Product Marketing Course – Hasan Luongo

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Product School’s Digital Marketing for Managers course is a part-time program designed for professionals who want to learn the frameworks and tools to acquire more users online and convert them into clients. Through 8 weeks of hands-on training, you’ll gain the skills required to work with and lead marketing teams.

This is not your traditional lecture class. The coursework is designed and taught by senior-level marketing experts working at leading tech companies. Expect a healthy mix of group work, handson practice, job search assistance, and an experiential learning process centered around developing a robust digital marketing plan.

Upon completion of the course, you will be awarded with the Digital Marketing for Managers Certification.

In addition to our classes being compatible with traditional work schedules, our campuses are conveniently located across 3 locations across the US. If you are unable to attend classes in person, you can also receive the same real-time experience through our Online campus

Course Curriculum

• Course Handbook
• Week 1. Marketing Funnels & Key Performance Indicators (KPIs) (349:39)
• Week 2. Customer Acquisition Channels & Search Engine Marketing (SEM) (320:18)
• Week 3. Social Advertising, Pay-Per-Click (PPC) & Search Engine Optimization (SEO) (325:59)
• Week 4. Customer Relationship Management (CRM), Email, & Marketing Automation (316:37)
• Week 5. Marketing Analytics, A/B Testing & Reporting (307:53)
• Week 6. Branding, Storytelling & Conversion Rate Optimization (CRO) (314:47)
• Week 7. Marketing Planning, Budgeting & Growth Hacking (313:10)
• Week 8. Final Presentations (237:16)

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