ConversionXL, Flavilla Fongang – Branding

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Unlock your potential with the Unlock your potential with the ConversionXL, Flavilla Fongang - BrandingConversionXL, Flavilla Fongang - Branding course for only course for only $$599.00599.00 Original price was: $599.00.Original price was: $599.00.$$59.4059.40Current price is: $59.40.Current price is: $59.40. at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various Business & SalesBusiness & Sales. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!

ConversionXL, Flavilla Fongang – Branding

Why your brand is your most valuable long-term assetWhy your brand is your most valuable long-term asset

Having the best product isn’t the key to dominating your market.Having the best product isn’t the key to dominating your market.

Having the strongest brand is.Having the strongest brand is.

In a crowded market, prospects have plenty of options that meet their rational needs.In a crowded market, prospects have plenty of options that meet their rational needs.

And as your market matures, differentiating your product gets harder and harder. Features and services that once delighted customers become standard.And as your market matures, differentiating your product gets harder and harder. Features and services that once delighted customers become standard.

Yesterday’s innovation is tomorrow’s commodity.Yesterday’s innovation is tomorrow’s commodity.

To win your market, you need to move beyond your product. Beyond your prospects’ rational needs.To win your market, you need to move beyond your product. Beyond your prospects’ rational needs.

You need to develop a brand that forms an emotional connection.You need to develop a brand that forms an emotional connection.

Which is exactly what you’ll learn to do in this course.Which is exactly what you’ll learn to do in this course.

Soon you’ll have the skills to create a winning brand strategy, stay relevant through market evolution and increase the lifetime value of your customers. All with a proven, repeatable formula.Soon you’ll have the skills to create a winning brand strategy, stay relevant through market evolution and increase the lifetime value of your customers. All with a proven, repeatable formula.
Introduction video (4 minutes) Introduction video (4 minutes)
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After taking this course, you’ll… After taking this course, you’ll…

Create a winning brand strategy that aligns with the ultimate desires of your dream clientsCreate a winning brand strategy that aligns with the ultimate desires of your dream clients
Position your company as the obvious choice for your prospects Position your company as the obvious choice for your prospects
Develop a memorable brand personality and effective messaging Develop a memorable brand personality and effective messaging
Form a strong, credible brand identity that attracts, engages and sticks with your prospects Form a strong, credible brand identity that attracts, engages and sticks with your prospects
Develop an effective brand ecosystem to increase client loyalty and lifetime value Develop an effective brand ecosystem to increase client loyalty and lifetime value

Participants at any level of digital marketing expertise will get value out of this class.Participants at any level of digital marketing expertise will get value out of this class.

Emily SEmily S

Finally, a way to learn branding that doesn’t disappointFinally, a way to learn branding that doesn’t disappoint

Most books and resources on branding are a huge letdown:Most books and resources on branding are a huge letdown:

300 pages of content that could be reduced to a single paragraph300 pages of content that could be reduced to a single paragraph

Overly simplistic, inactionable adviceOverly simplistic, inactionable advice

And worst of all, outdated examples with no relevance to your businessAnd worst of all, outdated examples with no relevance to your business

Not this course.Not this course.

This course cuts straight to what’s important with actionable steps and relevant examples.This course cuts straight to what’s important with actionable steps and relevant examples.

So you can develop a brand that attracts ideal clients, improves the effectiveness of your campaigns and thrives as your market evolves.So you can develop a brand that attracts ideal clients, improves the effectiveness of your campaigns and thrives as your market evolves.
Learn to develop a winning brand strategy in 6 lessons: Learn to develop a winning brand strategy in 6 lessons:

1) Brand DNA: See how the most successful brands have used the brand DNA formula to scale nationally and internationally.1) Brand DNA: See how the most successful brands have used the brand DNA formula to scale nationally and internationally.

2) Brand soul: Learn the importance of having a brand vision and how to define your mission statement.2) Brand soul: Learn the importance of having a brand vision and how to define your mission statement.

3) Brand positioning: Discover how to position your brand effectively to distinguish your business in a competitive market.3) Brand positioning: Discover how to position your brand effectively to distinguish your business in a competitive market.

4) Brand messaging: Learn to create engaging brand messaging and brand experience through storytelling, personality and copywriting.4) Brand messaging: Learn to create engaging brand messaging and brand experience through storytelling, personality and copywriting.

5) Brand identity: Learn how to choose logos, colors and fonts that align with your brand positioning and resonate with your prospects.5) Brand identity: Learn how to choose logos, colors and fonts that align with your brand positioning and resonate with your prospects.

6) The magic of “Going Beyond”: Discover a unique approach to create a community of loyal clients and expand their lifetime value.6) The magic of “Going Beyond”: Discover a unique approach to create a community of loyal clients and expand their lifetime value.
When you get your brand right, everything else gets easier When you get your brand right, everything else gets easier

When you have a strong brand, you don’t need to have the best product. Just think about Starbucks: They may not have the best coffee in town, but they do have the longest lines.When you have a strong brand, you don’t need to have the best product. Just think about Starbucks: They may not have the best coffee in town, but they do have the longest lines.

With a strong brand, you don’t need to panic when competitors copy you.With a strong brand, you don’t need to panic when competitors copy you.

They can copy your product, sure. But not your brand.They can copy your product, sure. But not your brand.

In other words, a strong brand can thrive through competitive challenges that put other brands out of business.In other words, a strong brand can thrive through competitive challenges that put other brands out of business.

Once you’ve become a better brand strategist and applied this course’s lessons, the benefits — big and small — will ripple throughout your organization:Once you’ve become a better brand strategist and applied this course’s lessons, the benefits — big and small — will ripple throughout your organization:

On a tangible level…On a tangible level…

…your campaigns will become more effective with lower acquisition costs, shorter sales cycles and higher customer lifetime value.…your campaigns will become more effective with lower acquisition costs, shorter sales cycles and higher customer lifetime value.

On a not-so-tangible level…On a not-so-tangible level…

…you’ll watch your team become more motivated as they work under a shared vision that they’re proud to be a part of. And eventually, your company will attract better talent.…you’ll watch your team become more motivated as they work under a shared vision that they’re proud to be a part of. And eventually, your company will attract better talent.

Whether you want to expand internationally, or just want to increase your market share, this course will give you a complete formula to make it happen.Whether you want to expand internationally, or just want to increase your market share, this course will give you a complete formula to make it happen.
This course is essential for you if … This course is essential for you if …

You work in a B2C or B2B organization with average deal sizes of $10K and aboveYou work in a B2C or B2B organization with average deal sizes of $10K and above
You’re a CEO, CMO, or marketer who wants to grow your business value, attract bigger deals, reduce acquisition costs, shorten your sales cycle, attract high-value clients and develop a stronger company culture You’re a CEO, CMO, or marketer who wants to grow your business value, attract bigger deals, reduce acquisition costs, shorten your sales cycle, attract high-value clients and develop a stronger company culture
You want to improve your branding skills and learn new, effective marketing strategies You want to improve your branding skills and learn new, effective marketing strategies

This course is NOT for you if…This course is NOT for you if…

If you’re in a B2B with an average deal size much lower than $10KIf you’re in a B2B with an average deal size much lower than $10K
You are not looking to grow your business you represent You are not looking to grow your business you represent
You don’t have time to implement new brand and marketing strategies to grow the company You don’t have time to implement new brand and marketing strategies to grow the company

Skills you should have before taking this courseSkills you should have before taking this course

The course is for beginners and advanced marketers alike.The course is for beginners and advanced marketers alike.

Whether you’ve read every book on branding, or this is your introduction to the topic, you’ll be a better brand strategist after taking this course.Whether you’ve read every book on branding, or this is your introduction to the topic, you’ll be a better brand strategist after taking this course.
About About
Flavilla Fongang Flavilla Fongang

Flavilla Fongang is the founder of the award-winning branding and marketing agency 3 Colours Rule.Flavilla Fongang is the founder of the award-winning branding and marketing agency 3 Colours Rule.

When she’s not advising brands such as BBC, Flavilla gives keynote speeches, hosts the podcast Tech Brains Talk, and leads Tech London Advocates – Black Women in Tech.When she’s not advising brands such as BBC, Flavilla gives keynote speeches, hosts the podcast Tech Brains Talk, and leads Tech London Advocates – Black Women in Tech.

Mercedes Benz gave Flavilla the “She’s Mercedes” businesswoman award and Linkedin named her as one of the most influential businesswomen.Mercedes Benz gave Flavilla the “She’s Mercedes” businesswoman award and Linkedin named her as one of the most influential businesswomen.
Your full course curriculum Your full course curriculum
Branding Branding
1 1
Brand DNA: The foundation for creating iconic brands Brand DNA: The foundation for creating iconic brands

Discover how the most successful brands have used the brand DNA formula to scale nationally and internationally.Discover how the most successful brands have used the brand DNA formula to scale nationally and internationally.

Topics covered:Topics covered:

Understand what constitutes a brand and what doesn’tUnderstand what constitutes a brand and what doesn’t
Learn the 6 elements to construct an effective brand DNA Learn the 6 elements to construct an effective brand DNA
Discover the 3 phases of effective brand growth Discover the 3 phases of effective brand growth

22
Brand soul: The importance of brand purpose, vision and mission Brand soul: The importance of brand purpose, vision and mission
3 3
Brand positioning: Distinguish your business in a competitive market Brand positioning: Distinguish your business in a competitive market
4 4
Brand messaging: Create an engaging brand narrative and experience Brand messaging: Create an engaging brand narrative and experience
5 5
Brand identity: How to align with brand positioning to develop a brand Brand identity: How to align with brand positioning to develop a brand
6 6
Go Beyond approach: Create a community of loyal clients and expand the lifetime value of each client Go Beyond approach: Create a community of loyal clients and expand the lifetime value of each client
Show off your new skills: Get a certificate of completion Show off your new skills: Get a certificate of completion

Once you have completed the course, pass a test to earn a CXL certification.Once you have completed the course, pass a test to earn a CXL certification.

Add it to your resume, your LinkedIn profile, or just get that well-earned raise.Add it to your resume, your LinkedIn profile, or just get that well-earned raise.
CXL Institute is an authorized LinkedIn education provider CXL Institute is an authorized LinkedIn education provider

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
How to find CXL Institute on LinkedIn How to find CXL Institute on LinkedIn

Get Get ConversionXL Flavilla Fongang – Branding download

Get this course and 50+ others when you sign up for CXL InstituteGet this course and 50+ others when you sign up for CXL Institute

This course (and all others – full list here) are included with the CXL Institute subscription.This course (and all others – full list here) are included with the CXL Institute subscription.

At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.

World’s leading practitioners teaching you their best stuff.World’s leading practitioners teaching you their best stuff.
50+ online courses on all things data-driven marketing 50+ online courses on all things data-driven marketing
New courses added every single month New courses added every single month

Sign up for CXL Institute and get access toSign up for CXL Institute and get access to

50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
4 Minidegrees that give you advanced level skills 4 Minidegrees that give you advanced level skills

Got a team, multiple users? Get our Teams All-Access plan instead.Got a team, multiple users? Get our Teams All-Access plan instead.
The CXL Institute guarantee: The CXL Institute guarantee:

7-day no questions asked money back period7-day no questions asked money back period
You can immediately apply learnings and improve your results. You can immediately apply learnings and improve your results.

Readmore:Readmore:http://archive.is/0Cyb6

  

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