How To Build Sales Funnels

Step-By-Step Training That Teaches You How To Multiply Your Business With Marketing Automation

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There are two levels of sales funnels:There are two levels of sales funnels:

1. MacroMacro Sales Funnels Sales Funnels
2. MicroMicro Sales Funnels Sales Funnels

Let’s start with the Let’s start with the MacroMacro level… level…

^^ This is a ^^ This is a MacroMacro level sales funnel ^^ level sales funnel ^^

It essentially represents your It essentially represents your whole businesswhole business……

You’ve gotta You’ve gotta attract leads and prospectsattract leads and prospects……

You’ve gotta build some sort of relationship with them to You’ve gotta build some sort of relationship with them to convert them into paying customers…convert them into paying customers…

Then, you have to maintain that relationship in order to Then, you have to maintain that relationship in order to increase customer lifetime value.increase customer lifetime value.

MacroMacro sales funnels are held together with  sales funnels are held together with marketing automationmarketing automation and and retargetingretargeting. . (the glue)(the glue)

Inside the Macro sales funnel are Inside the Macro sales funnel are MicroMicro sales funnels. sales funnels.

MicroMicro sales funnels are specifically designed to sales funnels are specifically designed to sell your stuff.sell your stuff.

MicroMicro sales funnels can look very different depending on what you’re trying to sell; however, here are a sales funnels can look very different depending on what you’re trying to sell; however, here are a few common modelsfew common models……

1) The “Classic” Sales Funnel1) The “Classic” Sales Funnel – typically used to sell front-end products and services… – typically used to sell front-end products and services…

2) The “Webinar” Sales Funnel2) The “Webinar” Sales Funnel – typically used to sell mid-level products and services… – typically used to sell mid-level products and services…

3) The “Product Launch” Sales Funnel3) The “Product Launch” Sales Funnel – typically used to sell mid-level products and services… – typically used to sell mid-level products and services…

That makes sense, right?That makes sense, right?

There are two levels of sales funnels…There are two levels of sales funnels…

1. AA Macro Macro sales funnel sales funnel IS IS your business and…your business and…
2. MicroMicro sales funnels sales funnels SELLSELL your stuff! your stuff!

The Ultimate Macro Sales Funnel Strategy Is Interest Driven

I’m going to say something stupid…I’m going to say something stupid…

People only care about what they care about.People only care about what they care about.

Think about this page you’re reading. You’re reading it because you care about your business, sales funnels, marketing automation, digital marketing, etc.Think about this page you’re reading. You’re reading it because you care about your business, sales funnels, marketing automation, digital marketing, etc.

However, if I showed this page to my best friend, he wouldn’t give two (expletives).However, if I showed this page to my best friend, he wouldn’t give two (expletives).

He doesn’t have a business. He doesn’t care about sales funnels, marketing automation, etc.He doesn’t have a business. He doesn’t care about sales funnels, marketing automation, etc.

He works for the government.He works for the government.

He has “job security”, a pension, works regular hours, and basically just has to show up and he gets paid.He has “job security”, a pension, works regular hours, and basically just has to show up and he gets paid.

If I showed him a page about how to make more money in his government job while working less than he already does, he’d eat that up in a heartbeat.If I showed him a page about how to make more money in his government job while working less than he already does, he’d eat that up in a heartbeat.

Of course, that page would teach him about how he can automate certain portions of his job to become more efficient, stand out and get promoted, and since it’s automated … he’d work less.Of course, that page would teach him about how he can automate certain portions of his job to become more efficient, stand out and get promoted, and since it’s automated … he’d work less.

In essence, I would teach him about funnels, just framed another way.In essence, I would teach him about funnels, just framed another way.

People are different People are different andand you have to talk to them differently. you have to talk to them differently.

How do you determine these differences?How do you determine these differences?

You “watch” them.You “watch” them.

You watch how they interact with your business, your content, your products & services…You watch how they interact with your business, your content, your products & services…

Based on these interactions, you present content, products, and services that they actually care about, via Based on these interactions, you present content, products, and services that they actually care about, via marketing automationmarketing automation and and retargetingretargeting. . (the glue)(the glue)

Since you’re showing them stuff they care about, they’ll engage with you more often and convert at a much higher rate.Since you’re showing them stuff they care about, they’ll engage with you more often and convert at a much higher rate.

But, don’t just take my word for it – check out these stats from MailChimp on the power of sending segmented (tailored) campaigns:But, don’t just take my word for it – check out these stats from MailChimp on the power of sending segmented (tailored) campaigns:

• Open Rate: 14.31% increaseOpen Rate: 14.31% increase
• Click-Through-Rate: 100.95% increaseClick-Through-Rate: 100.95% increase

A 100.95% increase in CTR!A 100.95% increase in CTR!

Two times more people click through when shown something they care about!Two times more people click through when shown something they care about!

And check out this stat from CMO.com with regard to retargeting:And check out this stat from CMO.com with regard to retargeting:

• Web site visitors who are retargeted are Web site visitors who are retargeted are 70% more likely to convert70% more likely to convert on your web site on your web site

Again, people only care about what they care about…Again, people only care about what they care about…

So, you need a strategy to extract that information…So, you need a strategy to extract that information…

I call the strategy I call the strategy The Interest Driven Sales Funnel.The Interest Driven Sales Funnel.

Below are some of the results produced by following the Interest Driven Sales Funnel strategy:Below are some of the results produced by following the Interest Driven Sales Funnel strategy:

Key:Key:

• Open RateOpen Rate: % of people who received the email and opened it: % of people who received the email and opened it
• CTR (Click Through Rate)CTR (Click Through Rate): % of people who received the email, opened it, AND clicked the link inside: % of people who received the email, opened it, AND clicked the link inside
• EPC (Earnings Per Click)EPC (Earnings Per Click): The average amount an individual spent after clicking on the link in the email: The average amount an individual spent after clicking on the link in the email
• Main Series:Main Series: His general email autoresponder series. Sent links to content as well as products His general email autoresponder series. Sent links to content as well as products
• AS # (Action Series [Micro Sales Funnel])AS # (Action Series [Micro Sales Funnel]): A series of 3 emails sent to an individual AFTER they clicked a product sales page link in one of his emails : A series of 3 emails sent to an individual AFTER they clicked a product sales page link in one of his emails (they showed they were interested in a particular product)(they showed they were interested in a particular product)

All told, he wrote 21 emails in about 2 days, added them to his autoresponder tool … and All told, he wrote 21 emails in about 2 days, added them to his autoresponder tool … and engagement and EPC shot up across the board!engagement and EPC shot up across the board!

What’s What’s reallyreally cool is that … cool is that … it’s doneit’s done..

He doesn’t have to actively manage it.He doesn’t have to actively manage it.

He doesn’t have to manually move people around.He doesn’t have to manually move people around.

His autoresponder tool is automatically building a relationship AND segmenting people based on their interactions with a product. If they looked at a particular product, it sends them 3 emails to try and sell it.His autoresponder tool is automatically building a relationship AND segmenting people based on their interactions with a product. If they looked at a particular product, it sends them 3 emails to try and sell it.

Simple.Simple.