Joanna Wiebe – 10x Facebook Ads 2019

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Joanna Wiebe – 10x Facebook Ads

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10x Facebook Ads10x Facebook Ads
Actionable step-by-step tactics to guide your creation of the strongest ads – for Facebook, Instagram or any paid social – with 10x the confidence. Actionable step-by-step tactics to guide your creation of the strongest ads – for Facebook, Instagram or any paid social – with 10x the confidence.

ContentsContents
Welcome and Start Here! Welcome and Start Here!
Welcome and Start Here! Welcome and Start Here!
5 mins 5 mins
Your Workbook <— Download Me! Your Workbook <— Download Me!
1.35 MB 1.35 MB
Module One: Facebook and Instagram Ads 101 Module One: Facebook and Instagram Ads 101
Facebook and Instagram Ads 101 Facebook and Instagram Ads 101
16 mins 16 mins
Cheat Sheet: Stages of Awareness Cheat Sheet: Stages of Awareness
259 KB 259 KB
How to Map a Lead Generation Funnel How to Map a Lead Generation Funnel
10 mins 10 mins
How to Map a Webinar Funnel How to Map a Webinar Funnel
6 mins 6 mins
How to Map a Challenge or Video Series Funnel How to Map a Challenge or Video Series Funnel
5 mins 5 mins
How to Map an Ecommerce Funnel How to Map an Ecommerce Funnel
6 mins 6 mins
How to Map a Funnel from Scratch How to Map a Funnel from Scratch
5 mins 5 mins
End of Module 1 Quiz End of Module 1 Quiz
Module Two: Anatomy of Facebook and Instagram Ads Module Two: Anatomy of Facebook and Instagram Ads
Anatomy of Facebook and Instagram ads Anatomy of Facebook and Instagram ads
10 mins 10 mins
An Over the Shoulder Walk-Through of Ad Types An Over the Shoulder Walk-Through of Ad Types
11 mins 11 mins
Resource: Facebook Ad Unit Guide Resource: Facebook Ad Unit Guide
End of Module 2 Quiz End of Module 2 Quiz
Module Three: Gathering your Messages Module Three: Gathering your Messages
Gathering your Messages Gathering your Messages

GetGet Joanna Wiebe – 10x Facebook Ads 2019 download
8 mins 8 mins
Ninja Technique: Facebook Group Message Mining Ninja Technique: Facebook Group Message Mining
14 mins 14 mins
Ninja Technique: How to Mine Amazon Reviews Ninja Technique: How to Mine Amazon Reviews
8 mins 8 mins
Ninja Technique: How to Mine Twitter for Messages Ninja Technique: How to Mine Twitter for Messages
5 mins 5 mins
Ninja Technique: Facebook Ad Competitor Research Ninja Technique: Facebook Ad Competitor Research
7 mins 7 mins
Cheat Sheet: Voice of Customer Research Questions Cheat Sheet: Voice of Customer Research Questions
721 KB 721 KB
End of Module 3 Quiz End of Module 3 Quiz
Module Four: Mapping your Messages Module Four: Mapping your Messages
Mapping your Messages Mapping your Messages
8 mins 8 mins
End of Module 4 Quiz End of Module 4 Quiz
Module Five: Writing High-Converting Messages Module Five: Writing High-Converting Messages
Writing High-Converting Ad Copy Writing High-Converting Ad Copy
9 mins 9 mins
Value Proposition Rehab Value Proposition Rehab
10 mins 10 mins
Long Copy vs Short Copy Long Copy vs Short Copy
3 mins 3 mins
When You’re Ready to Write – Do This First When You’re Ready to Write – Do This First
2 mins 2 mins
Step One- Reference your Funnel Map and Pick a Place to Start Step One- Reference your Funnel Map and Pick a Place to Start
4 mins 4 mins
Step Two- Write Down your Value Prop Variations Step Two- Write Down your Value Prop Variations
3 mins 3 mins
Step Three – Write your Headline Variations Step Three – Write your Headline Variations
15 mins 15 mins
Step Four – Write your Body Copy Step Four – Write your Body Copy
37 mins 37 mins
Resource: Facebook Ad Copy Example Resource: Facebook Ad Copy Example
Ad Copy Worksheet Ad Copy Worksheet
58 KB 58 KB
Cheat Sheet: Value Proposition Checklist Cheat Sheet: Value Proposition Checklist
197 KB 197 KB
Resource: Emojipedia for Facebook Friendly Emoji’s Resource: Emojipedia for Facebook Friendly Emoji’s
Resource: Facebook Bullet Point Emojis Resource: Facebook Bullet Point Emojis
End of Module 5Quiz End of Module 5Quiz
Module Six: Images and Videos Module Six: Images and Videos
Images and Videos Images and Videos
25 mins 25 mins
Resource: Creative Hub Gallery Resource: Creative Hub Gallery
Resource: Creative Hub Ad Formats Resource: Creative Hub Ad Formats
Resource: Facebook Text Checker Resource: Facebook Text Checker
Cheat Sheet: Do’s and Dont’s Cheat Sheet: Do’s and Dont’s
121 KB 121 KB
Anatomy of a One-Minute Video Anatomy of a One-Minute Video
211 KB 211 KB
Livestream Script: Educational/ Value-Add Content Livestream Script: Educational/ Value-Add Content
151 KB 151 KB
Livestream Script: Relationship-Building Livestream Script: Relationship-Building
121 KB 121 KB
Livestream Script: Case Study Livestream Script: Case Study
136 KB 136 KB
Livestream Script: Sales Livestream Script: Sales
93.7 KB 93.7 KB
Resource: Copyright Free Images from Pexels.com Resource: Copyright Free Images from Pexels.com
Resource: Copyright Free Images from Unsplash.com Resource: Copyright Free Images from Unsplash.com
End of Module 6 Quiz End of Module 6 Quiz
Module Seven: Landing Pages that Convert Module Seven: Landing Pages that Convert
Landing Pages that Convert Landing Pages that Convert
9 mins 9 mins
Cheat Sheet: Anatomy of a High-Converting Landing Page Cheat Sheet: Anatomy of a High-Converting Landing Page
279 KB 279 KB
End of Module 7 Quiz End of Module 7 Quiz
Module Eight: Testing and How to Know if your Ads are “Working” Module Eight: Testing and How to Know if your Ads are “Working”
Testing and How to Know if your Ads are “Working” Testing and How to Know if your Ads are “Working”
16 mins 16 mins
How to Troubleshoot a Campaign How to Troubleshoot a Campaign
13 mins 13 mins
Cheat Sheet: Rules of Thumb for Effective Testing Cheat Sheet: Rules of Thumb for Effective Testing
148 KB 148 KB
Cheat Sheet: Key Metrics and what they Mean Cheat Sheet: Key Metrics and what they Mean
170 KB 170 KB
Cheat Sheet: Key Metrics and what they Mean Continued… Cheat Sheet: Key Metrics and what they Mean Continued…
96.8 KB 96.8 KB
End of Module 8 Quiz End of Module 8 Quiz
Module Nine: Red Flags Module Nine: Red Flags
How to Spot and Avoid Red Flag Situations How to Spot and Avoid Red Flag Situations
3 mins 3 mins
Cheat Sheet: Red Flags to Avoid Cheat Sheet: Red Flags to Avoid
198 KB 198 KB
End of Module 9 Quiz End of Module 9 Quiz
Bonus: Facebook Ad Compliance Bonus: Facebook Ad Compliance
How to Write Facebook Ad Compliant Copy in Difficult Verticals How to Write Facebook Ad Compliant Copy in Difficult Verticals
17 mins 17 mins
Resource: Facebook Ad Policies Resource: Facebook Ad Policies
Quick-Start Videos Quick-Start Videos
Step One- Reference your Funnel Map and Pick a Place to Start Step One- Reference your Funnel Map and Pick a Place to Start
4 mins 4 mins
Step Two- Write Down your Value Prop Variations Step Two- Write Down your Value Prop Variations
3 mins 3 mins
Step Three- Write your Headline Variations Step Three- Write your Headline Variations
15 mins 15 mins
Step Four – Write your Body Copy Step Four – Write your Body Copy

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