Running a Design Business – Starting Small – Petrula Vrontikis

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Learn how to transition your freelance design career into a full-fledged business, one step at a time, in this installment of Running a Design Business. Petrula Vrontikis, founder of her own design firm, explains howto parse the legal options, business licenses, and tax ramifications that come with starting a small business; hire subcontractors and employees; get work; and maintain good business relationships. The course also points to important trends in the industry that your office might want to embrace, such as virtual partnerships that allow you to nimbly collaborate, and common small business challenges that you want to make sure to avoid.

Topics include:

• Naming and structuring your business
• Keeping records
• Cultivating business relationships
• Hiring employees and subcontractors
• Creating schedules and managing deadlines
• Understanding industry trends
• Avoiding the pitfalls of spec work
• Promoting your business through social media

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