Profit From What You Already Know – Ray Edwards

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Here’s What’s Included:      

Module 1: “The Quickstart”

• Module 1 objectives
• How to Structure a Sales Message
• Structure a Sales Message (EXAMPLE 2)

Module 2: “Irresistible Offers”

• Module 2 objectives
• The 9 Kinds of Offers
• The 6-Step System for Writing an Offer
• Write Your Offer!

Module 3: “The Persuasion Blueprint”

• The P.A.S.T.O.R. framework
• The Buyer’s Journey
• Use P.A.S.T.O.R. & Buyer’s Journey Together
• The Sales Copy Template
• The Sales Copy Checklist

Module 4: “Headlines & Subheads”

• Importance of Headlines & Subheads
• Different Kinds of Headlines & Subeads
• 21 Headline Templates
• Cool Tools & One Ninja Trick

Module 5: “Fascination Factor”

• Persuasion Points
• styles of Persuasion Points
• 21 Persuasion Points Templates

Module 6: “Resistance Removal”

• Importance of Guarantees
• How To Transform A Weak Guarantee
• How to Create “Tipping Point” Bonuses

Module 7: “Closing The Deal”

• Closing Copy: What It Is and Is Not
• “Closing Templates” That Get The Job Done

Module 8: “Inbox Magic”

• The Power of Email Copy
• Keys To Emails That Sell
• Email Sequences For Maximum Sales
• Bonuses
• The Six Figure Second Income
• Ultimate Copy Templates
• License To Steal
• Rapid Copywriting
• Video Sales Letters and Webinars

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