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PPC/Media Buying By Mike Colella
Product Description:
Module 1: Choosing your Market Like a Pro
- The 3 essential affiliate markets (if you want to make real money)
- How to know if your niche market is really working for you
- 4 Adbeat workflow examples. Any one of these methods can be used to find golden opportunities worth 100X your investment.
Module 2: How to Pick a Self-Serve Traffic Source
- How can you tell if a network is right for you? In this video, you’ll learn exactlywhat to look for when advertising on Google, MSN, Adsonar, Pulse360, and Adblade.
- 3 things you must know to avoid getting banned on the Google Display Network
Module 3: Million Dollar Keyword Strategy
- Get the entire keyword strategy behind multiple million dollar campaigns
- Including Mindmaps for easy review (use these templates to build your own campaign)
Module 4: How to use Media Planning Tools to Multiply your Results
- 3 easy ways to use Google Ad Planner to boost revenue for your advertising campaigns
- When to use Quancast.com (and when not to) – Use this simple test to see your sites visibility
- How to build Demographic targeting into your banners for better results
Module 5: Banner Ad Secrets
- How to make image ads work well (and why they’re so tricky to get right)
- What to avoid when creating Flash or Animated GIF ads
- 5 resources to creating the most profitable ads
Module 6: $500K Ad Copy Case Study
- How to write ads that makes $$$ – ad copy examples that work across every market
- How to use our $500K copywriting case study to create your most profitable campaign
- The best (and worst) affiliate markets
Module 7: Scaling on Google Display
- 5 Strategies to Scale on the Google Display Network
- What it takes to “deal” with Google (and win)
- How to buy advertising on credit (scale to big $$$ with none of your own money)
Module 8: Outsourcing – How to Get Stuff Done when you Have NO Skills
- The 3 classes of outsourcing and when it’s appropriate to use them
- How to get websites done, even if you don’t know HTML from PHP
- 7 software tools to save you time, so there’s more left over for yourself
- When to “hire” for Complex Projects
- 5 easy ways to build and maintain a team
NEW! Module 9: Building a Huge List with Display Advertising (with no product of your own)
- The Lead Capture Arbitrage Model
- The #1 offer that is killing it right now using this model
- Email providers (why some commonly recommended services can be the WORST option)
- Maintaining Deliverability (Tricks and Tips that you don’t want to learn the hard way)
NEW! Module 10: Uncovering Markets/Paths that are Making Money (Little Known Tricks)
- What the Adbeat trendline can tell you about profitability
- How to identify highly profitable campaigns, based only on the creative.
- What a competitor’s sales path and email follow up can tell you about profitability
NEW! Module 11: AOL AdDesk Tips and Tricks
- Why AdDesk is very much like Google Display, but without all the BS
- Which targeting options to use, and what others to avoid like the plague.
- How to combine targeting to drop your CPA to rock bottom
- Tips and Tricks from an ex-AdDesk account rep (who now works for me)
Bonus Training 1: Placement Report Analysis with Excel
- How to harness the true power of Adbeat to create profitable campaigns
- A four step-step strategy that ends your fear of excel
- Why more data is good (and sometimes bad)
Bonus Training 2: Ad Optimization + Ad Group Ideas
- Why your Google optimization skills needs work: 4 Tips for Killing it
- Essential Ad Group Tutorial and Resources
Bonus Training 3: Getting started on BuySellAds (for newbies)
- How to use our research on BuySellAd’s to monetize your campaigns
- Why BuySellAd’s is one of the easiest ways to buy inventory
- What to look for in Adbeat when searching for top performing Ad’s
- How Adbeat can lead to other profitable affiliate offers
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