Train My Traffic Person 2022 – Ezra Firestone

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Train My Traffic Person 2022 – Ezra Firestone

Grow any business with Facebook ads post-iOS 14.5

Can’t afford an expensive ad agency? Get coached by one instead! Learn Facebook, Google and even TikTok ads directly from the professional media buyers who run the Smart Marketer Agency.

A Show Of Hands:

Who wants to beat rising ad costs, diminishing returns & new privacy restrictions?

I know I can’t be the only one with my hand up!

As media buyers, we rely on our ability to ROI on our ad spend — not sometimes, not that one time, but all the time.

Apple’s new privacy rules have changed advertising forever. Facebook is making their most dramatic platform changes of the past six years, and everyone — including me — is having to adapt.

And that’s a good thing! It means more opportunity for you in whatever market you’re in. But as we lose crucial in-platform data, most people will fail to see results.

But When I Give A Consultation…

Or start with a new client, I see that their real problem is almost always the same: a lack of process.

Which is great, because I know that I can offer a solution: my 9-step traffic system (which I’ve crafted over thousands of hours), gives media buyers a way to consistently build, scale and manage profitable campaigns.

Molly’s 9-Step Traffic System

This is the structure that I add to a paid traffic strategy to help improve results:

And in Train My Traffic Person I teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.

All YOU need to do is commit to learning and implementing the material.

A Course Curriculum Fully Updated For IOS 14.5

Sessions combine strategy, implementation & feedback to give you a clear path to success in your media buying journey — yes, even after the iOS updates!

Each week includes a streamable training plus a live Q&A with your Coaches.

SESSION 1

Setting The Strategy

Learn Molly’s 9-step process, The Traffic Engine, for building profitable, scalable paid traffic systems along with an overview of what you need to succeed as a media buyer.

SESSION 2

Crafting The Offer

The best paid traffic campaign can’t overcome a bad offer, so to succeed as a media buyer you must first understand how to craft offers that convert for any paid traffic platforms.

SESSION 3

Defining The Who & Why

Eye-catching ads start with knowing who you’re targeting and why they should care. This module will teach you how to define your customer persona and find them online.

SESSION 4

Ideating Campaign Assets

In order to go fishing on any good paid traffic platform, you’ll need some sharp hooks! Get 20 proven hooks from Molly and learn how to customize them to your business.

SESSION 5

Creating Campaign Assets

The last piece of the campaign puzzle is to actually build our the campaign assets! In this session, Molly helps you transform the tools you’ve built in the last 3 sessions into high-converting ads.

SESSION 6

Building & Launching The Campaign

Campaign structure is the silent killer of an otherwise perfectly constructed campaign! In this session, Molly takes you by the hand and explains how to set up Facebook campaigns to convert.

SESSION 7

Analyzing The Results

After a campaign launches, information rolls in. In this session, John shows how to sort winning campaigns from dead weight & how to track performance in the age of iOS 15.

SESSION 8

Optimize The Campaign

80% of campaigns don’t work right off the bat. But rather than scrapping good assets, watch Molly show you her 5-step troubleshooting process to save your Facebook campaigns!

SESSION 9

Scaling The Campaign

Once we’ve optimized a campaign, it’s time to bump up the spend (and return)! In this session, Molly will introduce the why and how of the key two kinds scale: Horizontal & Vertical.

SESSION 10

Retargeting

Retargeting is one of most powerful levers for digital ads on any platform. This session will help you master this highly-profitable ad type and convert potential buyers into happy customers!

SESSION 11

Scaling To Google & YouTube

Scaling off of Facebook is one of the best ways to get more from winning campaigns and ensure yourself against platform changes. This module will help you dive into Google & YouTube.

SESSION 12

How To Succeed As A Media Buyer

Congratulations, you’ve mastered the 9-step traffic engine! Now that you know the core principles, expand your skills and performance by exploring additional marketing topics & tools.

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