Digital Marketer – Copywriting Mastery Class
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Unlock your potential with the Unlock your potential with the Digital Marketer - Copywriting Mastery ClassDigital Marketer - Copywriting Mastery Class course for only course for only Original price was: $495.00.Original price was: $495.00.$$54.9054.90Current price is: $54.90.Current price is: $54.90. at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various Internet MarketingInternet Marketing. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!
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Digital Marketer – Copywriting Mastery Class
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Become a CertifiedBecome a Certified
…and learn how to craft gripping sales copy that seizes attention and sparks desire.…and learn how to craft gripping sales copy that seizes attention and sparks desire.
Finally, You’ll Have a Step-By-Step Plan For Crafting…Finally, You’ll Have a Step-By-Step Plan For Crafting…
Persuasive Copy That Flat-Out SellsPersuasive Copy That Flat-Out Sells
There’s a myth floating around about copywriting…There’s a myth floating around about copywriting…
……a dangerous myth a dangerous myth that could have DISASTROUS consequences for anyone who believes it.that could have DISASTROUS consequences for anyone who believes it.
Want to know what it is?Want to know what it is?
It’s the myth that copywriting is only meant for writers.It’s the myth that copywriting is only meant for writers.
Right now there are thousands of Right now there are thousands of business owners, agencies, and marketing professionals out there…
(Email marketers,(Email marketers,content marketers, conversion rate specialists, traffic buyers…)
…who have no idea …who have no idea how much they are being held BACKhow much they are being held BACK by poor copywriting skills. by poor copywriting skills.
It’s sad, but true.It’s sad, but true.
Think about it this way:Think about it this way:
CopywritingCopywriting is the is the art & science of writing words that SELL.art & science of writing words that SELL.
And no matter what your digital marketing specialty is, And no matter what your digital marketing specialty is, we all have to “sell” something!we all have to “sell” something!
- Media buyers & traffic acquisition specialists have to “sell the click” in their ad copy…Media buyers & traffic acquisition specialists have to “sell the click” in their ad copy…
- Email marketers have to “sell the open” in their subject lines…Email marketers have to “sell the open” in their subject lines…
- Even content marketers have to “sell an idea” in every blog post!Even content marketers have to “sell an idea” in every blog post!
-
This is why it’s essential for EVERY digital marketing professional to have strong copywriting skills.This is why it’s essential for EVERY digital marketing professional to have strong copywriting skills.
Copywriting is like dribbling a basketball. If you play basketball, it’s ESSENTIAL that you know how to dribble—no matter what position you play.Copywriting is like dribbling a basketball. If you play basketball, it’s ESSENTIAL that you know how to dribble—no matter what position you play.
The same is true of marketers and copywriting.The same is true of marketers and copywriting.
The good news is that the principles of persuasion are the same no matter what you’re working on. The techniques you use to write a high-converting sales page are The good news is that the principles of persuasion are the same no matter what you’re working on. The techniques you use to write a high-converting sales page are the same techniques that will help you write better-performing ads, blog posts, emailsthe same techniques that will help you write better-performing ads, blog posts, emails, and so on., and so on.
And when you look at it that way, you start to realize that copywriting does a lot more than just improve conversions…And when you look at it that way, you start to realize that copywriting does a lot more than just improve conversions…
From generating awareness and building engagement to fostering excitement and turning customers into active promoters of your business, From generating awareness and building engagement to fostering excitement and turning customers into active promoters of your business, copywriting plays a HUGE role in EVERY single step of the Customer Journey.copywriting plays a HUGE role in EVERY single step of the Customer Journey.
(And it improves conversions. A lot.)(And it improves conversions. A lot.)
That’s why copywriting is in such steep demand today. You might even be surprised to learn this one simple fact…That’s why copywriting is in such steep demand today. You might even be surprised to learn this one simple fact…
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FACT: Businesses NEED CopywritersFACT: Businesses NEED Copywriters
Now More Than Ever
Now More Than Ever
(…Who Actually Know What They’re Doing)
If you’re a business owner looking to increase sales…If you’re a business owner looking to increase sales…you need better copywriting.you need better copywriting.
If you’re an agency looking to get more clients and deliver better results…If you’re an agency looking to get more clients and deliver better results…you need better copywriting.you need better copywriting.
If you’re a marketing professional looking to take the next BIG step in your career…If you’re a marketing professional looking to take the next BIG step in your career…you need to be a better copywriter.you need to be a better copywriter.
Simply put, good copywriting can have such a profound effect on your business (and your career) that I wouldn’t call it a “game-changing skill…”Simply put, good copywriting can have such a profound effect on your business (and your career) that I wouldn’t call it a “game-changing skill…”
But a LIFE-changing skill.But a LIFE-changing skill.
And this is ESPECIALLY true in the world of digital marketing, where the vast majority of all communication happens through the written word.And this is ESPECIALLY true in the world of digital marketing, where the vast majority of all communication happens through the written word.
Listen, I don’t want to overstate things here, but the cold, hard truth is this:Listen, I don’t want to overstate things here, but the cold, hard truth is this:
If you aren’t writing good copy, you aren’t marketing.If you aren’t writing good copy, you aren’t marketing.
With bad copywriting, you’re just “playing pretend” at this whole digital marketing thing…With bad copywriting, you’re just “playing pretend” at this whole digital marketing thing…
…and until you learn how to write persuasive copy that converts, …and until you learn how to write persuasive copy that converts, you’ll NEVER be a “real marketer!”you’ll NEVER be a “real marketer!”
See, a pretend marketer is someone who writes copy that “sounds good”…See, a pretend marketer is someone who writes copy that “sounds good”…
…while a real marketer is someone who is able to write copy that grabs your prospect’s attention and compels them to read and take action.…while a real marketer is someone who is able to write copy that grabs your prospect’s attention and compels them to read and take action.
It’s the difference between going through the motions and actually having a positive effect on your business.It’s the difference between going through the motions and actually having a positive effect on your business.
That’s how important copywriting is. And that’s why we’re so excited about our brand-new Copywriting Mastery Course & Certification.That’s how important copywriting is. And that’s why we’re so excited about our brand-new Copywriting Mastery Course & Certification.
And we’re even more pumped to announce that we’ve created this course in a partnership with the world’s top authority on direct-response copywriting…And we’re even more pumped to announce that we’ve created this course in a partnership with the world’s top authority on direct-response copywriting…
For this Mastery Class, we’ve partnered with AWAI or American Writers & Artists, Inc.For this Mastery Class, we’ve partnered with AWAI or American Writers & Artists, Inc.
Why?Why?
Because, simply put, they’re the best there is.Because, simply put, they’re the best there is.
For over 20 years now, AWAI has been the For over 20 years now, AWAI has been the gold standard when it comes to training the world’s top-performing direct response copywriters.gold standard when it comes to training the world’s top-performing direct response copywriters.
As a result, they’ve gained the trust and built partnerships with the best direct marketing firms in the world.As a result, they’ve gained the trust and built partnerships with the best direct marketing firms in the world.
We knew we needed to create a Copywriting Certification course. It’s just too important of a skill to ignore.We knew we needed to create a Copywriting Certification course. It’s just too important of a skill to ignore.
But rather than create it ourselves, the thought occurred to us:But rather than create it ourselves, the thought occurred to us:
Why not join forces with AWAI and combine their classic copywriting wisdom with our modern digital marketing expertise?Why not join forces with AWAI and combine their classic copywriting wisdom with our modern digital marketing expertise?
Well, that’s exactly what we did.Well, that’s exactly what we did.
And the result…in our not-so-humble opinion…is a And the result…in our not-so-humble opinion…is a must-have digital copywriting training.must-have digital copywriting training.
The truth is that we’re standing on the shoulders of giants here. We certainly didn’t invent copywriting. It’s been around for over a century.The truth is that we’re standing on the shoulders of giants here. We certainly didn’t invent copywriting. It’s been around for over a century.
Instead, Instead, we’ve taken 100 years of information about persuasion & copywriting and we’ve “made it modern.”we’ve taken 100 years of information about persuasion & copywriting and we’ve “made it modern.”
In other words, we’ve adapted the same principles that have been proven effective time and time again by classic direct-response copywriters (think David Ogilvy)…In other words, we’ve adapted the same principles that have been proven effective time and time again by classic direct-response copywriters (think David Ogilvy)…
…and bridged the gap to the digital copywriting needs of today.…and bridged the gap to the digital copywriting needs of today.
The result is an incredibly valuable training program that gets our highest possible recommendation for ANYONE who takes digital marketing seriously.The result is an incredibly valuable training program that gets our highest possible recommendation for ANYONE who takes digital marketing seriously.
When you become Certified inWhen you become Certified in Copywriting Mastery Copywriting Mastery, you’ll discover…, you’ll discover…
- Why SEQUENCE may be the most underrated aspect of copywriting & salesmanship, and how to leverage this little-known concept to make sure you Why SEQUENCE may be the most underrated aspect of copywriting & salesmanship, and how to leverage this little-known concept to make sure you deliver the right message at the right time to maximize sales…deliver the right message at the right time to maximize sales…
- How to use the How to use the metaphor of “The 4-Legged Stool”metaphor of “The 4-Legged Stool” to consistently create powerful, well-balanced promotions… to consistently create powerful, well-balanced promotions…
- The secret of “The Big Idea,” and how this simple concept can The secret of “The Big Idea,” and how this simple concept can transform an average promotion into a compelling piece of sales copytransform an average promotion into a compelling piece of sales copy that keeps readers riveted… that keeps readers riveted…
- Learn how to Learn how to dramatize your product’s benefits through the power of storydramatize your product’s benefits through the power of story, using the same 5-step system employed by one of the world’s top professional copywriters…, using the same 5-step system employed by one of the world’s top professional copywriters…
- How to How to identify your prospect’s core buying emotionidentify your prospect’s core buying emotion, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS…, and write a promotion that triggers their deepest desires with hard-hitting copy that SELLS…
- What “The 4 U’s” are, and how to use them to What “The 4 U’s” are, and how to use them to write headlines that will grab your prospect’s attentionwrite headlines that will grab your prospect’s attention and make them eager to read more.. and make them eager to read more..
- Get our Get our “Master Copywriting Checklist”“Master Copywriting Checklist” with 36 essential copywriting secretswith 36 essential copywriting secrets from the world’s top “A-List” copywriters… from the world’s top “A-List” copywriters…
- How to quickly determine your prospect’s awareness level and use it to How to quickly determine your prospect’s awareness level and use it to write copy that grabs attentionwrite copy that grabs attention and speaks directly to “the conversation in their head”… and speaks directly to “the conversation in their head”…
- Download the “Buyer Persona Worksheet” and learn how to Download the “Buyer Persona Worksheet” and learn how to create an in-depth psychological buyer personacreate an in-depth psychological buyer persona just like the pros (HINT: once you get this right, it’s easy to find the right messages to talk about in your copy!)… just like the pros (HINT: once you get this right, it’s easy to find the right messages to talk about in your copy!)…
- Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (hint: this is an Learn how to conduct research like a pro with our “Copywriting Mastery Research Checklist” (hint: this is an essential component of writing a breakout salespageessential component of writing a breakout salespage)…)…
- The The “3 Rules of Selling”“3 Rules of Selling” that all copywriters should have taped to their computer monitor… that all copywriters should have taped to their computer monitor…
- Download our “Hall-of-Fame Swipe File of Classic Sales Letters” so you can Download our “Hall-of-Fame Swipe File of Classic Sales Letters” so you can “steal” the best secrets from 100 years of tested, proven sales promotions“steal” the best secrets from 100 years of tested, proven sales promotions and apply them to your projects… and apply them to your projects…
- Learn how to structure effective copy for ANY company or industryLearn how to structure effective copy for ANY company or industry, with show-and-tell samples from ecommerce, B2B, B2C, service companies, nonprofits, and more…, with show-and-tell samples from ecommerce, B2B, B2C, service companies, nonprofits, and more…
- What “copywriting osmosis” isWhat “copywriting osmosis” is, and how to use this incredibly powerful technique to go from Copywriting Newb to Marketing Master faster than you ever thought possible (many of the world’s most successful copywriters swear by this technique)…, and how to use this incredibly powerful technique to go from Copywriting Newb to Marketing Master faster than you ever thought possible (many of the world’s most successful copywriters swear by this technique)…
- Banish “blank page syndrome”Banish “blank page syndrome” forever with 15 practical worksheets, checklists, and slide decks that make it easy to get started writing ANY type of copy you need… forever with 15 practical worksheets, checklists, and slide decks that make it easy to get started writing ANY type of copy you need…
- How to apply “The Power of One” to How to apply “The Power of One” to strengthen the impact of every testimonial on your website…strengthen the impact of every testimonial on your website…
- Learn the 6 types of “Direct” and “Indirect” leads that will draw readers into your copy and Learn the 6 types of “Direct” and “Indirect” leads that will draw readers into your copy and get prospects hooked on your message…get prospects hooked on your message…
- Discover how to use the “Before & After Grid” to capitalize on your prospects’ desire for transformation in order to Discover how to use the “Before & After Grid” to capitalize on your prospects’ desire for transformation in order to create messaging that speaks to their deepest wants and needs…create messaging that speaks to their deepest wants and needs…
- Get time-tested tips to create a stronger sense of urgency in your copywriting…so that your prospects won’t just want to buy, Get time-tested tips to create a stronger sense of urgency in your copywriting…so that your prospects won’t just want to buy, they’ll NEED to buy NOWthey’ll NEED to buy NOW
- The The counterintuitive reason why you should almost always DELETE your first paragraph of copycounterintuitive reason why you should almost always DELETE your first paragraph of copy! (This revelation will shock you…)! (This revelation will shock you…)
- The secret to structuring an effective sales argument that turns The secret to structuring an effective sales argument that turns skeptical readers into eager buyersskeptical readers into eager buyers (HINT: you need the right combination of logical + emotional appeal so your prospects can convince themselves to buy your product)… (HINT: you need the right combination of logical + emotional appeal so your prospects can convince themselves to buy your product)…
- What the “Breath Test” isWhat the “Breath Test” is, and how to use this simple technique to easily identify any sentence that is too long for your prospects to understand…, and how to use this simple technique to easily identify any sentence that is too long for your prospects to understand…
- How to How to make sure your copy “rings true” for your prospectmake sure your copy “rings true” for your prospect, so you always sound credible and believable (hint: watch out for those superlatives!)…, so you always sound credible and believable (hint: watch out for those superlatives!)…
- What a “false close” isWhat a “false close” is, and how & when to use this advanced copywriting tactic to convince prospects who are “on the fence” that they need to , and how & when to use this advanced copywriting tactic to convince prospects who are “on the fence” that they need to open up their wallet and buy your product NOW…open up their wallet and buy your product NOW…
- And much more…And much more…
In short, when you become a Certified Copywriting Specialist, you’ll know how to write attention-grabbing copy that SELLS…In short, when you become a Certified Copywriting Specialist, you’ll know how to write attention-grabbing copy that SELLS…
…a skill you can use to write better ads, blog posts, emails, sales pages, and literally ANYTHING else online!…a skill you can use to write better ads, blog posts, emails, sales pages, and literally ANYTHING else online!
(Because remember, (Because remember, everything you write online is trying to “sell” somethingeverything you write online is trying to “sell” something…whether it’s a click, an opt-in, a product, or just an idea.)…whether it’s a click, an opt-in, a product, or just an idea.)
Make no mistake, guys: copywriting CAN be learned, and Make no mistake, guys: copywriting CAN be learned, and THIS is the system to learn itTHIS is the system to learn it..
And like all our trainings and programs, we make sure the material is hands-on and practical.And like all our trainings and programs, we make sure the material is hands-on and practical.
It’s not just “theory.”It’s not just “theory.”
Instead, your mastery class comes complete with worksheets, checklists, slide decks, over-the-shoulder looks, examples, and other ACTIONABLE tools you can use to start writing high-converting, persuasive sales copy today!Instead, your mastery class comes complete with worksheets, checklists, slide decks, over-the-shoulder looks, examples, and other ACTIONABLE tools you can use to start writing high-converting, persuasive sales copy today!
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What You’ll Learn In This Course
As a copywriter, marketer, or business owner, you are struggling every day to stand out from a sea of competing options. In this Certification Course, you’ll As a copywriter, marketer, or business owner, you are struggling every day to stand out from a sea of competing options. In this Certification Course, you’ll learn how to create a unique messaging strategy that sets you apart and shows prospects why you’re the BEST option.learn how to create a unique messaging strategy that sets you apart and shows prospects why you’re the BEST option.
Classic, Direct-Response Copywriting, Updated for Digital
Learn the timeless secrets of “persuasion in print” Learn the timeless secrets of “persuasion in print” from the experts at AWAI, the world’s #1 trainer of six- and seven-figure copywriters…and discover how to apply those time-tested strategies in today’s digital media! This is the secret to writing better-performing ads, blog posts, emails, sales pages, and more.from the experts at AWAI, the world’s #1 trainer of six- and seven-figure copywriters…and discover how to apply those time-tested strategies in today’s digital media! This is the secret to writing better-performing ads, blog posts, emails, sales pages, and more.
Winning Copy Structure For Every Industry & Business
Along with each new copywriting tactic in this course, you’ll get Along with each new copywriting tactic in this course, you’ll get enlightening samples and examples from every type of business and industryenlightening samples and examples from every type of business and industry out there: ecommerce, B2B, B2C, services companies, nonprofits, and more. out there: ecommerce, B2B, B2C, services companies, nonprofits, and more.
A Treasure Chest of Copywriting Tips & Tactics
You’ll learn You’ll learn all the most closely guarded secrets used by the world’s top copywritersall the most closely guarded secrets used by the world’s top copywriters, like “The Golden Thread,” “The 4-Legged Stool,” “The Power of One,” and much more. Plus, you’ll get the ultimate copywriting resource in our “Master Copywriting Checklist” with 36 essential copywriting secrets., like “The Golden Thread,” “The 4-Legged Stool,” “The Power of One,” and much more. Plus, you’ll get the ultimate copywriting resource in our “Master Copywriting Checklist” with 36 essential copywriting secrets.
Copywriting Mastery Course Details
Module 1: Module 1:
Start Here – Copywriting DefinedStart Here – Copywriting Defined
Lesson 1: From the InstructorLesson 1: From the Instructor
Lesson 2: Copywriting and the Value JourneyLesson 2: Copywriting and the Value Journey
Lesson 3: What is CopywritingLesson 3: What is Copywriting
Lesson 4: 3 Fundamental Rules of SellingLesson 4: 3 Fundamental Rules of Selling
Lesson 5: Defining the ProspectLesson 5: Defining the Prospect
Lesson 6: Connecting with the ProspectLesson 6: Connecting with the Prospect
Lesson 7: The Big Idea, The Power of OneLesson 7: The Big Idea, The Power of One
Lesson 8: Research OverviewLesson 8: Research Overview
Lesson 9: Secret Simple Formula for a Successful Sales LetterLesson 9: Secret Simple Formula for a Successful Sales Letter
Lesson 10: Recap: Everything You Already Know!Lesson 10: Recap: Everything You Already Know!
Module 2: Module 2:
Diving Deeper Into Effective CopywritingDiving Deeper Into Effective Copywriting
Module 3: Module 3:
What is Your Copy Really Selling?What is Your Copy Really Selling?
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Module 4: Module 4:
Persuading Your ProspecPersuading Your Prospec
Lesson 1: Connecting With Your ProspectLesson 1: Connecting With Your Prospect
Lesson 2: Myth of “You”Lesson 2: Myth of “You”
Lesson 3: The Principle of IntimacyLesson 3: The Principle of Intimacy
Lesson 4: Power EmotionsLesson 4: Power Emotions
Lesson 5: 4 Examples of Core Buying Emotions in CopyLesson 5: 4 Examples of Core Buying Emotions in Copy
Lesson 6: The Golden ThreadLesson 6: The Golden Thread
Lesson 7: The 4-Legged Stool
Lesson 7: The 4-Legged Stool
Module 5: Module 5:
Anatomy of a Successful Sales PromotionAnatomy of a Successful Sales Promotion
Module 6: Module 6:
Copywriting Secrets from the MastersCopywriting Secrets from the Masters
Future-proof your knowledge with the Future-proof your knowledge with the Digital Marketer - Copywriting Mastery ClassDigital Marketer - Copywriting Mastery Class course at course at GiOlibGiOlib! Enjoy lifetime access to high-quality digital content, crafted to advance your career and personal development.! Enjoy lifetime access to high-quality digital content, crafted to advance your career and personal development.
- Lifetime Access:Lifetime Access: Permanent access to all purchased courses. Permanent access to all purchased courses.
- Smart Savings:Smart Savings: Benefit from prices up to 80% off original course costs. Benefit from prices up to 80% off original course costs.
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- Practical Insights:Practical Insights: Gain actionable skills relevant to today's demands. Gain actionable skills relevant to today's demands.
- Instant Availability:Instant Availability: Begin your course immediately after payment. Begin your course immediately after payment.
- Flexible Learning:Flexible Learning: Access content effortlessly on any device. Access content effortlessly on any device.
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