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Unlock your potential with the Unlock your potential with the Brian Meeks - Mastering Amazon Ads: An Author's CourseBrian Meeks - Mastering Amazon Ads: An Author's Course course for only course for only $$495.00495.00 Original price was: $495.00.Original price was: $495.00.$$81.0081.00Current price is: $81.00.Current price is: $81.00. at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various Business & SalesBusiness & Sales. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!

Brian Meeks – Mastering Amazon Ads: An Author’s Course

Mastering Amazon Ads: An Author’s Course

Learn to Analyze, Optimize, and Strategize like a Master

You’ve got the awesome cover.You’ve got the awesome cover.

The reviews are great.The reviews are great.

Why aren’t you happy with the sales?Why aren’t you happy with the sales?

This course is about more than just This course is about more than just Amazon AdsAmazon Ads. It’s about all the aspects of the book business that make . It’s about all the aspects of the book business that make YOUR BOOKSYOUR BOOKS appealing to Readers. And it’s about the appealing to Readers. And it’s about the MINDSETMINDSET you need to do the you need to do the ANALYSISANALYSIS to to MAXIMIZEMAXIMIZE your your ROIROI. (Even if you hate math). (Even if you hate math)

PrerequisitePrerequisite: Read Mastering : Read Mastering Amazon Ads: An Author’s GuideAmazon Ads: An Author’s Guide

NEW FOR 2019: Two New Lectures coming in September on Facebook Ads NEW FOR 2019: Two New Lectures coming in September on Facebook Ads

Bonus Material: Bonus Material: Advanced Ad ROI CalculatorAdvanced Ad ROI Calculator

Never Make the Wrong Decisions Again!Never Make the Wrong Decisions Again!

Bonus Material:Bonus Material: Ad Naming Tool Ad Naming Tool

Saves time and avoids duplicate names.Saves time and avoids duplicate names.

Stores your ad copy to make it easier to find.Stores your ad copy to make it easier to find.

ACCESS to Brian D. Meeks:ACCESS to Brian D. Meeks: I love helping authors. If you need one on one help setting up a tool or analyzing your data, I’ll find the time to assist. I love helping authors. If you need one on one help setting up a tool or analyzing your data, I’ll find the time to assist.

And there’s a private FB group to hang out with the other students!And there’s a private FB group to hang out with the other students!

Course CurriculumCourse Curriculum

Lecture 1: IntroductionLecture 1: Introduction

• Video –Video – Introduction Introduction
• Recorded –Recorded – Lecture: Setting Expectations Lecture: Setting Expectations (45-minutes)(45-minutes)

We’ll set our goals.We’ll set our goals.

This is NOT a course that should be treated like an “EASY” button. Before day 1 it will be expected that you’ve read the entire textbook, This is NOT a course that should be treated like an “EASY” button. Before day 1 it will be expected that you’ve read the entire textbook, Mastering Amazon Ads: An Author’s GuideMastering Amazon Ads: An Author’s Guide . .

I will lay out what we’re going to cover and how you should be prepared to change your mind set about numbers.I will lay out what we’re going to cover and how you should be prepared to change your mind set about numbers.

Analysis is mostly being inquisitive.Analysis is mostly being inquisitive.

Lecture 2: Analyzing Sponsored Product Ads Lecture 2: Analyzing Sponsored Product Ads

• Video –Video – Analysis 101_Lecture 2 Analysis 101_Lecture 2
• VideoVideo – Analysis 101_Lecture 2 pt – Analysis 101_Lecture 2 pt
• RecordedRecorded – Lecture: Analyzing – Lecture: Analyzing Sponsored Product Sponsored Product Ad for Ad for Henry Wood Detective AgencyHenry Wood Detective Agency (45-minutes)(45-minutes)

This lecture covers an ad that This lecture covers an ad that 99%99% of people would of people would NOTNOT be able to be able to CORRECTLYCORRECTLY analyze. analyze.

This is a perfect example of why ACoS can NOT be trusted. You’ll begin to see how to view your ads to This is a perfect example of why ACoS can NOT be trusted. You’ll begin to see how to view your ads to CONFIDENTLYCONFIDENTLY determine your next move. determine your next move.

We’ll discuss:We’ll discuss:

• Minimum Possible DownloadsMinimum Possible Downloads
• ROIROI
• Projected ROIProjected ROI
• Calculating Baselines for existing organic salesCalculating Baselines for existing organic sales
• Advanced Ad ROI Calculator ToolAdvanced Ad ROI Calculator Tool

When you’re done you’ll be able to ACCURATELY determine if an ad is a When you’re done you’ll be able to ACCURATELY determine if an ad is a PASSPASS or or FAILFAIL..

  

Lecture 3: First Book Free ResearchLecture 3: First Book Free Research

• Video Video – Analysis 101_Lecture 3– Analysis 101_Lecture 3
• RecordedRecorded – Lecture: Can First Book Free Ads be Profitable? ( – Lecture: Can First Book Free Ads be Profitable? (45 – minutes)45 – minutes)

This lecture covers a This lecture covers a Sponsored Product Sponsored Product ad run on a First Book FREE book that is ad run on a First Book FREE book that is WIDEWIDE. This means there is not ANY page read revenue.. This means there is not ANY page read revenue.

Additionally, the book we ran the ads on has Additionally, the book we ran the ads on has decent organic downloadsdecent organic downloads and and read through read through. This requires a MUCH more in-depth analysis.. This requires a MUCH more in-depth analysis.

We take it one step at a time to make it easy to understand.We take it one step at a time to make it easy to understand.

We show how to calculate LONG-TERM impact on the other books in the series.We show how to calculate LONG-TERM impact on the other books in the series.

This is a This is a complex analysiscomplex analysis that will demonstrate methodology that will demonstrate methodology YOUYOU can use. can use.

We’ll discuss:We’ll discuss:

• Using Graphs with Trend lines to make analysis EASIERUsing Graphs with Trend lines to make analysis EASIER
• Analyzing individual books in the series to determine if there is an increase in REVENUE.Analyzing individual books in the series to determine if there is an increase in REVENUE.
• 21-Day Moving Average21-Day Moving Average
• Importance of Reading Habits on AnalysisImportance of Reading Habits on Analysis

Lecture 4: Calculating Read ThroughLecture 4: Calculating Read Through

RecordedRecorded – Analysis 101_Lecture 4 – Analysis 101_Lecture 4

You You NEEDNEED to know the to know the TOTAL VALUETOTAL VALUE of a new reader. of a new reader.

We will discuss the steps needed to find the read through value for both sales and KU page reads, so that you can use it in your analysis.We will discuss the steps needed to find the read through value for both sales and KU page reads, so that you can use it in your analysis.

this is a crucial piece of information you NEED for successful analysis.this is a crucial piece of information you NEED for successful analysis.

It can be the difference between getting the CORRECT answer and NOT.It can be the difference between getting the CORRECT answer and NOT.

We’ll discuss:We’ll discuss:

• Step by step instructions for you to complete this task. Step by step instructions for you to complete this task.

  

Lecture 5: Using the AMS 4.2 Tool’s ReportsLecture 5: Using the AMS 4.2 Tool’s Reports

• Recorded Recorded – Lecture: Learn to Calculate Description Conversion Rate (– Lecture: Learn to Calculate Description Conversion Rate (45 – minutes)45 – minutes)

Knowing the description conversion rate is crucial to planning AND analysis.Knowing the description conversion rate is crucial to planning AND analysis.

You You MUSTMUST know this for all stand alone books, boxed sets, and first in series books. know this for all stand alone books, boxed sets, and first in series books.

We’ll discuss:We’ll discuss:

Step by step instructions for you to complete this task.Step by step instructions for you to complete this task.

  

Lecture 6: Description Copywriting TheoryLecture 6: Description Copywriting Theory

• Recorded Recorded – Lecture: Description Copywriting Theory (– Lecture: Description Copywriting Theory (45 – minutes)45 – minutes)

Optimizing your description is KEY to success with ANY form of advertising. We’ll discuss how to go from 1:30 to 1:10 conversion rate.Optimizing your description is KEY to success with ANY form of advertising. We’ll discuss how to go from 1:30 to 1:10 conversion rate.

If your current description is a synopsis of the book. You ARE doing it WRONG. You’re costing yourself MONEY!If your current description is a synopsis of the book. You ARE doing it WRONG. You’re costing yourself MONEY!

We’ll discuss:We’ll discuss:

• HooksHooks
• FormattingFormatting
• Paragraph lengthParagraph length
• Calls-to-ActionCalls-to-Action

  

Lecture 7: Back Matter OptimizationLecture 7: Back Matter Optimization

• Recorded Recorded – Back Matter Optimization (– Back Matter Optimization (45 – minutes)45 – minutes)

This is totally new research regarding back matter and it’s impact on read through.This is totally new research regarding back matter and it’s impact on read through.

This is an IMPORTANT concept in building your readership, because the one’s who read past book one are more likely to become LOYAL readers for a long time.This is an IMPORTANT concept in building your readership, because the one’s who read past book one are more likely to become LOYAL readers for a long time.

We’ll discuss:We’ll discuss:

• The data from my first two tests.The data from my first two tests.
• Why I believe this method is more effective at convincing a person to go to book 2Why I believe this method is more effective at convincing a person to go to book 2
• What you should do for YOUR back matter.What you should do for YOUR back matter.

  

Lecture 8: Bookbub Promotion StrategiesLecture 8: Bookbub Promotion Strategies

• Recorded Recorded – Bookbub Promotion Strategies (– Bookbub Promotion Strategies (45 – minutes)45 – minutes)

Why does it matter what you do around your Bookbub promotion?Why does it matter what you do around your Bookbub promotion?

What can you do to increase your chance of getting a “yes” from Bookbub?What can you do to increase your chance of getting a “yes” from Bookbub?

  

Lecture 9: Keywords and Your Book’s Meta DataLecture 9: Keywords and Your Book’s Meta Data

• Recorded Recorded – Keyword and Your Book’s Meta Data (– Keyword and Your Book’s Meta Data (45 – minutes)45 – minutes)

We’ll discuss more of my research on the subject, including the controlled tests I did to get Mastering Amazon Ads: An Author’s Guide on page 1 of all my meta data keywords (and a few others).We’ll discuss more of my research on the subject, including the controlled tests I did to get Mastering Amazon Ads: An Author’s Guide on page 1 of all my meta data keywords (and a few others).

I’ll talk about how you can use your list to run a similar test on your next launch.I’ll talk about how you can use your list to run a similar test on your next launch.

  

Lecture 10: Understanding KDP Rocket for KeywordsLecture 10: Understanding KDP Rocket for Keywords

• Recorded Recorded – Understanding KDP Rocket for Keywords (– Understanding KDP Rocket for Keywords (45 – minutes)45 – minutes)

This is a discussion of how to use KDP rocket to make your life easier.This is a discussion of how to use KDP rocket to make your life easier.

Time management is a challenge as an author and if we can reduce the time one spends fussing with keywords, then there is more time for writing. That’s the focus of this lecture.Time management is a challenge as an author and if we can reduce the time one spends fussing with keywords, then there is more time for writing. That’s the focus of this lecture.

  

Lecture 11: 99 Cent vs. $4.99 Before and After AnalysisLecture 11: 99 Cent vs. $4.99 Before and After Analysis

• Recorded Recorded – 99 cent vs. $4.99 Before and After analysis (– 99 cent vs. $4.99 Before and After analysis (45 – minutes)45 – minutes)

This lecture is about thinking like an analyst and will help you improve your understanding of what’s involved.This lecture is about thinking like an analyst and will help you improve your understanding of what’s involved.

Analysis is hard for most folks. All semester we’ve been touching on various aspects and in this lecture we really dig deep to help you understand the mechanics.Analysis is hard for most folks. All semester we’ve been touching on various aspects and in this lecture we really dig deep to help you understand the mechanics.

  

Lecture 12: Introduction to Ads for .Co.UKLecture 12: Introduction to Ads for .Co.UK

• Recorded Recorded – Introduction to Ads for Amazon in the UK (– Introduction to Ads for Amazon in the UK (45 – minutes)45 – minutes)

We talk about how to setup an account to allow you to run ads in the UK.We talk about how to setup an account to allow you to run ads in the UK.

This the next frontier for AMS ads.This the next frontier for AMS ads.

Lecture 13: Analyzing U.K. AdsLecture 13: Analyzing U.K. Ads

• Recorded Recorded – Analyzing U.K. Ads (– Analyzing U.K. Ads (45 – minutes)45 – minutes)

We analyze the ads of one of the students.We analyze the ads of one of the students.

The lecture is designed to help understand U.K. ads and to get a greater knowledge of analysis methodology.The lecture is designed to help understand U.K. ads and to get a greater knowledge of analysis methodology.

Your Instructor

Brian MeeksBrian Meeks

The author of Mastering Amazon Ads: An Author’s Guide. He helps people take their books and find the readers effectively.The author of Mastering Amazon Ads: An Author’s Guide. He helps people take their books and find the readers effectively.

Course Curriculum

Mastering Amazon Ads: An Author’s CourseMastering Amazon Ads: An Author’s Course
Facebook Ads – 2019 Facebook Ads – 2019

Intro to Facebook Ads – 2019: Live on Sept 11, 2019 (77:20)Intro to Facebook Ads – 2019: Live on Sept 11, 2019 (77:20)

Facebook Ads Analysis – 2019 – Understanding the Numbers: TBDFacebook Ads Analysis – 2019 – Understanding the Numbers: TBD

Lecture 1 – IntroductionLecture 1 – Introduction

Lecture 1 (Nov 16) (5:37)Lecture 1 (Nov 16) (5:37)

Intro Recorded Live Lecture from Nov 12 (51:37)Intro Recorded Live Lecture from Nov 12 (51:37)

First SectionFirst Section

Advanced Ad ROI Calculator Tutorial (6:44)Advanced Ad ROI Calculator Tutorial (6:44)

Advanced Ad ROI Calculator v 1.01 MasterAdvanced Ad ROI Calculator v 1.01 Master

Excel Fun and Helpful TricksExcel Fun and Helpful Tricks

Lecture 2 – Analyzing Sponsored Product AdsLecture 2 – Analyzing Sponsored Product Ads

Lecture 2 Video pt 1 (6:46)Lecture 2 Video pt 1 (6:46)

Lecture 2 Video pt 2 (9:23)Lecture 2 Video pt 2 (9:23)

Lecture 2 Live Lecture Recorded (80:15)Lecture 2 Live Lecture Recorded (80:15)

Beginner Tips in ExcelBeginner Tips in Excel

Lecture 3 – First Book Free Research (Dec 7, 2017)Lecture 3 – First Book Free Research (Dec 7, 2017)

First Book Free Research Video (14:48)First Book Free Research Video (14:48)

Bonus: Ad Naming Tool – Never Have Duplicate Names AgainBonus: Ad Naming Tool – Never Have Duplicate Names Again

Lecture 3 – Recorded Live Lecture (55:43)Lecture 3 – Recorded Live Lecture (55:43)

AMS Tool Setup Instructions (66:20)AMS Tool Setup Instructions (66:20)

Lecture 4 – Calculating Read ThroughLecture 4 – Calculating Read Through

Lecture 4 – Calculating Read Through (3:39)Lecture 4 – Calculating Read Through (3:39)

Lecture 4 – Recording of Calculating Read Through (49:22)Lecture 4 – Recording of Calculating Read Through (49:22)

MAA Read Through CalculatorMAA Read Through Calculator

Section 5 – Bonus (Using the AMS 4.2 Tool’s Reports)Section 5 – Bonus (Using the AMS 4.2 Tool’s Reports)

Lecture 5 – AMS Tool – Working with Reports (71:26)Lecture 5 – AMS Tool – Working with Reports (71:26)

Lecture 6 – Description Copywriting TheoryLecture 6 – Description Copywriting Theory

Lecture 6 – Description ExamplesLecture 6 – Description Examples

Lecture 6 – Recording (63:37)Lecture 6 – Recording (63:37)

Lecture 7 – Back Matter OptimizationLecture 7 – Back Matter Optimization

Lecture 7 – Back Matter Optimization (65:05)Lecture 7 – Back Matter Optimization (65:05)

Back Matter ExamplesBack Matter Examples

Section 8 – Bookbub Promotion StrategiesSection 8 – Bookbub Promotion Strategies

Lecture 8 – Bookbub Promotion Strategies (Replay) (62:54)Lecture 8 – Bookbub Promotion Strategies (Replay) (62:54)

Lecture 9 – Keywords and Your Book’s Meta DataLecture 9 – Keywords and Your Book’s Meta Data

Lecture 9 – Keywords and Your Book’s Meta Data (68:32)Lecture 9 – Keywords and Your Book’s Meta Data (68:32)

Lecture 10 – Understanding KDP Rocket for KeywordsLecture 10 – Understanding KDP Rocket for Keywords

Lecture – Recorded Live – Using KDP Rocket for Keyword List Building (69:04)Lecture – Recorded Live – Using KDP Rocket for Keyword List Building (69:04)

Lecture 11 – 99 Cent vs. $4.99 Before and After AnalysisLecture 11 – 99 Cent vs. $4.99 Before and After Analysis

Lecture 11 – 99 cent vs. $4.99 Analysis (62:18)Lecture 11 – 99 cent vs. $4.99 Analysis (62:18)

Lecture 12 – Introduction to Ads for .CO.UKLecture 12 – Introduction to Ads for .CO.UK

Lecture 12 – Introduction to Ads for .CO.UK (74:41)Lecture 12 – Introduction to Ads for .CO.UK (74:41)

Lecture 13 – Analyzing U.K. AdsLecture 13 – Analyzing U.K. Ads

Lecture 13 -Recorded Live – Analyzing U.K. Ads (50:56)Lecture 13 -Recorded Live – Analyzing U.K. Ads (50:56)

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