The Anatomy of Influence – Bill O’Hanlon

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Description:

Marketers are learning about and using the latest research on how to persuade people to change their views and behavior, but psychotherapists generally don’t know about or use this research. This session, using videos, audios and stories to bring the material alive, will teach you three powerful methods for radically increasing cooperation in therapy.

Educational Objectives:

1. List the three major non-conscious influences on decision-making and behavioral change.
2. Use social following to increase cooperation in therapy.
3. Cite one study about social following.

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