Brand Building For Small Businesses And Consultants – Mike Murphy

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Unlock your potential with the Unlock your potential with the Brand Building For Small Businesses And Consultants - Mike MurphyBrand Building For Small Businesses And Consultants - Mike Murphy course for only course for only $$199.00199.00 Original price was: $199.00.Original price was: $199.00.$$49.0049.00Current price is: $49.00.Current price is: $49.00. at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various UncategorizedUncategorized. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!

Brand building for small businesses & consultants:Brand building for small businesses & consultants:

Learn how to build, maintain, and leverage a strong brand to gain clients, revenue, and results.Learn how to build, maintain, and leverage a strong brand to gain clients, revenue, and results.

In this 4-class training program, you'll learn to:In this 4-class training program, you'll learn to:

•     Build a solid and reputable brand in 7 simple steps.    Build a solid and reputable brand in 7 simple steps.
•     Plan and outsource your branding for a fraction of what expensive agencies charge.    Plan and outsource your branding for a fraction of what expensive agencies charge.
•     Communicate with designers and programmers to effectively build brand materials and guidelines.    Communicate with designers and programmers to effectively build brand materials and guidelines.
•     Maintain and leverage a powerful brand to make more money and get more clients.    Maintain and leverage a powerful brand to make more money and get more clients.

This course is right for you if…This course is right for you if…

•     You own your own consulting firm or small business.    You own your own consulting firm or small business.
•     You want to spice up your branding so you can start to attract the exact clients you want.    You want to spice up your branding so you can start to attract the exact clients you want.
•     You aren’t thrilled by the quality of your current branding.    You aren’t thrilled by the quality of your current branding.
•     You want to make small changes to help you attract more ideal clients.    You want to make small changes to help you attract more ideal clients.
•     You want clear action steps to get your branding consistent across your website, social media channels and marketing materials.    You want clear action steps to get your branding consistent across your website, social media channels and marketing materials.

This course is NOT for you if…This course is NOT for you if…

•     You have no time to study the materials and do the easy brainstorming exercises.    You have no time to study the materials and do the easy brainstorming exercises.
•     You are proud of your branding and don’t feel it can be improved.    You are proud of your branding and don’t feel it can be improved.
•     You want to avoid taking the time to control how your prospects think about your brand.    You want to avoid taking the time to control how your prospects think about your brand.
•     You are afraid of feeling creative and learning valuable skills and mindsets that will help you attract more qualified leads.    You are afraid of feeling creative and learning valuable skills and mindsets that will help you attract more qualified leads.

Skills you should have…Skills you should have…

•     Ability to be creative and think of ‘big picture’ strategies to help grow your company.    Ability to be creative and think of ‘big picture’ strategies to help grow your company.
•     You have 3-4 hours each week to do the easy-to-follow assignments.    You have 3-4 hours each week to do the easy-to-follow assignments.
•     You are willing to rethink everything you’re currently doing in order to find some quick ‘hacks’ to make your brand truly connect with your ideal clients.    You are willing to rethink everything you’re currently doing in order to find some quick ‘hacks’ to make your brand truly connect with your ideal clients.

Proper branding makes you more moneyProper branding makes you more money

Most entrepreneurs don’t spend a lot of time planning out their brand – which makes sense. There’s too much to juggle, from getting new clients to maintaining accounts to hiring and putting out the inevitable daily fires.Most entrepreneurs don’t spend a lot of time planning out their brand – which makes sense. There’s too much to juggle, from getting new clients to maintaining accounts to hiring and putting out the inevitable daily fires.

But if you put a little bit of time and effort into your brand, you’ll reap the rewards. Branding is simply how others think about your company. Are you presenting your company in the best possible light? Do you even know what others think of your brand?But if you put a little bit of time and effort into your brand, you’ll reap the rewards. Branding is simply how others think about your company. Are you presenting your company in the best possible light? Do you even know what others think of your brand?

This course will teach you some of the easiest and most evidence-backed ways to improve your current branding or even completely overhaul your brand and start over.This course will teach you some of the easiest and most evidence-backed ways to improve your current branding or even completely overhaul your brand and start over.

Unleash the power of a strong and recognizable brandUnleash the power of a strong and recognizable brand

Most entrepreneurs are juggling so many things that it’s hard to imagine spending time working on your brand. What’s the ROI? How do you even build a brand?Most entrepreneurs are juggling so many things that it’s hard to imagine spending time working on your brand. What’s the ROI? How do you even build a brand?

Most of us don’t have experience in brand building, so we can’t answer those questions – which is why we’re bringing in a veteran in the branding space, Mike L. Murphy.Most of us don’t have experience in brand building, so we can’t answer those questions – which is why we’re bringing in a veteran in the branding space, Mike L. Murphy.

After working with some of the biggest and most recognizable brands in Hollywood (including Lord of the Rings, Iron Man, Harry Potter, Fast & Furious), Mike has distilled brand building into a science. He now works to bring some of that branding dark magic to help small businesses and consultants get more clients and business.After working with some of the biggest and most recognizable brands in Hollywood (including Lord of the Rings, Iron Man, Harry Potter, Fast & Furious), Mike has distilled brand building into a science. He now works to bring some of that branding dark magic to help small businesses and consultants get more clients and business.

Stop feeling embarrassed or unclear about your brandingStop feeling embarrassed or unclear about your branding

This course will teach you to stake a position, outline your brand, and execute via design and other touchpoints. It will teach you how to rope your team in and maintain your brand integrity at every level.This course will teach you to stake a position, outline your brand, and execute via design and other touchpoints. It will teach you how to rope your team in and maintain your brand integrity at every level.

To be clear, we’ll teach you how to build a brand that will make you more money.To be clear, we’ll teach you how to build a brand that will make you more money.

After just four sessions, you’ll be able to:After just four sessions, you’ll be able to:

•     Craft a consistent brand plan to tell a unified story.    Craft a consistent brand plan to tell a unified story.
•     Map out who you want to attract and how to convert them to buyers.    Map out who you want to attract and how to convert them to buyers.
•     Plan out how you want your brand to look, and then create outsource instructions so you can hire designers.    Plan out how you want your brand to look, and then create outsource instructions so you can hire designers.
•     Shift from feeling embarrassed by your branding to feeling proud and ready to share it with the world!    Shift from feeling embarrassed by your branding to feeling proud and ready to share it with the world!
•     Get your staff all on the same page about what your brand is and what it isn’t.    Get your staff all on the same page about what your brand is and what it isn’t.
•     Create a ‘Lookbook’ so you can keep your brand’s visual styling consistent wherever it will be seen.    Create a ‘Lookbook’ so you can keep your brand’s visual styling consistent wherever it will be seen.

Your full course curriculum:Your full course curriculum:

Brand Building for Small Businesses and ConsultantsBrand Building for Small Businesses and Consultants

Class 1Class 1

Branding FoundationsBranding Foundations

Class One will lay the groundwork for building your brand. By the end of this class, you’ll have a solid understanding of what branding is, why you need it and how you can design your brand as economically as possible.Class One will lay the groundwork for building your brand. By the end of this class, you’ll have a solid understanding of what branding is, why you need it and how you can design your brand as economically as possible.

Topics covered:Topics covered:

•     What is a brand?    What is a brand?
•     What common mistakes do most entrepreneurs fall into when branding?    What common mistakes do most entrepreneurs fall into when branding?
•     What the 7 ‘building blocks’ to a solid brand are.    What the 7 ‘building blocks’ to a solid brand are.

Class 2Class 2

Visual BrandingVisual Branding

In this class, you’ll discover what visual branding is, why you need this to be consistent, and how you can easily outsource most of your visual branding design to professional designers.In this class, you’ll discover what visual branding is, why you need this to be consistent, and how you can easily outsource most of your visual branding design to professional designers.

Topics covered:Topics covered:

•     What is visual branding?    What is visual branding?
•     How to be consistent with your visual branding.    How to be consistent with your visual branding.
•     What is a lookbook is and how you’ll use it.    What is a lookbook is and how you’ll use it.
•     How your audience emotionally reacts to visuals.    How your audience emotionally reacts to visuals.
•     How to ‘speak’ with graphic designers.    How to ‘speak’ with graphic designers.

Class 3Class 3

Serving Your ClientsServing Your Clients

Class 3 shifts the focus from your Brand over to how your Brand helps your clients. Here you’ll dive deeper into their psychology, and also develop clear channels for them to contact you.Class 3 shifts the focus from your Brand over to how your Brand helps your clients. Here you’ll dive deeper into their psychology, and also develop clear channels for them to contact you.

Topics covered:Topics covered:

•     What is Brand Hospitality?    What is Brand Hospitality?
•     What are Audience Desires?    What are Audience Desires?
•     How can you engage the emotions of your Audience (so they want to hire you)?    How can you engage the emotions of your Audience (so they want to hire you)?

Class 4Class 4

Organizing Your BrandOrganizing Your Brand

In this final class, you’ll define what problems you help your clients solve, and then link those to specific services you can sell them. This will help you stay organized and give your prospects simple solutions to their urgent problems.In this final class, you’ll define what problems you help your clients solve, and then link those to specific services you can sell them. This will help you stay organized and give your prospects simple solutions to their urgent problems.

Topics covered:Topics covered:

•     What is a teaching map?    What is a teaching map?
•     What is a treasure map?    What is a treasure map?
•     How you can keep your new brand organized.    How you can keep your new brand organized.

Show off your new skills: Get a certificate of completionShow off your new skills: Get a certificate of completion

Once you've watched all the classes, pass a test to get certified in Brand building for small businesses and consultants.Once you've watched all the classes, pass a test to get certified in Brand building for small businesses and consultants.

Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.

You will also get 6 introductory video lessonsYou will also get 6 introductory video lessons

In addition to classes, you’ll get access to snack-sized video lessons to bring you up to speed on the course topics:In addition to classes, you’ll get access to snack-sized video lessons to bring you up to speed on the course topics:

1. Who is MikeWho is Mike
2. What You’ll AccomplishWhat You’ll Accomplish
3. Next StepsNext Steps
4. MindsetMindset
5. DefinitionsDefinitions
6. Branding ExamplesBranding Examples

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