PPC Wins – Dennis Moons

Who is this for?

PPC Wins is perfect for all advertisers that always want to know the next thing to try in their Google Ads campaigns.

Freelancers

If you’re running Google Ads for multiple clients, this offer really is a no-brainer.

You’ll have access to a whole set of tactics that can deliver great results for your clients.

Ecommerce businesses

Ideal if you’re looking for small tweaks you can make to your campaigns that will have a meaningful impact!

For every PPC Win you’ll get the following:

• Short description
• Detailed explanation on how to implement this in your account
• 4 filters to drill down and find the tactic that you can use right now

Here are the different filters you can use.

Choose amongst one of 10 categories to improve the parts of your campaigns where you are underperforming:

Ads – Ad Extensions – Bidding – General – Keywords – Product Feed – Settings – Structure – Targeting- Website Optimization

Filter by scope to find the tactics that you need right now:

• All campaigns
• Search Ads
• Shopping Ads
• Display Ads
• YouTube Ads

Filter by expected impact to make sure you tackle the most important parts first:

• High: direct impact on sales and/or profit
• Medium: direct impact on cost
• Low: changes with a smaller indirect impact

Filter by effort involved, so you can get REALLY quick wins:

• High: look at various reports, analyze and add your own creativity
• Medium: look at report and decide what to do
• Low: requires just a few clicks

The “effort involved” is usually also a good estimate of how advanced a tactic is. If it just requires a click, you can do this as a beginner. But if you need to look at reports and draw conclusions, that’s probably more advanced.