Common craft – Explanation Master Course

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Unlock your potential with the Unlock your potential with the Common craft - Explanation Master CourseCommon craft - Explanation Master Course course for only course for only $$349.00349.00 Original price was: $349.00.Original price was: $349.00.$$54.9054.90Current price is: $54.90.Current price is: $54.90. at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various Business & SalesBusiness & Sales. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!

Common craft – Explanation Master Course

This free guide is for professionals, like you, who are ready to rock their next presentation or video.This free guide is for professionals, like you, who are ready to rock their next presentation or video.

It covers five important insights, distilled from Explainer Academy courses, in an easy-to-follow guide full of tips, resources and personal stories.It covers five important insights, distilled from Explainer Academy courses, in an easy-to-follow guide full of tips, resources and personal stories.

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Essentials Guide IconEssentials Guide Icon

“I’ve known Lee LeFever and Common Craft for years. No one is more qualified to teach explanation.”“I’ve known Lee LeFever and Common Craft for years. No one is more qualified to teach explanation.”

– Chris Savage, CEO, Wistia– Chris Savage, CEO, Wistia

Why This Course MattersWhy This Course Matters

You can make your ideas happen through clear explanations.You can make your ideas happen through clear explanations.

Whether you’re a professional who is:Whether you’re a professional who is:

• Introducing a new project• Introducing a new project
• Presenting research to a group • Presenting research to a group
• Changing a company policy • Changing a company policy
• Making your case for funding • Making your case for funding
• Training colleagues or customers • Training colleagues or customers
• Demonstrating a product • Demonstrating a product
• Or even requesting a new position • Or even requesting a new position

Carefully crafted explanations will help you make the most of these opportunities. Your ability to build support, respect and attention depends on others understanding your ideas.Carefully crafted explanations will help you make the most of these opportunities. Your ability to build support, respect and attention depends on others understanding your ideas.

Your InstructorYour Instructor

Lee LeFeverLee LeFever
Lee LeFever Lee LeFever

Lee LeFever has been a professional explainer for over 10 years.Lee LeFever has been a professional explainer for over 10 years.

Lee is the co-founder of Common Craft, an international keynote speaker and author of The Art of Explanation (Wiley, 2012). He is also credited with inspiring the online “explainer” video industry. In his work, he’s helped companies such as Google, Intel, LEGO and Ford to explain their products. His explainer videos have been viewed over 50 million times and licensed to professionals and organizations in over 50 countries.Lee is the co-founder of Common Craft, an international keynote speaker and author of The Art of Explanation (Wiley, 2012). He is also credited with inspiring the online “explainer” video industry. In his work, he’s helped companies such as Google, Intel, LEGO and Ford to explain their products. His explainer videos have been viewed over 50 million times and licensed to professionals and organizations in over 50 countries.

“The Explainer Academy taught me real, tangible skills that make me a better collaborator and leader.”“The Explainer Academy taught me real, tangible skills that make me a better collaborator and leader.”

– Kalpita Kothary, Co-owner & Engineer, Minky– Kalpita Kothary, Co-owner & Engineer, Minky
How Will I Learn? How Will I Learn?

The Explanation Master Course is a packed multi-media experience. You’ll learn and practice explanation skills with a variety of media and tools:The Explanation Master Course is a packed multi-media experience. You’ll learn and practice explanation skills with a variety of media and tools:

Grasp concepts via explanations, stories and anecdotes in friendly, readable writing.Grasp concepts via explanations, stories and anecdotes in friendly, readable writing.

Understand useful ideas quickly via 40+ short, animated explainer videos. No video is over three minutes long.Understand useful ideas quickly via 40+ short, animated explainer videos. No video is over three minutes long.

Find engaging original hand-drawn visuals throughout the course.Find engaging original hand-drawn visuals throughout the course.

Test and evaluate your progress with quizzes and exercises designed to make it productive and fun.Test and evaluate your progress with quizzes and exercises designed to make it productive and fun.

Download multiple guides and templates to take with you.Download multiple guides and templates to take with you.

Create your own explanations! Our exercises guide you through each step of planning and crafting your own explanation throughout the course.Create your own explanations! Our exercises guide you through each step of planning and crafting your own explanation throughout the course.
“The Explainer Academy couldn’t have done a better job of creating ‘just right’ size pieces to give me a sense of accomplishment and lots to process. Great explaining! “The Explainer Academy couldn’t have done a better job of creating ‘just right’ size pieces to give me a sense of accomplishment and lots to process. Great explaining!

– Bob Rosen– Bob Rosen
What Will I Learn? What Will I Learn?

The Master Course builds important strategies in four levels, each with easy-to-follow chapters. These levels focus on:The Master Course builds important strategies in four levels, each with easy-to-follow chapters. These levels focus on:

Explanation Foundations – Diagnose why some explanations succeed and why some fail, so you can avoid missteps from the beginning.Explanation Foundations – Diagnose why some explanations succeed and why some fail, so you can avoid missteps from the beginning.

Explanation Checklist – Discover the four key assessments that ensure every one of your explanations hits the mark.Explanation Checklist – Discover the four key assessments that ensure every one of your explanations hits the mark.

Explanation Strategies – Learn to repackage your ideas into crystal clear explanations with four can’t-miss strategies using context, story models, analogies and more.Explanation Strategies – Learn to repackage your ideas into crystal clear explanations with four can’t-miss strategies using context, story models, analogies and more.

Talking Points – Develop tailored explanations designed to make your audience fall in love with your ideas.Talking Points – Develop tailored explanations designed to make your audience fall in love with your ideas.
“I’m constantly trying to explain new pieces of technology, business models, or both, to everyone from customers to investors. The Explainer Academy gave me great techniques to match the right explanation with the right audience.” “I’m constantly trying to explain new pieces of technology, business models, or both, to everyone from customers to investors. The Explainer Academy gave me great techniques to match the right explanation with the right audience.”

– Boris Mann, Founder, SCALE– Boris Mann, Founder, SCALE
Course Curriculum Course Curriculum

First SectionFirst Section

Welcome!Welcome!

FoundationsFoundations

Foundation: Why Explanation MattersFoundation: Why Explanation Matters

Foundation: Why are Explanations Special?Foundation: Why are Explanations Special?

Foundation: Why Do Explanations Fail?Foundation: Why Do Explanations Fail?

Foundation: Solving Problems with The Explanation ScaleFoundation: Solving Problems with The Explanation Scale

Explanation ChecklistExplanation Checklist

Checklist: Intro and PrepChecklist: Intro and Prep

Checklist 1: What Will You Explain?Checklist 1: What Will You Explain?

Checklist 2: Focus on Your UnderstandingChecklist 2: Focus on Your Understanding

Bonus Chapter: Test Your Language Skill with UpGoer FiveBonus Chapter: Test Your Language Skill with UpGoer Five

Checklist 3: Considering Your AudienceChecklist 3: Considering Your Audience

Checklist 4: Assessing the SituationChecklist 4: Assessing the Situation

Checklist Wrap-up and DocumentsChecklist Wrap-up and Documents

“Everyone should take these courses! They provide a common ground – including new tools and vocabulary – to help you teach, learn, and be a better communicator overall.”“Everyone should take these courses! They provide a common ground – including new tools and vocabulary – to help you teach, learn, and be a better communicator overall.”

– Anastasia Fuller, Content Strategist, Juxtaprose– Anastasia Fuller, Content Strategist, Juxtaprose
Convince Your Boss Convince Your Boss
Explainer Academy Fact Sheet Explainer Academy Fact Sheet

Our one-page fact sheet has all the information you need to make your case to enroll. Print it, send it in email, make a poster!Our one-page fact sheet has all the information you need to make your case to enroll. Print it, send it in email, make a poster!

Download it Now (PDF)Download it Now (PDF)
Frequently Asked Questions Frequently Asked Questions

When does the course and finish?When does the course and finish?
This course happens on your schedule. It is a completely self-paced online course – you decide when you and when you finish. This course happens on your schedule. It is a completely self-paced online course – you decide when you and when you finish.
How long do I have access to the course? How long do I have access to the course?
After enrolling, you have unlimited access to this course for as long as you like. There is no expiration date. After enrolling, you have unlimited access to this course for as long as you like. There is no expiration date.
Who should take this course? Who should take this course?
The Master Course is designed for professionals who depend on clear, understandable communication. Whether you’re introducing a new project, presenting research to a group, making your case for funding, demonstrating a product, or even requesting a new position, explanation skills will help you make the most of these opportunities. The Master Course is designed for professionals who depend on clear, understandable communication. Whether you’re introducing a new project, presenting research to a group, making your case for funding, demonstrating a product, or even requesting a new position, explanation skills will help you make the most of these opportunities.
How is the course taught? How is the course taught?
The Master Course is a multi-media experience in Common Craft Style. It’s designed with an engaging mix of words, 40+ short animated videos, original hand-drawn visuals, quizzes, exercises and downloadable guides to take with you. The Master Course is a multi-media experience in Common Craft Style. It’s designed with an engaging mix of words, 40+ short animated videos, original hand-drawn visuals, quizzes, exercises and downloadable guides to take with you.
How long will it take me to complete the course? How long will it take me to complete the course?
To complete the Master Course, you can plan for 4-6 hours in total, and we recommend pacing yourself by completing one section (each includes a few chapters) a day. To complete the Master Course, you can plan for 4-6 hours in total, and we recommend pacing yourself by completing one section (each includes a few chapters) a day.
Will I learn to make explainer videos? Will I learn to make explainer videos?
You will learn to prepare your explanations for any type of media, like explainer videos. At the heart of great explainer videos are carefully crafted explanations, which is the goal of the Explanation Master Course. They are the prerequisite for creating videos and media. Our Media Maker Course will show how to use the skills from the Explanation Master Course to write scripts, create storyboards and create DIY explainer videos and presentations using common tools. You will learn to prepare your explanations for any type of media, like explainer videos. At the heart of great explainer videos are carefully crafted explanations, which is the goal of the Explanation Master Course. They are the prerequisite for creating videos and media. Our Media Maker Course will show how to use the skills from the Explanation Master Course to write scripts, create storyboards and create DIY explainer videos and presentations using common tools.
Is there a certificate of completion? Is there a certificate of completion?
Yes! When you complete the course, there is a Certificate of Completion to print and one that can be added directly to your Linkedin Profile. Yes! When you complete the course, there is a Certificate of Completion to print and one that can be added directly to your Linkedin Profile.
What if I want my team to take this course? What if I want my team to take this course?
Great idea! This is an Individual License, of course, so please Contact Us for your group/volume licensing. We’ll get them set up in a jiffy! Great idea! This is an Individual License, of course, so please Contact Us for your group/volume licensing. We’ll get them set up in a jiffy!
Is closed captioning available? Is closed captioning available?
Yes! The videos in the course are closed captioned. Yes! The videos in the course are closed captioned.
What if I am unhappy with the course? What if I am unhappy with the course?
If you are unhappy with your purchase, contact us in the first 30 days and we will give you a full refund. That’s how confident we are that this course will help you become a better explainer. If you are unhappy with your purchase, contact us in the first 30 days and we will give you a full refund. That’s how confident we are that this course will help you become a better explainer.
“Excellent. Invaluable. The Explainer Academy was just what I was looking for.” “Excellent. Invaluable. The Explainer Academy was just what I was looking for.”

Get Get Common craft – Explanation Master Course download

– Bonny Hart, ESL Teacher, NYC– Bonny Hart, ESL Teacher, NYC
Other Courses We Offer: Other Courses We Offer:

Learn to produce animated videos using common and affordable tools. This course will turn you into an explainer video producer. Learn more.Learn to produce animated videos using common and affordable tools. This course will turn you into an explainer video producer. Learn more.

Save 15% by purchasing the Explanation Master Course and the Media Maker Course as a bundle. Learn more.Save 15% by purchasing the Explanation Master Course and the Media Maker Course as a bundle. Learn more.

Future-proof your knowledge with the Future-proof your knowledge with the Common craft - Explanation Master CourseCommon craft - Explanation Master Course course at course at GiOlibGiOlib! Enjoy lifetime access to high-quality digital content, crafted to advance your career and personal development.! Enjoy lifetime access to high-quality digital content, crafted to advance your career and personal development.

• Lifetime Access:Lifetime Access: Permanent access to all purchased courses. Permanent access to all purchased courses.
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• Practical Insights:Practical Insights: Gain actionable skills relevant to today's demands. Gain actionable skills relevant to today's demands.
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