Strategy Finishing School – Julian Cole 2022

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Strategy Finishing School – Julian Cole 2022

15-YEARS OF STRATEGY TRAINING SHARED WITH YOU RIGHT NOW

Progress to a leadership role in strategy with the Strategy Finishing School.

The BIG-T Strategist model gives you a;

• Strong foundation in the strategy craft with 9 modules

• BIG-T modules (Diplomacy, Management, and Selling Strategy) that elevate you to leadership

The School includes lifetime access to;

• 80+ video lessons

• Private Facebook Group (1000+ members)

• Private mentorship groups

• Access to Julian Cole

STRATEGY FINISHING SCHOOL

The Strategy Finishing School is an online platform with over 2000+ members from leading brands and agencies including Google, Netflix, New York Times, Facebook, DDB, Droga5, and W+K.

It is designed for people who have never been formally taught strategy but find themselves in a role where strategy is in their title.

With over 80+ lessons that are updated monthly and a thriving online community, the School is perfect for strategists who are looking to fast track their career.

Course Modules & Lessons

Strategy Fundamentals

What is strategy?

Writing a strategy

Different types of strategy

Managing Downtime

Short Sharp Strategy

Who’s Who In Agencies

Strategy In Under An Hour

Helpful Strategy Resources

Research

Kick Off Questions

Strategy Scrapbook

Art of Interviewing Clients

Evaluating Data Sources

Validating Problems/Insights

Insights

What are insights?

Insights vs. observations

Flipping Insights

Polishing Insights

Adding Tension

Creative Briefing

How to write a creative brief

Sacred Six Brief Template
GET-TO-BY Brief

Tactical Briefs

Single Minded Proposition

Biggest Mistakes With Creative Briefing

Giving Creative Feedback

Tips for Briefing Remotely

Brand Strategy

What is Brand Strategy?

Brand Frameworks

Brand Benefit Ladders

Brand Architecture

Brand Archetypes

Comms Planning

What is Comms Planning?

Consumer Journey Tools

Consumer Journey Mapping

Comms Framework

Comms Planning Questions

Tactical Briefing

Articulating An Idea

Idea Formula

Building Out An Execution

Campaign Ecosystem

Content Strategy (Annual)

Framework Factory

Innovation Checklist

Blueprints

Advertising Effectiveness

How Advertising Works

Cogs of Marketing Effectiveness

Mental And Physical Availability

Distinctive Assets

Category Entry Points

ESOV

Different Types of Measurement

Creating a KPI Framework

Business Strategy

SWOT Analysis

Reading a Financial Report

Proactive Strategy

Growth Matrix
Business Strategy Models (Coming Soon)

Professional Development

Transitioning Into Strategy

Strategy Confidence

How To Get A Raise

Creating Your Pitch

Strategy Portfolio Website

Diplomacy

Politics 101

How To Work With Creatives

How To Work With Media Agencies

Giving Creative Feedback

Designing Decks

Writing Presentations

Management

Managing Planners

Strategist Interview Questions

Setting Up A Strategy Department

Setting Up A Strategy Department Vision

Scoping Strategy

Being Strategy About Resourcing

Selling Strategy

Scoping Strategy

Being Strategic About Strategy

Proactive Strategy

RICK Sales Model

How Agencies Make Money

Strategy Sales Models (Coming Soon)

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