Alicia Penhorwood – PITCH TO THE MEDIA

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Unlock your potential with the Unlock your potential with the Alicia Penhorwood - PITCH TO THE MEDIAAlicia Penhorwood - PITCH TO THE MEDIA course for only course for only $$150.00150.00 Original price was: $150.00.Original price was: $150.00.$$36.0036.00Current price is: $36.00.Current price is: $36.00. at at Giolib.comGiolib.com! Explore our comprehensive library of over 60,000 downloadable digital courses across various ! Explore our comprehensive library of over 60,000 downloadable digital courses across various Business & Sales, Marketing - SalesBusiness & Sales, Marketing - Sales. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!. Get expert-led, self-paced learning at up to 80% savings. Elevate your skills today!

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Alicia Penhorwood – PITCH TO THE MEDIA

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Who is this course for?Who is this course for?

You’re struggling to reach your audience.You’re struggling to reach your audience. No-one knows you exist. Your Instagram account has 7 followers. Your brand or product would go gangbusters if only more people knew about it. No-one knows you exist. Your Instagram account has 7 followers. Your brand or product would go gangbusters if only more people knew about it.

This course is for those who don’t have a PR agency. This course is for those who don’t have a PR agency. You’re someone who’s doing it all themselves.You’re someone who’s doing it all themselves. You recently launched your business and want others to believe in it as much as you do. After all, you’ve poured your heart and soul into getting it to this point. You recently launched your business and want others to believe in it as much as you do. After all, you’ve poured your heart and soul into getting it to this point.

It’s for people who want to grow a following – and fast.It’s for people who want to grow a following – and fast.
You’re ready to finally learn how to speak to the media in a way that captures their attention and imagination. This skill, once mastered, will continue to serve you throughout your startup journey. You’re ready to finally learn how to speak to the media in a way that captures their attention and imagination. This skill, once mastered, will continue to serve you throughout your startup journey.

You don’t have a tonne of cash to invest in paid advertisingYou don’t have a tonne of cash to invest in paid advertising, nor do you feel you need to at his point. Your amazing product, label or service will speak for itself., nor do you feel you need to at his point. Your amazing product, label or service will speak for itself.

  

A word from Lisa MessengerA word from Lisa Messenger
Has my pitch ever been rejected? Hell yes!Has my pitch ever been rejected? Hell yes!

When I started Collective Hub I heard more nos than I ever have in my entire life.When I started Collective Hub I heard more nos than I ever have in my entire life.
Rejection was around every corner. But I had a vision and I truly believed in what I was selling. That’s why I’ve created this course for you. Rejection was around every corner. But I had a vision and I truly believed in what I was selling. That’s why I’ve created this course for you.

To understand the crucial difference between storytelling and story selling and to teach you the insider tips and tricks so that you can hear more yes and less no when it comes to pitching your passion project, business or brand to the media.To understand the crucial difference between storytelling and story selling and to teach you the insider tips and tricks so that you can hear more yes and less no when it comes to pitching your passion project, business or brand to the media.

This is How to Pitch to the Media…This is How to Pitch to the Media…

What you will learn:What you will learn:

Lifetime access and free updates to the course. You can expect 6-modules in total featuring videos, exercises and bonus worksheets to transform you into a pitching pro!Lifetime access and free updates to the course. You can expect 6-modules in total featuring videos, exercises and bonus worksheets to transform you into a pitching pro!

• How to embrace your storyHow to embrace your story
• Getting publishedGetting published
• Understanding the media landscapeUnderstanding the media landscape
• How to email an editorHow to email an editor
• How to create a pitch with a punchHow to create a pitch with a punch
• How to send a follow-up emailHow to send a follow-up email
• How to understand your audience and find the perfect channel for your storyHow to understand your audience and find the perfect channel for your story
• What to say and what not to sayWhat to say and what not to say
• How to hone your elevator pitchHow to hone your elevator pitch
• Dealing with rejectionDealing with rejection
• Pitch for real!Pitch for real!

What’s the end goal of taking this course?What’s the end goal of taking this course?

Perhaps you’re a first-time entrepreneur with a single-product company, a sustainable fashion label, a service that people need to know about.Perhaps you’re a first-time entrepreneur with a single-product company, a sustainable fashion label, a service that people need to know about.

How do you get your most beloved magazines, websites and blogs to offer you much-coveted coverage? Learn precisely what they’re looking for in a pitch, when they want it, and which supporting materials will seal the deal.How do you get your most beloved magazines, websites and blogs to offer you much-coveted coverage? Learn precisely what they’re looking for in a pitch, when they want it, and which supporting materials will seal the deal.

Receiving countless pitches every day here at Receiving countless pitches every day here at Collective HubCollective Hub, we know too well why some hit the mark, not to mention the formula for a pitch that can’t be refused., we know too well why some hit the mark, not to mention the formula for a pitch that can’t be refused.

Course Curriculum

PITCH TO THE MEDIAPITCH TO THE MEDIA
Welcome to Collective101 Welcome to Collective101

A Note from LisaA Note from Lisa

Embracing Your StoryEmbracing Your Story

Episode 1: Embracing Your Story (10:08)Episode 1: Embracing Your Story (10:08)

Exercise: Who are you?Exercise: Who are you?

Exercise: Write your storyExercise: Write your story

Getting PublishedGetting Published

Episode 2: Getting Published (13:30)Episode 2: Getting Published (13:30)

Template: Your Media Contact ListTemplate: Your Media Contact List

Workbook: The Media LandscapeWorkbook: The Media Landscape

How To Email an EditorHow To Email an Editor

How To Email an Editor (9:41)How To Email an Editor (9:41)

Exercise: Do Your Research (know when to pitch)Exercise: Do Your Research (know when to pitch)

Workbook: Pitch Calendar TemplateWorkbook: Pitch Calendar Template

Exercise: Craft Your PitchExercise: Craft Your Pitch

Exercise: Elevator PitchExercise: Elevator Pitch

Pitching: The Dos & Don’tsPitching: The Dos & Don’ts

The Art of the Follow UpThe Art of the Follow Up

Video: The Art of the Follow Up (9:03)Video: The Art of the Follow Up (9:03)

Checklist: Your Follow Up ChecklistChecklist: Your Follow Up Checklist

Dealing with RejectionDealing with Rejection

Episode 5: Dealing with Rejection (9:16)Episode 5: Dealing with Rejection (9:16)

Checklist: Your Self-Care ChecklistChecklist: Your Self-Care Checklist

Exercise: Niche Media ListExercise: Niche Media List

Leveraging CoverageLeveraging Coverage

Episode 6: Leveraging Coverage (9:16)Episode 6: Leveraging Coverage (9:16)

Workbook: Amplify, Multiply & Drive ReachWorkbook: Amplify, Multiply & Drive Reach

Now Pitch for Real!Now Pitch for Real!

Now Pitch for Real!Now Pitch for Real!

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