Every other “Copywriting” is based on ‘traditional direct response’ schools of thought that originated from a ‘Long Salesletter’ that you found in your mailbox…Every other “Copywriting” is based on ‘traditional direct response’ schools of thought that originated from a ‘Long Salesletter’ that you found in your mailbox…

…yet why does everyone try ‘fit a square peg into a round hole’ by applying that same method on social media when it’s fundamentally different?…yet why does everyone try ‘fit a square peg into a round hole’ by applying that same method on social media when it’s fundamentally different?

After spending over 2 million in Facebook ads over the last few years I have proven beyond a shadow of a doubt that our new methodology works better than any ‘traditional direct response’ techniques or gimmicks…After spending over 2 million in Facebook ads over the last few years I have proven beyond a shadow of a doubt that our new methodology works better than any ‘traditional direct response’ techniques or gimmicks…

…in fact those ‘old, tried and true’ methods are failing at an even faster rate than ever before. Sure some of the ‘concepts’ still apply……in fact those ‘old, tried and true’ methods are failing at an even faster rate than ever before. Sure some of the ‘concepts’ still apply…

However even those concepts are “Translated Differently” than they were before.However even those concepts are “Translated Differently” than they were before.

New Platforms, New Rules. Facebook and Instagram are here to stay.New Platforms, New Rules. Facebook and Instagram are here to stay.

Once you go through the first lesson “The Social Rules of Engagement” you’ll see the glaring difference between the ‘old and the new’…Once you go through the first lesson “The Social Rules of Engagement” you’ll see the glaring difference between the ‘old and the new’…

• Module 1:Module 1: The ‘Social Rules of Engagement’ –  The ‘Social Rules of Engagement’ – $299 Value$299 Value
• Module 2:Module 2: Audience Engagement Formulas –  Audience Engagement Formulas – $999 Value$999 Value
•   Module 3:Module 3: Proven Ad Formulas and Templates –  Proven Ad Formulas and Templates – $999 Value$999 Value
• Module 4:Module 4: The E.P.I.C. Story Formula –  The E.P.I.C. Story Formula – $899 Value$899 Value
•   Module 5:Module 5: Video Formulas and Ad Templates –  Video Formulas and Ad Templates – $999 Value$999 Value
•  Module 6: Module 6: Ad Optimization & Funnel Optimization –  Ad Optimization & Funnel Optimization – $999 Value$999 Value
•   Module 7: Module 7: Safely Scaling With Margins – Safely Scaling With Margins – $699 Value$699 Value
•   Bonus #1:Bonus #1: Retargeting Schemes Webinar –  Retargeting Schemes Webinar – $699 Value$699 Value
•   Bonus #2Bonus #2: “Code of Conversions” Facebook Group- : “Code of Conversions” Facebook Group- $297 Value$297 Value
•   Bonus #3Bonus #3: Recorded Q&A Webinars for each Module- : Recorded Q&A Webinars for each Module- $995 Value$995 Value
•   Bonus #4:Bonus #4: Empathy Map Session with Irina –  Empathy Map Session with Irina – $299 Value$299 Value
•   Bonus #5:Bonus #5: Completion Guarantee 1 Hour Ad Review –  Completion Guarantee 1 Hour Ad Review – $800 Value$800 Value

Class CurriculumClass Curriculum

Welcome to “Facebook Code of Conversions”Welcome to “Facebook Code of Conversions”

BONUS: Facebook Group Access InstructionsBONUS: Facebook Group Access Instructions

Pre-Course Webclass (IMPORTANT – Must watch before taking course)Pre-Course Webclass (IMPORTANT – Must watch before taking course)

Module 1: The ‘Social Rules of Engagement’Module 1: The ‘Social Rules of Engagement’

Welcome to “Facebook Code of Conversions”Welcome to “Facebook Code of Conversions”

Lesson 1: The Social Rules of Engagement (Part 1)Lesson 1: The Social Rules of Engagement (Part 1)

Lesson 2: The Social Rules of Engagement (Part 2)Lesson 2: The Social Rules of Engagement (Part 2)

BONUS: Module 1 Deep Dive WebinarBONUS: Module 1 Deep Dive Webinar

Module 2: Audience Engagement FormulasModule 2: Audience Engagement Formulas

Lesson 1: How to use “UPSYD”Lesson 1: How to use “UPSYD”

Lesson 2: 7 Crucial Headline ElementsLesson 2: 7 Crucial Headline Elements

Lesson 3: Unaware Headline FormulasLesson 3: Unaware Headline Formulas

Lesson 4: Problem Aware Headline FormulasLesson 4: Problem Aware Headline Formulas

Lesson 5: Solution Aware Headline FormulasLesson 5: Solution Aware Headline Formulas

Lesson 6: Product & Deal Aware Headline FormulasLesson 6: Product & Deal Aware Headline Formulas

BONUS: Module 2 Deep Dive WebinarBONUS: Module 2 Deep Dive Webinar

Module 3: Proven Ad Formulas & TemplatesModule 3: Proven Ad Formulas & Templates

Lesson 1: The “NNS 105%” Framework For Facebook AdsLesson 1: The “NNS 105%” Framework For Facebook Ads

Lesson 2: How to ‘Reverse – Engineer’ an OfferLesson 2: How to ‘Reverse – Engineer’ an Offer

Lesson 3: How We Use the “Offer Analysis”Lesson 3: How We Use the “Offer Analysis”

Lesson 4: The “Ideal Customer Formula”Lesson 4: The “Ideal Customer Formula”

Lesson 5: Ideal Customer Formula WalkthroughLesson 5: Ideal Customer Formula Walkthrough

Lesson 6: The ‘EPIC’ Ad FormulaLesson 6: The ‘EPIC’ Ad Formula

Lesson 7: The ‘Better Way’ – Webinar Invite – Solution AwareLesson 7: The ‘Better Way’ – Webinar Invite – Solution Aware

Lesson 8: ‘The Rainmaker’ – Lead Magnet – Solution AwareLesson 8: ‘The Rainmaker’ – Lead Magnet – Solution Aware

Lesson 9: Solution Aware Direct to Cart TemplateLesson 9: Solution Aware Direct to Cart Template

BONUS: Module 3 Deep Dive WebinarBONUS: Module 3 Deep Dive Webinar

Module 4: The EPIC Long Copy Story Ad FormulaModule 4: The EPIC Long Copy Story Ad Formula

Lesson 1: The ‘Epic’ Story FormulaLesson 1: The ‘Epic’ Story Formula

Lesson 2: Engage – Setting the StageLesson 2: Engage – Setting the Stage

Lesson 3: Present – Presenting the Struggle & the ChallengesLesson 3: Present – Presenting the Struggle & the Challenges

Lesson 4: Illustrate – Showing the “Journey of Discovery”Lesson 4: Illustrate – Showing the “Journey of Discovery”

Lesson 5: Convert – Revealing the Code & Your Call to ActionLesson 5: Convert – Revealing the Code & Your Call to Action

Lesson 6: Template – Long Copy Story Ad – “Credible Witness”Lesson 6: Template – Long Copy Story Ad – “Credible Witness”

BONUS: Empathy Map Session with Irina & KeithBONUS: Empathy Map Session with Irina & Keith

BONUS: Module 4 Deep Dive WebinarBONUS: Module 4 Deep Dive Webinar

Module 5: Video Ad Formulas & TemplatesModule 5: Video Ad Formulas & Templates

Lesson 1: Video Ad GuidelinesLesson 1: Video Ad Guidelines

Lesson 2: What You Need to Know Video Ad TemplateLesson 2: What You Need to Know Video Ad Template

Lesson 3: “Absolute Proof” Direct to Sales Page Video TemplateLesson 3: “Absolute Proof” Direct to Sales Page Video Template

Lesson 4: “The Cart Filler” Video Ad TemplateLesson 4: “The Cart Filler” Video Ad Template

Lesson 5: Anyone Can Do This Video Ad TemplateLesson 5: Anyone Can Do This Video Ad Template

BONUS: Module 5 Deep Dive WebinarBONUS: Module 5 Deep Dive Webinar

Module 6: Ad & Funnel OptimizationModule 6: Ad & Funnel Optimization

Lesson 1: The NNS Complete Ad Creation ProcessLesson 1: The NNS Complete Ad Creation Process

Lesson 2: The Code for Properly Reading Your MetricsLesson 2: The Code for Properly Reading Your Metrics

Lesson 3: Troubleshooting – CTR (All) Low – CTR (Link) LowLesson 3: Troubleshooting – CTR (All) Low – CTR (Link) Low

Lesson 4: Troubleshooting – CTR (All) High – CTR (Link) LowLesson 4: Troubleshooting – CTR (All) High – CTR (Link) Low

Lesson 5: Troubleshooting – CTR Ratio is Good but Low Conversion Rate on Landing PageLesson 5: Troubleshooting – CTR Ratio is Good but Low Conversion Rate on Landing Page

Get Get Chris Rocheleau & Irina Yerokhova – Code of Conversions download

BONUS: Module 6 Deep Dive WebinarBONUS: Module 6 Deep Dive Webinar

BONUS: Retargeting Schemes WebinarBONUS: Retargeting Schemes Webinar

Module 7: Safely Scaling With MarginsModule 7: Safely Scaling With Margins

Lesson 1: Intro to ScalingLesson 1: Intro to Scaling

Lesson 2: Scaling ChecklistLesson 2: Scaling Checklist

Lesson 3: 5 Signals for ScalingLesson 3: 5 Signals for Scaling

Lesson 4: SPS Phase 1 “Sandbox”Lesson 4: SPS Phase 1 “Sandbox”

Lesson 5: SPS Phase 2 “Playground”Lesson 5: SPS Phase 2 “Playground”

Lesson 6: SPS Phase 3 “Stadium”Lesson 6: SPS Phase 3 “Stadium”

BONUS: Scaling Deep Dive WebinarBONUS: Scaling Deep Dive Webinar

  

The proof is all there inside the course. The ‘Old Guard’ is a dying breed and nothing can stop an idea who’s time has come. This is that Idea. I’ve proven it to work with many different clients in many different niches and that number keeps growing. Adapt or die… this is C.O.D.E. Methodology will be the fundamental standard of how Facebook Ads (and other social media platforms) are used in the very near future.The proof is all there inside the course. The ‘Old Guard’ is a dying breed and nothing can stop an idea who’s time has come. This is that Idea. I’ve proven it to work with many different clients in many different niches and that number keeps growing. Adapt or die… this is C.O.D.E. Methodology will be the fundamental standard of how Facebook Ads (and other social media platforms) are used in the very near future.

Become one of us, become a “Conversion Coder” today.Become one of us, become a “Conversion Coder” today.

  

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