Sphere of Influence 2018

There are hundreds, probably thousands more. Like Rocky Ullah in the basketball space. Or like Cindy in the plant foraging business (yup, that’s a real market).

SOI has been my primary workhorse method for attracting people into our sphere of influence for well over a decade (and will continue to a decade into the future, and beyond).

This isn’t a course about loopholes. There are none.

It’s not a tactics-centric approach.

It’s a strategic customer-centric system that works to build a long-term growth engine, no matter what business you’re in.

(So long as you have a customer-centric mentality, with the guts to deliver true preeminent value to your audience BEFORE asking for anything in return first.)

Here’s the breakdown of the training:

Module 1: Prelude

What it says on the tin. It’s the map, the big picture overview and backstory before I hit you over the head with the how-to details.

Module 2: Belief Reframing

This module is further broken up into seven lessons. This is a critical module, so we go through it bit-by-bit as I lead you further down the rabbit hole that is the “invisible psychology” (the belief reframing) which wraps around a Presell Site.

It includes two exclusive videos from Todd Brown’s $10K per person Big Idea Bootcamp. One of Todd himself, and the other of Rich Schefren.

Module 3: The Art of Preselling

This module is a big one, too. So it’s broken down into eight lessons. Here I break down the framework, the scaffolding, that makes up the workhorse engine of a Presell Site.

WARNING: This is “mind blown” sorta stuff. Just saying.

Module 4: Presell Sites & Worlds

In this six lesson module I teach how I build “Presell Worlds” and how they all work together to establish your overall “Sphere of Influence.”

A Presell Site doesn’t operate in isolation, even though people see them as siloed properties. They’re not. They’re strategic assets within a larger world.

Module 5: Building Your Presell Site

Here you put all your learning into practice and build out your own asset(s).

Module 6: Traffic Strategies for SOI [NEW]

This module is new. It didn’t exist in the Pilot Edition of SOI. It’s broken up into two sections: Organic Traffic and Paid Traffic.

I teach the lesson on how to leverage “organic” traffic to acquire new leads into your SOI. This is a “Version 1” lesson, meaning it’s not complete. I plan to further build it out and expand it over the course of 2018.

You’ll get access to all new content upgrades for life. All the trainings we create are a “work-in-progress” and never represent a finished product.

This may seem like an odd thing to say. Not at all. It’s a massive benefit for you.

We’re not in the business of putting a “Version 1” out, then pocketing the cash forever until the course becomes outdated and irrelevant.

We constantly update all our products, and SOI is no exception.

The next part of this module is all on Paid Traffic, and it’s taught by my friend Shawn Twing, one of the top three AdWords/FB ads people on the planet.

He’s been running is own paid traffic agency for the past 19 years (since 1999). Yup, that’s a loooooong time.

Make no mistake, this paid module alone is worth thousands (100s of 1000s in your revenue coffers each year when you do what it says on the SOI tin). Which is why we could easily sell this as a standalone traffic course for a thousand bucks. Easily. But that’s not how we roll here.

It’s part of SOI (embedded in the core strategy), and it’s been created by Shawn SPECIFICALLY for SOI (Shawn uses the strategies I teach in SOI for his own high-paying clients traffic engines).

• Module 1: The Big Picture
  • The 30,000′ view of what it takes to create, test, optimize and scale a paid “traffic engine” for your business.
• Module 2: Fish Where the Fish Are (Google and Facebook)
  • When American bank robber Willie Sutton was asked why he robbed banks he replied, “Because that’s where the money is.” We’re going to focus on Google and Facebook for the same reason.
  • (And once you know how to drive traffic from Google and Facebook, every other opportunity is easier.)
• Module 3: Give ‘Em What They Want (And Get What You Want)
  • The Wild West days are over. There are no tricks, hacks, or flavor of the day “insider secrets.” The real secret is Google and Facebook want different outcomes for their users. Give ’em what they want and you’ll get rewarded with lower ad costs and more traffic.
• Module 4: The Problem/Solution Mindset
  • Google search is about active intent. Real people with real problems looking for real solutions right now. Want to know if your SOI has struck a nerve? If you set it up correctly, Google Adwords will let you know in days — maybe hours — if you’re on the right track.
• Module 5: The Info-Tainment Mindset
  • Facebook is about passive potential interest. Real people who may or may not have interests or problems that you solve, ideas you want to share, and solutions that you offer. “Hey, what’s your problem?” is a real turnoff, but “Hey, this looks interesting…” will attract attention (let’s make sure it’s the right attention to grow your business).
• Module 6: The Secret Sauce – Behaviorally-Based Retargeting
  • SOI is the perfect strategy to unlock the potential of behaviorally-based retargeting. Your SOI will be setup to filter out the riff-raff at the front door and then gently guide the right people to the finish line, step-by-step, day-after-day. This is where we turn a good traffic strategy into a mind-bending incredible strategy. Buckle up for this module.
• Module 7: Putting it All Together And Measuring Results
  • Whenever you’re paying for traffic the meter is running and you’re watching money walk out the door. Knowing how much to spend to get the information you need and how to react to that information to create a steady flow of improvements is critical. Only a few things matter when we’re sending paid traffic to our SOI, but those few things matter a lot.
• Module 8: Optimizing and Scaling Your Traffic Engine
  • Everything you’ve completed prior to module eight has created the foundation to scale your traffic engine.
  •     Without that foundation, you won’t know exactly which levers to pull to get the results you want. But with that foundation, you’ll have a laser-like focus to answer the two most important questions you’ll need to answer: What, exactly is working? and How, exactly, do I do more of that (and only that)?. When you can answer those questions, the sky is the limit for your business.

Module 7: Funnel Visualization & Tracking

This is a short (but important) lesson on how to track the effectiveness of your presell sites using various tracking and funnel visualization tools (which are all free btw).

I teach the 80/20. So you don’t need a rocket science degree.

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