• What are your key differentiators?
• Define your business goals to match your value proposition
• Define your brands tone-of-voice
• Realign your vision to your business goals

• Define your target market 
• Design the perfect customer 
• Customer outcome generator
• User journey mapping – Strategic planning

• Where are we now? 
• What’s changing! 
• Current trends, challenges, and opportunities 
• Planning digital marketing activity – Using a strategic framework

• A review of key factors influencing SEO in Google
• Debunking SEO myths: What’s hot and what’s not? 
• How-to your meta-data effectively 
• Simple and effective ways to optimise on-page content

• Defining your brand style guide
• How to create visual and written content 
• Blogs, Videos, Livestream, GIF’s, Podcasts, which is right for you? 
• Content distribution: Paid, Owned, Earned<

• Google best practice 
• Google analytic tracking 
• Set up and run your campaign 
• Google Remarketing

• A review of the current social media landscape 
• Choosing the right platform for your business 
• Social media best practice 
• Advertising opportunities on Facebook and Instagram

• Email List Building – Landing Pages & Pop-Ups 
• ESP’s Email Providers 
• Email best practice  
• Different Types of Emails

• Learn how to “define a budget” 
• Create content and outline campaign goals 
• Define your digital marketing campaign elements 
• Design a 90,30 and 7-Day campaign

• What tools to use to manage and automate your marketing
• How to understand data in Google & Social Media
• How to track & measure a campaign
• Template to measure your success each month

Upon completion of this online course, you’ll gain the skills to:

• Raise awareness about your brand and communicate your unique offering
  Become a fully rounded digital marketer
• Gain a range of sought-after skills in Digital Marketing, SEO and Online Advertising
• Learn how to develop and implement an effective Digital Marketing Strategy
• Discover hundreds of online best practices, tools, strategies and creative marketing opportunities

This course with Warren was exactly what I needed, and it came at exactly the right time. I was getting ready to launch an online and bricks & mortar retail shop, having never done this before and the thought of having to read textbooks or e-books really stressed me out with everything I already had to do to make the deadline.