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Andrew Lock – Retention Secrets

Andrew Lock – Retention Secrets

Original price was: $990.00.Current price is: $62.10.

Delivery Method: Deliver digital download link to your email after successful payment

As it happened, this particular gym was well aware of the challenge, and as soon as I had signed on the dotted line, Steve smoothly guided me through a checklist of items clearly designed to WOW me, and avoid the dreaded cancellation. As a business owner and ever curious marketer, as soon as Steve showed me the new member ‘checklist’ I immediately started studying and analyzing what they were doing, and it made me even more curious.

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Unlock your potential with the Unlock your potential with the Andrew Lock – Retention SecretsAndrew Lock – Retention Secrets course for only course for only Original price was: $990.00.Original price was: $990.00.Current price is: $62.10.Current price is: $62.10. at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various Internet MarketingInternet Marketing. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!

Andrew Lock – Retention Secrets

Andrew Lock – Retention Secrets.

Ready to learn the
secrets of customer retention?

Dear Friend,Dear Friend,

It all started with a visit to my local gym…It all started with a visit to my local gym…

It was a cold January morning in Salt Lake City in 2013, and one of my new year’s resolutions was to get in shape. It was a cold January morning in Salt Lake City in 2013, and one of my new year’s resolutions was to get in shape.

Salesman Steve slid the paperwork over his desk to me and as I signed up, I couldn’t help but wonder if I’d beat the stats. Stats? Yeah, ironically, that same morning I had read a news article that said Salesman Steve slid the paperwork over his desk to me and as I signed up, I couldn’t help but wonder if I’d beat the stats. Stats? Yeah, ironically, that same morning I had read a news article that said 82% of people who join a gym in January cancel within 3 months!82% of people who join a gym in January cancel within 3 months!

Woaaah! That’s crazy! That has to be the Woaaah! That’s crazy! That has to be the worst retention rateworst retention rate of almost any industry, right?! of almost any industry, right?!

As it happened, this particular gym was well aware of the challenge, and As it happened, this particular gym was well aware of the challenge, and as soon as I had signed on the dotted lineas soon as I had signed on the dotted line, Steve smoothly guided me through a checklist of items clearly designed to WOW me, and avoid the dreaded cancellation., Steve smoothly guided me through a checklist of items clearly designed to WOW me, and avoid the dreaded cancellation.

As a business owner and As a business owner and ever curious marketer,ever curious marketer, as soon as Steve showed me the new member ‘checklist’ I immediately started  as soon as Steve showed me the new member ‘checklist’ I immediately started studying and analyzing what they were doing,studying and analyzing what they were doing, and it made me even more curious. and it made me even more curious.

First, Steve sincerely First, Steve sincerely congratulatedcongratulated me for my decision. Next, he gave me a tour of the facility and introduced me to key members of staff. Then he took me into a high-tech room that looked a bit like a lab, and introduced me to Tiffany, who measured my body mass, blood pressure, heart rate, and so on, as a me for my decision. Next, he gave me a tour of the facility and introduced me to key members of staff. Then he took me into a high-tech room that looked a bit like a lab, and introduced me to Tiffany, who measured my body mass, blood pressure, heart rate, and so on, as a “baseline to work from.” “baseline to work from.”  And so it went on… And so it went on… I was escorted like a celebrity from one area to another, rolling out the red carpet. I was escorted like a celebrity from one area to another, rolling out the red carpet. The tour ended in the on-site juice bar where I was The tour ended in the on-site juice bar where I was given a really cool sports bag, and then invited to order whatever I liked off the menu, as a welcome gift!given a really cool sports bag, and then invited to order whatever I liked off the menu, as a welcome gift!

As I was sipping my freshly squeezed As I was sipping my freshly squeezed “Julicious”“Julicious” juice, Steve explained that all sales staff had been juice, Steve explained that all sales staff had been meticulously trainedmeticulously trained to take new members through a carefully designed ‘hand-holding’ process, and that it was working really well. to take new members through a carefully designed ‘hand-holding’ process, and that it was working really well.

“How well?”“How well?” I asked. I couldn’t help myself. I asked. I couldn’t help myself.

“Well, let me ask my boss, he’s right here”“Well, let me ask my boss, he’s right here” Steve replied, helpfully. Steve replied, helpfully.

A quick discussion ensued, and get this… the long and short of it was that the gym had A quick discussion ensued, and get this… the long and short of it was that the gym had reduced new member cancellations from 74% down to 48%reduced new member cancellations from 74% down to 48%, within the first 12 weeks., within the first 12 weeks.

To say that’s an To say that’s an epicepic result is a gross understatement. It was nothing short of a result is a gross understatement. It was nothing short of a revolutionrevolution for their business. They had been able to  for their business. They had been able to slash their front-end marketing costs by 62%,slash their front-end marketing costs by 62%, and net profits were up more than 25% because they were and net profits were up more than 25% because they were keepingkeeping so many more members than previously. so many more members than previously.

Bottom line is, they didn’t need to put so much time, effort, and money into customer acquisition anymore, because they were Bottom line is, they didn’t need to put so much time, effort, and money into customer acquisition anymore, because they were keeping the gym full MOSTLY with existing members!keeping the gym full MOSTLY with existing members!

That experience was That experience was 7 years ago,7 years ago, and you might be interested to know that I remained a member of that gym until I moved out of State to California! and you might be interested to know that I remained a member of that gym until I moved out of State to California!

More importantly, the cleverly designed retention process I experienced had a huge impact on me, and it More importantly, the cleverly designed retention process I experienced had a huge impact on me, and it led me on a quest to study and master the topic of customer retention.led me on a quest to study and master the topic of customer retention.

Fast forward to today, I’m considered a world expert on the topic, I’m invited to Fast forward to today, I’m considered a world expert on the topic, I’m invited to speak Internationally about it at industry eventsspeak Internationally about it at industry events like like The Subscription Show,The Subscription Show, and and I help companies implement proven systems for customer retention. I help companies implement proven systems for customer retention. Some people call me a Some people call me a subscription scientist,subscription scientist, but I prefer to say but I prefer to say “Retention Geek!“Retention Geek!““

But before I get too ahead of myself, I want to But before I get too ahead of myself, I want to share the first big ‘aha’ moment I had, with you on the topic of retention…share the first big ‘aha’ moment I had, with you on the topic of retention…

The Marketing Pendulum Has Swung Too Far!

What do I mean by this? Well, for some bizarre reason…What do I mean by this? Well, for some bizarre reason…

The vast majority of businesses focus their efforts entirely on customer acquisition and they ignore retention.

It’s true. It’s true. It’s an epidemic.It’s an epidemic. Some silicon-valley startups even pride themselves on valuing their company based only on the number of new customers they acquire! Some silicon-valley startups even pride themselves on valuing their company based only on the number of new customers they acquire!

Oh, some businesses Oh, some businesses thinkthink they’re giving attention to retention, but I’ll let you in on a  they’re giving attention to retention, but I’ll let you in on a dirty little secret…dirty little secret… their efforts to ‘handle’ customer retention are usually so misguided they inevitably backfire and their efforts to ‘handle’ customer retention are usually so misguided they inevitably backfire and give the business a bad reputation.give the business a bad reputation.

I’ll prove it to you…I’ll prove it to you…

I was recently invited to a I was recently invited to a roundtable discussionroundtable discussion that included the founders of some well-known subscription service companies. The topic of retention came up, and two of the founders gleefully shared that  that included the founders of some well-known subscription service companies. The topic of retention came up, and two of the founders gleefully shared that their ‘solution’ to retention was to “hide the cancel button.” their ‘solution’ to retention was to “hide the cancel button.”  I just about spit out the water I was drinking, because I now know that thinking is so misguided! Their ‘fix’ is the I just about spit out the water I was drinking, because I now know that thinking is so misguided! Their ‘fix’ is the exact opposite of what you should do!exact opposite of what you should do!

Here’s the simple truth that you haven’t been told…Here’s the simple truth that you haven’t been told…

It’s a LOT easier to make money by KEEPING customers,
rather than acquiring them.

So, with the marketing pendulum stuck in position towards customer acquisition, I created a course to help as many businesses as possible to So, with the marketing pendulum stuck in position towards customer acquisition, I created a course to help as many businesses as possible to bring the balance backbring the balance back to BOTH customer acquisition and retention. to BOTH customer acquisition and retention. When those two elements are in harmony, a business sees their profits increase, customers are happier, they receive higher valuations during exit, and a host of other benefits.When those two elements are in harmony, a business sees their profits increase, customers are happier, they receive higher valuations during exit, and a host of other benefits.

You’ve spent time and money to get your customers…
Why keep flushing that time and money down the toilet?!

H E L L O !H E L L O !

Let me introduce myself…

My name isMy name is Andrew Lock Andrew Lock, I’m British, and I’m the presenter of the popular WebTV show, , I’m British, and I’m the presenter of the popular WebTV show, “Help My Business!”“Help My Business!” and author of  and author of 7 best-selling business books,7 best-selling business books, including including “Walt Disney’s Way”“Walt Disney’s Way” and and “Big Lessons from Big Brands.”“Big Lessons from Big Brands.”

In 2013 I became intensely fascinated by the topic of customer retention. And since then I’ve In 2013 I became intensely fascinated by the topic of customer retention. And since then I’ve studied it, tested countless strategies, and devised a proven system.studied it, tested countless strategies, and devised a proven system.

I’ve helped literally thousands of business ownersI’ve helped literally thousands of business owners and entrepreneurs to build a better business and even become  and entrepreneurs to build a better business and even become financially free.financially free.

Introducing…

O N L I N E T R A I N I N GO N L I N E T R A I N I N G

“Retention Secrets” – The Ultimate Guide to Customer Retention

It’sIt’s 100% video based training 100% video based training, designed to help you , designed to help you keep your customers along as possible.keep your customers along as possible.

There are There are 13 modules13 modules, and, and you’ll learn the most  you’ll learn the most advanced and advanced and proven member retention strategies proven member retention strategies that work for any business.that work for any business.

It’s risk-free, and 100% guaranteed.It’s risk-free, and 100% guaranteed.

This could very well be a This could very well be a life-changing opportunitylife-changing opportunity for you. The ability to KEEP customers buying from you over and over again is like pure gold for any business… for you. The ability to KEEP customers buying from you over and over again is like pure gold for any business…

What’s Included In The System?

This is a comprehensive training program, with lifetime access!This is a comprehensive training program, with lifetime access!

In this first lesson, I’ll share why it’s so important to In this first lesson, I’ll share why it’s so important to give attention to retention,give attention to retention, and invite you to consider some and invite you to consider some powerful case-studies.powerful case-studies.

In this lesson, I’ll introduce you to the In this lesson, I’ll introduce you to the Harvard Business ReviewHarvard Business Review study that steered my radically different approach and thinking about retention. study that steered my radically different approach and thinking about retention.

Learning from the old adage: Learning from the old adage: “You can’t improve what you don’t measure”“You can’t improve what you don’t measure”, I’ll show you the two best ways to , I’ll show you the two best ways to measure effective retention.measure effective retention.

In this lesson you’ll discover the more than In this lesson you’ll discover the more than 20 wildly different reasons20 wildly different reasons why people why people stop buying or cancel a subscription service.stop buying or cancel a subscription service.

In this lesson, we’ll review how MOST businesses unwittingly have the wrong, In this lesson, we’ll review how MOST businesses unwittingly have the wrong, antiquated approachantiquated approach to customer retention. to customer retention.

In this lesson, we’ll discuss the retention strategy of In this lesson, we’ll discuss the retention strategy of orientationorientation, which encompasses the entire , which encompasses the entire customer onboarding experience.customer onboarding experience.

In this lesson, we’ll delve into the retention strategy ofIn this lesson, we’ll delve into the retention strategy of Instant ROI, Instant ROI, which is all about which is all about delivering maximum value, fast.delivering maximum value, fast.

Connection: when customers feel connected to you and your business in some way, Connection: when customers feel connected to you and your business in some way, they’re far more likely to stick around. they’re far more likely to stick around.

In this lesson, we’ll look at how it’s In this lesson, we’ll look at how it’s vital to recognize customersvital to recognize customers at every possible opportunity at every possible opportunity so they feel valued. so they feel valued.

The ladder of ascension is an The ladder of ascension is an essential componentessential component that most businesses neglect. You’ll see many that most businesses neglect. You’ll see many examplesexamples of how to build it. of how to build it.

In this lesson, we’ll go deep into the In this lesson, we’ll go deep into the technical processestechnical processes of how you of how you manage customersmanage customers, through your CRM system., through your CRM system.

In this lesson, we’ll consider how to handle refund requests In this lesson, we’ll consider how to handle refund requests appropriately,appropriately, and how to determine genuine requests. and how to determine genuine requests.

Here’s a taste of what you’ll learn in this course:

  • 7 critical retention strategies you 7 critical retention strategies you must know about and implementmust know about and implement
  • The The paradigm shiftparadigm shift in in customer acquisition vs retentioncustomer acquisition vs retention
  • The 2 most frequently made The 2 most frequently made mistakesmistakes in onboarding in onboarding
  • What you What you MUSTMUST know about know about calculating the churn ratecalculating the churn rate
  • 4 magic word4 magic words Netflix uses to s Netflix uses to drastically reduce cancellationsdrastically reduce cancellations
  • The The membership trickmembership trick most SAAS companies most SAAS companies don’t know aboutdon’t know about
  • How to (at least) How to (at least) double subscription incomedouble subscription income
  • The The giant mythgiant myth about about email communicationemail communication
  • 33 very practical strategies for handling refund requests very practical strategies for handling refund requests effectivelyeffectively
  • An An eye-popping demonstrationeye-popping demonstration of the ladder of ascension of the ladder of ascension
  • The The SECRETSECRET that explains that explains why why people cancel vs stay people cancel vs stay
  • Why Why hiding the cancel buttonhiding the cancel button invariably backfires invariably backfires
  • What to doWhat to do when someone calls into  when someone calls into customer servicecustomer service to cancel to cancel
  • The communication tool that’s The communication tool that’s even more effective than emaileven more effective than email
  • 7 step system7 step system for creating an for creating an effective onboarding videoeffective onboarding video (with scripts)(with scripts)

Course Content

Andrew Lock – Retention Secrets

Sale Page: https://www.samsuccess.com/retentionsecrets
Archive: https://archive.ph/GFg3n

  

Future-proof your knowledge with the Future-proof your knowledge with the Andrew Lock – Retention SecretsAndrew Lock – Retention Secrets course at course at GiOlibGiOlib! Enjoy lifetime access to high-quality digital content, crafted to advance your career and personal development.! Enjoy lifetime access to high-quality digital content, crafted to advance your career and personal development.

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