Ecommerce Email Follow Up Templates – Brandon Garland

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Does it exist? Does it exist? 

Some sorta powerful Some sorta powerful "marketing tool""marketing tool" where  where every $1 you spend makes you $42 backevery $1 you spend makes you $42 back? ? 

Or is it some kinda "Or is it some kinda "return on investment mythical Unicornreturn on investment mythical Unicorn"?"?

Well, I ain't no magician (and I ain't got no Unicorn) but I DO HAVE great news… it DOES exist and it's called Well, I ain't no magician (and I ain't got no Unicorn) but I DO HAVE great news… it DOES exist and it's called Email Marketing.Email Marketing.  

…And those who say …And those who say "email marketing is dead""email marketing is dead" are  are DEADDEAD  WRONGWRONG. . 

It It doesn'tdoesn't matter what industry you're in,  matter what industry you're in, you're you're absolutelyabsolutely leaving money on the table if you're not following up with your leads + buyers with emails. leaving money on the table if you're not following up with your leads + buyers with emails.  

How do I know this? How do I know this? 

Well, let's just say I found out the Well, let's just say I found out the hardhard  wayway. I made the common mistake of… well, let me just tell you from the beginning…. I made the common mistake of… well, let me just tell you from the beginning…

It all started back in 2013 when I was selling t-shirts online. My strategy was a lot like others who were selling t-shirts at the time which looked like this:It all started back in 2013 when I was selling t-shirts online. My strategy was a lot like others who were selling t-shirts at the time which looked like this:

• Step 1:Step 1: Choose a niche audience to sell to  Choose a niche audience to sell to (example: older women who knit and love Jesus)(example: older women who knit and love Jesus)
• Step 2:Step 2: Design a shirt they will impulsively buy Design a shirt they will impulsively buy
• Step 3:Step 3: Sell the shirt via Facebook™ advertising Sell the shirt via Facebook™ advertising

Easy, right? Easy, right? 

HA!HA!  Wouldn't you like to think…  Wouldn't you like to think…

Sure, it was easy in a sense where I didn't have to print the t-shirts or ship them myself (the print-on-demand company handled that), BUT, it was hard to make a decent income. Sure, it was easy in a sense where I didn't have to print the t-shirts or ship them myself (the print-on-demand company handled that), BUT, it was hard to make a decent income. 

WAIT!WAIT! Let me rephrase that:  Let me rephrase that: 

I Made It HARDER Than It Should Have Been!

And it wasn't until a lot more grey hairs later did the light bulb finally go off And it wasn't until a lot more grey hairs later did the light bulb finally go off 

The light shined bright from above and if it could speak it would have said, The light shined bright from above and if it could speak it would have said, "Brandon, you're only focused on the short-gains.""Brandon, you're only phd/">focused on the short-gains."  

Short gains meaning: Short gains meaning: I wasn't thinking long-term. I wasn't thinking long-term. 

But, you only know what you know, right?But, you only know what you know, right?

It's true. It's true. 

I viewed selling t-shirts as a I viewed selling t-shirts as a quick cash-grab quick cash-grab v.s. building a long-term business that could ultimately become a legacy of mine; v.s. building a long-term business that could ultimately become a legacy of mine; one that I could pass down for generations.one that I could pass down for generations.

Maybe that's you, too? Maybe that's you, too? 

Maybe you've heard that launching an eCommerce store was a quick way to make money? Maybe you've heard that launching an eCommerce store was a quick way to make money? 

Or maybe you thought that because you saw a guru post screenshots of substantial sales days?Or maybe you thought that because you saw a guru post screenshots of substantial sales days?

Either way, you're probably left scratching your head with no clear direction on what to do next, or how to take your eCom business to the next level.Either way, you're probably left scratching your head with no clear direction on what to do next, or how to take your eCom business to the next level.

What you see is just the tip of the iceberg and BENEATH the iceberg is where the magic happens for the successful folks.What you see is just the tip of the iceberg and BENEATH the iceberg is where the magic happens for the successful folks.

For example, did you know…For example, did you know…

Up To 79% Of People Leave WITHOUT Purchasing

That means 79% of people who click your 'Order Now' button and land on your checkout page leave without purchasing.

That should leave you That should leave you  scratching your head  scratching your head  pulling your hair out a bit, right?  pulling your hair out a bit, right? 

Most likely wondering why would a person visit your sales page and leave your checkout Most likely wondering why would a person visit your sales page and leave your checkout withoutwithout  purchasing?? purchasing?? 

There's no telling why, but it There's no telling why, but it could be multiple reasonscould be multiple reasons: : 

Maybe they didn't have their payment info handy? Maybe they didn't have their payment info handy? 

Maybe their newborn baby started crying??Maybe their newborn baby started crying??

Maybe they encountered technical difficulties??? Maybe they encountered technical difficulties??? 

Or maybe their power went out????Or maybe their power went out????

For whatever reason it may be, For whatever reason it may be, it's it's YOURYOUR responsibility responsibility as an eCom marketer to give them more opportunities to pick up where they left off and ultimately buy.  as an eCom marketer to give them more opportunities to pick up where they left off and ultimately buy. 

Lucky for you, I have those opportunities served on a silver platter and ready for your taking! And believe me, you'll be thankful you did; given that Lucky for you, I have those opportunities served on a silver platter and ready for your taking! And believe me, you'll be thankful you did; given that every click you send to your store costs about $1 in advertising.every click you send to your store costs about $1 in advertising.

Get Ecommerce Email Follow Up Templates – Brandon Garland, Only Price $22

That Said, Let's Do Some Quick Math…

I don't know about you, but I like having I don't know about you, but I like having full controlfull control of my business. That's why of my business. That's why I choose to trade DOLLARS for dollars with paid advertisement I choose to trade DOLLARS for dollars with paid advertisement  (Facebook ads, Google Ads, YouTube ads..etc.) (Facebook ads, Google Ads, YouTube ads..etc.) versus trading TIME for dollars with organic advertisingversus trading TIME for dollars with organic advertising  (SEO, Social Media…etc.) (SEO, Social Media…etc.) 

Paid traffic allows me to turn up the "traffic flow" whenever I want to instead of being out of control and rely on viral luck. Paid traffic allows me to turn up the "traffic flow" whenever I want to instead of being out of control and rely on viral luck. 

And because of that, here'sAnd because of that, here's what I've learned after spending almost $2,000,000 of my  what I've learned after spending almost $2,000,000 of my ownown  moneymoney on advertisement: on advertisement:

If you send If you send 100 clicks to your site it will cost you about $100100 clicks to your site it will cost you about $100  (remember, $1 per click)(remember, $1 per click). . 

Out of those 100 visitors,Out of those 100 visitors, about 21 people will land on your checkout page about 21 people will land on your checkout page  (where they enter their payment info). (where they enter their payment info). 

Out of the 21 people who land on your checkout page, Out of the 21 people who land on your checkout page, about 2-4 will buy.about 2-4 will buy.

"Okay Brandon, 18 people left without purchasing…WHAT'S THE BIG DEAL??""Okay Brandon, 18 people left without purchasing…WHAT'S THE BIG DEAL??"

Great question! …But, let's think on a bigger (long-term) scale. Great question! …But, let's think on a bigger (long-term) scale. 

WHAT IF in one month you send 10,000 clicks which = WHAT IF in one month you send 10,000 clicks which = 1,800 people leaving without purchasing??1,800 people leaving without purchasing??

That that's a lot of dough being left on the table. That that's a lot of dough being left on the table. 

What If You Can Get The 10% To Come Back & Buy?

To successfully get 10% to return would addTo successfully get 10% to return would add  180 more buyers PER MONTH180 more buyers PER MONTH in added revenue! in added revenue!

That alone could bring life-changing results for you, your family, and your eCom business.That alone could bring life-changing results for you, your family, and your eCom business.

And there's no debate thatAnd there's no debate that capital is the oxygen of any new business capital is the oxygen of any new business and a lack of it  and a lack of it ISIS the #1 reason it'll fail.  the #1 reason it'll fail. 

That's why it's That's why it's so importantso important to stop any "leaks" that could someday sink your ship. And that's exactly why it's next to impossible to have a successful eCom store without having a solid email follow up in place. to stop any "leaks" that could someday sink your ship. And that's exactly why it's next to impossible to have a successful eCom store without having a solid email follow up in place.

Not only will email bring back your abandoned sales, but it will also increase Not only will email bring back your abandoned sales, but it will also increase thethe  most important metric. most important metric. This will give you the ability to advertise more and result in more sales. This will give you the ability to advertise more and result in more sales. 

What is the most important metric ya ask? What is the most important metric ya ask? 

Most Important Metric: A.O.V. (Average Order Value)

How do I know this? How do I know this? 

Well, I spend around $60,000Well, I spend around $60,000 per month per month in advertising, and the one important metric I've learned to focus on most is to  in advertising, and the one important metric I've learned to focus on most is to increase your average order valueincrease your average order value..

Why?…Why?…

Let's say your average order value per customer is $50. That means you can spend up to $40 per sale in advertising and Let's say your average order value per customer is $50. That means you can spend up to $40 per sale in advertising and STILLSTILL be profitable.  be profitable. 

Now, imagine after tweaking your sales funnel, your A.O.V. doubles to $100.Now, imagine after tweaking your sales funnel, your A.O.V. doubles to $100.

That's where the magic happens and where more opportunities to scale That's where the magic happens and where more opportunities to scale faster than ever open up faster than ever open up because your because your PROFIT MARGINS INCREASE DRASTICALLYPROFIT MARGINS INCREASE DRASTICALLY. . 

What's The Secret To Increasing Your A.O.V?

Email marketing (IF you know how to write copy that sells).

And like most who don't know how – be prepared to fork over the bucks to find a decent copywriter worth your while.And like most who don't know how – be prepared to fork over the bucks to find a decent copywriter worth your while.

Luckily for you, Luckily for you, I doI do. . 

I've written emails for some of the top marketers, and most likely some of my emails have landed in your inbox. I've written emails for some of the top marketers, and most likely some of my emails have landed in your inbox. 

I get why you've neglected to add email to your eCom sales funnel – I get why you've neglected to add email to your eCom sales funnel – it's expensive to hire outit's expensive to hire out. . (up to $100/hr in some cases!)(up to $100/hr in some cases!)

But the truth is, it's even more expensive But the truth is, it's even more expensive NOTNOT to have solid emails in place because… to have solid emails in place because…

Having These Emails At Your Fingertips Is An Unfair Advantage! Having These Emails At Your Fingertips Is An Unfair Advantage! Why?Why?  Because you Can Easily…  Because you Can Easily…

Recover Cart-Abandonments:Recover Cart-Abandonments:

  

Did you know Did you know 60% – 80% of your customers who reach your checkout will abandon 60% – 80% of your customers who reach your checkout will abandon their order? That's why it's so important to have a their order? That's why it's so important to have a recovery strategyrecovery strategy that will… that will…

• Link them back to the product so they can pick right back up where they left off!Link them back to the product so they can pick right back up where they left off!
• Recap the features + benefits of the product to remind them of why they wanted it in the first place!Recap the features + benefits of the product to remind them of why they wanted it in the first place!
• Squash any objections that hold them back from buying!Squash any objections that hold them back from buying!

Upsell Your New Customers:Upsell Your New Customers:

One of the biggest mistakes most Ecom marketers make is not having an up-sell. Truth is, when your customer's checkout, One of the biggest mistakes most Ecom marketers make is not having an up-sell. Truth is, when your customer's checkout, 10-20% continue to purchase more10-20% continue to purchase more IF you have the right strategy that will… IF you have the right strategy that will…

• Add scarcity/urgency to your up-sells and get your customers to take action!Add scarcity/urgency to your up-sells and get your customers to take action!
• Add social proof to put them at ease others are benefiting from the up-sell!Add social proof to put them at ease others are benefiting from the up-sell!
• Positioning the price to make it a complete no-brainer valuable deal!Positioning the price to make it a complete no-brainer valuable deal!

Cross-Sell Your Customers:Cross-Sell Your Customers:

Understanding your audience's interest is key for selling related items that would benefit them also. For example, if you sell your audience a vacuum cleaner for their carpet, why not cross-sell them a mop for their hard-surfaced floors? These emails do just that!…Understanding your audience's interest is key for selling related items that would benefit them also. For example, if you sell your audience a vacuum cleaner for their carpet, why not cross-sell them a mop for their hard-surfaced floors? These emails do just that!…

• Teach Teach WHYWHY they need the related product  they need the related product before they BUY!before they BUY!  (aka insight-selling)(aka insight-selling)
• Position the product to help your customers reach their desired outcome faster and easier than ever!Position the product to help your customers reach their desired outcome faster and easier than ever!

Promote Special Offers:Promote Special Offers:

Holidays and special events bring out the buying spirit. That's why you better take advantage by blasting out promotions the right way, that will out-sell your competitors every time!Holidays and special events bring out the buying spirit. That's why you better take advantage by blasting out promotions the right way, that will out-sell your competitors every time!

• Christmas promo emails!Christmas promo emails!
• Cyber-Monday promo emails!Cyber-Monday promo emails!
• Halloween promo emails!Halloween promo emails!
• Valentine's Day promo emails!Valentine's Day promo emails!
• Mother's / Father's Day promo emails!Mother's / Father's Day promo emails!
• …and MUCH MORE!…and MUCH MORE!

  

Welcome Your New Customers:Welcome Your New Customers:

Most eCom marketers think a receipt is all that's required to hit your customer's inbox Most eCom marketers think a receipt is all that's required to hit your customer's inbox afterafter they buy. That's wrong! Welcome your new customers with a warmer, more likable approach that will make them smile, and keep them coming back for more! they buy. That's wrong! Welcome your new customers with a warmer, more likable approach that will make them smile, and keep them coming back for more!

• Welcoming your new customer the right way so they become Welcoming your new customer the right way so they become loyal to your brandloyal to your brand!!
• Upsell them without sounding sleazy so you can Upsell them without sounding sleazy so you can increase your Average Cart Value!increase your Average Cart Value!
• Get the product reviews you NEED to help gain more customersGet the product reviews you NEED to help gain more customers from social proof! from social proof!

Get Ecommerce Email Follow Up Templates – Brandon Garland, Only Price $22

…And as they say, "And Much, Much More!"

That's exactly why I wanted to "close the gap" for us eCom folks. That's exactly why I wanted to "close the gap" for us eCom folks. 

Looking back, when I was selling t-shirts I would have only dreamed of having access to emails that I could have simply plugged into my t-shirt funnel.Looking back, when I was selling t-shirts I would have only dreamed of having access to emails that I could have simply plugged into my t-shirt funnel.

Maybe then, I would have taken short gains less serious and Maybe then, I would have taken short gains less serious and focused more on the long-term a lot sooner.focused more on the long-term a lot sooner.

Oh well, ya live and learn. And as a Chinese prophet once said, Oh well, ya live and learn. And as a Chinese prophet once said, "The best time to plant a tree was 20 years ago. The second best time is now." "The best time to plant a tree was 20 years ago. The second best time is now." 

I couldn't agree more! And that's why I don't want you to make the same mistake I made and NEGLECT EMAIL MARKETING.I couldn't agree more! And that's why I don't want you to make the same mistake I made and NEGLECT EMAIL MARKETING.

Ask yourself: Ask yourself: 

"How many more Holiday seasons am I going to see come and go without taking advantage?" "How many more Holiday seasons am I going to see come and go without taking advantage?" 

"How many more new customers am I going to get without upselling them to increase my average order value?" "How many more new customers am I going to get without upselling them to increase my average order value?" 

"How many more customers am I going to get without asking them for product reviews?""How many more customers am I going to get without asking them for product reviews?"

"When am I going to view my current (or future) eCom store as a REAL, LONG-TERM BUSINESS v.s. chasing the next "shiny new biz" trend?" "When am I going to view my current (or future) eCom store as a REAL, LONG-TERM BUSINESS v.s. chasing the next "shiny new biz" trend?" 

If you're tired of ignoring those questions, then I have great news for you… If you're tired of ignoring those questions, then I have great news for you… 

Great News #1:Great News #1: Email marketing is NOT dead and every $1 you spend will make you $42 back. Email marketing is NOT dead and every $1 you spend will make you $42 back.

Great News #2:Great News #2: eCommerce is JUST GETTING STARTED. eCommerce is JUST GETTING STARTED.

In fact, 2019 was one of the biggest eCom seasons ever! In fact, 2019 was one of the biggest eCom seasons ever! 

Amazon alone, did $280.5 BILLION in total Sales!Amazon alone, did $280.5 BILLION in total Sales!

  

That chart represents exponential growth with ZERO signs of slowing down.

And not just Amazon… And not just Amazon… 

Shopify sales are Shopify sales are increasing an average of 60% EACH YEAR increasing an average of 60% EACH YEAR with no signs of slowing down. with no signs of slowing down. 

Alibaba (similar to Amazon) did Alibaba (similar to Amazon) did 38 BILLION on 'Singles Day'!38 BILLION on 'Singles Day'!

The list goes on and on, and given those stats, there's The list goes on and on, and given those stats, there's no excuseno excuse to think eCommerce is dead. There's also no excuse to leave this page without adding the most necessary tool your store is missing for  to think eCommerce is dead. There's also no excuse to leave this page without adding the most necessary tool your store is missing for less than the cost of eating outless than the cost of eating out. . 

I've made it easier than ever for you to add effective email marketing campaigns to your eCommerce shop by carefully crafting a proven-to-improve eCom email marketing pack…I've made it easier than ever for you to add effective email marketing campaigns to your eCommerce shop by carefully crafting a proven-to-improve eCom email marketing pack…

I call it…I call it…

Finally, You Can Get Your Email Campaigns Up And Running By Finally, You Can Get Your Email Campaigns Up And Running By TonightTonight!!

Here's Why It's So Easy To Get Started…Here's Why It's So Easy To Get Started…AND AND Why It's So Effective:Why It's So Effective:

  

With Simplicity, Comes Variety.With Simplicity, Comes Variety.

• Multiple subject lines PER EMAILMultiple subject lines PER EMAIL to choose from, so you can be sure to get the highest open-rates! to choose from, so you can be sure to get the highest open-rates!
• A "Paint-By-Numbers" eCom email marketing packA "Paint-By-Numbers" eCom email marketing pack, so you can be sure you've set it up the most profitable way!, so you can be sure you've set it up the most profitable way!
• SPAM ProofSPAM Proof, so you can be sure to land in your customer's main inbox , so you can be sure to land in your customer's main inbox everyevery  timetime!!
• Carefully CraftedCarefully Crafted for relationship building, and increasing your Average Cart Value (ACV)! for relationship building, and increasing your Average Cart Value (ACV)!
• Stand Out From Your Competition, Stand Out From Your Competition, so you can dominate your market no matter how saturated it is!so you can dominate your market no matter how saturated it is!
• Intended Pattern InterruptionsIntended Pattern Interruptions, so your customer's "promo-detector" radar doesn't go off, resulting in less engagement, and worst of all…fewer buyers!, so your customer's "promo-detector" radar doesn't go off, resulting in less engagement, and worst of all…fewer buyers!

  

Get Ecommerce Email Follow Up Templates – Brandon Garland, Only Price $22

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