PPC Elites Academy – Art Hernandez

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Course Curriculum

Introduction

• Join The Notifications List!
• What is Dropshipping? (2:14)
• Difference Between Niche & General Stores (4:35)
• Email Setup (1:37)
• Opening Your Store (2:57)

Module 1: Shopify Interface Navigation

• Home Page (3:59)
• Orders (3:22)
• Products (15:42)
• Customers (4:30)
• Analytics (4:51)
• Discounts (5:52)
• Apps + Appstore (7:46)
• Sales Channels (4:11)
• Online Store (4:55)
• Settings (9:12)

Module 2: Preparation + Store Setup

• Shipping Settings (4:17)
• Important Pages (5:07)
• Essential Apps (7:13)
• How To Do Product Research (14:59)
• Products Titles & Descriptions (14:14)
• How To Price Your Products (4:20)
• Setting Up Your Theme + Product Page (23:56)

Module 3: Google Ads Setup + Overview

• How To Set Up Google Ads Account (3:29)
• How To Setup Google Analytics (4:03)
• How To Connect Google Ads And Analytics (2:50)
• Overview: Sidebar (22:43)
• Overview: Top Bar (13:06)
• Overview: Midsection (7:42)
• Columns setup (4:57)
• How To Install Conversion Tracking (0:59)

Module 4: Google Search Ads Creation + Overview

• Explaining Keywords (9:55)
• How To Find Profitable Keywords (14:56)
• Campaign Creation + Overview (3:00)
• Search Ads Creation (19:08)
• Different Bidding Strategies In Depth (36:16)
• Campaign Settings (10:34)
• Search Ad Extensions (11:21)

Module 5: Google Search Ads Optimization

• Dont Just Kill Your Campaigns (6:54)
• Looking At The Data (20:27)
• Testing Different Ad Copies (5:53)
• What Is The Keyword Quality Score (12:04)
• Creating Separate Ad Groups For Winning Keywords (6:39)
• Negative Keywords & Why They Are Essential (8:47)
• Bid Adjustments & Why They Are Essential (12:22)
• How To Increase Your Search Ads Position (8:46)
• What Is Ad Scheduling (13:25)
• When To Raise Your Budget (4:41)
• How To Run Ad Experiments (9:39)

Module 6: Google Shopping Setup + Overview

• How To Setup Google Shopping (6:40)
• Navigating The Merchant Center (13:43)
• Preparing Products For Success (17:42)

Module 7: Google Shopping Ads Creation

• Google Shopping Ads Creation (13:00)
• Shopping Campaign Overview (5:55)t
• Explaining The Bidding Strategies (9:54)

Module 8: Google Shopping Ads Optimization

• How To Segment Your Products Into Different Groups (5:47)
• How To Optimize Your Google Shopping Campaigns (REVEALING MY $500K PRODUCT) (52:29)
• Using The Targeted Funnel Method To Target Specific Keywords (23:13)

Module 9: Google Smart Shopping

• What Are Smart Shopping Campaigns (2:49)

Important Links

• PPC Elites Mastermind Facebook Group

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