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Mina Elias – Fundamentals of Amazon PPC Sponsored Products
Contents
PPC University – Syllabus
PPC University – Course Guideline
FREE TRAINING
Live Lecture Recordings
Live Session 1 – Intro – General Strategy – Different Campaign Types.flv
Q&A Sessions
Q&A Session 1.flv
Pre-recorded Training
START HERE.mp4
0.5 – Campaign Manager Overview.mp4
1 – General Strategy.flv
1.05 – Creating a Campaign.mp4
1.1 – Campaign Nomenclature.mp4
2 – Auto Campaigns.mp4
2.1 – Campaign Bidding Strategies.mp4
3 – Broad Campaign.flv
4 – Phrase Campaigns.flv
5 – Exact Campaigns.flv
6 – Product Targeting Campaigs (PAT).flv
7 – Product Targeting Based on Competitors.flv
7.1 – Product Targeting Based on Who is Targeting Us.flv
8 – Product Targeting Based on Auto.flv
9 – Product Targeting Based on Category.flv
10 – Product Targeting Based on Adjacent Categories.flv
11 – Product Targeting Based on Amazon Suggestions.flv
11.5 – Calculating ACoS.mp4
12 – Bulk Sheets Explained.flv
13 – Bulk Sheets Optimization.flv
13.05 – Main Sales Drivers.mp4
13.1 – Bulk Sheet Optimization Parameters.flv
14 – Negative Keywords.flv
15 – Search Term Reports.flv
16 – Placement Reports.flv
17 – PPC for Launch.mp4
18 – Helium 10 Keyword Research.flv
19 – Brand Campaigns.flv
20 – Using PPC to Rank.flv
21 – Using PPC to Upsell.flv
22 – How to Handle Bleeders.mp4
23 – Why You Should Continously Launch New Campaigns.flv
24 – Refreshing Bids Everytime Listing is Optimized.flv
25 – Continuous Improvement.flv
26 – Calculating Total ACoS.flv
27 – Tracking Sessions and Unit Session Percentage.flv
28 – How Buyer Psychology affects PPC.flv
Formula For Deduplicating Keywords from Search Term Reports.xlsx
How to Calculate ACoS.docx
How to Calculate ACoS.docx
PPC Launch.pdf
Proof Content
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