’s easy to keep track and hold yourself accountable.The course comes with an online learning outline where you can tick off the videos you’ve watched and the activities you’ve completed so it’s easy to keep track and hold yourself accountable.

Get Get Henneke Duistermaat – The Enchanting Copywriting Course download

Future-proof your knowledge with the Future-proof your knowledge with the Henneke Duistermaat - The Enchanting Copywriting CourseHenneke Duistermaat - The Enchanting Copywriting Course course at course at GiOlibGiOlib! Enjoy lifetime access to high-quality digital content, crafted to advance your career and personal development.! Enjoy lifetime access to high-quality digital content, crafted to advance your career and personal development.

• Lifetime Access:Lifetime Access: Permanent access to all purchased courses. Permanent access to all purchased courses.
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