Craft Your Sales Pitch with Competitive Differentiation – Lisa Earle McLeod & Elizabeth Lotardo

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Unlock your potential with the Unlock your potential with the Craft Your Sales Pitch with Competitive Differentiation – Lisa Earle McLeod & Elizabeth LotardoCraft Your Sales Pitch with Competitive Differentiation – Lisa Earle McLeod & Elizabeth Lotardo course for only course for only $$34.0034.00 at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various UncategorizedUncategorized. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!

Competitive differentiation is crucial to high-margin sales that close quickly. When customers view you, your organization, and your product as something truly special—and not just a commodity—you can avoid price concessions and win more business. Lack of competitive differentiation results in an endless sales process—and the decision nearly always comes down to price. In this course, learn how to add value and differentiate yourself from the first call to the proposal. Authors and leadership experts Lisa Earle McLeod and Elizabeth McLeod cover everything from crafting your opening statement, to asking the right questions, to asking your clients for their business.Competitive differentiation is crucial to high-margin sales that close quickly. When customers view you, your organization, and your product as something truly special—and not just a commodity—you can avoid price concessions and win more business. Lack of competitive differentiation results in an endless sales process—and the decision nearly always comes down to price. In this course, learn how to add value and differentiate yourself from the first call to the proposal. Authors and leadership experts Lisa Earle McLeod and Elizabeth McLeod cover everything from crafting your opening statement, to asking the right questions, to asking your clients for their business.

Topics include:Topics include:

• How can you differentiate your organization?How can you differentiate your organization?
• Setting yourself apartSetting yourself apart
• Differentiating your languageDifferentiating your language
• Adding value before collecting revenueAdding value before collecting revenue
• Differentiating during the sales processDifferentiating during the sales process
• Unpacking the buyer's journeyUnpacking the buyer's journey
• Differentiating in the first meetingDifferentiating in the first meeting
• Talking about the competitionTalking about the competition
• Customizing your deckCustomizing your deck
• Differentiating your written proposalDifferentiating your written proposal
• Asking for the businessAsking for the business
• Differentiating inside your organizationDifferentiating inside your organization

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