Ari Herstand & Lucidious – Streaming & Instagram Growth

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Ari Herstand & Lucidious – Streaming & Instagram Growth

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It’s 2020.It’s 2020.

Your fans exist online.Your fans exist online.

You need to find them.You need to find them.

It’s no surprise that music discovery is happening on Spotify and the other streaming services. Yes, playlists are a driving force. And when an artist’s song gets included on a popular playlist, their streams can skyrocket overnight.It’s no surprise that music discovery is happening on Spotify and the other streaming services. Yes, playlists are a driving force. And when an artist’s song gets included on a popular playlist, their streams can skyrocket overnight.

I’ve heard of artists who were able to quit their day jobs because they got included on a few hot playlists which earned them millions of streams a month (thousands of dollars a month), only to get dropped from those playlists and have to go I’ve heard of artists who were able to quit their day jobs because they got included on a few hot playlists which earned them millions of streams a month (thousands of dollars a month), only to get dropped from those playlists and have to go beg for their job back when their streams dropped to virtually zero.beg for their job back when their streams dropped to virtually zero.

Because that’s the thing. Getting included on hot playlists may bring in a lot of streams (from many listeners) in a short amount of time.Because that’s the thing. Getting included on hot playlists may bring in a lot of streams (from many listeners) in a short amount of time.

But these are not your fans.But these are not your fans.

They could be. But they’re not right now. They are fans of the playlist that your song got included on. And when your song gets removed, those listeners aren’t following through to your profiles to stay in touch with you.They could be. But they’re not right now. They are fans of the playlist that your song got included on. And when your song gets removed, those listeners aren’t following through to your profiles to stay in touch with you.

We are living in an era where there are artists with millions of streams on Spotify who cannot draw 50 people to their local shows.We are living in an era where there are artists with millions of streams on Spotify who cannot draw 50 people to their local shows.

We’ve become too obsessed with playlists. Depending on playlists for revenue is incredibly unstable. You don’t just want streams. We’ve become too obsessed with playlists. Depending on playlists for revenue is incredibly unstable. You don’t just want streams. You don’t just want monthly listeners. You want fans.You don’t just want monthly listeners. You want fans. Who stick with you for life – no matter the platform that’s hot at the moment. Who stick with you for life – no matter the platform that’s hot at the moment.

Of course we know that Instagram is one of the best engagement tools that artists have at their disposal right now. And it’s most fans’ favorite way to keep up with (and interact) with their favorite artists. It’s hot right now. Will it be just as hot in 2 year? Who knows. But right now, it’s Of course we know that Instagram is one of the best engagement tools that artists have at their disposal right now. And it’s most fans’ favorite way to keep up with (and interact) with their favorite artists. It’s hot right now. Will it be just as hot in 2 year? Who knows. But right now, it’s one of the best tools artists have to grow and cultivate their fanbase.one of the best tools artists have to grow and cultivate their fanbase.

And it has become one of the best ways to find where your fans exist and get them into your world.And it has become one of the best ways to find where your fans exist and get them into your world.

Finding your fans online Finding your fans online is not about getting on playlistsis not about getting on playlists

…and hoping that people who are passively listening like the song enough to follow you.…and hoping that people who are passively listening like the song enough to follow you.

This rarely happens.This rarely happens.

So how do you find So how do you find real fansreal fans online? online?

He’s on He’s on zerozero official Spotify playlists: official Spotify playlists:

We have tested Lucidious’We have tested Lucidious’  strategies with a bunch of artists…strategies with a bunch of artists…

and it works with everyone. Will this kind of growth happen overnight? Of course not. It took Lucidious three years and lots of trial and error. But if you’re in music for the long haul, then you should implement these strategies.and it works with everyone. Will this kind of growth happen overnight? Of course not. It took Lucidious three years and lots of trial and error. But if you’re in music for the long haul, then you should implement these strategies.

Brassroots District went from 1,000 monthly listeners to 14,000 monthly listeners and from 150 followers on Spotify to 5,000 followers on Spotify in 8 weeks spending around $10/day on ads.Brassroots District went from 1,000 monthly listeners to 14,000 monthly listeners and from 150 followers on Spotify to 5,000 followers on Spotify in 8 weeks spending around $10/day on ads.

Similarly, Brassroots District went from 600 followers on Instagram to 4,500 in 8 weeks with an engagement rate of 7%.Similarly, Brassroots District went from 600 followers on Instagram to 4,500 in 8 weeks with an engagement rate of 7%.

Start now.Start now.

Stop waiting around for a label to come along and sign you. If you have no true fans, labels aren’t interested. Period.Stop waiting around for a label to come along and sign you. If you have no true fans, labels aren’t interested. Period.

You have to build your movement on your own first.You have to build your movement on your own first.

Then when you have die hard fans following everything you do, labels, managers and agents will beg to work with you. And then you can decide if you want to sign with them or continue on your own. But at that point, you have the power. You don’t need them. They need you.Then when you have die hard fans following everything you do, labels, managers and agents will beg to work with you. And then you can decide if you want to sign with them or continue on your own. But at that point, you have the power. You don’t need them. They need you.

This is what you’re working towards.This is what you’re working towards.

The labels haven’t implemented these strategies.The labels haven’t implemented these strategies.

Yet. They will. But what Lucidious has done is so flexible and nuanced that labels aren’t able to keep up or move quick enough to capitalize on the tools available today.Yet. They will. But what Lucidious has done is so flexible and nuanced that labels aren’t able to keep up or move quick enough to capitalize on the tools available today.

Managers are starting to take notice. And the best ones are utilizing these strategies to rapidly excel their clients’ growth.Managers are starting to take notice. And the best ones are utilizing these strategies to rapidly excel their clients’ growth.

It’s time to make it happen.It’s time to make it happen.

Course Curriculum

COURSE INTROCOURSE INTRO

• Intro (3:15)Intro (3:15)
• ATA Pro (0:44)ATA Pro (0:44)

CHAPTER 1: GETTING SET UPCHAPTER 1: GETTING SET UP

• Lesson 1: Business Manager (5:00)Lesson 1: Business Manager (5:00)
• Lesson 2: Assigning Page Ownership & Admins (4:51)Lesson 2: Assigning Page Ownership & Admins (4:51)
• Lesson 3: Setting Up an Ad Account (7:02)Lesson 3: Setting Up an Ad Account (7:02)
• Lesson 4: Navigating Business Manager (4:47)Lesson 4: Navigating Business Manager (4:47)
• Lesson 5: Facebook Pixel Creation (5:32)Lesson 5: Facebook Pixel Creation (5:32)

CHAPTER 2: MUSIC & VIDEO CONTENTCHAPTER 2: MUSIC & VIDEO CONTENT

• Lesson 1: Your Music (13:41)Lesson 1: Your Music (13:41)
• Lesson 2: Video (21:03)Lesson 2: Video (21:03)
• Lesson 3: Setting up Your Profile (10:33)Lesson 3: Setting up Your Profile (10:33)
• Lesson 4: Creating Trackable Links (9:04)Lesson 4: Creating Trackable Links (9:04)

CHAPTER 3: SETTING UP YOUR ADCHAPTER 3: SETTING UP YOUR AD

• Intro (3:26)Intro (3:26)
• Lesson 1: Getting Familiar (14:05)Lesson 1: Getting Familiar (14:05)
• Lesson 2: Creating Your Audience (21:25)Lesson 2: Creating Your Audience (21:25)
• Lesson 3: Spotify Growth (13:10)Lesson 3: Spotify Growth (13:10)
• Lesson 4: Apple Music Growth (5:34)Lesson 4: Apple Music Growth (5:34)
• Lesson 5: Instagram Follower Growth (4:13)Lesson 5: Instagram Follower Growth (4:13)
• Lesson 6: Spotify & Apple Music Fanlink (4:42)Lesson 6: Spotify & Apple Music Fanlink (4:42)

CHAPTER 4: MANAGING YOUR AD PERFORMANCECHAPTER 4: MANAGING YOUR AD PERFORMANCE

• Lesson 1: Analyzing Results (26:24)Lesson 1: Analyzing Results (26:24)
• Lesson 2: What to Do When Results Are Low or Cost Is High (8:28)Lesson 2: What to Do When Results Are Low or Cost Is High (8:28)

CHAPTER 5: ANALYZING YOUR GROWTHCHAPTER 5: ANALYZING YOUR GROWTH

• Lesson 1: Spotify (8:09)Lesson 1: Spotify (8:09)
• Lesson 2: Apple Music (3:29)Lesson 2: Apple Music (3:29)
• Lesson 3: Instagram (4:30)Lesson 3: Instagram (4:30)

CHAPTER 6: LONG TERM GROWTHCHAPTER 6: LONG TERM GROWTH

• Lesson 1: Long Term Grown (3:38)Lesson 1: Long Term Grown (3:38)
• Lesson 2: Retargeting (15:35)Lesson 2: Retargeting (15:35)

COURSE ASSETSCOURSE ASSETS

• All Student AssetsAll Student Assets

LIVE Q&A SESSIONSLIVE Q&A SESSIONS

• Ari & Lucidious Live Q&A 5/8/19 (95:05)Ari & Lucidious Live Q&A 5/8/19 (95:05)
• Ari & Lucidious Live Q&A 6/20/19 (57:42)Ari & Lucidious Live Q&A 6/20/19 (57:42)
• Ari & Lucidious Live Q&A 8/22/19 (51:04)Ari & Lucidious Live Q&A 8/22/19 (51:04)
• Ari & Lucidious Live Q&A 10/30/19 (92:35)Ari & Lucidious Live Q&A 10/30/19 (92:35)
• Ari x Joel Eckels Live Q&A 11/13/19 (102:12)Ari x Joel Eckels Live Q&A 11/13/19 (102:12)

BONUS LESSON 1: FACEBOOK OBJECTIVES OVERVIEWBONUS LESSON 1: FACEBOOK OBJECTIVES OVERVIEW

• Lesson 1: Overview (2:32)Lesson 1: Overview (2:32)
• Lesson 2: Video Views (11:27)Lesson 2: Video Views (11:27)

BONUS LESSON 2: GETTING ON SPOTIFY USER GENERATED PLAYLISTSBONUS LESSON 2: GETTING ON SPOTIFY USER GENERATED PLAYLISTS

• Lesson 1: How to Get on User Generated Playlists (27:25)Lesson 1: How to Get on User Generated Playlists (27:25)

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