Michael Miller – SEO Essentials

Table of contents

1. 1.0: UNDERSTANDING SEARCH ENGINES AND SEO
   1. 1.1 What Search Engine Marketing Is and Why It’s Important 00:09:57
   2. 1.2 How Search Engines Work 00:08:42
   3. 1.3 How Search Engine Optimization Works 00:13:54
   4. 1.4 Which Search Engines Should You Target? 00:15:15
   5. 1.5 Auditing Your Current Site 00:09:22
2. 2.0: ESSENTIAL SEO TECHNIQUES
   1. 2.1 Optimizing Your Site’s Content 00:11:18
   2. 2.2 Optimizing Your Site’s Keywords 00:14:12
   3. 2.3 Optimizing Your Site’s HTML Tags 00:12:31
   4. 2.4 Optimizing Your Site’s Design and Organization 00:07:41
   5. 2.5 Optimizing Inbound Links 00:09:30
   6. 2.6 Optimizing Images and Videos 00:06:57
3. 3.0: ADVANCED SEO TECHNIQUES
   1. 3.1 Submitting Your Site to Google and Other Search Engines 00:04:37
   2. 3.2 Creating a Sitemap 00:09:45
   3. 3.3 Using Rich Snippets 00:09:46
   4. 3.4 SEO for B2C Sites 00:08:39
   5. 3.5 SEO for B2B Sites 00:05:58
   6. 3.6 Integrating SEO with Social Media 00:08:46
   7. 3.7 Evaluating Popular SEO Tools 00:08:15
   8. 3.8 Avoiding the Most Common SEO Mistakes 00:14:18
4. 4.0: SEO FOR THE MOBILE INTERNET
   1. 4.1 Why Mobile SEO is Important 00:09:18
   2. 4.2 Optmizing for Local Search 00:07:08
   3. 4.3 Optimizing for Mobile Search 00:10:24
5. 5.0: MEASURING SEO EFFECTIVENESS
   1. 5.1 Tracking Search Engine Rankings 00:08:06
   2. 5.2 Tracking Referring Sites 00:06:17
   3. 5.3 Tracking Search Queries 00:06:00
   4. 5.4 Tracking Site Visitors 00:05:28
   5. 5.5 Tracking Pageviews 00:04:10
   6. 5.6 Tracking Your Competitors 00:06:18
   7. 5.7 Evaulating Third-Party Tracking Tools 00:13:42
6. 6.0: MANAGING A COMPLETE SEARCH ENGINE MARKETING PLAN
   1. 6.1 Creating an SEO Strategy for Your Site 00:10:23
   2. 6.2 Integrating SEO into Your Online Marketing Plan 00:10:30
   3. 6.3 Evaluating the Performace of Your Online Marketing Plan 00:06:06