Description

Unlock your potential with the Unlock your potential with the ConversionXL (Ton Wesseling) - AB Testing MasteryConversionXL (Ton Wesseling) - AB Testing Mastery course for only course for only $$499.00499.00 Original price was: $499.00.Original price was: $499.00.$$67.5067.50Current price is: $67.50.Current price is: $67.50. at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various Hypnosis & NLPHypnosis & NLP. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!

ConversionXL (Ton Wesseling) – AB Testing Mastery

Start making more money with your online experiments

Learn approaches that work, pitfalls you will encounter and lots of smart solutions to get more value out of your online experiments

This course will teach you how to get more wins, bigger wins and more insights from your experimentation efforts.This course will teach you how to get more wins, bigger wins and more insights from your experimentation efforts.

In just 8 sessions, you’ll learn how to

• Get more wins through a long term impact optimization process.Get more wins through a long term impact optimization process.
• Calculate where to run experiments, and with what impact.Calculate where to run experiments, and with what impact.
• Make hypothesis based on data and psychology.Make hypothesis based on data and psychology.
• Prioritize test hypotheses and experiments.Prioritize test hypotheses and experiments.
• Design, start, and stop experiments at the right time.Design, start, and stop experiments at the right time.
• Come up with proper insights from experiments run.Come up with proper insights from experiments run.
• Build up a knowledge library on validated user insights.Build up a knowledge library on validated user insights.
• Scale your digital experimentation efforts.Scale your digital experimentation efforts.

Here’s why most of your tests are flat (or losing)

With today’s tools, anyone can run A/B tests – but it’s not the tool that determines the outcome of the test.With today’s tools, anyone can run A/B tests – but it’s not the tool that determines the outcome of the test. The most powerful tool is still your brain. The most powerful tool is still your brain.

The outcomes of your experiments are mostly determined by what you test and the right treatments. Most people who run tests, but are not getting uplifts, are just doing it wrong. They’re either doing spaghetti testing (“maybe this will work!”), building tests based on gut feelings, or are just tinkering with the small stuff (button colors or font sizes) instead of solving problems.The outcomes of your experiments are mostly determined by what you test and the right treatments. Most people who run tests, but are not getting uplifts, are just doing it wrong. They’re either doing spaghetti testing (“maybe this will work!”), building tests based on gut feelings, or are just tinkering with the small stuff (button colors or font sizes) instead of solving problems.

This course is designed to teach you optimal testing strategies, so you can start winning

The “secret sauce” to getting more wins – and bigger wins – is about the process for identifying the biggest opportunities, and coming up with optimal solutions. It’s also about statistics: knowing when you have a false negative on your hands, and when to stop the tests to begin with.The “secret sauce” to getting more wins – and bigger wins – is about the process for identifying the biggest opportunities, and coming up with optimal solutions. It’s also about statistics: knowing when you have a false negative on your hands, and when to stop the tests to begin with.

Sometimes it’s the post-test analysis that will give you the insights you need to turn a failing test into a win. You need to know what to look for when you crunch the data.Sometimes it’s the post-test analysis that will give you the insights you need to turn a failing test into a win. You need to know what to look for when you crunch the data.

This course is right for you if…

• You’re responsible (even partially) for the conversion rate of your digital channels.You’re responsible (even partially) for the conversion rate of your digital channels.
• You’re part of a team that runs – or should be running – online experiments.You’re part of a team that runs – or should be running – online experiments.
• Your company or client has at least 1,000 conversions coming in per month.Your company or client has at least 1,000 conversions coming in per month.

This course is probably not for you if…

• An advanced statistics guru that knows everything about frequentist and Bayesian statistics, including the fact that false negatives are a way bigger problem than false positives.An advanced statistics guru that knows everything about frequentist and Bayesian statistics, including the fact that false negatives are a way bigger problem than false positives.
• Part of an organization with the highest testing maturity level: Evidence-based optimization is in the DNA of how the company operates.Part of an organization with the highest testing maturity level: Evidence-based optimization is in the DNA of how the company operates.
• Working at a company (or for clients) with fewer than 1,000 conversions coming in per month (the first four lessons are still valuable, but the last four won’t apply to your situation).Working at a company (or for clients) with fewer than 1,000 conversions coming in per month (the first four lessons are still valuable, but the last four won’t apply to your situation).

Skills you should have before taking this course

• Basic digital analytics know-howBasic digital analytics know-how
• Basic user research knowledgeBasic user research knowledge
• Some experience with running online experiments (or you’re going to join a team soon that is doing this)Some experience with running online experiments (or you’re going to join a team soon that is doing this)

About your instructor, Ton Wesseling

Ton is one of the most respected practitioners in the conversion optimization space. He’s a sought-after digital optimization expert (over 20 years of experience), and recognized worldwide as an influential thinker, writer, and public speaker on conversion optimization and A/B testing.Ton is one of the most respected practitioners in the conversion optimization space. He’s a sought-after digital optimization expert (over 20 years of experience), and recognized worldwide as an influential thinker, writer, and public speaker on conversion optimization and A/B testing.

He founded Online Dialogue – one of the global thought leaders in evidence-based growth. With his team, he helps and trains companies throughout the world to be effective at data-informed growth.He founded Online Dialogue – one of the global thought leaders in evidence-based growth. With his team, he helps and trains companies throughout the world to be effective at data-informed growth.

Your full course curriculum

Get Get ConversionXL (Ton Wesseling) – AB Testing Mastery download

A/B testing mastery

Lesson 1Lesson 1

FACT & ACT processFACT & ACT process

In this class, Ton shares the real value of running online experiments.In this class, Ton shares the real value of running online experiments.

Lesson 2Lesson 2

ROAR & testing bandwidth calculationsROAR & testing bandwidth calculations

This class covers where you can run experiments.This class covers where you can run experiments.

Lesson 3Lesson 3

Customer behavior studyCustomer behavior study

From data, to insights, to setting hypotheses, this class is a how-to on running customer base studies.From data, to insights, to setting hypotheses, this class is a how-to on running customer base studies.

Lesson 4Lesson 4

PrioritizationPrioritization

Ton shares best practices for determining how to prioritize hypotheses and experiments.Ton shares best practices for determining how to prioritize hypotheses and experiments.

Lesson 5Lesson 5

Running experimentsRunning experiments

How should you set up, design, build, and measure your experiments? Ton answers these questions (including stopping rules).How should you set up, design, build, and measure your experiments? Ton answers these questions (including stopping rules).

Lesson 6Lesson 6

Experiment ResultsExperiment Results

Ton explains the best ways to analyze and present experiment findings.Ton explains the best ways to analyze and present experiment findings.

Lesson 7Lesson 7

Building up your knowledge databaseBuilding up your knowledge database

What kind of insights should you be collecting? How can you best scale your optimization efforts?What kind of insights should you be collecting? How can you best scale your optimization efforts?

Lesson 8Lesson 8

Comparing different testsComparing different tests

In this class, Ton compares A/B testing vs. multivariate testing vs. bandit vs. AI, and when each should be used.In this class, Ton compares A/B testing vs. multivariate testing vs. bandit vs. AI, and when each should be used.

  

Read more:Read more:  http://archive.is/YBpyt

Future-proof your knowledge with the Future-proof your knowledge with the ConversionXL (Ton Wesseling) - AB Testing MasteryConversionXL (Ton Wesseling) - AB Testing Mastery course at course at GiOlibGiOlib! Enjoy lifetime access to high-quality digital content, crafted to advance your career and personal development.! Enjoy lifetime access to high-quality digital content, crafted to advance your career and personal development.

• Lifetime Access:Lifetime Access: Permanent access to all purchased courses. Permanent access to all purchased courses.
• Smart Savings:Smart Savings: Benefit from prices up to 80% off original course costs. Benefit from prices up to 80% off original course costs.
• Safe Transactions:Safe Transactions: Process your payments securely. Process your payments securely.
• Practical Insights:Practical Insights: Gain actionable skills relevant to today's demands. Gain actionable skills relevant to today's demands.
• Instant Availability:Instant Availability: Begin your course immediately after payment. Begin your course immediately after payment.
• Flexible Learning:Flexible Learning: Access content effortlessly on any device. Access content effortlessly on any device.

Start expanding your horizons with Start expanding your horizons with GiOlibGiOlib!!