Beginning on Monday, November 5th you’ll be learning the latest strategies for:

• Day One: Semantic Markup to Generate Rich Snippets – In this session our goal is to show you exactly how to cleverly Markup your site with all the structured data that makes sense for your audience. We step away from Basic techniques and dive right into code that the Pros are using to get that boost of website traffic.

  * Open Graph Tags
  * Schema.org Ratings & Reviews
  * Breadcrumb Markup
  * Markup for Local Business / Location
  * Event Markup
  * Video Schema
  * Plugins to generate Markup
  * Testing your Markup
  * Open Graph Testing for Facebook

• Day Two: Advanced Image Optimization Strategies – WordPress makes it WAY too easy to hurt your website with huge images, which can kill your download speeds. In this session we’ll walk you through exactly how to make your site lean and mean, without having to sacrifice the look and feel you want!

  * Optimization for Raster & Vector Images
  * Avoiding Common Image Resizing Mistakes
  * Advanced Image Optimization Techniques
  * Image Optimization Plugins: Proper Set up & Use
  * Advanced Offline Image Optimization
  * Responsive images: New and srcset markup* Choosing the right format for the job: .jpg, .png, .gif and .svg

• Day Three: Making Your WordPress Site Faster – We’ll show you how to find exactly what’s slowing down your site and all the ways you can optimize it for faster load times and higher rankings. In this session be prepared to get your hands dirty because that’s the only way to really learn the How and Why of WordPress Load Time Optimization. 

  * Webpagetest.org Testing methods
  * Understanding Waterfall Charts and Diagnosing Performance Bottlenecks
  * Interpreting Google’s Page Speed Insight Test
  * Making Sense of Google Analytics Page Speed Reports
  * Plugin Overload – How to clean up a bloated site
  * Image Cleanup – Clearing Unused/Unattached images
  * More Site Cleanup – Comments, Drafts and Dead Posts
  * Revision Management Code Tweaks for a Faster Database
  * Database Optimization Plugins and Tools
  * Load Time Monitoring with GTmetrix and Pingdom Tools