Michael Taylor – Excel for Marketers

Excel for Marketers

By: Michael Taylor

Skill Level: Beginner + Intermediate

Duration: 1h 42m

Released: Oct 4, 2017

Description:

Excel is a tremendously powerful tool for analyzing marketing data and trends. Yet it’s easy to be scared off by its hundreds of different formulas and functions. Most marketers are barely scratching the surface of what Excel can really do. In this course, veteran marketer and Excel power user Michael Taylor walks you through all the key features that can speed up your work and help you make smarter marketing decisions.

Michael begins with the basics, showing how to work with marketing data sources and explaining basic formulas for analysis. Next, he walks through how to build a data-driven marketing plan, including mapping out your marketing funnel, reviewing volume vs. cost tradeoff, and running A/B testing. Michael shows how to analyze a campaign’s performance, working with PivotTables, charts, and dashboards. Finally, he demonstrates how to set up marketing campaigns in bulk, including manipulating text for ad copy generation and automating the most boring, repetitive tasks with macros.

Topics include:

• Cleaning up data formatting
• Using formulas for analysis
• Building a data-driven marketing plan
• Top-down vs. bottom-up marketing plans
• Running A/B tests
• Analyzing campaign performance
• Plotting data visually
• Building report templates and dashboards
• Building bulksheets for bulk campaigns on AdWords and
• Facebook

Contents:

• Introduction
• 1. Excel Basics for Marketers
• 2. Build a Data Driven Marketing Plan
• 3. Analyze Your Campaign Performance
• 4. Build Marketing Campaigns in Bulk
• Conclusion

Author:

Get Download Michael Taylor – Excel for Marketers at Forimc.net today!

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esy[GB].
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

Thank You For Shopping With Us!