Packt, Zach Miller – Video SEO: Rank Higher in Google and YouTube

You’ve got a great video, but nothing has really happened since you posted it online, right? If you feel useless with your marketing, can’t get your video to show up in Google, YouTube or other search engines – I’ll teach you how to succeed! Even with zero SEO experience, you’ll be able to optimize and rank videos like a pro! Why learn SEO for videos? Videos are much easier to rank than text content (about 10-20x easier). 50%+ of searchers click on a video in Google search results.You can double conversion rates whenever a visitor watches a video (collect an email, sell a product, and so on.)So your video can be a great source of traffic and customers but only if your targeted prospects have the opportunity to watch it.

Style and Approach

You’ll learn in this course: how to make sure that people will find you video when they search for your type of product or service. You will become an expert at ranking your videos.

• Introduction
• 2 Types of Video SEO
• When to Host on YouTube and Why
• Self Hosting Video Solution
• Video SEO (Google)
• Keyword Planner for Organic & Video Rankings
• Self Hosting = Self-Promoting
• YouTube Video SEO Optimizations
• Find YouTube Tags
• YouTube Auto Suggest for Keyword Research
• Video Sitemap SEO
• YouTube Analytics
• Rules of Engagement
• YouTube Comments
• Video Layout Blueprint
• Black-Hat vs White-Hat SEO for Video
• Create a Playlist for Hard SEO Terms
• Tubular and Other Tool Comparisons
• The Secret of Subscribers in SEO
• VidIQ Extension
• YTCockpit for Keyword Research & Tracking
• YouTube AdSense & Other Monetizations