Story Power

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Have you mastered this astonishing technique yet?

“The Most Powerful Marketing Technique in History And You’re In Charge”

How to stand out powerfully from your competition, attract ideal customers and charge more — through telling authentic and compelling stories.

This site was created because I stumbled onto the power of telling stories in business.

My name is Marisa Murgatroyd, and what you’re about to learn will change your life and business forever (it changed mine).

You see, what the great storytellers have always known is that…

 

Nothing Holds Attention and Influences People Like a Story.

By tapping into our brain’s hard-wired need to seek out and listen to stories, you can have more success and impact in your business than you ever dreamed of.

In one case… a single story I told to my audience in a crowded & skeptical marketplace grabbed attention and brought in amazing sales for a coaching opportunity I was offering.

Storytelling is the most powerful of tools for a business, but sadly it’s the most poorly taught. If you look over at Amazon, you’ll find 1,772 books on storytelling in business.

Why did I feel compelled to create another program in a market where you can buy a Kindle book for 99 cents?

I’ll tell you the answer in just a moment.

The Story of the King and the Archer

Once upon a time the King was traveling through the forest and came to a clearing. He saw a barn with a target with all the arrows sticking in the bulls eye. He was amazed.

“I must have this archer in my royal guard. Never have I seen such skills.”

They track down the archer and find a simple farmer.

The king says, “You are the finest archer in the land. I want you in my royal guard. How did you get to be such a fine archer.”

The farmer answers the king, “Your majesty. It would be my honor but there is one thing you should know:

“First I shoot the arrows. Then I draw the target!”

When every other archer in the land was working on accuracy, one was doing it smarter.

I Can No Longer Ignore the Fact that Storytelling is Your Key to Success in Business

I never thought I was going to create a business storytelling product but…

I made a SURPRISING discovery. Most people in business today have no idea how powerful this technique is.

They think that marketing is all about features and benefits.

When, in reality, marketing is…

All About Your Customers and the Transformation They Want For Themselves

And that’s when I knew it wasn’t fair that I was holding back on YOUR ability to…

Help Your Customers Believe They Can Have the Transformation They Need

When someone hears a story, magical things happen.

They actually listen. Distractions fade into the background along with the brain’s “inner critic” and the “sight, sound, taste, smell, touch” parts of the brain light up as they get involved with the sensory details of your story.

In other words, people listen to stories like they’re 5 years old. You have their undivided attention. They become reflective. You can take them on a journey, and the brain believes it’s actually happening.

When you take your prospect on the right journey, at the end of the story, they’re ready to take action. Why? Because if you did it right, your story has a built-in journey and transformation that your prospect not only wants in their own life, but they believe they can actually do it.

How Storytelling Changed My Business

I’ve been running my own Marketing & Branding consultancy for a few years now. But even though I’m kind of new on the block, I’ve fast become the one they call when they need the ‘big gun’ (funny considering I’m only 4’11¼”).

People refer their most challenging clients to me for one reason only – I get amazing results.

But the truth is, until I learned this business storytelling technique, my results were not all that extraordinary. But once I learned the secrets of how to tell stories that helped my customers and clients imagine and see “as clear as day” the transformations they really wanted for themselves, my success rate went through the roof.

Why am I telling you this? Because I want everyone to have access to the same secrets that propelled my business to massive success.

I can understand if you’re skeptical when someone claims that they’re the leader in the market — after all — how could all those people on Amazon be wrong?

And the simple answer is – those aren’t business storytelling products. It’s someone telling you a few stories that worked for someone else, in a different business and market, and not showing you how to wield this impressive tool for yourself.

Not many of us are born with the innate ability to tell gripping and compelling stories, but the truth is that storytelling can be learned like any other skill or technique. But you need a good teacher — one who understands how to break it down into a step-by-step system that anyone can follow.

And my 8 years as an award-winning documentary film director has equipped me with the skills to teach anyone those steps to take you from a “me too” marketer to an inspirational teller of compelling stories that inspire people to join your tribe, buy your stuff and experience massive transformation.

As you continue to read, you’ll quickly find that your doubts vanish entirely. And you’ll want to have this almost magically ability to grab people’s attention like a magnet, for as long as you need to make the sale.

A Story That Led to a New, Profitable Business In a Crowded Market

“I left the hospital and once outside I wanted to scream “STOP!” Don’t you know that my Dad has just died? How can you go about your business?

“Of course, their world continued, but mine had stopped.

“Through that grief and pain, I discovered my life’s mission to help others who have lost a parent by encouraging, guiding and coaching them to find purpose as they redesign their lives and legacy. Just as I did mine.

“I realized I was discouraged with my life and my career for the last 30 years. I got coaching after my dad’s death and that enabled me to reconnect with my joy and purpose and inspired me to retire from my job and become a grief coach.

“This story was the pivotal moment for me. This is the story that gives other people the certainty that by working with me, they can have the transformation they want and so desperately need.”

Tracey Smith, Grief Coach and Hidden Story Power Student

I Guarantee You’ll Find Your Own “Pivotal” Story

Introducing Hidden Story Power!

There are compelling stories hiding inside of everyone — including YOU, and in Hidden Story Power, you’re doing to discover:

• How you can leverage the ancient power of storytelling to effortlessly stand out from your competition and naturally be perceived as the leader of your industry or niche.
• You’ll learn how to find and tell the right story so that people listen, connect and take the specific action you want them to take, whether that’s to sign up for your list or to buy what you offer.
• How to pick the right story for the right place, and how to tell and structure it to inspire your audience to take the massive action you want.
• How to use your story literally everywhere in your business (in your website, social media, emails, products) so that you grow a group of true believers fast who fall in love with your message and “sell themselves” on doing business with you (for life).

No matter your background or experience, just follow along with this training to find the hundreds of powerful stories inside of you that will help your audience connect deeply and take the massive life-changing action you want them to take.

Here’s What You’ll Receive in this Tightly Structured Program

SESSION ONE

The Secret Life Of Your Story

• Learn why story cuts through the noise, makes you stand out and is the only real “silver bullet” in your marketing and sales efforts
• Find out how and why story positions you powerfully as the natural leader of your field or industry, even if you’re in a crowded space, no matter your experience

SESSION TWO

Uncovering Your Hidden Story

• Discover the “Story Timeline” approach — a series of quick but powerful exercises designed to uncover all of the powerful and unique stories hiding inside of you that will grip heartstrings and demand to be heard
• See why tapping into your “backstory” gives you huge credibility in the eyes of your market, no matter your level of experience
• Learn how to choose the perfect story for your audience that will resonate and influence powerfully

SESSION THREE

Expressing Your Hidden Story

You’ll receive the essential tools to structure and tell your story so it can’t be ignored. I’m going to guide you through how to viscerally move people, “forcing” them to make a choice about you. Those who choose “YES” will feel compelled to take action, filling your business with loyal fans who just can’t stop referring you.

SESSION FOUR

Capturing Your Hidden Story On Video

I pull out my guerilla documentary filmmaker secrets and show you how to get super comfortable on camera and create powerful videos out of your story that are guaranteed to move people, regardless of whether you have any experience in front of the camera or not. In fact, the techniques I’ll teach you work BEST if you don’t have a lot of experience because I’m revealing techniques which go against a lot of the conventional wisdom and take advantage of your authenticity to make a video that can create movements and tribes around practically any topic, subject or niche — even yours. I’ll show you my best “ultra cheap” and FREE shooting solutions.

SESSION FIVE

Sharing Your Hidden Story in Email & Social Media

You’ll learn that success with social media DOESN’T depend on running expensive ads, spending hours on social media or pestering friends, family and colleagues to LIKE your stuff. PLUS, you won’t have to create endless amounts of content and videos like some people will tell you. In this session you’ll get access to our latest research on how to “chunk down” your story for social media to have your audience “LIKING”, tweeting and virally sharing your story with the world, so they engage more and more and more.

SESSION SIX

Creating Talks, Trainings & Info Products That Stick

I’m going to show you how to wrap your trainings with story in a way that your students have 3 times better recall of what you said. Plus we’ll talk about how to use story to be inspirational, memorable & fun, making you the trainer or speaker they love.

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